
Entrepreneurs, especially solopreneurs overthink every aspect of our marketing. Yeah - YOU are overthinking probably most everything about marketing. We all get caught in competing advice, strategies and the changes in technology. We're all overthinking. You're not alone. Your host, Jennifer Burke, brings her nearly 30 years of experience in marketing, research, customer service and entrepreneursh... more
| Publishes | Monthly | Episodes | 9 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusinessMarketing | ||||

Is YOUR brain like a browser with 15 open tabs … some opened weeks or months ago … and one has a video playing somewhere? Feeling stuck? Foggy? Overthinking your next move? And you are OVERTHINKING everything?!
You’re not alone.
I'm stuck back in t... more
If you've ever heard the maxim or advice that "practice makes perfect" ... well that advice kinda sucks!
What often happens - in life, business, my golf swing - is that practice just grooves our BAD habits. We need to improve our starting points, o... more
Let me ask you something:
Are you running your business like a marathon… or white-knuckling, and panic-sprinting this week? Frantic because you haven’t posted in two weeks?
This episode comes from a live chat I did with a group of coaches, consult... more
The You're Overthinking Marketing slow-roll, podcasting re-entry!
Right after launching OM, life hit super hard and I lost my voice - my way in content and business. I'm not alone - I know it's happened for many other smart folks. But now is the ti... more
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Jennifer always shares small tidbits that can motivate you to do the action and not overthink it.
There is so much gold in this podcast. It feels a bit like Jennifer is in my brain. I’m definitely an Overthinker and already I’ve learned some good tips to help me reign that impulse in. Jennifer teaches from a perspective of logic and takes into account real life. So many others teach from a go-go-go perspective and Jennifer seems to understand that there’s a thing called real life that we have to factor in. She is real, down to earth and she shares bite-size/digestible action items that I fee... more
I’m a self proclaimed over thinker! Not just in life but especially marketing/biz! There’s so much “noise” out there when it comes to marketing so I appreciate that Jennifer is cutting through that noise for me and bringing me helpful information to help stop the overthinking all that noise causes. Jennifer has a no nonsense approach and isn’t afraid to speak and call out the bs… in a friendly way :) Highly recommend the You’re Overthinking Marketing Podcast…especially if you think you’re not an... more
I’m so glad I found the You’re Overthinking Marketing podcast! As an emerging solopreneur, I’ve been struggling with perfectionism and overthinking. Trying to come up with *perfect* branding has been holding me back for years. Now, thanks to Jennifer’s idea of “messy marketing,” I can start making real progress toward my goals. I love how she provides clear examples of how the concepts she presents can apply to different types of businesses, but perhaps the thing that impresses me most about the... more
Jennifer is correct. Sometimes I’m just overthinking things and justify it by saying that I need to do more research. I appreciate her tips on how to stop overthinking all the things. Looking forward to future topics.










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