Rephonic
Artwork for To-The-Trade with Interior Design Community

To-The-Trade with Interior Design Community

Interior Design Community
Interior Design
Client Relationships
SEO
Coaching
Mental Health
Mentorship
Profitability
Business Coaching
Sustainability
Community Building
High Point Market
Collaboration
Social Media
Health and Wellness
Chatgpt
Storytelling
Fires In Los Angeles
Community Support
Business Strategy
Website Optimization

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen ... more

PublishesWeeklyEpisodes95Founded2 years ago
Number of ListenersCategories
DesignArts

Listen to this Podcast

Artwork for To-The-Trade with Interior Design Community

Latest Episodes

Rhobin DelaCruz has been designing for over 18 years, but he didn't attend High Point Market until about 2.5 years ago. The turning point was business coaching, specifically understanding that designers who build direct vendor relationships and sell ... more

YouTube

Houston designer Juliana Ewer has been going to High Point Market almost every year since 2018. In this episode of To-The-Trade, she and host Laurie Laizure make the practical, financial, and professional case for why market attendance matters not as... more

YouTube

Jill Erwin started her interior design business in 2006, survived the recession, and recently hit the 20-year mark with a rebrand: Just Jill Home. She joined Laurie and Nile on To-The-Trade to discuss what it actually takes to get to the point where ... more

YouTube

Maria Khouri grew up in Beirut during Lebanon's 15-year civil war, moving 12 times in 10 years. She has spent her career making homes in San Francisco that feel like exactly that: home. Her boutique firm handles high-end residential work across the U... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Jill Erwin
Interior designer, rebranded as Just Jill Home
Just Jill Home
Episode: To-The-Trade S3E10 Know Your Worth and Say the Number: Pricing Confidence with Jill Erwin
Maria Khouri
Designer, founder of Khouri and Company
Khouri and Company
Episode: To-The-Trade S3E09 Style Over Trend: Artisan Collaboration and High-End Design with Maria Khouri
Kelly Collier-Clark
Talented designer recognized by House Beautiful as a Next Wave/Next New Designer
Designer, Studio individual
Episode: To-The-Trade S3E08 Kelly Collier-Clark on Confidence, Career Pivots, and Charging What You're Worth
Laura Hildebrandt
Owner of Interiors by LH; designer and ASID leader
Interiors by LH
Episode: To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Ann Feldstein
Industry veteran and advocate for women in interior design
Moxie Marketing
Episode: To-The-Trade S3E06 Ann Feldstein on Why Women Supporting Women Is the Smartest Business Move
Jenny York
Vice President of Marketing for Currey & Company
Currey & Company
Episode: To-The-Trade Live at KBIS: Building Better Brand Relationships with Nikki Levy and Jenny York
PJ Delaye
Wallpaper industry veteran and founder of Veer Decor
Veer Decor
Episode: To-The-Trade S3E05 PJ Delaye on Why Wall Covering Is a Designer's Secret Profit Center
Heather Cleveland
Heather Cleveland of Heather Cleveland Design
Heather Cleveland Design
Episode: To-The-Trade S3E04 Process That Builds Trust and Referrals in Interior Design with Heather Cleveland
Phil Hotarek
President of DPHA (Decorative Plumbing & Hardware Association)
DPHA
Episode: To-The-Trade-S3E03-Inside DPHA, Roundtables That Build Real Trust with Phil Hotarek

Host

Laurie
Host of To-The-Trade, frequently discusses interior design business strategy and industry trends

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#35
United States/Arts/Design
Apple Podcasts
#210
Canada/Arts/Design
Apple Podcasts
#223
United Kingdom/Arts/Design
Apple Podcasts
#103
France/Arts/Design
Apple Podcasts
#74
South Africa/Arts/Design
Apple Podcasts
#79
United Arab Emirates/Arts/Design
Apple Podcasts
#151
Spain/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

To-The-Trade-S3E03-Inside DPHA, Roundtables That Build Real Trust with Phil Hotarek
Q: What's on the dream list for DPHA under your presidency, and how do you measure success?
The goal is to increase designer participation and engagement, aiming for a milestone of about one hundred designers attending the showcase to signal broader reach and impact; success is measured by attendance, meaningful connections made, and the ability to translate those relationships into ongoing collaboration.
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Q: What were the early pricing levels and how did they evolve?
She started at $75/hour, moved up to $100, then $125, then $150, and is currently at $250 with thoughts of raising again.
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
Q: How did Laura get started in design after a biology background?
Laura explains she started staging homes during a divorce, used what she had, and then took online courses to transition into interior design, eventually formalizing the business in 2015.
To-The-Trade S2E56 British-Inspired Interiors, Antiques, and Project Budgets with Isy Jackson
Q: What strategies do you use to manage conflicts or negotiations with clients and trades to avoid escalating tensions?
Good communication is key; understand the personality of the client and stakeholders, address issues promptly, set up clear contracts, and be willing to adjust processes as needed while staying focused on delivering value and keeping the client engaged.
To-The-Trade S2E56 British-Inspired Interiors, Antiques, and Project Budgets with Isy Jackson
Q: How do you handle budgeting across rooms and evolving pieces when working with antiques and high-end pieces?
I set up a room-by-room budget in a living document, starting with a canvas of the space, then adding furniture, and finally the decorative pieces; prices and quotes refine the ranges over time, keeping the client informed through ongoing updates.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show consistently centers on turning design talent into scalable design businesses. Across episodes, listeners hear practical guidance on pricing strategies, client management, and building profitable studios, often through the lens of designers transitioning from hands-on work to leadership roles. Topics frequently surface include pricing models, operational systems, the role of technology (AI, websites, SEO), and the importance of clear communication with clients and partners. Many conversations highlight community, collaboration, and practical steps to balance creativity with sustainable growth, making it particularly helpful for designers aiming to scale without sacrificing craft or work-life balance. A notable pattern is the empha... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jill Erwin
2. Maria Khouri
3. Kelly Collier-Clark
4. Laura Hildebrandt
5. Ann Feldstein
6. Jenny York
7. PJ Delaye
8. Heather Cleveland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days