Rephonic
Artwork for Top of Mind
Personal Branding
Artificial Intelligence
Capsule Wardrobe
Social Media Marketing
Refilled
Imposter Syndrome
Kinso
Dalton Henshaw
Lawn Care
Instagram
Tiktok
Content Creation
Designer Bag Theory
Education System
Social Media
Education
Startups
Advertising Industry
Online Education Platform
Community

In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a ... more

PublishesTwice monthlyEpisodes53Founded2 years ago
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MarketingBusiness

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Artwork for Top of Mind

Latest Episodes

What does it actually take to build a culture where failure is a strategy?

Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the inter... more

YouTube

(Part 2)

What does it actually take to understand your own brain?

Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the ... more

YouTube

What does it actually take to understand your own brain?

Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, she has this rare ability to take how the brain actu... more

YouTube

(Part 2) Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t really evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct t... more

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Recent Guests

Alexis Fernandez
neuroscientist, podcaster, and author
Episode: Alexis Fernandez: The neuroscience truth behind motherhood, confidence & creativity!
Ryan Nelson
Founder of Refilled, a hardware-beverage tech company
Refilled
Episode: Ryan Nelson: Duct Tape, Zip Ties and a $500K Raise - How He Built Refilled From a Post Gym Problem (Part 1)
Ash Raso
Founder of Capsule Wardrobe
Capsule Wardrobe
Episode: EP:47 - Ash Raso: From Hard Hat to Fashion Label - How She Built Capsule Wardrobe by Solving Her Own Problem (Part 1)
Tahlia Kennedy
Founder, Kinso; former Founders Table employee; investor in startups
Kinso / Founders Table
Episode: EP:45 - (Part 1) Tahlia Kennedy: The 22-Year-Old Behind Kinso’s Viral Content Engine
Frank Greef
Founder of Kinso; host of Founder's Table
Kinso
Episode: EP:41 - (Part 2) Frank Greef: Obsession, Founder Struggles & Starting Again from $0
Frank Greeff
Founder/entrepreneur with exits and diverse ventures
Kinso, Realbase (historical)
Episode: EP:40 - (Part 1) The ONE thing you don’t know about Frank Greeff!
Nick Bransgrove
Creator of LawnTok and lawn-care educator
LawnTok
Episode: EP:37 - Going Viral by Accident: What Creators Can Learn from Nick Bransgrove and LawnTok
Dalton Henshaw
Founder of Bullfrog, a creative business
Bullfrog
Episode: EP:32 - Dalton Henshaw: Rewriting the Agency Playbook: The Bullfrog Story (Part 1)

Host

Hayley Westoby
Host of Top of Mind

Reviews

4.9 out of 5 stars from 41 ratings
  • Love

    Thank you everyone involved

    Hayley creating this incredible podcast.

    It’s so informative, humble funny.

    Totally recommend, can’t wait for more

    Working my way through

    Bek Dotty x

    Apple Podcasts
    5
    Bek Dotty
    Australia2 years ago
  • Highly Informative

    Interesting take into Modern Branding and how you can stand out in a world where everyone is fighting for eyeballs.

    Apple Podcasts
    5
    Mitchell Leach
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans note strong host-led guidance on personal branding and content strategy.
Feedback highlights the podcast as informative and approachable for growth-minded professionals.
Audience appreciates transparent founder stories and practical branding tips.
Listeners value actionable, behind-the-scenes startup lessons.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Q: How many times do I need to be posting on social media?
There is no universal answer; consistency matters more than volume, with a sweet spot being whatever you can sustain over the long term, and higher post frequency being more viable on platforms like TikTok.
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Q: The difference between boosting posts and running ads.
Boosting is a quick, less-targeted approach akin to box-dyeing hair, while running ads with experts allows for better segmentation, testing, and optimization, leading to more efficient spend and outcomes.
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Q: What if I lose followers when I'm sharing strong opinions? Is it worth it to be polarizing?
Being true to your views can attract your ideal audience; if you lose followers because of your opinions, those followers were not your target customers, as long as opinions are respectful and not harmful or defamatory.
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Q: What are some good free software tools I can be using as a startup to help with marketing?
Good starting tools include scheduling tools for content, editing tools for video/photos (e.g., Canva, InShot, CapCut), email marketing platforms (e.g., HubSpot, Mailchimp, Flowdesk), and a solid filing system like Google Drive to stay organized and scalable.
EP:35 - Let's Chat: Fiverr vs. Agencies, Fear of Posting & Free Marketing Tools
Q: Why do agencies charge so much more than people on Fiverr?
Agencies incur higher fixed costs and overheads but offer access to a team of experts and a broader briefing process, while Fiverr provides a single freelancer with potentially less accountability and consistency.

Audience Metrics

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Frequently Asked Questions About Top of Mind

What is Top of Mind about and what kind of topics does it cover?

The show centers on practical entrepreneurship, personal branding, and modern marketing in the attention economy. Episodes frequently feature founders, operators, and experts who share candid stories about building businesses, launching products, and leveraging AI and content to stand out. Across conversations, listeners can expect actionable mental models, transparent accounts of startup tradeoffs, and strategies for aligning personal brands with business goals. Noteworthy themes include real-world founder journeys, the tension between speed and sustainability, and the role of storytelling and community in growth. The format often blends tactical advice with behind-the-scenes insights, making it valuable for aspiring founders, marketers, a... more

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How many listeners does Top of Mind get?

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What are the audience demographics for Top of Mind?

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How many subscribers and views does Top of Mind have?

To see how many followers or subscribers Top of Mind has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Top of Mind?

These podcasts share a similar audience with Top of Mind:

1. Female Founder World
2. Big Business with Brittney Saunders
3. The Foundr Podcast with Nathan Chan
4. How Do I Podcast?
5. Aspire with Emma Grede

How many episodes of Top of Mind are there?

Top of Mind launched 2 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Top of Mind?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Top of Mind from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Top of Mind?

Recent guests on Top of Mind include:

1. Alexis Fernandez
2. Ryan Nelson
3. Ash Raso
4. Tahlia Kennedy
5. Frank Greef
6. Frank Greeff
7. Nick Bransgrove
8. Dalton Henshaw

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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