营销有E思
GroupM群邑一档既聊商业又谈人文的播客节目。 我们关注营销与媒介行业中的新鲜事儿，也关注热点背后的社会趋势和文化影响。期待和您一起在轻松愉快的对话中，开启一段段有意思且富有启发性的思想旅程。 本节目由WPP Media (前GroupM群邑) 出品，JustPod制作发行。
| Publishes | Twice monthly | Episodes | 20 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
“当消费者从‘知道’到‘想要’，中间会有大量的用户流失，一些行业流失率更高达近70%！”
“现在的社媒是一种神经网络传播，人与人之间的互动会几何形放大品牌影响力。”
“罗马不是一天建成的，黄金中段也不是。要出圈的前提，是你先要入圈。”
在流量触顶、注意力稀缺的时代，许多品牌都面临着一个共同的困境：明明已经建立了广泛认知，甚至激发了用户的初步兴趣，却在“加入购物车”与“最终下单”之间遭遇大规模流失。WPP Media的数据显示，在奶粉、3C等竞争激烈的品类中，这一流失率可高达近70%。
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马年将至，年味渐浓~ 在这个关于成长、奔腾与远行的年份里，「营销有E思」新春特辑，用成长的故事，给你「马上出发」的底气！让我们带着过去一年的积累与沉淀，带着更成熟的判断与更坚定的内心，奔向新的旅程。
愿我们在2026年，全力以赴，马不停蹄，在变化中保持节奏，在压力中找到乐趣，在奔跑中看见彼此。让我们骑上属于自己的那匹马，向更远的山海，马上出发！
时间轴
02:30 长期主义与自我挑战：跑出个人最佳成绩的秘诀！
04:30 创意与技术的迭代：迎接营销行业的挑战与机遇
06:31 挑战与成... more
“品牌的可持续其实就是从善中成长。”
“向善是品牌的心跳和灵魂，让传播更加具有生命力。”
“生命力不仅仅是来自于品牌现在做什么，而是说我现在做的东西能够影响到未来是什么？”
“在追求数据智慧的时候，千万不要忽略人文洞察。”
广告就是商场大屏、电梯广告，或者网站弹窗吗？不，它还可以是温暖的、有韧性的，可以是社会向善的一个推动者。
本期节目，我们邀请到资深广告人Jenny，聊聊广告的温度。从强生婴儿的温柔抚触、能源品牌的AI造车计划，到游戏主机如何传递精神力量，再到涂料品牌通过年度色彩表达... more
短剧用户近7亿。这是一个巨大的战场，也是一个全新的考场。
近日，澎湃新闻与WPP Media携手举办的圆桌对谈以“短剧的‘破’与‘立’”为主题，旨在解码这个规模庞大的新兴市场。
当下行业正在经历一场静默的转向：从争夺流量，到共创价值。共识已然形成，但知易行难。如何将行业的“范式迁移”，转化为品牌的“增长地图”？ 本次圆桌对谈的价值，就在于它将散落的星火，聚拢为一盏可循的灯——它不仅诊断现状，更致力于交付一份让品牌能够从“知道”稳健迈向“做到”的实战指南。
对谈现场汇聚了短剧营销产业链上的关... more
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Apple Podcasts | #198 | China/Business |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. 商业就是这样
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3. 知行小酒馆
4. 天真不天真
5. 半拿铁 | 商业沉浮录
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营销有E思 launched a year ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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