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Artwork for To-The-Trade with Interior Design Community

To-The-Trade with Interior Design Community

Interior Design Community
Interior Design
Client Relationships
High Point Market
SEO
Coaching
Mental Health
Mentorship
Profitability
Business Coaching
Sustainability
Community Building
Collaboration
Social Media
Health and Wellness
Chatgpt
Storytelling
Fires In Los Angeles
Community Support
Business Strategy
Website Optimization

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen ... more

PublishesWeeklyEpisodes98Founded2 years ago
Number of ListenersCategories
DesignArts

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Artwork for To-The-Trade with Interior Design Community

Latest Episodes

Kimberly Kerl is an architect and designer based in South Carolina with thirty years of experience, and her episode with Laurie and Nile covers a lot of ground: client process, billing, trends, and an honest read on where the market is right now.

S... more

YouTube

Tracee Murphy has spent 26 years in luxury residential design, runs her firm Trademark Interiors, and teaches designers and brands how to leverage psychology for a competitive edge through her platform, The Designer Launch. Her title, The Design Biz ... more

YouTube

Eric Dillman started in interior design school, moved into sales and digital marketing, and now works directly with designers to help them show up consistently on social media and stop waiting for the perfect moment to post. In this conversation with... more

YouTube

Rhobin DelaCruz has been designing for over 18 years, but he didn't attend High Point Market until about 2.5 years ago. The turning point was business coaching, specifically understanding that designers who build direct vendor relationships and sell ... more

YouTube

Key Facts

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Number of Listeners
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Similar Podcasts

People also subscribe to these shows.

Trade Tales
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Business of Home PodcastBusiness of Home, Dennis Scully

Recent Guests

Eric Dillman
Designer, marketing consultant, and design-focused podcaster
Pittsburgh (education/background in interior design)
Episode: To-The-Trade S3E13 The Content Goldmine Every Interior Designer Is Sitting On with Eric Dillman
Rhobin DelaCruz
Interior designer, owner of Robin DelaCruz Designs
Episode: To-The-Trade S3E12 What Finally Going to High Point Market Changed About Rhobin DelaCruz's Business
Juliana Ewer
Designer featured on the episode
Independent designer; High Point Market participant
Episode: To-The-Trade S3E11 with Juliana Ewer - Why Serious Designers Don't Skip High Point Market
Jill Erwin
Interior designer, rebranded as Just Jill Home
Just Jill Home
Episode: To-The-Trade S3E10 Know Your Worth and Say the Number: Pricing Confidence with Jill Erwin
Maria Khouri
Designer, founder of Khouri and Company
Khouri and Company
Episode: To-The-Trade S3E09 Style Over Trend: Artisan Collaboration and High-End Design with Maria Khouri
Kelly Collier-Clark
Talented designer recognized by House Beautiful as a Next Wave/Next New Designer
Designer, Studio individual
Episode: To-The-Trade S3E08 Kelly Collier-Clark on Confidence, Career Pivots, and Charging What You're Worth
Laura Hildebrandt
Owner of Interiors by LH; designer and ASID leader
Interiors by LH
Episode: To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Ann Feldstein
Industry veteran and advocate for women in interior design
Moxie Marketing
Episode: To-The-Trade S3E06 Ann Feldstein on Why Women Supporting Women Is the Smartest Business Move
Nikki Levy
High-end interior designer, founder of a boutique firm in South Florida
Currey & Company (design collaborations)
Episode: To-The-Trade Live at KBIS: Building Better Brand Relationships with Nikki Levy and Jenny York

Host

Laurie
Host of To-The-Trade, frequently discusses interior design business strategy and industry trends

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#249
United States/Arts/Design
Apple Podcasts
#92
Canada/Arts/Design
Apple Podcasts
#100
Italy/Arts/Design
Apple Podcasts
#69
South Africa/Arts/Design
Apple Podcasts
#138
United Arab Emirates/Arts/Design
Apple Podcasts
#205
Spain/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

To-The-Trade S3E11 with Juliana Ewer - Why Serious Designers Don't Skip High Point Market
Q: Tell me about your firm and how long you've been in business, and what your aesthetic is.
Juliana describes nine years in business, transitioning from another career, and building a practice around curated design, sustainability, and timeless aesthetics influenced by travel and historic design. Her approach emphasizes thoughtful staging, client collaboration, and a willingness to adapt contracts and practices as the business evolves.
To-The-Trade-S3E03-Inside DPHA, Roundtables That Build Real Trust with Phil Hotarek
Q: What's on the dream list for DPHA under your presidency, and how do you measure success?
The goal is to increase designer participation and engagement, aiming for a milestone of about one hundred designers attending the showcase to signal broader reach and impact; success is measured by attendance, meaningful connections made, and the ability to translate those relationships into ongoing collaboration.
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Q: What were the early pricing levels and how did they evolve?
She started at $75/hour, moved up to $100, then $125, then $150, and is currently at $250 with thoughts of raising again.
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Q: How did Laura get started in design after a biology background?
Laura explains she started staging homes during a divorce, used what she had, and then took online courses to transition into interior design, eventually formalizing the business in 2015.
To-The-Trade S2E56 British-Inspired Interiors, Antiques, and Project Budgets with Isy Jackson
Q: What strategies do you use to manage conflicts or negotiations with clients and trades to avoid escalating tensions?
Good communication is key; understand the personality of the client and stakeholders, address issues promptly, set up clear contracts, and be willing to adjust processes as needed while staying focused on delivering value and keeping the client engaged.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show consistently centers on turning design talent into scalable design businesses. Across episodes, listeners hear practical guidance on pricing strategies, client management, and building profitable studios, often through the lens of designers transitioning from hands-on work to leadership roles. Topics frequently surface include pricing models, operational systems, the role of technology (AI, websites, SEO), and the importance of clear communication with clients and partners. Many conversations highlight community, collaboration, and practical steps to balance creativity with sustainable growth, making it particularly helpful for designers aiming to scale without sacrificing craft or work-life balance. A notable pattern is the empha... more

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These podcasts share a similar audience with this podcast:

1. Trade Tales
2. A Well-Designed Business® | Interior Design Business Podcast
3. The Interior Collective
4. Business of Home Podcast
5. Dear Alice | Interior Design

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this podcast launched 2 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Eric Dillman
2. Rhobin DelaCruz
3. Juliana Ewer
4. Jill Erwin
5. Maria Khouri
6. Kelly Collier-Clark
7. Laura Hildebrandt
8. Ann Feldstein

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