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铁林想聊 | 一人公司

薛铁鏻-Tielin

拒绝造神与鸡汤!《铁林想聊|一人公司》带你拆穿创业神话,剥开个体经营的真实底牌。从抗拒KPI绑架到AI时代独立生存,不聊宏大叙事,只聊有“人味”的底层商业逻辑。深度对谈个体实战,带你在复杂世界里夺回身体与生活的使用权,做清醒的超级个体。

PublishesTwice weeklyEpisodes223Founded3 years ago
Language
Chinese (Simplified)
Number of ListenersCategories
BusinessReligion & Spirituality

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Artwork for 铁林想聊 | 一人公司

Latest Episodes

本期《铁林想聊》,薛铁鏻与蓝华峰 Frank 从逐字稿中提到的“刘欢老师离开”消息聊起,反思事业成就、生命长度与健康质量之间的关系。由于节目没有提供该消息及相关死因的权威来源,本期讨论应理解为两位主播基于当时所接收信息展开的人生感悟,而非对相关事实或医学因果的确认。

两人发现,无论在大厂打工还是经营一人公司,人都容易被眼前的项目、KPI、流量和即时反馈裹挟。明知健康重要,面对今天必须完成的任务时,仍会用熬夜、久坐和中断运动换取短期成果。真正危险的往往不是一次明显的过度消耗,而是无数次“就这两天... more

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本期《铁林想聊》,薛铁鏻邀请拥有近30年职场经历的央企管理者π大叔,复盘他从教练实践走向自媒体创作的两年探索。π大叔最初希望通过公域内容为教练业务引流,却在流量目标没有实现后,逐渐发现表达、迭代和自我观察本身就是创作的价值。从“解忧茶馆”、信念拆解、职场案例到视频日记,他不断更换形式、研究平台反馈,并在变化中保持创作动力。

两人进一步讨论了个人品牌、真人出镜、内容运营、AI协作以及不同平台的传播差异。π大叔认为,比起单纯追逐点赞,他更享受预测作品表现、检验判断和持续调整的过程;薛铁鏻则提出,平... more

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AI时代正在重新定义“大厂员工”的价值。过去,名校背景、大厂履历、行业黑话和资源调动能力,能够构成令人羡慕的职业光环;但随着AI接管检索、归纳、写作、协调等标准化认知工作,这套光环正在逐渐失效。铁林与Frank从大厂中的表演性工作聊起,讨论组织资源与个人能力的区别:一个人在大厂里能够调动资源,并不意味着离开平台之后仍然可以独立交付。真正值得积累的,是解决问题、获得客户信任、创造现金流和建立个人商业闭环的能力。当传统组织提供的安全感逐渐消失,普通人需要重新思考职业选择、个人品牌、一人公司、自媒体创... more

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本期《铁林想聊》邀请从美团离职、刚刚开始自媒体创业的阿丹,复盘公众号运营第一个月遇到的“限流危机”。阿丹以公众号作为主要内容阵地,在一个月内发布十余篇文章、积累不到40名粉丝,却发现账号因“恶意导流”和“低创作度内容”失去推荐流量。经过研究规则、提交工单并调整内容后,推荐量逐渐恢复。这次经历让他意识到,在平台的场地上经营个人IP,首先必须理解并尊重平台规则。节目还从AI替代初级程序员和测试岗位谈起,讨论职场人为什么需要提前探索内容创业与现代服务业。薛铁鏻提出自媒体成长的三个次序:认知、耐力和速度... more

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Reviews

3.2 out of 5 stars from 12 ratings
  • 受不了

    主持人就会嘿嘿嘿的假笑,听的我好尬,内容也特别水,嘉宾也是没什么干货可讲

    Apple Podcasts
    1
    Jojojo
    Chinaa year ago
  • 3.7 太多了

    去掉点

    Apple Podcasts
    1
    度瓜
    Chinaa year ago

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Apple Podcasts
#249
China/Business

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2. 声动早咖啡
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4. 凹凸电波
5. AI炼金术

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铁林想聊 | 一人公司 launched 3 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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