行銷把把脈
開啟品牌行銷顧問【行銷把把脈】為【開啟品牌行銷顧問】自製 Podcast節目，以兩位創辦人Melody 、正安視角，透過分享有趣的創業人事物，節目中邀請很多優秀的嘉賓來分享關於他們的創業人蔘（人生）以及其中關於行銷的寶貴經驗，保證又補又苦，健體又強身，帶給聽眾收穫滿滿的啟發和精華！ -- Hosting provided by SoundOn
| Publishes | Twice monthly | Episodes | 52 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessEntrepreneurship |
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創意不該只是靈光一閃，而是能落地執行的行銷力量。
本集《行銷把把脈》邀請到「一點散漫」老闆皮箱哥，這位從活動、舞台劇、到餐飲都能玩出一點趣味的品牌操盤手。
他將「台潮文化」與「餐飲體驗」結合，用DJ、控肉飯與設計語彙，打造全台最有散漫氛圍的連鎖餐飲。
在這一集中，我們要聊的不是浪漫創意，而是如何將創意與理性間取得商業上的平衡：
如何讓餐廳成為話題指標？
如何用品牌觀創造回流人潮？
又是如何將一次失誤，轉化為下一波行銷亮點？
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好客的台灣人在傳統送禮時，除了挑選一盒好吃的糕餅，要是還能夠帶有「祈福」與「文化內涵」的心意，會不會更能送到心裏呢?
這集，我們邀請到最潮的台潮文創烘焙品牌——虎承殿主理團隊！三位來自不同產業的青年，把生技、製程、與飯店管理的專業灌注在糕點裡，從零開始跨界打造「虎承殿」，要讓年輕世代在餐桌上吃到的不只是美味，更是屬於台灣的文化符號。
他們將分享：
為什麼選擇放棄令人稱羨的工作選擇返鄉？
如何在小時候的禁忌與傳統文化中找到「祈福感 × 台潮文創」的品牌 DNA？
創業路上的挑戰... more
創業，人人都想找到「藍海市場」，但如果這片藍海充滿禁忌與避諱呢？
本集《行銷把把脈》民俗月特別企劃，邀請到 花藝創業家麥姐（Alanna）。她擁有 15 年花藝經驗，除了創辦兩間公司——「喬新花藝」與「麥穗美學學院」，更勇敢踏入大眾避而不談的「喪禮」領域。
在這一集中，麥姐將分享：
*為什麼選擇投入「喪禮花藝」這條非典型創業路？
*在文化禁忌中，如何把專業做到極致？
*花藝在喪禮中扮演的角色與慰藉力量
*從國際花藝培訓到社群短影片，如何強化品牌力
*鬼月特別提醒：創業... more
在活動現場，你有沒有遇過那種一出場就讓人感到「專業＋信任」的氣場？
這次我們邀請到素有「台灣公關教主」之稱的 于長君（June），她是 STARFiSH 星予國際創辦人，曾任職 L’Oréal、Lancôme、NINE WEST、BENETTON、GUESS 等國際品牌，擁有多年外商公關與行銷經驗，請她來聊聊:
*公關細節如何決定品牌成敗
*從外商到創業的心路歷程與人脈養成
*如何篩選、吸引優質客戶
*在自媒體時代打造個人品牌的關鍵策略
*公關團隊如何培養專業氣場與執行力... more
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Apple Podcasts5黃奕昌
Taiwana year ago
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Apple Podcasts | #41 | Taiwan/Business/Entrepreneurship |
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行銷把把脈 launched a year ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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