銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台
Jayden & Lucas & Chair【每周一AM 09:00 更新，播客商業合作信箱：hihioldyes@gmail.com】《銷波快｜ 一個圍繞在行銷Marketing 的隨便亂聊電台》是由三個名詞組合而成：整合行「銷」 > 「波」段企劃 > 「快」速學習由Lucas、Jayden、Chair三個老男孩，用輕鬆詼諧的幹話與故事，聊聊艱深難懂的行銷故事。我們偶爾聊聊我們自身經歷，也聊聊行銷歷史、行銷策略，有時候也聊聊輕鬆有趣的生活話題。別太嚴肅，讓生活輕鬆一下，聽聽乾貨，講講幹話，Just For Fun！
| Publishes | Weekly | Episodes | 146 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessMarketingCareers |
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哈囉大家好，我是阿波小編～
這集要來聊一個我們行銷人超容易忽略，但又會直接影響轉換成效的大問題——
👉 為什麼明明文案寫得很好、廣告點擊率也不錯，但成效卻無法穩定複製？
這不是你不夠努力，而是你搞錯了行銷模型本身！
在我們的實戰經驗中，「模型優先於策略」絕對是真理。
不懂模型，就無法針對不同TA決策流程設計對應的行銷內容。
本集重點我會帶大家從 行銷顧問視角出發，拆解常見的三種行銷模型：
1. 電商商品型模型
2. 專業服務型模型（需要高度信任建立）
3. 創新產品型模型（需教育市場與... more
哈囉大家好，我是阿波小編！
這集我們不談數據、不拆演算法，來聊聊你我都逃不掉的：情緒行銷，以及它背後的品牌信任危機和新世代職場觀崩壞現象。
最近我跟 Chair 回顧學生接觸經驗，發現大學生已經是 2006 年出生的 Z 世代，教學現場出現了讓人哭笑不得的「我有聽但我不回應」現象（到底該怎麼辦？）
而在行銷圈，情緒行銷幾乎變成一種「必須」，我們拼命賣「爽感」、貼「心理學標籤」，結果品牌的故事越講越大，產品本身卻被掏空..
敘事與品質的失衡，正一點一滴透支顧客對品牌的信任。
除了品牌，我們... more
🎙️ 阿波小編報到！這集要來揭開「廣告數據迷思」的真面目！
哈囉行銷戰友們～你是不是也有這種經驗：
投了一堆 AI廣告，ROAS 看起來超漂亮，結果一擴大預算...成效直接暴死？！👀
別再被漂亮數字騙了！這集讓 Jayden 用放大鏡仔細拆解那些「廣告數據分析」的 極值偏差、假成效詐欺、還有你可能誤會的 冷暖熱流量經營策略！
我們會告訴你：
✔️ CTR、CPC、CPA 到 ROAS 各指標背後代表的是什麼顧客行為？
✔️ 一個廣告數據好看，為什麼實際卻沒轉換？
✔️ 怎麼用 客戶終身... more
哈囉各位行銷人～阿波小編來報到啦！你是否也曾遇過這種狀況：
「明明下了一堆廣告，受眾也設定好了，結果成效還是不穩，轉換還是掛零？」
這集我們要來解決你被廣告吃錢卻沒轉換的最大罩門！👊
其實問題不在廣告不行，而是在你沒搞懂「流量分層 × 像素追蹤」的真正邏輯。
這集我們會一步步教你：
✅ 如何正確拆解冷→暖→熱流量的行為差異
✅ 像素數據怎麼搭配不同階段的素材和文案
✅ 如何透過再行銷素材分層設計，找出卡關點、推進成交
✅ 廣告預算怎麼集中投資在「快要買單」的那群人身上
我們還會分享一... more
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Reviews
- 幫助多多
對於一個對行銷菜逼八的人來說，不會講得太艱澀難懂，會轉化成我們聽得懂方式真的讚！
Apple Podcasts5瑞瑞塔塔塔
Taiwana month ago - 接地氣、實用、不囉嗦！
身為新莊在地的老糕餅店，真的要推薦一下，不僅幫助上實用很多而且跟其他的行銷patcast比起來接地氣、又少了很多專業的包裝跟術語….而且主持人真材實料…..將推薦給各大糕餅公會…！
Apple Podcasts5新莊真舔廣汁Taiwana year ago - Ai這集蠻有感
最新這集ai蠻有感 不過是否也可順便帶到要怎麼使用（版本或是ai工具）華語圈比較少聽到
Apple Podcasts5i like todayTaiwan2 years ago - 感謝、建議
謝謝分享，很棒的節目。但建議音樂旋律可以換舒服溫和一點，每次聽都會跳過前段音樂，聽完也會馬上按暫停。
Apple Podcasts5Shu ChangTaiwan2 years ago - 持續收聽
很讚的經驗分享👍
Apple Podcasts5狐聳嬌Taiwan3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #3 | Taiwan/Business/Marketing |
Apple Podcasts | #83 |  Hong Kong/Business/Marketing |
Apple Podcasts | #86 |  Russia/Business/Marketing |
Apple Podcasts | #133 |  Philippines/Business/Marketing |
Apple Podcasts | #185 | Taiwan/Business |
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 launched 3 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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