行銷行不行
歆芯行銷行不行
| Publishes | Daily | Episodes | 5 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | BusinessMarketing | ||
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Latest Episodes
🎧 EP3｜想做品牌，卻只做了貼文？那些喊了品牌卻做不了品牌的故事
這集歆芯姐聊聊一個常見的現象：
很多公司說想做品牌，但到最後，預算被砍、方向又繞回熟悉的傳統套路。喊著做品牌，執行時卻走回老路。
從「請代言人」退回到「只發發社群貼文」，
從「規劃品牌操作」抽手回到「辦試吃會比較看得到效果」。
聽起來是不是很熟悉？
這集分享一些真實案例與觀察，聊聊「做品牌」這件事，做品牌很難嗎？還是其實，我們只是還不夠相信它的長期價值。
這集沒有答案，只有幾個真實的觀察，想邀請你一起思考。
🎧 EP2｜何謂行銷？為什麼行銷的價值常常被誤解
這集歆芯姐聊聊「完整的行銷可以做些什麼」，真正懂得運用行銷的公司，能讓產品賣得更好、業績更穩，甚至帶動整體營運效率——因為行銷其實和公司的各個面向都息息相關。
但也不得不說，在台灣，還是有不少公司只把行銷當成維護官網、貼貼 Facebook 貼文的部門。這樣的配置，說白了，其實沒有真正發揮行銷的核心價值。
如果企業沒想清楚行銷要扮演什麼角色，那設不設行銷團隊，其實也就沒有太大意義。
不是批評，而是觀察。
希望透過這集，讓更多人開始重... more
🎧 EP1｜行銷人都賺多少？後來才發現出乎意料的薪水真相
第一集就來點輕鬆又刺激的話題：
行銷人的薪水，到底行不行？
這集歆芯姐閒聊自己入行以來觀察到的薪資狀況，還有朋友不小心透露的年薪內幕（小小震驚👀）。
沒有嚴肅的數據分析，也不是什麼深度揭密，純粹用一點日常觀察，當作節目的暖身開場。
未來還有更多關於行銷工作的真實樣貌，會慢慢聊給你聽～
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #11 |  Taiwan/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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行銷行不行 launched 10 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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