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Artwork for To-The-Trade with Interior Design Community

To-The-Trade with Interior Design Community

Interior Design Community
Interior Design
Client Relationships
High Point Market
SEO
Coaching
Mental Health
Mentorship
Profitability
Business Coaching
Sustainability
Community Building
Collaboration
Social Media
Health and Wellness
Chatgpt
Storytelling
Fires In Los Angeles
Instagram
Community Support
Business Strategy

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen ... more

PublishesWeeklyEpisodes104Founded2 years ago
Number of ListenersCategories
DesignArts

Listen to this Podcast

Artwork for To-The-Trade with Interior Design Community

Latest Episodes

Laurie Laizure and Nile Johnson talk with Tara Kelley, founder of TJK Bookkeeping and a longtime friend of Laurie's, about one of the biggest struggles in the design industry: financial clarity. Tara built her career in corporate finance before start... more

YouTube

Laurie Laizure talks with Morgan Finley of Morgan and Hatch Design about the reel series that put Morgan on Laurie's radar, "Who's Gonna Clean That," and what it revealed about why designers should show more of the real, unfiltered version of their w... more

YouTube

Chris Laumer-Giddens joins Laurie Laizure to talk about building science, the study of why homes fail and how to build them so they last for generations instead of twenty years. Chris works with his wife, Jody, who has owned LG Squared since 2006; he... more

YouTube

Jameelah Watkins-Mallett, founder of Lauren Wesley Designs and creator of the CASE Collective conference, talks with Laurie Laizure and Nile Johnson about trust between designers, real talk about money, and the path that took her from doing hair at t... more

YouTube

Key Facts

Accepts Guests
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Trade Tales
Trade TalesBusiness of Home, Kaitlin Petersen
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Business of Home PodcastBusiness of Home, Dennis Scully

Recent Guests

Tara Kelley
Bookkeeper specializing in interior design industry
Self-employed bookkeeping firm
Episode: To-The-Trade S3E21 The Real Cost of Not Knowing Your Numbers as a Designer with Tara Kelley
Morgan Finley
New designer featured for her Instagram series and growing practice
Episode: To-The-Trade S3E20 Morgan Finley on Video, Authenticity, and Getting Clients to Trust You
Chris Laumer-Giddens
Architect, designer, and consultant focused on building science and durable construction
LG Squared
Episode: To-The-Trade S3E19 Architect to GC: Building Houses That Actually Last with Chris Laumer-Giddens
Jameelah Watkins
Designer and realtor featured guest discussing real numbers in design
CASE Conference / CASE Collective
Episode: To-The-Trade S3E18 Jameelah Watkins-Mallett Says It's Time Designers Talked Real Numbers
Sharon Sherman
Sharon Sherman, founder of Thyme and Place Design
Thyme and Place Design
Episode: To-The-Trade S3E17 Stop Selling Me: Sharon Sherman on What Designers Want from Brands and Showrooms
Jenny York
Executive/Brand Leader at Currey & Company
Currey & Company
Episode: To-The-Trade S3E16 Beyond the Showroom: What Brands Really Want from Designers, with Jenny York
Kimberly Kerl
Designer featured on the episode
Architectural and interior design professional
Episode: To-The-Trade S3E15 Renovation Decision: Architecture, Process, and Market Trends with Kimberly Kerl
Tracee Murphy
Design Biz Therapist, founder of The Designer Launch; CEO and Principal Designer of Trademark Interiors
The Designer Launch / Trademark Interiors
Episode: To-The-Trade S3E14: Tracee Murphy on Psychology for Smarter Design Firms
Eric Dillman
Designer, marketing consultant, and design-focused podcaster
Pittsburgh (education/background in interior design)
Episode: To-The-Trade S3E13 The Content Goldmine Every Interior Designer Is Sitting On with Eric Dillman

Hosts

Laurie
Host of the show and organizer of the interview series
Lori
Host of the episode
Nile Johnson
Co-host and designer, active in guiding interviews

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#47
United States/Arts/Design
Apple Podcasts
#120
Canada/Arts/Design
Apple Podcasts
#129
Australia/Arts/Design
Apple Podcasts
#44
Singapore/Arts/Design
Apple Podcasts
#73
Norway/Arts/Design
Apple Podcasts
#177
South Africa/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

To-The-Trade S3E11 with Juliana Ewer - Why Serious Designers Don't Skip High Point Market
Q: Tell me about your firm and how long you've been in business, and what your aesthetic is.
Juliana describes nine years in business, transitioning from another career, and building a practice around curated design, sustainability, and timeless aesthetics influenced by travel and historic design. Her approach emphasizes thoughtful staging, client collaboration, and a willingness to adapt contracts and practices as the business evolves.
To-The-Trade-S3E03-Inside DPHA, Roundtables That Build Real Trust with Phil Hotarek
Q: What's on the dream list for DPHA under your presidency, and how do you measure success?
The goal is to increase designer participation and engagement, aiming for a milestone of about one hundred designers attending the showcase to signal broader reach and impact; success is measured by attendance, meaningful connections made, and the ability to translate those relationships into ongoing collaboration.
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Q: What were the early pricing levels and how did they evolve?
She started at $75/hour, moved up to $100, then $125, then $150, and is currently at $250 with thoughts of raising again.
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Q: How did Laura get started in design after a biology background?
Laura explains she started staging homes during a divorce, used what she had, and then took online courses to transition into interior design, eventually formalizing the business in 2015.
To-The-Trade S2E56 British-Inspired Interiors, Antiques, and Project Budgets with Isy Jackson
Q: What strategies do you use to manage conflicts or negotiations with clients and trades to avoid escalating tensions?
Good communication is key; understand the personality of the client and stakeholders, address issues promptly, set up clear contracts, and be willing to adjust processes as needed while staying focused on delivering value and keeping the client engaged.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets interior design professionals who want practical business guidance, pricing confidence, client management, and brand-building strategies. Episodes consistently explore real-world topics like pricing and contracts, client education, showroom and brand partnerships, market trends, and how to leverage media tools (video, AI) to grow a design practice. Guests tend to be design professionals with strong opinions on collaboration, process, and professional development, and episodes often include actionable tips, templates, and playbooks for running design businesses more effectively. A standout pattern is a focus on the trade ecosystem—how designers relate to showrooms, brands, and markets like High Point or KBIS—paired with a c... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. A Well-Designed Business® | Interior Design Business Podcast
2. The Interior Collective
3. Trade Tales
4. Business of Home Podcast
5. Dear Alice | Interior Design

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tara Kelley
2. Morgan Finley
3. Chris Laumer-Giddens
4. Jameelah Watkins
5. Sharon Sherman
6. Jenny York
7. Kimberly Kerl
8. Tracee Murphy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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