銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台
Jayden & Lucas & Chair【每周一AM 09:00 更新，播客商業合作信箱：hihioldyes@gmail.com】《銷波快｜ 一個圍繞在行銷Marketing 的隨便亂聊電台》是由三個名詞組合而成：整合行「銷」 > 「波」段企劃 > 「快」速學習由Lucas、Jayden、Chair三個老男孩，用輕鬆詼諧的幹話與故事，聊聊艱深難懂的行銷故事。我們偶爾聊聊我們自身經歷，也聊聊行銷歷史、行銷策略，有時候也聊聊輕鬆有趣的生活話題。別太嚴肅，讓生活輕鬆一下，聽聽乾貨，講講幹話，Just For Fun！
| Publishes | Weekly | Episodes | 151 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | MarketingCareersBusiness |
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大家好，我是阿波小編！
今天這集我們來揭開一個行銷圈最常見、也最容易誤會的迷思：
「追蹤數很多，是不是就表示我潛在客戶也很多？」
這句話你是不是也曾經信過，甚至用它來說服自己社群經營有成果？
但實際廣告投下去、轉換一看，卻發現 ROI 完全不如預期！
這集，我們不談空泛理論，帶你從「演算法真相」與「廣告優先策略」出發，拆解為什麼你經營的冷流量可能早就被流量污染
為什麼你一直發文卻沒人轉換，還有該怎麼透過冷流量漏斗，打造真正可轉換又可複利的社群經營路線圖！
🎯 本集三大重點：
�... more
行銷顧問思維系列整理書下載：reurl.cc/VWGgxN
(▲本集13:42處提到數字皆以概念呈現，實際計算有誤敬請見諒)
大家好，我是阿波小編！
這集要來解決一個讓超多行銷人和老闆困惑到睡不著的現象：
流量數字一直漲，但營收卻原地踏步！
明明曝光破百萬、粉絲也在增加，為什麼訂單就是不來？
身為一個走過流量迷霧、拆解過無數失敗案例的行銷顧問
Jayden 這次要帶大家重新建構行銷現場最關鍵的部分：冷流量經營的三層轉換架構！
本集精彩亮點：
📌 冷流量 × 追蹤數 ... more
批判性思考書籍推薦：www.amazon.com/Power-Critical-Thinking-Effective-Extraordinary/dp/0195425030
大家好，我是阿波小編！
這集要來解決一個現代行銷人超有感的困擾：「看數據的時候很像在看命運，心情被 ROAS 帶著跑，情緒比報表還震盪！」
你是不是也常有以下這些狀況？👇
廣告突然爆量，卻不知道哪個環節有效？
ROAS 跑得很高，但轉換利潤卻感覺不對勁？
報表每天看、每週交，最後卻變得「只是為了... more
品牌顧問用 - 企業資源盤點評估表：reurl.cc/Qav3jo
大家好，我是阿波小編！
這集我們要聊的主題超實用：當品牌資源有限時，行銷到底該怎麼選工具？
身為行銷顧問，這是我們最常被問到的問題之一——
到底該先做 廣告投放 還是佈局 SEO？
社群平台經營 到底是基本功，還是拖慢轉換的時間黑洞？
本集我會從顧問實戰角度，拆解一個非常關鍵的架構：
📌 行銷三技術模型（流量 × 轉換 × 留存）
📌 品牌資源配置與內外部操作建議
📌 常見錯誤：工具選錯，錢燒完、人走... more
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Reviews
- 幫助多多
對於一個對行銷菜逼八的人來說，不會講得太艱澀難懂，會轉化成我們聽得懂方式真的讚！
Apple Podcasts5瑞瑞塔塔塔
Taiwan2 months ago - 接地氣、實用、不囉嗦！
身為新莊在地的老糕餅店，真的要推薦一下，不僅幫助上實用很多而且跟其他的行銷patcast比起來接地氣、又少了很多專業的包裝跟術語….而且主持人真材實料…..將推薦給各大糕餅公會…！
Apple Podcasts5新莊真舔廣汁Taiwana year ago - Ai這集蠻有感
最新這集ai蠻有感 不過是否也可順便帶到要怎麼使用（版本或是ai工具）華語圈比較少聽到
Apple Podcasts5i like todayTaiwan2 years ago - 感謝、建議
謝謝分享，很棒的節目。但建議音樂旋律可以換舒服溫和一點，每次聽都會跳過前段音樂，聽完也會馬上按暫停。
Apple Podcasts5Shu ChangTaiwan2 years ago - 持續收聽
很讚的經驗分享👍
Apple Podcasts5狐聳嬌Taiwan3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #175 |  Germany/Business/Marketing |
Apple Podcasts | #2 | Taiwan/Business/Marketing |
Apple Podcasts | #32 |  Hong Kong/Business/Marketing |
Apple Podcasts | #108 | Taiwan/Business |
Apple Podcasts | #141 |  Philippines/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 launched 3 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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