行銷把把脈
開啟品牌行銷顧問【行銷把把脈】為【開啟品牌行銷顧問】自製 Podcast節目，以兩位創辦人Melody 、正安視角，透過分享有趣的創業人事物，節目中邀請很多優秀的嘉賓來分享關於他們的創業人蔘（人生）以及其中關於行銷的寶貴經驗，保證又補又苦，健體又強身，帶給聽眾收穫滿滿的啟發和精華！ -- Hosting provided by SoundOn
| Publishes | Twice monthly | Episodes | 50 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessEntrepreneurship |
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創業，人人都想找到「藍海市場」，但如果這片藍海充滿禁忌與避諱呢？
本集《行銷把把脈》民俗月特別企劃，邀請到 花藝創業家麥姐（Alanna）。她擁有 15 年花藝經驗，除了創辦兩間公司——「喬新花藝」與「麥穗美學學院」，更勇敢踏入大眾避而不談的「喪禮」領域。
在這一集中，麥姐將分享：
*為什麼選擇投入「喪禮花藝」這條非典型創業路？
*在文化禁忌中，如何把專業做到極致？
*花藝在喪禮中扮演的角色與慰藉力量
*從國際花藝培訓到社群短影片，如何強化品牌力
*鬼月特別提醒：創業... more
在活動現場，你有沒有遇過那種一出場就讓人感到「專業＋信任」的氣場？
這次我們邀請到素有「台灣公關教主」之稱的 于長君（June），她是 STARFiSH 星予國際創辦人，曾任職 L’Oréal、Lancôme、NINE WEST、BENETTON、GUESS 等國際品牌，擁有多年外商公關與行銷經驗，請她來聊聊:
*公關細節如何決定品牌成敗
*從外商到創業的心路歷程與人脈養成
*如何篩選、吸引優質客戶
*在自媒體時代打造個人品牌的關鍵策略
*公關團隊如何培養專業氣場與執行力... more
你也在經營 IG、拍 Reels、做內容，但成效總是不如預期？在這個美業網紅爆炸多的時代，一句「髮量製造機」，竟然就這樣在市場裡殺出重圍！
本集邀請到純髮絲哲學創辦人 珮珮（徐珮榕），她從美業職人出發，一路成為懂行銷、會說故事的品牌經營者。這集你會聽到：
如何透過品牌名稱，做為內容突圍的起點？
1.IG、Reels、Podcast 怎麼串起銷售漏斗？
2.從顧客痛點出發，怎麼寫出「有人味」的品牌內容？
3.數據低迷的時候，行銷該如何優化、堅持與轉彎？
4.美業創業者該如何... more
還記得經典電影"神鬼戰士"中，角鬥士智取兇悍敵人的那種勝利喜悅嗎?你聽過 LARP（Live Action Role Playing）嗎？
透過這種沉浸式實境角色扮演遊戲，不只是玩家們的熱血娛樂，更成為了創業者的靈感來源！
本集邀請到人氣粉絲專頁「羅馬高雄人」(5.6萬粉絲數)的主理人，一起聊聊他如何把熱愛的活動轉化為有系統的商業模式，從一開始的劇本設計、角色建立，到團隊培訓與現場體驗，打造一場場令人難忘的沉浸式活動，來聽聽他堪比電影精彩創業冒險吧!
本集重點包括：
1.LARP... more
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- 岩涼手作
內容精彩
Apple Podcasts5黃奕昌
Taiwana year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #12 | Taiwan/Business/Entrepreneurship |
Apple Podcasts | #143 |  Hong Kong/Business/Entrepreneurship |
Apple Podcasts | #152 | Taiwan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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5. 天下學習
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行銷把把脈 launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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