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Artwork for This Is Propaganda

This Is Propaganda

BRINK
Propaganda
Marketing
Public Relations
Social Media
Edward Bernays
Consumer Behavior
Donald Trump
Advertising
Bud Light
Military Propaganda
Women's Rights
Cigarette Advertising
Kamala Harris
Hollywood
Vietnam War
Media Literacy
Feminism
Psychology In Marketing
Anheuser-Busch
Cultural Disruption

In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK MEDIA reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today.

PublishesInfrequentlyEpisodes20Founded3 years ago
Categories
Society & CultureBusinessMarketing

Listen to this Podcast

Artwork for This Is Propaganda

Latest Episodes

From flappers to factory workers, and suffrajitsu to cold war kitchens, we track how the 20th century woman was imagined time and again to meet the needs of a nation.

A production of BRINK, original productions and branded entertainment

Website:... more

How propagandists getting into bed with Hollywood caused the military to lose control of what women mean to their warriors.

Or: How I learned to stop worrying, and love the military entertainment complex.

A production of BRINK, original producti... more

White feathers, red light districts, and the rise of the military edging complex. How governments weaponized horniness to win WWI, and began to reimagine what women represent to a nation at war.

A production of BRINK, original media and branded e... more

This Is Propaganda is back, and more patriotic than ever. From WWI posters to TikTok E-Girls, strap in for an immersive narrative investigation into how the military uses sex to define the image of the soldier, and the weird and unexpected ways it ha... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

Amil Khan
Former Reuters foreign correspondent and BBC investigative journalist, CEO of Valen
Valen
Episode: Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
Renee Hobbs
Professor, author, and leading voice in media literacy education
Media Education Lab
Episode: Media Literacy with Renee Hobbs
Tom Secker
Investigative journalist, author, and documentary producer
spyculture.com
Episode: Hollywood and The Pentagon with Tom Secker
Eugene Healey
Brand strategy consultant and educator
Episode: The Death of a Millennial Brand with Eugene Healey
Justin Oberman
Advertising veteran and copywriter, student of Howard Gossage.
Episode: Howard Gossage: 20th Century Master of Propaganda with Justin Oberman
Edward Bernays
Pioneering propagandist and father of public relations
Episode: S1E1: After the War, I Could Really Use a Cigarette

Hosts

Joshua Belhumeur
Co-host and producer; frequent contributor and central to show framing.
Malcolm Critcher
Co-host and producer; core to show direction and analysis.

Reviews

4.9 out of 5 stars from 221 ratings
  • How is this independent?!

    The production value of this podcast is just off the charts! Very obviously a labor of love by some really clever people. Fantastic!

    Apple Podcasts
    5
    Scijad
    United States5 months ago
  • "I don't say that podcasts are important lightly. This one? This one I think is one of the most important podcasts I've listened to because it made me rethink everything since I finished it." — Mentally? A Magpie critical review

    Podchaser
    5
    Joshua Belhumeur
    9 months ago
  • Wow 🤯

    The best history & societal critique I’ve listened to in a long while. Super cool sound design & use of archival tape. Very original intros & outros

    +

    I’m learning a lot while - almost - at the edge of my seat 👏🏼🌟

    Apple Podcasts
    5
    Maramadfox
    United States2 years ago
  • Blown away!

    This podcast needs to come back for a season 2. More propaganda, please.

    Apple Podcasts
    5
    salamilano
    United States2 years ago
  • Brilliant!

    Incredibly engaging - connects historical events to your current purchasing behavior in unexpected and insightful ways. Can’t wait for more episodes.

    Apple Podcasts
    5
    MktgintheDesert
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show balances rigorous research with engaging storytelling, making complex topics accessible.
Listeners appreciate the clear connections between history and modern messaging.
Episodes feel timely and provocative, prompting thoughtful sponsorship or guest opportunities.
Guest selections bring diverse, insightful perspectives on propaganda and media literacy.
Production quality is consistently top-tier with sharp archival usage.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#127
Ukraine/Society & Culture

Talking Points

Recent interactions between the hosts and their guests.

Bot Armies, Dead Internet, and Misinformation Farms with Amil Khan
Q: Why does this feel like a new or more dangerous landscape to you?
The scale and the repeatability of the manipulation processes allow for greater impact on public opinion and societal behaviors.
Media Literacy with Renee Hobbs
Q: What do you see as the biggest risk or what's top of mind for you regarding generative artificial intelligence?
My biggest fear is cognitive de-skilling because generative AI makes it too easy to extract information, diminishing the ability to engage with comprehensive documents.
Media Literacy with Renee Hobbs
Q: Do you think there's anything mainstream media can do to win back their trust?
It’s a big issue revolving around media and mental health, and mainstream media could potentially become part of the solution by creating common ground experiences.
Media Literacy with Renee Hobbs
Q: Do you think that in general, you know, I know that the question, are we becoming more media savvy?
Yes, kids understand how to navigate and work tools more efficiently, but they're also engaged in dialogues and discussions about media culture.
The Death of a Millennial Brand with Eugene Healey
Q: What happened to millennial brands as Gen Z became the target demographic?
Many millennial brands became static and naive, failing to resonate with the increasingly fragmented media landscape where consumer attention shifted.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Is Propaganda

What is This Is Propaganda about and what kind of topics does it cover?

This program delves into how propaganda and messaging shape culture, history, and consumer behavior. Across recent episodes, it investigates wartime and civilian propaganda, the intertwining of sex, power, and politics, and how modern media ecosystems—from Hollywood to social platforms—serve as vehicles for persuasion. It features deep dives on visual culture, independent media literacy, and the economics of influence, often spotlighting historical case studies, industry insiders, and critical analyses of public messaging. A notable strength is its skillful use of archival material and design to illuminate the mechanics of influence, making complex topics accessible to listeners who want to understand how narratives steer beliefs and decisi... more

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Which podcasts are similar to This Is Propaganda?

These podcasts share a similar audience with This Is Propaganda:

1. American Hysteria
2. In Bed With The Right
3. If Books Could Kill
4. 5-4
5. Taylor Lorenz’s Power User

How many episodes of This Is Propaganda are there?

This Is Propaganda launched 3 years ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This Is Propaganda?

Recent guests on This Is Propaganda include:

1. Amil Khan
2. Renee Hobbs
3. Tom Secker
4. Eugene Healey
5. Justin Oberman
6. Edward Bernays

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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