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Artwork for Upsample with Carson Tworow & Will Chernoff

Upsample with Carson Tworow & Will Chernoff

Chernoff Music

The quest for high-resolution stories at the turning point of tech / music / business. Longtime friends and co-hosts Carson Tworow and Will Chernoff have worked in Big Tech but aren't tech bros, made music professionally but aren't full-time musicians, and started media businesses but aren't content creators or hustlepreneurs. Come along as we apply what we've seen from all sides and figure out wh... more

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Artwork for Upsample with Carson Tworow & Will Chernoff

Latest Episodes

After Will vents about the Canadian Football League controversy, we discuss a potential strike by the Vancouver Symphony Orchestra (VSO) musicians (4:32), purported salary discrepancies (17:52), and we catch a brief response by the VSO in real time w... more

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We begin by jinxing the Jays. Then we get into the KARRA story “I invested $100,000 to create my album & Spotify deleted it” & part 2 (2:24), are labels bad if they just use DistroKid? (19:49) and is this gonna make us all leave finally? (35:31)

Re... more

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Be careful out there or you'll get yelled at by shirtless dudes in Pontiacs! Will has a music library app now on his desktop, and Carson needs a new website (02:10), Bandcamp launches Clubs (08:38), EVEN is a hip-hop-coded post-Bandcamp platform (25:... more

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Will LOVES that you don't read his emails. Subvert turned down $200K and want to launch with no fees (1:52), it's "AI Music Night" in Texas (18:15), We need skills to make the platform internet suck less (27:26), Which tech move is Will going to make... more

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We have closure on The Velvet Sundown! Then we get into the very creative ticket pricing, or lack thereof, at Bumbershoot in Seattle and the Guelph Jazz Festival in Ontario (11:43), and a Vancouver city council motion that put several of our favourit... more

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After clearing the WeTransfer air, we get into subvert.fm, a collectively owned music commerce platform in development. The Subvert team calls the platform a direct alternative to Bandcamp. We discuss the concept of Subvert and who founded it (11:17)... more

The story around Daniel Ek's military tech investments has reached a fever pitch, and nothing about it is likely to improve. Is now finally the time to quit using Spotify? We dive into Deerhoof's announcement about pulling their music from Spotify (4... more

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We're back from going to festivals! We kick it off in urban affairs with "The Uncertain Future of Granville Island" by Uytae Lee on the YouTube channel About Here (2:23), then swing into AI as Carson shares the Timbaland music training/generating con... more

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this podcast launched 5 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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