TOB局内人
海局&大棉花「ToB局内人」由「局外咨询」出品，是一档深度聚焦中国B2B领域的播客。我们旨在分享来自一线的实战知识、行业洞察、职场故事。希望通过同行异业跨职能的交流，激发创新，为国内B2B的真繁荣尽绵薄之力！ —————— 「局外咨询」专注企业创新全周期服务：打造从 0 到 1 的创新业务并实现规模化增长，基于标杆实践搭建企业级创新体系与流程机制，推动企业从单点产品创新到系统性组织变革 业务垂询可直接联系海局👇 —————— 节目主播： 海局，「局外咨询」创始人&CEO，企业创新变革顾问，ToB业务操盘手，是国内多个500强企业特聘导师，崇尚客户至上。 棉花，某互联网大厂前Tob业务市场营销总监，最恨精致利己的伪高管。崇尚极简，爱PIXAR的动画，挺能聊的INFJ一枚。
| Publishes | Infrequently | Episodes | 88 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessTechnology |
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Latest Episodes
在 ToB 领域，“客户成功”是一个常谈常新的话题。很多从业者常觉得自己在做“修灯泡”的杂活，或者陷入了无止尽的客户安抚中。
本期节目，我们没有空谈口号，而是试图通过“源、势、道、法、术、器”这套系统框架，把客户成功这个岗位拆解开来。
ToB 业务极其复杂，单一的技巧（术）无法解决底层逻辑（道）的问题。通过这六个维度的拆解，我们希望能帮你建立一个职业坐标系。你会发现，职业进阶不仅仅是经验的累积，更是思维层级的跃迁——从关注“手速”和“响应”，转向关注“价值实证”与“行业洞察” 。
🕒 节... more
断更半年，我们终于回来了。
这半年里，我们其实给自己找过很多“理由”：
项目太忙、组织变化、创业探索、生活节奏被打乱……
但回头看，这些可能都只是表象。
棉花聊到了组织结构变化带来的职业困惑——
当售前团队被收回中台、离客户越来越远，这个角色到底是在提升效率，还是在慢慢失去原本的价值？
大海则分享了自己这段时间在 创业探索与客户交付之间的多线程生活：
从谈合作、做方案、盯项目到追回应收款，一个 ToB 从业者往往同时扮演着多个角色。
聊到最后，我们也问了一个很现实的问题：
“为什么很... more
为什么我做的“运营”，总是那么碎？
为什么我每天忙着“促活、拉新、出报表”，却依旧说不清自己工作的价值？
很多人以为自己在做运营，其实只是在做执行。或许，忙成陀螺的你，可能根本就没在做"运营"！
在这一期节目中，我们将带你重新理解“运营”——
它不是“做活动”“出方案”，也不是“堆指标”，而是一种让组织更高效运转的底层管理能力。
运营管理是管理业务实践，以便在组织内创造尽可能高的效率。
我们将沿着中国互联网 20 年的发展脉络，系统复盘运营的四个阶段：从早期的社区运营，到流量红利时代的增... more
这是一个软件代理商的亲历：商机被后台“截胡”、应得的结算款被无理克扣，甚至维权未果反遭解约……
在这期节目里，我们邀请到浙江温州的一位软件代理商——胡红杰。他从 2019 年创业开始，凭借对 IT 行业的热爱与专业积累，带领小团队一步步做大业务。但随着与某头部厂商的合作逐渐深入，他却接连遭遇商机被篡改、款项被拖欠、维权无门的困境，最终不得不走上拉横幅、寻求舆论和法律支持的艰难道路。
这不仅是一段关于维权的血泪史，更是一位代理商对“渠道与厂商关系”的深刻反思：合作靠的不只是产品，更是制度、人品... more
Reviews
- 都挺好的推荐
棒棒哒🎉
Apple Podcasts5困困派China2 years ago - 都挺好的，不要断更啊
棒棒哒🎉
Apple Podcasts5困困派China3 years ago - 有趣有料
一个有点特别的主播
Apple Podcasts5下完后悔……China4 years ago - 试试听听
挺好的，希望不要断更了
Apple Podcasts5葵儿123China4 years ago - 挺有趣的
主播幽默风趣又不失内涵，yyds
Apple Podcasts5kaker@China4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #201 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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TOB局内人 launched 4 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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