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Artwork for Trade Secrets Podcast
Travel Advisors
Travel Technology
Travel Industry
Luxury Travel
Artificial Intelligence
Email Marketing
Destination Management Companies
Axus Travel App
Media Relations
CRM Software
Brand Identity
Substack
Italy
Itinerary Management
Tique
Technology In Travel
Travel42
Succession Planning
Networking
Generative AI

Welcome to Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, where travel advisors ask -- and answer -- questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secr... more

PublishesTwice monthlyEpisodes100Founded5 years ago
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AviationSociety & CulturePlaces & TravelLeisure

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Artwork for Trade Secrets Podcast

Latest Episodes

How can advisors break into the world of ultra-high-net-worth travel? Embark Beyond’s Jack Ezon addresses the connection economy, how to speak to this discerning group of clients and why, as he says, “All my success is made up of failure.”

This epi... more

Trade Secrets is on a quick break this week, so please enjoy this encore episode. Here’s the article Jamie mentions in her updated intro, “How Substack became the hottest social media platform.”

In this episode, Trade Secrets is all about content —... more

River cruising is one of the fastest-growing verticals for many travel agencies. In this episode, listeners will hear from Hank Schrader, who owns Dream Destinations with his wife, Anne, about their success in the space — all thanks to blogging.

Th... more

This week on Trade Secrets After Dark, co-hosts Emma Weissmann and Jamie Biesiada welcome Travel Weekly’s own Johanna Jainchill, the publication’s newly minted editor in chief. Get to know Jainchill, her vision for Travel Weekly’s editorial strategy ... more

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Recent Guests

Kayla Douglas
Director of Content at SmartFlyer
SmartFlyer
Episode: Encore: Trading social media for Substack: Using content to build a brand (Feat. SmartFlyer’s Kayla Douglas)
Hank Schrader
Owner, Visit Dream Destinations (River Cruise Expert)
Visit Dream Destinations
Episode: Honest to blog: How one agency turned blogging into river cruise gold (feat. Hank Schrader)
Johanna Jainchill
Travel Weekly editor-in-chief, newly appointed
Travel Weekly
Episode: Trade Secrets After Dark: Bourbon, editorial strategy and cross-border incidents (feat. Johanna Jainchill)
Tom Carpenter
Industry attorney and agency owner
Carpenter Law Group PC
Episode: Succession planning for travel agencies, part 2 (feat. attorney Tom Carpenter)
Stacey Ray
Founder and CEO of Sisterhood Travels, a women-only group travel company
Sisterhood Travels
Episode: Succession planning for travel agencies, part 1 (feat. Stacey and Sami Ray)
Sami Ray
Chief Operating Officer at Sisterhood Travels and daughter of Stacey Ray
Sisterhood Travels
Episode: Succession planning for travel agencies, part 1 (feat. Stacey and Sami Ray)
Marcie Muensterman
Founder of the No BS Travel Advisor platform
Episode: Don’t get burned: Navigating host agency red flags (feat. Marcie Muensterman)
Jennifer Donscesz
President of VIP Vacations
VIP Vacations
Episode: Encore: Oh, the places you’ll go! Destination weddings, honeymoons & beyond, feat. Jennifer Donscesz
Sheila Folk
CEO and Founder of Travel Industry Solutions
Travel Industry Solutions
Episode: Trade Secrets Tech Summit: Travel Industry Solutions (feat. Sheila Folk)

Hosts

Jamie Biesiada
Senior Editor with Travel Weekly; co-host; extensive coverage of travel industry business trends and advisory practices.
Emma Weissmann
Senior Editor of TravelAge West; co-host; hosts industry conversations with a focus on travel advisors, trends, and human-interest angles.

Reviews

5.0 out of 5 stars from 47 ratings
  • Feels Like Talking Shop With Friends

    I never miss an episode of Trade Secrets Podcast—Jamie and Emma make it feel like you’re just hanging out with industry friends who happen to be super smart. I love how they bring on guest advisors to answer real listener questions, so every episode feels practical and relevant to what I’m working through in my own business. It’s the perfect mix of professional insight and casual conversation, and I always walk away with a new idea to try. Definitely a five-star listen!

    Apple Podcasts
    5
    ARAY224
    United States8 months ago
  • Emma and Jamie are the best!

    If you’re in the travel industry, this is a must listen!

    Apple Podcasts
    5
    Mike Schottey
    United States9 months ago
  • My go to podcast!

    “Trade Secrets" has quickly become my go-to podcast. Each episode is packed with valuable insights and information that not only broaden my knowledge but also enhance my professional skills. I consistently learn something new, which directly benefits my work and my clients. The content is engaging and relevant, making it a must-listen for anyone looking to grow in their field. Highly recommended!

    Apple Podcasts
    5
    Wander Along With Ash!
    United States2 years ago
  • What a great show!

    You two are so knowledgeable and well spoken. Keep up the good work I love listening

    Apple Podcasts
    5
    JoeKwas
    United States2 years ago
  • Love it!

    I love this podcast. I love the natural balance and ease of the conversation between Emma and Jamie. They have wonderful guests and provide insightful updates. Thanks, ladies!

    Apple Podcasts
    5
    ChrisA_STN
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is valued for its candid discussions on industry tech and partnerships.
Hosts are seen as practical and well-informed by travel professionals.
Guests bring relevant, actionable insights for growing travel businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Encore: Trading social media for Substack: Using content to build a brand (Feat. SmartFlyer’s Kayla Douglas)
Q: Can you explain why owning your audience matters compared to relying on social platforms?
Owning your audience matters because platforms can change or disappear; by building an email list and Substack content, advisors maintain direct access to clients, enabling ongoing relationships independent of social networks.
Succession planning for travel agencies, part 2 (feat. attorney Tom Carpenter)
Q: How long does the sales or transition process typically take once a buyer is found?
Finding the right buyer is the time-consuming part, but once terms are set, drafting the agreement can be done relatively quickly with a broker assisting; the overall process varies but can be manageable when well-structured.
Succession planning for travel agencies, part 2 (feat. attorney Tom Carpenter)
Q: How should an advisor prepare for the scenario where they cannot run the business, and someone else must step in?
Prepare by centralizing critical information, adding trusted partners to leadership, ensuring they understand the business quirks, and setting up access to systems and passwords so a smooth handoff can occur without jeopardizing client service.
Succession planning for travel agencies, part 2 (feat. attorney Tom Carpenter)
Q: What do advisors need to know about succession planning?
Advisors should view succession planning as an ongoing, front-end effort that builds value from day one, with structured ownership, clear documents, and contingency plans that cover who steps in, how the business will be run, and how clients are cared for.
Succession planning for travel agencies, part 1 (feat. Stacey and Sami Ray)
Q: Can you speak to the family dynamic and what it has been like working with your daughter?
It's been challenging at times due to our different working styles, but we ultimately have the same goals, which has been beneficial to our relationship.

Audience Metrics

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Frequently Asked Questions About Trade Secrets Podcast

What is Trade Secrets Podcast about and what kind of topics does it cover?

A business-focused travel industry series that centers on practical advice from veteran advisors and executives, covering topics such as succession planning, host agency dynamics, agency growth, and how tech and partnerships shape advisory practices. Episodes frequently feature real-world case studies, guest experts, and actionable strategies for building resilient travel businesses, managing teams, and expanding service offerings—from weddings and honeymoons to expedition travel and luxury experiences. Notable strengths include a hands-on, practitioner perspective, long-running guest networks across travel technology and luxury brands, and a friendly, conversational host dynamic that makes complex topics approachable for agency owners, man... more

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How many listeners does Trade Secrets Podcast get?

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Which podcasts are similar to Trade Secrets Podcast?

These podcasts share a similar audience with Trade Secrets Podcast:

1. TIQUE Talks: The Business Podcast for Travel Advisors
2. The TIN Lounge
3. Masters in Travel
4. The Folo by Travel Weekly
5. The Art Of Selling Travel Podcast

How many episodes of Trade Secrets Podcast are there?

Trade Secrets Podcast launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Trade Secrets Podcast?

Recent guests on Trade Secrets Podcast include:

1. Kayla Douglas
2. Hank Schrader
3. Johanna Jainchill
4. Tom Carpenter
5. Stacey Ray
6. Sami Ray
7. Marcie Muensterman
8. Jennifer Donscesz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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