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Artwork for Well Played: Conversations on Marketing and Brand

Well Played: Conversations on Marketing and Brand

Conversations on Marketing and Brand
Marketing
Brand
Nostalgia
Organic Social
Slow Living
Artificial Intelligence
Micro Niches
Flamingo Estate

Well Played: Conversations on Marketing and Brand is a discussion through the lens of Kate Ware and Esther Kelleher; two career marketers who have seen the industry evolve from the inside since the early 2000's.

We’re good mates who have been fortunate to work together over a number of years, and have always riffed on what we’re observing, feeling and loving in today's climate.

Well Played is exac... more

PublishesWeeklyEpisodes9Founded2 months ago
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Artwork for Well Played: Conversations on Marketing and Brand

Latest Episodes

When a brand crisis unfolds online, silence is never neutral.  What happens when your brand suddenly becomes the internet’s whipping boy?

In Episode 8 of Well Played: Conversations on Marketing and Brand, Esther Kelleher and Kate Ware unpack the new... more

Welcome back to Well Played: Conversations on Marketing and Brand, the Australian marketing podcast where Esther Kelleher and Kate Ware unpack the biggest ideas shaping marketing strategy, brand building, consumer behaviour and culture.

This week we... more

Welcome back to Well Played: Conversations on Marketing and Brand, the Australian marketing podcast where Esther Kelleher and Kate Ware unpack the biggest shifts shaping marketing strategy, consumer behaviour, brand building and modern business.

Thi... more

This week, we're exploring one of the biggest movements influencing marketing right now: nostalgia.

From McDonald's revealing that Grimace is actually a taste bud, to Fishwife's wildly successful New York pop-up, analogue photography, independent ma... more

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Recent Guests

Josh Henry-Hicks
Founder/CEO of Insightly Media, former executive at MuteSix
Insightly Media
Episode: 4. Josh Henry-Hicks on Organic Social, Micro Niches & the Future of Brand Marketing

Hosts

Esther Kelleher
Co-host of Well Played; seasoned marketer with a long tenure in brand and marketing leadership.
Kate Ware
Co-host of Well Played; founder of Made Great and senior marketing leader.

Reviews

5.0 out of 5 stars from 11 ratings
  • Well played, love it.

    Can’t wait for the next episode to drop!!

    Apple Podcasts
    5
    Matilda Kelleher
    Australia2 months ago
  • Love it.

    Insightful and relatable, such a fab blend of your expertise. Perfect listening for those sick of the corporate fluff!

    Apple Podcasts
    5
    SKJPooks
    Australia2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guest interest and down-to-earth takes on tough marketing topics.
Fresh perspectives on brand strategy and industry shifts.
Honest, approachable banter that still feels deeply informed.
High-quality discussions that blend theory with real-world examples.
Smart, practical insights from two senior marketers.

Chart Rankings

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Apple Podcasts
#10
Australia/Business/Marketing
Apple Podcasts
#234
Australia/Business

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per EpisodeGender SkewLocation
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1. Lise and Sarah
2. Style-ish
3. Shameless
4. Mamamia Out Loud
5. Unleashed

How many episodes of this podcast are there?

this podcast launched 2 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Josh Henry-Hicks

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