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Artwork for To-The-Trade with Interior Design Community

To-The-Trade with Interior Design Community

Interior Design Community
Interior Design
Client Relationships
Coaching
Business Strategy
Mentorship
Health and Wellness
Self-Care
High Point Market
Fitness
Kitchen Design
Social Media
Authenticity In Business
Artificial Intelligence
Nutrition
Mental Health
Interior Design Community
Marketing Strategies
Instagram
Technology In Design
Productivity Hacks

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen ... more

PublishesWeeklyEpisodes84Founded2 years ago
Number of ListenersCategories
ArtsDesign

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Artwork for To-The-Trade with Interior Design Community

Latest Episodes

In this episode, Marsha Sefcik talks with Laurie Laizure and Nile Johnson about building a design business that supports the season of life you’re in, rather than forcing yourself into someone else’s “right way.” Marsha shares her journey from corpor... more

YouTube

Laurie Laizure interviews Boston-based designer Dane Austin about building a design career with intention, focusing on community, and anchoring projects in comfort and quality. Dane shares that he has known he wanted to be an interior designer since ... more

In the last episode of 2025 the To-The-Trade podcast from the Interior Design Community, hosts Laurie Laizure and Nile Johnson get real about what it takes to support design pros, and where the business of interior design is heading next. Laurie open... more

In this To-The-Trade podcast episode, host Laurie Laizure interviews Montreal-based interior designer Romina Tina Fontana of Fontana & Company about how her background in marketing and graphic design influences her approach to running her studio. Aft... more

Key Facts

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Recent Guests

Dara Segbefia
Principal Interior Designer of The Zen Experience, focusing on holistic interior design.
The Zen Experience
Episode: How The Zen Experience Transforms Teacher Lounges with Dara Segbefia
Jude Charles
Creator of docu-series for the interior design industry.
Episode: TTT-S2E48-Storytelling That Sells, with Jude Charles
Katye McGregor Bennett
PR agency expert on AV, integration, and smart home technology.
Episode: TTT-S2E47-The business of home tech for design pros with Katye McGregor Bennett
Phyllis Harbinger
An amazing designer coach working with designers across the country.
Episode: TTT-S2E46-Phyllis Harbinger, Real Talk on Pricing Strategies for Designers and Project Ops
Ariene Bethea
Interior designer and vintage decor expert
Episode: TTT-S2E44-Ariene Bethea on Building a Bold, Vintage-Forward Interior Design Business
Jenny Warner
Owner of J Thomas Designs
Episode: TTT-S2E42 Jenny Warner on Profit, Boundaries, and Building a Business That Lasts
Jenna Gaidusek
Founder of eDesign Tribe and expert in technology and interior design.
MyDoma Studio
Episode: TTT-S2E41-How eDesign Tribe Founder Jenna Gaidusek is Revolutionizing Interior Design
Rebecca Plumb
Co-founder of the Hot Young Designers Club and interior designer
Episode: TTT-S2E40-Inside the Hot Young Designers Club: Real Talk on Burnout, Boundaries, and Business
Shaun Shearer
Co-founder of the Hot Young Designers Club and interior designer
Episode: TTT-S2E40-Inside the Hot Young Designers Club: Real Talk on Burnout, Boundaries, and Business

Host

Laurie
Host of To-The-Trade,actively engages with industry experts and shares insights on interior design, business strategies, and entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#212
United States/Arts/Design
Apple Podcasts
#162
Canada/Arts/Design
Apple Podcasts
#234
United Kingdom/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

TTT S2E21 Inside the Cabinetry Industry: Insights from Jonathan Rowland
Q: What would be your single piece of advice for designers, builders, and homeowners when it comes to cabinetry selections?
Work with trusted designers and local manufacturers who stand behind their products.
TTT S2E21 Inside the Cabinetry Industry: Insights from Jonathan Rowland
Q: What do you think the biggest misconception homeowners have about working in the cabinet industry?
Many homeowners mistakenly assume they get the best deal at big box stores without realizing that they often offer lower quality cabinetry for similar prices.
TTT-S2E19-Demystifying Design Management: Insights from Designer Advantage
Q: What does the data suggest about the average profit margins for design products?
Generally, a healthy gross margin percentage is 40%. After accounting for overhead, the goal is to maintain a net income percentage of about 20% in order to be profitable.
TTT-S2E19-Demystifying Design Management: Insights from Designer Advantage
Q: What financial trends have you observed in the interior design industry in the last few years?
The conversation highlighted flat fees versus time billing as a hot topic, with flat fees generally resulting in lower client compensation than hourly models.
TTT-S2E02-Exploring Natural Stone: Insights from Denise Butchko
Q: What trends do you see changing in this industry?
Denise discusses the increasing awareness of safety regarding silica in stone fabrication and suggests that designers should prioritize working with fabricators who adhere to safe standards.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The podcast offers insights and practical advice tailored for interior designers, emphasizing the intersection of design, business, and technology. Topics frequently covered include pricing strategies, SEO for design professionals, holistic design approaches, and the integration of smart home technology. Additionally, the podcast features discussions on entrepreneurship, community building, and navigating challenges within the interior design industry. Notable aspects include a strong focus on supporting mental health in educational spaces and promoting collaborative practices among designers. The blend of expert interviews and practical tips is likely to appeal to both established designers looking to refine their business acumen and newco... more

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this podcast launched 2 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dara Segbefia
2. Jude Charles
3. Katye McGregor Bennett
4. Phyllis Harbinger
5. Ariene Bethea
6. Jenny Warner
7. Jenna Gaidusek
8. Rebecca Plumb

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