TOB局内人
海局&大棉花「ToB局内人」由「局外咨询」出品，是一档深度聚焦中国B2B领域的播客。我们旨在分享来自一线的实战知识、行业洞察、职场故事。希望通过同行异业跨职能的交流，激发创新，为国内B2B的真繁荣尽绵薄之力！ —————— 「局外咨询」专注于帮助传统企业突破增长与变革困境。不同于传统“纸上谈兵”的咨询模式，我们深入企业运营全流程，提供 “增长战略–运营陪跑–绩效提升” 全链路解决方案，从问题诊断到落地执行，实现真正的全周期陪伴。 选择局外咨询，客户将收获： ➡️ 立竿见影的业绩提升 —— 在短期内看到清晰 ROI ➡️ 可复制的创新机制 —— 让创新融入企业日常，而非一次性项目 ➡️ 长期竞争力的重塑 —— 在瞬息万变的市场中，建立不可撼动的核心优势 业务垂询可直接联系海局👇 —————— 节目主播： 海局，「局外咨询」创始人&CEO，专注于商业化体系建设、客户经营和利润提升，追求全面改善业务运营绩... more
| Publishes | Twice monthly | Episodes | 86 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessTechnology |
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这是一个软件代理商的亲历：商机被后台“截胡”、应得的结算款被无理克扣，甚至维权未果反遭解约……
在这期节目里，我们邀请到浙江温州的一位软件代理商——胡红杰。他从 2019 年创业开始，凭借对 IT 行业的热爱与专业积累，带领小团队一步步做大业务。但随着与某头部厂商的合作逐渐深入，他却接连遭遇商机被篡改、款项被拖欠、维权无门的困境，最终不得不走上拉横幅、寻求舆论和法律支持的艰难道路。
这不仅是一段关于维权的血泪史，更是一位代理商对“渠道与厂商关系”的深刻反思：合作靠的不只是产品，更是制度、人品... more
【引言🐝】
你是否也认为只有“铁哥们”“挚友”的强关系才能帮到你？
社会学研究发现：85%的新机会其实来自泛泛之交，经营好“泛泛之交”能激活更多职业机会！但别误会——这期节目绝非教你功利性攀附人脉，而是聊聊如何用更聪明的方式，将日常的“弱关系”（点头之交、社群网友、活动偶遇者）转化为双向受益的职业加速器。
【主播👨🏻/👩🏻】海局/棉花
03:44 强关系在职业机会流动上为什么有局限性
▸ 强关系推荐失败三大原因
① 信息茧房（圈层同质化）
② 主观情... more
【引言🐝】
成为管理者似乎已经成为“职场成功”的标准，但真的只有这一条路可以走吗？为什么这个共识如此根深蒂固？如果确实不擅长管理，在专业路线上晋级又需要哪些条件？来听海棉说！这期没啥干货，全是观点，也欢迎您的留言，一起聊聊呀~
【主播👨🏻/👩🏻】海局/棉花
Part1 01:33 职场晋级之路，只有“成为管理者”一条路可以走吗？
① 成为管理者才算职场成功，似乎是个共识
② 传统组织架构中，管理岗是资源的结点
③ 大部分公司的晋升通道设计没有那么明确的分为专业序列和管理序... more
“看到英文JD就划走”“开口说英语就慌了神”——这是很多想做ToB出海工作的职场人共同的焦虑。
本期节目，我们邀请拥有 7 年跨文化经验的B2B海外业务拓展负责人 Yilia，分享她如何从工科出身，一步步破局，逐渐进入全英文职场环境，并海外部门岗位上游刃有余地展开全球合作。
我们不谈“英专精英”，而是聚焦普通职场人如何从 “Nice to meet you” 开始迈出第一步：参与线上会议、出海沟通、产品讲解，从内部转岗开启海外业务的实战路径。
内容涵盖岗位拆解、成长路径、工具方法、心理建设... more
Reviews
- 都挺好的推荐
棒棒哒🎉
Apple Podcasts5困困派China2 years ago - 都挺好的，不要断更啊
棒棒哒🎉
Apple Podcasts5困困派China2 years ago - 有趣有料
一个有点特别的主播
Apple Podcasts5下完后悔……China3 years ago - 试试听听
挺好的，希望不要断更了
Apple Podcasts5葵儿123China3 years ago - 挺有趣的
主播幽默风趣又不失内涵，yyds
Apple Podcasts5kaker@China3 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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TOB局内人 launched 3 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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