行銷把把脈
開啟品牌行銷顧問【行銷把把脈】為【開啟品牌行銷顧問】自製 Podcast節目，以兩位創辦人Melody 、正安視角，透過分享有趣的創業人事物，節目中邀請很多優秀的嘉賓來分享關於他們的創業人蔘（人生）以及其中關於行銷的寶貴經驗，保證又補又苦，健體又強身，帶給聽眾收穫滿滿的啟發和精華！ -- Hosting provided by SoundOn
| Publishes | Twice monthly | Episodes | 54 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessEntrepreneurship |
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Latest Episodes
「高端客戶買的不是道具，而是你幫他控管風險的能力。」
頂級私人派對難道只是找個場地、切個蛋糕嗎？真正的「頂級」，是把氛圍、節奏、隱私與人性細節，全部算進一場高難度的專案執行中。本集邀請到 **Maxime Party 創辦人 Jamie **，從紐西蘭的藝術背景聊到回台創業，帶我們揭開派對幕後的真實樣貌。
當客戶說「我要有質感」時，背後到底在想什麼？面對預算無上限、要求卻最模糊的高端客戶，如何精準提案並開出讓對方點頭的高報價？這集不只聊派對，更聊創業者必備的「需求轉化力」與「價值定價術」... more
「帳本不只會說話，還會告訴你誰在搞鬼！」
大家對會計師的印象，還停留在嚴肅的稅法與冷冰冰的數字嗎？本集《行銷把把脈》邀請到最風趣幽默的 王壽湉會計師。王會計師將用他看透無數企業帳本的深度視角，與我們分享那些藏在資產負債表下的「企業宮鬥劇」。
從股權紛爭、合夥糾葛到公司擴張的關鍵時刻，會計師如何幫老闆踩煞車？為什麼行銷做得好，帳面卻可能危機四伏？這集不聊生硬法條，只聊老闆們最該知道的生存實話！
本集精彩看點
1.打破刻板印象： 會計師不只是報稅工具人？創業成功的契機與心路歷程分享。... more
創意不該只是靈光一閃，而是能落地執行的行銷力量。
本集《行銷把把脈》邀請到「一點散漫」老闆皮箱哥，這位從活動、舞台劇、到餐飲都能玩出一點趣味的品牌操盤手。
他將「台潮文化」與「餐飲體驗」結合，用DJ、控肉飯與設計語彙，打造全台最有散漫氛圍的連鎖餐飲。
在這一集中，我們要聊的不是浪漫創意，而是如何將創意與理性間取得商業上的平衡：
如何讓餐廳成為話題指標？
如何用品牌觀創造回流人潮？
又是如何將一次失誤，轉化為下一波行銷亮點？
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好客的台灣人在傳統送禮時，除了挑選一盒好吃的糕餅，要是還能夠帶有「祈福」與「文化內涵」的心意，會不會更能送到心裏呢?
這集，我們邀請到最潮的台潮文創烘焙品牌——虎承殿主理團隊！三位來自不同產業的青年，把生技、製程、與飯店管理的專業灌注在糕點裡，從零開始跨界打造「虎承殿」，要讓年輕世代在餐桌上吃到的不只是美味，更是屬於台灣的文化符號。
他們將分享：
為什麼選擇放棄令人稱羨的工作選擇返鄉？
如何在小時候的禁忌與傳統文化中找到「祈福感 × 台潮文創」的品牌 DNA？
創業路上的挑戰... more
Reviews
- 岩涼手作
內容精彩
Apple Podcasts5黃奕昌
Taiwana year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #35 | Taiwan/Business/Entrepreneurship |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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