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Artwork for Pay the Farmer, Not the Pharmacy

Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan
Nutrition
Immunity
Gut Health
Whole Grains
Diabetes
Legumes
Type 2 Diabetes
Fermentation
Zinc
Protein
Seasonal Eating
Vegetables
Exercise
Whole Foods
Gut Microbiome
Pumpkin Seeds
Inflammation Cycle
Lentils
Affordable Wellness
Microgreens

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain CookIn this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve dig... more

PublishesWeeklyEpisodes77Founded6 years ago
Number of ListenersCategories
NutritionHealth & FitnessBusiness

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Artwork for Pay the Farmer, Not the Pharmacy

Latest Episodes

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You've heard the phrase "ultra-processed foods" everywhere. The 2025 Lancet Series called them a global health threat. The wellness world treats UPF as the new villain. But most people still can't tell you what counts as ultra-pr... more

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"Inflammation" is the word of the wellness decade. It's on supplement bottles, in podcast titles, and on the back of every functional drink. But ask ten people what it actually means, and you'll get ten different answers — most o... more

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The internet has decided seed oils are a public enemy. But is the panic warranted — or have the scholars dropped the scholarship in the bully pulpit?

In this fireside chat, Ashok and Meera Vasudevan take the criticism seriously ... more

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Eat Like Your Gut Is Listening

Over the last three episodes, we have made the case that the gut is the organ running the show. That your mood, your skin, your lungs, and your brain are all in conversation with your microbiome, e... more

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Hosts

Ashok Vasudevan
Host with Meera, focusing on kitchen-based wellness, nutrition, and practical health strategies.
Meera Vasudevan
Co-host delivering practical nutrition insights, product context, and kitchen-based wellness guidance.

Reviews

4.6 out of 5 stars from 45 ratings
  • Amazing

    Worth listening ♥️

    Apple Podcasts
    5
    shubham@1995
    India5 years ago
  • A foody‘s treat

    A must hear for all those that care about themselves, the environment & their wallets! The tips and tricks are not only friendly but also wallet friendly! Way to go guys!

    Apple Podcasts
    5
    BaselGal
    Switzerland6 years ago
  • Please add few more details :)

    You guys are doing fantastic work . Please add Info regarding the best time to eat herbs and other things . For example garlic should be eaten on empty stomach first thing in the morning or some other time ?

    Apple Podcasts
    5
    Vik@9
    India6 years ago
  • amazing...

    hello sir, madam, these are amazing facts that we were starving to hear.

    two requests

    1) can you also mention adequate qty and right time to eat these foods

    2) can make these Podcasts of atleast 30 mins :-)

    Apple Podcasts
    5
    Pgnbhat
    India6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Could use longer episodes and more time on quantities/timing for foods.
The hosts make science approachable with real kitchen tactics.
Loved the practical, wallet-friendly wellness tips.

Chart Rankings

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Audience Metrics

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Frequently Asked Questions About Pay the Farmer, Not the Pharmacy

What is Pay the Farmer, Not the Pharmacy about and what kind of topics does it cover?

The show centers on kitchen-driven wellness rooted in plant-based and natural foods, combining science-backed nutrition with practical, affordable tips. Episodes frequently explore gut health, immunity, sleep, brain health, and skin through everyday ingredients and meals, emphasizing reading labels, minimizing processed foods, and leveraging traditional remedies. A standout aspect is the clear, actionable approach: turn your pantry into a therapeutic toolkit, experiment with fermentation, spices, and whole foods, and treat food as medicine rather than a quick fix. The hosts' long-running expertise and cohesive collaboration give the conversations credibility, while the focus on affordable wellness and family-friendly meals makes it accessib... more

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Which podcasts are similar to Pay the Farmer, Not the Pharmacy?

These podcasts share a similar audience with Pay the Farmer, Not the Pharmacy:

1. Daybreak
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How many episodes of Pay the Farmer, Not the Pharmacy are there?

Pay the Farmer, Not the Pharmacy launched 6 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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