營銷文創華爾街
Wall Street Literati歡迎來到營銷文創華爾街，我是華爾街文人JC。 如果你想每星期用10分鐘，就可以提升文案及營銷技巧，賺更多錢，做更多生意，你一定要留意追蹤我的頻道。 我本身是做營銷Marketing的，主要是管理品牌及企業的社交媒體平台、廣告、以至網絡銷售。但我發現香港跟其他地區比起來，沒有很注重文案創作。在行銷的市場上面，投放在文案創作的資源比重真的不多。相比其他項目，例如找網紅出Post、做活動經費、請明星出席活動等等開支都是遠多於投放在文案創作上。我的節目就是要讓行銷人員和企業老闆了解，文案對於品牌跟銷售是如何重要。 同時我希望連結各位行銷好友和創業中的老闆，一齊去提升我們的文案技巧，賺更多錢。說到錢，好像很市繪，什麼都要說錢。我也不會辯駁，因為我們生活就是要賺錢，做會計師有人工、做律師有人工，同樣是付出經驗跟專業，我覺得，文案創作者也理應賺到應得的錢，所以我才會叫華爾街文人。 華爾街應該只有金融才俊... more
| Episodes | 2 | Founded | 4 years ago | Language |  ZH-TW |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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所謂賣花讚花香，好像賣廣告一定要「死讚爛讚」自己的產品或服務。很多營銷人員或廣告創作者，創作廣告時都以讚揚產品或服務為主要內容。但其實寫衰自己是有助提升轉換率。
如果只一面倒讚賞自己的產品，叫做「一面提示法」，以正面的說法傳遞廣告信息，以說服客人進行轉換活動。
而相反，適當地「寫衰自己」可以加強說服力。通常是同時提出於有利和不利的論據與事實，再通過反駁後者的論點，反證有利的的論點，這就叫做「兩面提示法」。
對於中小企或個人品牌來說，在宣傳費用預算有限的情況下，要吸引新客戶是一個棘手的問題。
在營銷或廣告上花的每一分錢，都必須物有所值，甚至物超所值，而你亦會想知道你的投資會獲得回報。所以，電郵宣傳（Electronic Direct Mail）是中小企公司或個人品牌發展業務的主要方法。營銷雲端軟件供應商Emarsys指出，81%的中小型企業將Email行銷作為主要獲取客戶的渠道，其中80%的企業亦使用電郵來留住客戶。
每次策劃營銷活動時，第一步不是「度橋」，而是想清楚你的活動目標。活動目標可... more
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Apple Podcasts | #193 |  Poland/Business/Marketing |
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營銷文創華爾街 launched 4 years ago and published 2 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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