营销有E思
GroupM群邑一档既聊商业又谈人文的播客节目。 我们关注营销与媒介行业中的新鲜事儿，也关注热点背后的社会趋势和文化影响。期待和您一起在轻松愉快的对话中，开启一段段有意思且富有启发性的思想旅程。 本节目由WPP Media (前GroupM群邑) 出品，JustPod制作发行。
| Publishes | Twice monthly | Episodes | 24 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
每个中国人都有乡土情结，家乡是我们最终的精神家园。家乡不是回不去的过去，而是正在被重新定义的未来。
如今，为什么越来越多年轻人开始重新讲述自己的家乡？农产品如何靠品牌出圈？真实的故事、具体的温度，怎样变成信任和溢价？对于品牌来说，“真实”和“具体”永远是内容和叙事的重要特质。在这一点上，乡村是否提供了新的品牌叙事空间和增长红利，吸引着传播与营销的关注和投入？本期节目为您解读。
本期嘉宾：
陶建杰教授，复旦大学新闻学院
刘晓葳，快手磁力引擎品牌数据中心-产品负责人
谢冬嫣，WPP Med... more
当下，出海已成为中国品牌的必答题，却也是充满挑战的“闯关路”。很多企业带着国内成熟经验冲向全球，却陷入地域笼统化、重效轻品、流量内卷、文化误读等误区。本期节目特邀三位深耕一线的出海专家，直击出海关键痛点和难题，分享可落地的营销思路。
嘉宾：
回聃，WPP Media出海业务负责人
刘以清，WPP Media客户解决方案副总经理
王佳跃，凯度洞察出海业务总监
主持人：
王翩翩，WPP Media市场与传播总监
-时间轴-
02:05 出海营销中的误区与挑战：如何有的放矢地制定策略？... more
这是一期《营销有E思》与 《5号研值所》的串台节目。
“趋势不是预测出来的，你必须先自己在这个趋势里。”
“消费者追求的不是便宜，而是花钱时的确定性。”
“品牌要从被看见，转向被接纳和被理解。”
消费者一边精打细算，一边为情绪价值疯狂买单，品牌如何看懂这种“温差”？消费“温差”时代，品牌该如何躬身入局？品牌又应与消费者建立怎样的共生关系？本期《营销有E思》与 《5号研值所》的串台节目为您深度解读~
—时间轴—
02:02 市场研究工具与AI技术的融合：效率提升与结论准确性的提高
0... more
一家中高端酒店如何能在看似格局已定的酒店业逆势增长？
当市场普遍追求效率与规模，执着于流量与标准化之时，一家名为“亚朵”的酒店品牌，却选择了一条看似更慢、更重的道路——围绕“人”与“体验”，构建一个讲述“安静的力量”的“用户型品牌”。它不只是一个提供住宿的地方，更试图成为都市人在旅途中的“宁静之所”。
这究竟是理想主义的商业叙事，还是在新消费背景下，一种更具韧性与价值的商业模式的真实演绎？
亚朵的故事，或许提供了一个答案。它始于云南怒江畔一个名为“亚朵”的傈僳族村落，其名意为“月亮升起的地... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #196 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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