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Artwork for WTF Did I Just Read? Tech Sales & Marketing Edition

WTF Did I Just Read? Tech Sales & Marketing Edition

wtfdidijustread

Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an al... more

PublishesDailyEpisodes48Founded3 years ago
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Artwork for WTF Did I Just Read? Tech Sales & Marketing Edition

Latest Episodes

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The challenges in accessing customer insights for marketing, strategies for effective sales discovery, and the importance of collaboration between sales and marketing teams. They hig... more

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relev... more

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with po... more

In this episode of WTFDIJR, recorded live from Cyber Marketing Con in Austin, Texas, Chris, Dani, Maria, and our guest panel from the Con are uncovering:

Strategies for effective brand communication, the significance of personalizing marketing effor... more

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