
Weekly hotel and resort marketing insights.
| Publishes | Weekly | Episodes | 10 | Founded | 10 years ago | 
|---|---|---|---|---|---|
| Category | Business  | ||||

For every deep, meaningful data set we cover, there’s at least one that’s fun but maybe not quite as applicable. This is one of those. The Instagram hashtag #nofilter is used to brag about a photo that was so amazing it didn’t need to be enhanced. Bu... more
Google cares about how quickly your website renders. It’s as simple as that. Load times are consistently rated a top SEO factor by experts and something Google has built a suite of tools around to help us measure and improve. But how are hotels doing... more
Google+ has become the punch line of many marketing jokes. References to life support and ghost towns are not uncommon as the struggling network somehow manages to make the occasional, positive headline. But what do the numbers say? Have resorts and ... more
Many marketers have claimed that Millennials don’t use email. They’re on Snapchat, they’re on Facebook, but not in their inboxes. Others say just the opposite. But what do the numbers tell us? Do the campaigns your hotel is sending to 20-somethings e... more
The other day an email came across one of our inboxes. The title, “CORRECTION: Tons of Snow and…” caught our eye, but what really got us thinking was that we didn’t remember seeing the original. Sure enough, there it sat just a few messages below. Co... more
Seasonal crossover is a big question in the ski industry, and rightly so. With a loyal, engaged group that tends to create traditions with their ski vacation behavior, activating these guests during opposite seasons could be priceless. But how many w... more
In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user’s last tweet date we found that only 44% had tweeted during the last month. But the question quickly arose, what a... more
We’ve looked at gender a few times in regard to mountain resort marketing, but we’ve never looked at gender in the context of the most basic email marketing metrics of open and click rates. So, do women tend to open or click marketing emails more oft... more









Listeners, social reach, demographics and more for this podcast.
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