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WeMarketers Podcast | Talks with B2B Marketing Leaders

Andrew Demianenko
Networking
Artificial Intelligence
Linkedin
ABM (account-Based Marketing)
Google
Developers
Branding
Wearedevelopers
World Emblem
Lean Manufacturing
Storytelling
Matcher
Dublin
HR Leaders Summit
World Congress
Employer Branding
Packaging

Hey, I'm Andrew, and welcome to WeMarketers Podcast!

I believe that every marketer has a unique story worth hearing. On this podcast, I meet with marketers from all around the world—not just to talk shop but to genuinely connect, share real-life experiences, and learn from each other.

Every episode teaches me something new. I'm here not only as your host but as someone learning alongside you, dis... more

PublishesInfrequentlyEpisodes25Founded2 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for WeMarketers Podcast

Latest Episodes

In this episode of the WeMarketers Podcast, Andrew Demianenko sits down with Michelle Wols, Senior Product Marketing Manager at Beyond Product, to break down what Account-Based Marketing actually looks like in practice.

Michelle runs B2B marketing c... more

YouTube

Content marketing used to feel predictable.

Find the right keywords, publish blog posts, rank on Google, and gradually attract traffic.

But that playbook is changing fast.

In this episode of the WeMarketers Podcast, Andrew Demianenko sits down wit... more

YouTube

In this episode of the WeMarketers Podcast, I sat down with Carolina Rodriguez, VP of Marketing at World Emblem, the world’s largest patch and emblem manufacturer.

World Emblem is a 30-year-old manufacturing business. Carolina joined five years ago ... more

YouTube

What does it really take to turn a large conference into a year-round marketing and community engine?

In this episode of the WeMarketers Podcast, Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers, to break down how o... more

YouTube

What if winning in marketing has nothing to do with originality?

In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes. more

YouTube

In this episode of the WeMarketers Podcast, Andrew discusses the future of artificial intelligence in marketing with Maximilian vom Eyser, a senior digital growth strategist at Google's EMEA headquarters. They delve into the opportunities and risks a... more

YouTube

In this episode of the WeMarketers Podcast, Andrew sits down with Adriaan Kolff to discuss the profound impact of networking on personal and professional success. Adriaan shares his journey and how his network has been instrumental in his entrepreneu... more

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In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Michelle Wols
Senior Product Marketing Manager at Beyond Product, focusing on IT and security industries
Beyond Product
Episode: ABM Playbook for Niche B2B Markets
Albert Mercadé
Marketing Manager at talentapp.io
talentapp.io
Episode: The End of Easy Content Marketing
Carolina Rodriguez
VP of Marketing at World Emblem
World Emblem
Episode: Bringing Sexy Back to Manufacturing: The Art of Reinventing a Legacy B2B Brand
Ivana Spiridonović
B2B Marketing Manager at WeAreDevelopers
WeAreDevelopers
Episode: From Conference to Community: Marketing a 15,000-Attendee Event
Taylor Trusty
Co-founder and Chief Revenue Officer at Newslever
Newslever
Episode: Why Smart Marketers Copy: Using Competitive Insights the Right Way
Maximilian vom Eyser
Senior Digital Growth Strategist at Google's EMEA Headquarters in Dublin
Google
Episode: Making AI Work for You: What Marketers Need to Get Right
Adriaan Kolff
Founder/Entrepreneur discussed in episode
Matcher (as discussed in episode)
Episode: The Power of Networking: Building a Brand & Community from Scratch with Adriaan Kolff

Host

Andrew
Host of the show, introduces guests and guides the interview

Reviews

5.0 out of 5 stars from 4 ratings
  • Great!

    Lots of marketing insights

    Apple Podcasts
    5
    Orientir1986
    Ukrainea year ago
  • Amazing podcast

    Love this podcast. Good insights how to run marketing in B2B companies.

    Apple Podcasts
    5
    Advian
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host keeps conversations grounded and startup-friendly, with growth mindset.
Guests provide hands-on examples and frameworks listeners can reuse.
Interviews mix practical tactics with real-world storytelling.
Clear, actionable marketing insights that apply to B2B contexts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#60
Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Smart Marketers Copy: Using Competitive Insights the Right Way
Q: What is the right way to use competitive insights?
The right approach is to use competitive insights as a feed of high-quality inputs that inform but do not blindly copy; observe what works, understand why it works, and craft outputs that fit your own context and goals, especially focusing on how inputs translate to leads and business outcomes.
From Conference to Community: Marketing a 15,000-Attendee Event
Q: In terms of agenda, how do you drive the content for the agenda?
She describes a hybrid approach that is audience-centric: starting from broad topics of interest (talent acquisition, employer branding, mental health) and then narrowing down with speakers, while staying flexible to accommodate feedback and gaps. The goal is to balance sessions for junior to senior attendees and ensure topics align with both tech and HR needs.
From Conference to Community: Marketing a 15,000-Attendee Event
Q: What excites you about working on events?
Ivana explains that the adrenaline of being around people, the face-to-face connections, and the ability to connect audiences from different worlds—developers and HR professionals—are what make event work so rewarding. She emphasizes the collaborative, team-driven nature of delivering a large conference and the energy of live interactions.
The End of Easy Content Marketing
Q: What role do in-person events play in your lead generation and relationship-building efforts?
In-person events and face-to-face interactions are increasingly important for trust-building and partnerships; they should complement digital channels to ensure a consistent pipeline.
The End of Easy Content Marketing
Q: How have you adapted your content strategy to maintain visibility in AI-assisted search environments?
We've focused on making information clearer for AI, using FAQs and structured pages, and creating highly specific, long-tail content to answer precise questions that potential customers are asking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About WeMarketers Podcast

What is WeMarketers Podcast about and what kind of topics does it cover?

- This show focuses on practical B2B marketing leadership, with heavy emphasis on ABM, multi-channel strategies, and the evolving role of AI and events in demand generation. Episodes typically feature hands-on playbooks, real-world pitfalls, and cross-functional collaboration between marketing and sales, often illustrated with client examples and brand modernization stories. The format tends to mix strategic guidance with tactical tips, spotlighting how leaders implement messaging, content, and channels to reach specific business audiences. A standout angle is the blend of storytelling, data-driven insights, and experiments (from logo missteps to AI-driven tactics), which can help listeners applying these ideas inside their own organization... more

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How many episodes of WeMarketers Podcast are there?

WeMarketers Podcast launched 2 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WeMarketers Podcast?

Recent guests on WeMarketers Podcast include:

1. Michelle Wols
2. Albert Mercadé
3. Carolina Rodriguez
4. Ivana Spiridonović
5. Taylor Trusty
6. Maximilian vom Eyser
7. Adriaan Kolff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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