Rephonic
Artwork for Yoga Biz Champ

Yoga Biz Champ with Michael Jay

Michael Jay
Yoga Studio
Yoga Studio Marketing
Yoga Studio Ownership
Offering Tree
Yoga
Classpass
Yoga Biz Champ
Artificial Intelligence
Yoga Studio Industry
Yoga Studio Business
Ideal Client
Yoga Marketing
Retention
Voice Assistants
Intro Offer Page
Email and SMS Nurture
Health and Fitness Association Conference
Data
Burnout In Small Businesses
Calendar Blocking

Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.What You'll Gain:- Insightful Conversations: Listen in as I ch... more

PublishesTwice monthlyEpisodes91Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Yoga Biz Champ

Latest Episodes

Text me what your #1 studio problem is right now for my research. Add your email.

Hey champs — this one’s a rapid-fire episode for any community yoga studio owner who’s overwhelmed by every new AI tool, app, and platform update landing in their feed... more

Text me what your #1 studio problem is right now for my research. Add your email.

"The Community Yoga Studios that grow every fall aren't the ones with the flashiest launch graphic — they're the ones who did the unglamorous looking-backward work in ... more

YouTube

Text me what your #1 studio problem is right now for my research. Add your email.

“You don’t build a successful community yoga studio by making perfect decisions. You build one by making the next right decision, over and over again.”

For the first ... more

YouTube

Text me what your #1 studio problem is right now for my research. Add your email.

“Burnout doesn’t happen because you stop caring. Burnout happens because you care so much that somewhere along the way, you stop taking care of yourself.”

If you’ve b... more

YouTube

Key Facts

Accepts Guests
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Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Stephanie Brobradley
Consultant, former yoga studio owner, and collaborator on the show
Brobradley Consulting
Episode: Find Your Axis: Burnout, Boundaries & Community Yoga Studios
Jennifer Kolbuc
Owner of Mountaintop Consulting; Co-founder of MarketingClub.ca
Mountaintop Consulting; MarketingClub.ca
Episode: Marketing Month: Smarter Yoga Studio Marketing with Jennifer Kolbuc
Samantha Harris
Yoga Strong NC owner and top-level yoga studio marketer
Yoga Strong NC
Episode: Marketing Month: How Yoga Strong Turns Real Community Into Real Marketing
Mitch McGinley
Founder/CEO, Boutique Fitness Brokers
Boutique Fitness Brokers
Episode: Buying & Selling a Yoga Studio in 2026 - with Mitch MgGinley
Emily Vendemmia
Founder of True Moon Yoga & Fitness
True Moon Yoga & Fitness
Episode: Burnout Is Not the Business Model: Building a Sustainable Yoga Studio Community
Aly Lewis
Owner of Summit Sol Wellness, healthcare technology executive
Summit Sol Wellness
Episode: How Aly Purchased, Rebranded and Grew Summit Sol Yoga & Wellness
Vani Shukla
Owner of Yoga Spirit Studios, Torrensville, Adelaide
Yoga Spirit Studios
Episode: From Lineage to Leadership: Vani’s Journey Purchasing a Legacy Yoga Studio
Sam McGraw
Co-owner of Easy Tiger Yoga KC
Easy Tiger Yoga KC
Episode: How Easy Tiger Yoga Grew Fast with Connection & Intelligent Sequencing
Chris Appiah
From The Sales Arms
The Sales Arms
Episode: Smarter Lead Generation for Yoga Studios with The Sales Arms

Host

Michael Jay
Host of Yoga Biz Champ and studio business consultant with 14+ years in running, owning, and selling studios; specializes in branding, marketing, pricing, and sustainable growth.

Reviews

4.9 out of 5 stars from 52 ratings
  • Endless Resources!

    So glad to have found this podcast. Love data-driven decision making matched with a humanistic and real world approach to yoga and the yoga biz. Sharing it constantly with others. Thank you!

    Apple Podcasts
    5
    Samma Suggests
    United States7 months ago
  • Great listen!

    Michael is great at breaking things down and keeping things real. Highly recommend this podcast for all yoga studio owners!

    Apple Podcasts
    5
    ConnieDesigns
    United States3 years ago
  • The best in yoga studio podcasts!

    Michael’s podcast is an amazing and valuable tool for any yoga studio or yoga teacher running their own practice. I’m just opening a studio, and I’m so impressed with the topics Michael chooses for his podcast; they’re often important and overlooked aspects of starting and running a yoga business/practice. Michael is humble, down-to-earth, and brilliant—he genuinely loves helping other studios, and you can feel it in everything he does. I admit I sort of binge on the shows to grasp as much info ... more

    Apple Podcasts
    5
    sarahespe
    United States3 years ago
  • Engaging conversations and topics

    I enjoy Michael’s delightful exchange with others easy to take in. They are fascinating too. I feel like I’m part of the best conversation in a room. They’re all good, especially the latest one with Stephanie.

    Apple Podcasts
    5
    CK 🌺
    Canada3 years ago
  • Great Podcast for Yoga Entrepreurs

    Michael has such an easy conversational style, shares great tips for yoga businesses and threads it all through with an abundance of experience in the yoga world. I’m a new listener and I’m hooked!

    Apple Podcasts
    5
    squirkey298
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is valued for its straightforward, friendly delivery and useful templates.
Fans highlight relatable, practical coaching and real-world studio experiences.
Guests and hosts are consistently described as knowledgeable and helpful for new and growing studios.
Community and mentorship vibes come through in interviews and coaching.
Listeners appreciate the focus on sustainable systems over hype.
Listeners praise data-driven, actionable guidance for yoga businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Small Studio, Big Wins: How Peaceful Yoga Grew 60%
Q: How has coaching with Michael impacted your leadership and growth?
Coaching helped me develop confidence, define clear expectations, and create a schedule-driven approach that distributes responsibilities across the team; it provided accountability, practical tools, and ongoing support that transformed me from feeling like an imposter to leading a thriving studio with a waitlist and growth plans.
Small Studio, Big Wins: How Peaceful Yoga Grew 60%
Q: What are the biggest changes you implemented to modernize the business?
We migrated to an online booking system, implemented Mindbody initially and then switched to Walla for marketing automation, added SMS conversations, created sales pages, and established a structured payroll system—while also integrating a robust team onboarding process and regular team training.
Small Studio, Big Wins: How Peaceful Yoga Grew 60%
Q: What sparked your decision to take over the studio and rebrand it?
The opportunity presented itself after the previous owner chose not to reopen post-pandemic; I stepped in to keep the space alive, rebranded to Peaceful Yoga, and built a blended model with weekday classes and weekend cooperative trainings, ensuring financial viability from the start.
How Easy Tiger Yoga Grew Fast with Connection & Intelligent Sequencing
Q: Sam, I'd love to know, what was your journey to studio ownership?
Sam describes teaching across many studios, eventually quitting her job to focus on a new studio with her partner, driven by shared philosophies and a commitment to community. They started small and grew through calculated risk, partnerships, and a founding-members strategy.
Plan your 2026 Yoga Studio Calendar with Michael & Stephanie
Q: What is the core mindset shift you recommend for studio owners planning for 2026?
Think eight weeks ahead, build a structured runway using data from sales and attendance, and map in local events and health days so promotions feel timely and intentional instead of impulsive.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Yoga Biz Champ

What is Yoga Biz Champ about and what kind of topics does it cover?

This show centers on practical, data-informed guidance for running and growing a yoga studio, with a strong emphasis on sustainability, systems, and community. Episodes cover burnout, retention, marketing strategy, onboarding, and outsourcing, all aimed at helping studio owners balance growth with authentic, value-driven approaches. A recurring thread is turning insights into repeatable processes—time-blocking, staff coaching, and deliberate customer journeys—driven by real-world studio experiences more than theory. Listeners can expect actionable tips, templates, and coaching perspectives designed to reduce overwhelm while increasing revenue and impact. A notable strength is the host's hands-on, transparency-first style and a willingness t... more

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Which podcasts are similar to Yoga Biz Champ?

These podcasts share a similar audience with Yoga Biz Champ:

1. The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
2. The Amy Porterfield Show
3. Huberman Lab
4. Abundant Yoga Teacher Podcast
5. Yoga Teacher Resource Podcast

How many episodes of Yoga Biz Champ are there?

Yoga Biz Champ launched 5 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Yoga Biz Champ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Yoga Biz Champ?

Recent guests on Yoga Biz Champ include:

1. Stephanie Brobradley
2. Jennifer Kolbuc
3. Samantha Harris
4. Mitch McGinley
5. Emily Vendemmia
6. Aly Lewis
7. Vani Shukla
8. Sam McGraw

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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