Ulysses Content Strategy
Ryan ColeDaily content strategy insights from Ryan Cole
| Publishes | Daily | Episodes | 11 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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McKINSEY REPORT'S NUMBER ONE CONTRIBUTION TO BRAND STRENGTH:
'honest & open dialog with your customers'
BY MINUTE TWO, I GOT TO THE POINT
this, I suspect, will be my focus for many future videos. The challenge is 'how to lay the scene so everyone un... more
HOW IS CONTENT STRATEGY LIKE ASPEN EXTREME?
because "skiing is the easy part..."
SO IS SHOOTING VIDEO
this winter, while working the challenge of editing my first 20 test videos, one quote was running laps in my mind: "shooting videos is the easy pa... more
FOR B2B MARKETING & PR, THIS STUDY IS ESSENTIAL READING:
McKinsey study says B2B marketing and PR are wasting their time and money branding firms to themes that don't matter.
THE THEMES THAT MATTER
#1: Honest and open dialog with customers, 0% of to... more
MEDIA WILL SHIFT TO LOWER PRICE & LOWER PRODUCTION VALUE, because quality has diminishing returns.
I suspect - particularly for social media - that the only quality threshold to surpass is, "is this irritating?" Unless the lighting is so distorting ... more
MAN WITH FEW "LIKES" CLAIMS "LIKES" AREN'T THAT IMPORTANT...!
So yeah, this point would be more convincing if my posts had 100s of likes - but after posting 20 of these LinkedIn videos, its clear that the people who "like" are an audience sub-segment... more
HOW ARE EXPERTISE SHARING VIDEOS LIKE THE WWF?
Well, you can tap an outside resource to drop in and slam your point home.
Here, I'm going to tap the genius of NYU Professor Scott Galloway to articulate a point I've realized and put into action, but ... more
THE CONTENT DOGFOOD CONUNDRUM
no data here, no facts, just pure unadulterated opinion - whats more, I can't even put my finger on EXACTLY whats wrong... but theres a marketing habit we have to break:
The Content Dogfood Conundrum is when the word "c... more
3 days ago
FOR MARKETERS, THESIS AFFIRMING DATA IS LIKE MANA FROM HEAVEN
McKinsey's "How B2B Companies Talk Past Their Customers" is compelling background data for why executive thought leadership should be should be the focal point of B2B marketing... more
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Apple Podcasts | #160 |  Norway/Business/Marketing |
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Ulysses Content Strategy launched 6 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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