TOB局内人
海局&大棉花「ToB局内人」由「局外增长」出品，是一档深度聚焦中国B2B商业实战的播客。我们旨在分享来自一线的实战真知、犀利的行业洞察以及有血有肉的职场故事。 在这里，我们打破行业壁垒与职能边界，希望通过跨界碰撞激发创新，为国内B2B的“真繁荣”尽绵薄之力！ —————— 「局外增长」专注帮助企业战略投资者或领导者，将他们的难以向前发展的B2B业务转化为可复制的增长系统，驱动持续收入增长。 咨询培训垂询可直接联系海局👇 —————— 节目主播： 海局，「局外增长」创始人，国际、不知名、顶级业务经营操盘手，曾任 ToB 业务线及运营一号位。常居深圳的理想主义者，天马行空的水瓶座。 棉花，某互联网大厂前Tob业务市场营销总监，最恨精致利己的伪高管。崇尚极简，爱PIXAR的动画，挺能聊的INFJ一枚。
| Publishes | Twice monthly | Episodes | 95 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | TechnologyBusiness |
Listen to this Podcast
Latest Episodes
为什么客户一直说"挺好的，再看看"，却始终没有下一步？
产品没问题、方案没问题、ROI也算过了、老板见了、POC做了、采购聊了……但项目就是卡在那里。
大多数 ToB 人第一反应都是：
• 是不是价格贵了？
• 是不是产品竞争力不够？
• 是不是关键人没搞定？
• 是不是预算没批？
但这些，往往只是表象。
本期节目，我们分享一个改变了我们很多项目判断方式的经典模型——Forces of Progress（进步力量框架）。
它不研究"客户为什么购买？"，而是研究一个更重要的问题：... more
当越来越多人开始讨论裁员、AI、35岁危机和考公，我们发现，那个熟悉的职场似乎已经悄悄变了。
曾经大家讨论的是涨薪、期权和职业发展，现在大家讨论的是：你被裁了吗？AI会不会替代我？这份工作还能干多久？
更让人困惑的是：
那些讲道理、专业、善良、有边界感的人，似乎越来越痛苦；
而那些有点「混蛋气质」的人，却总能在组织里大杀四方。
这期节目有一点暗黑，也有一点厚黑。
我们不是鼓励大家成为混球，而是想认真聊聊：
在一个正在“变态”（Metamorphosis）的世界里，那些反人性的生存规... more
同样面对一个问题——
有人只会说“资源不够、人不配合、市场不好”；
而另一些人，会开始思考：
问题到底出在目标设计、利益机制、组织协同，还是增长结构本身？
这背后真正拉开差距的，不是经验，也不是PPT，而是一种越来越重要的能力：
👉 商业思考力。
这一期节目，我们用一种非常真实、也非常“折磨人”的方式——
🎤 用 5 道案例模拟面试题，现场展示真实思考过程。
从咖啡品牌利润下滑、欧洲市场进入、跨国并购，到零售增长策略、公共政策评估，我们一步步拆开。你会发现，真正的商业思考，不是急着... more
主播👨🏻/👩🏻：大海/ 棉花
提要📒
🧐 万物集的商业模式与爆雷真相
1. 万物集是做什么的？
万物集身处工业品 MRO（维护、维修、运营）赛道。该赛道特点包括：SKU 极其长尾（非标品多）、毛利薄、账期长（下游央企账期60-90天，上游需快速回款）
• 万物集的选择： 它没有选择重资产建仓（如震坤行）或依托集团信用（如京东工业），而是选择了最“轻”的路——做中介
• “过单”模式： 万物集利用关系拿下央企订单，转包给供应商发货，资金经过万物集账户（资金池），赚取通道费和账... more
Reviews
- 都挺好的推荐
棒棒哒🎉
Apple Podcasts5困困派China3 years ago - 都挺好的，不要断更啊
棒棒哒🎉
Apple Podcasts5困困派China3 years ago - 有趣有料
一个有点特别的主播
Apple Podcasts5下完后悔……China4 years ago - 试试听听
挺好的，希望不要断更了
Apple Podcasts5葵儿123China4 years ago - 挺有趣的
主播幽默风趣又不失内涵，yyds
Apple Podcasts5kaker@China4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #246 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About TOB局内人
Where can I find podcast stats for TOB局内人?
Rephonic provides a wide range of podcast stats for TOB局内人. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to TOB局内人 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does TOB局内人 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for TOB局内人, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for TOB局内人?
Rephonic provides comprehensive predictive audience data for TOB局内人, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does TOB局内人 have?
To see how many followers or subscribers TOB局内人 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to TOB局内人?
These podcasts share a similar audience with TOB局内人:
How many episodes of TOB局内人 are there?
TOB局内人 launched 4 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact TOB局内人?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for TOB局内人?
Rephonic pulls ratings and reviews for TOB局内人 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for TOB局内人?
Rephonic provides full transcripts for episodes of TOB局内人. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.