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Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan
Nutrition
Immunity
Gut Health
Whole Grains
Diabetes
Legumes
Type 2 Diabetes
Fermentation
Zinc
Protein
Seasonal Eating
Vegetables
Exercise
Whole Foods
Gut Microbiome
Cooking
Pumpkin Seeds
Inflammation Cycle
Lentils
Affordable Wellness

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain CookIn this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve dig... more

PublishesWeeklyEpisodes90Founded6 years ago
Number of ListenersCategories
NutritionBusinessHealth & Fitness

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Artwork for Pay the Farmer, Not the Pharmacy

Latest Episodes

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The Four Disorders: What Modern Food Does to Us (We Are What We Eat, Part 2 of 4)

Obesity, type 2 diabetes, hypertension, depression — four conditions that now define modern healthcare, each with a direct line to the plate. In P... more

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The Promise: How Food Became an Industry (We Are What We Eat, Part 1 of 4)

For 150 years, the food industry was one of civilization's great success stories. In Part 1 of this four-part series — based on Ashok's Substack essay "W... more

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As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 2 of a two-part special.

Part 1 lef... more

Share your thoughts

As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 1 of a two-part special, timed to th... more

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Hosts

Ashok Vasudevan
Host of Pay the Farmer Not the Pharmacy; extensive background in plant-based nutrition and wellness.
Meera Vasudevan
Co-host of Pay the Farmer Not the Pharmacy; focuses on plant-forward wellness and practical kitchen guidance.

Reviews

4.6 out of 5 stars from 45 ratings
  • Amazing

    Worth listening ♥️

    Apple Podcasts
    5
    shubham@1995
    India6 years ago
  • A foody‘s treat

    A must hear for all those that care about themselves, the environment & their wallets! The tips and tricks are not only friendly but also wallet friendly! Way to go guys!

    Apple Podcasts
    5
    BaselGal
    Switzerland6 years ago
  • Please add few more details :)

    You guys are doing fantastic work . Please add Info regarding the best time to eat herbs and other things . For example garlic should be eaten on empty stomach first thing in the morning or some other time ?

    Apple Podcasts
    5
    Vik@9
    India6 years ago
  • amazing...

    hello sir, madam, these are amazing facts that we were starving to hear.

    two requests

    1) can you also mention adequate qty and right time to eat these foods

    2) can make these Podcasts of atleast 30 mins :-)

    Apple Podcasts
    5
    Pgnbhat
    India6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews reflect appreciation for plant-forward perspective with practical guidance.
Listener feedback consistently highlights actionable, kitchen-based wellness tips that are easy to implement.
Listeners often want deeper detail on timing and quantities for foods and herbs.

Chart Rankings

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Audience Metrics

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Frequently Asked Questions About Pay the Farmer, Not the Pharmacy

What is Pay the Farmer, Not the Pharmacy about and what kind of topics does it cover?

This show centers on kitchen-first wellness, linking plant-based, affordable cooking to digestion, immunity, and overall health. Episodes explore how food choices interact with medical messaging, the gut–brain axis, inflammation, and practical strategies for sustainable wellbeing. The hosts—Meera and Ashok Vasudevan—bring decades of plant-forward nutrition and traditional cooking perspectives, offering evidence-based tips, actionable kitchen routines, and accessible approaches to living well without dependency on costly interventions. Notable is a consistent emphasis on real food, transparency in health cues, and a mission to make wellness affordable and doable for everyday households.

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Which podcasts are similar to Pay the Farmer, Not the Pharmacy?

These podcasts share a similar audience with Pay the Farmer, Not the Pharmacy:

1. Daybreak
2. Finshots Daily
3. The Morning Brief
4. The Daily Brief
5. The Doctor's Kitchen Podcast

How many episodes of Pay the Farmer, Not the Pharmacy are there?

Pay the Farmer, Not the Pharmacy launched 6 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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