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This Is Propaganda

BRINK
Propaganda
Marketing
Public Relations
Edward Bernays
Donald Trump
Consumer Behavior
Bud Light
Women's Rights
Cigarette Advertising
Advertising
Kamala Harris
Anheuser-Busch
Psychology In Marketing
Feminism
Cultural Disruption
Cultural Propaganda
Pepsi
Consumer Marketing
Cognitive Dissonance
Nike

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

PublishesMonthlyEpisodes18Founded2 years ago
Number of ListenersCategories
Society & CultureBusinessMarketing

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Artwork for This Is Propaganda

Latest Episodes

White feathers, red light districts, and the rise of the military edging complex. How governments weaponized horniness to win WWI, and began to reimagine what women represent to a nation at war.

A production of BRINK, original media and branded e... more

This Is Propaganda is back, and more patriotic than ever. From WWI posters to TikTok E-Girls, strap in for an immersive narrative investigation into how the military uses sex to define the image of the soldier, and the weird and unexpected ways it ha... more

With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted.

How long will it be before the internet is officially “dead,” where mo... more

The average American's worldview is under constant assault from propaganda. Between the 5,000 advertisements we see daily, for profit journalism, and virtually every post on social media, the gulf between reality and the myths we are surrounded by ha... more

Key Facts

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Number of Listeners
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If Books Could KillMichael Hobbes & Peter Shamshiri

Recent Guests

Amil Khan
Former Reuters foreign correspondent and BBC investigative journalist, CEO of Valen
Valen
Episode: Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
Renee Hobbs
Professor, author, and leading voice in media literacy education
Media Education Lab
Episode: Media Literacy with Renee Hobbs
Tom Secker
Investigative journalist, author, and documentary producer
spyculture.com
Episode: Hollywood and The Pentagon with Tom Secker
Eugene Healey
Brand strategy consultant and educator
Episode: The Death of a Millennial Brand with Eugene Healey
Justin Oberman
Advertising veteran and copywriter, student of Howard Gossage.
Episode: Howard Gossage: 20th Century Master of Propaganda with Justin Oberman
Edward Bernays
Pioneering propagandist and father of public relations
Episode: S1E1: After the War, I Could Really Use a Cigarette

Hosts

Malcolm Critcher
Co-host who frequently examines the role of propaganda in society, focusing on cultural critique and media influence.
Josh Bellumer
Co-host with a focus on examining narratives surrounding propaganda and its impact on public perception.

Reviews

4.8 out of 5 stars from 120 ratings
  • "I don't say that podcasts are important lightly. This one? This one I think is one of the most important podcasts I've listened to because it made me rethink everything since I finished it." — Mentally? A Magpie critical review

    Podchaser
    5
    Joshua Belhumeur
    19 days ago
  • Wow 🤯

    The best history & societal critique I’ve listened to in a long while. Super cool sound design & use of archival tape. Very original intros & outros

    +

    I’m learning a lot while - almost - at the edge of my seat 👏🏼🌟

    Apple Podcasts
    5
    Maramadfox
    United States10 months ago
  • Blown away!

    This podcast needs to come back for a season 2. More propaganda, please.

    Apple Podcasts
    5
    salamilano
    United States2 years ago
  • Brilliant!

    Incredibly engaging - connects historical events to your current purchasing behavior in unexpected and insightful ways. Can’t wait for more episodes.

    Apple Podcasts
    5
    MktgintheDesert
    United States2 years ago
  • Indoctrinate me, daddy

    I laughed, I cried, I sheltered in place. These clowns are on to something big… 🫣

    Apple Podcasts
    5
    Luc Rollin
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging content that connects historical events to modern societal behaviors.
The podcast is known for its unique sound design and production quality, enhancing the learning experience.
Fans express admiration for the hosts' ability to stimulate deep thought and discussion on critical issues.
There are strong requests for more episodes, indicating a loyal and enthusiastic audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
France/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
Q: Why does this feel like a new or more dangerous landscape to you?
The scale and the repeatability of the manipulation processes allow for greater impact on public opinion and societal behaviors.
Media Literacy with Renee Hobbs
Q: What do you see as the biggest risk or what's top of mind for you regarding generative artificial intelligence?
My biggest fear is cognitive de-skilling because generative AI makes it too easy to extract information, diminishing the ability to engage with comprehensive documents.
Media Literacy with Renee Hobbs
Q: Do you think there's anything mainstream media can do to win back their trust?
It’s a big issue revolving around media and mental health, and mainstream media could potentially become part of the solution by creating common ground experiences.
Media Literacy with Renee Hobbs
Q: Do you think that in general, you know, I know that the question, are we becoming more media savvy?
Yes, kids understand how to navigate and work tools more efficiently, but they're also engaged in dialogues and discussions about media culture.
The Death of a Millennial Brand with Eugene Healey
Q: What happened to millennial brands as Gen Z became the target demographic?
Many millennial brands became static and naive, failing to resonate with the increasingly fragmented media landscape where consumer attention shifted.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Is Propaganda

What is This Is Propaganda about and what kind of topics does it cover?

Engaging in the intricate webs woven by modern communication, the discussions often highlight the pervasive influence of propaganda across various facets of society. Key themes include the manipulation of public perception through media channels, the relationship between Hollywood and the military, and the need for media literacy in a rapidly evolving digital landscape. The episodes frequently feature a blend of expert insights and cultural critiques, providing listeners with a nuanced understanding of how propaganda shapes narratives in advertising, politics, and social behavior. Additionally, the sound design and use of archival material contributes to a unique listening experience that emphasizes the relevance of these discussions in tod... more

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Which podcasts are similar to This Is Propaganda?

These podcasts share a similar audience with This Is Propaganda:

1. American Hysteria
2. You're Wrong About
3. You Are Good
4. Maintenance Phase
5. If Books Could Kill

How many episodes of This Is Propaganda are there?

This Is Propaganda launched 2 years ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This Is Propaganda?

Recent guests on This Is Propaganda include:

1. Amil Khan
2. Renee Hobbs
3. Tom Secker
4. Eugene Healey
5. Justin Oberman
6. Edward Bernays

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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