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Think with Google Firestarters

Think with Google
Marketing
Creativity
Advertising
VCCP
Strategic Planning
Design
Audience Engagement
Workshop Culture
Account Planning Group
Branding
Empathy
Advertising Industry
Aesthetics
Client Relationships
Data and Technology
Psychological Safety
Team Dynamics
Pitch Decks
Magazine Covers
Generative AI

Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Thi... more

PublishesTwice monthlyEpisodes60Founded3 years ago
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BusinessMarketingManagement

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Latest Episodes

The old rules of creativity are dead. Are you adapting fast enough?

Sue Unerman and Kathryn Jacob, co-authors of “A Year of Creativity”, reveal why “lazy” time fosters the most innovative ideas and how to break free from your industry’s echo chambe... more

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Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and... more

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What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own “market of one”.

Plus, the surprising power of saying “no” to clients, how to price your work in the a... more

YouTube

How do you build a transformation culture that truly lasts? Tanya Evans, Group Culture & Leadership Director at Lloyds Banking Group, shares her proven strategies to driving organisational change from within.

Tune in to learn why “radical candour” ... more

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Key Facts

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Recent Guests

Sue Unerman
Global Chief Strategy Officer at Brain Labs, Author
Brain Labs
Episode: Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
Kathryn Jacob
CEO of Cinema Advertising Business, Perland Dean, and President of Sawa
Perland Dean
Episode: Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
Kris Tait
Managing director at Croud
Croud
Episode: The future of performance marketing with Kris Tait from Croud
Robin Bonn
CEO of Co-Definery, a specialist consulting and coaching firm helping agencies create their own market
Co-Definery
Episode: How agencies can drive growth, with Co:Definery's Robin Bonn
Tanya Evans
Group Culture and Leadership Director at Lloyds Banking Group, previously involved in people development at Legal and General and Aviva.
Lloyds Banking Group
Episode: How to lead successful cultural transformation, with Lloyds Banking Group's Tanya Evans
Richard Shotton
Author, consultant, speaker specializing in applying findings from psychology and behavioral science to marketing.
Episode: TakeOuts: The Choice Factory author Richard Shotton's Key Insights In 10 Minutes
Rishad Tobaccowala
Former Chief Growth Officer at Publicis Group, now an advisor, educator, speaker, and author.
Publicis Group
Episode: TakeOuts: Strategist & Podcaster Rishad Tobaccowala's Key Insights In 10 Minutes
James Whatley
Freelance Strategy Director and Senior Strategy Director Gaming at The LEGO Group
The LEGO Group
Episode: The secrets of effective marketing to gamers, with games strategist James Whatley
Kevin Kelly
Senior maverick at Wired, co-founder of the magazine, and author of multiple bestselling books about technology
Wired
Episode: TakeOuts: WIRED co-founder Kevin Kelly's key insights in 10 minutes

Host

Neil Perkin
Host and founder of the Only Dead Fish digital consultancy and blog, with extensive experience in marketing and advertising.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#129
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The secrets of successful marketing transformation with Alison Orsi
Q: What are the three key pieces of advice for a CMO looking to transform their team?
Be clear on your outcome, pilot with a small team, and emphasize communication to help the change stick.
The aesthetics of persuasion by design consultant Andy Cowles
Q: What would be your advice for how strategists and marketers can present ideas in a persuasive way?
Holding the audience's needs in mind is critical; it's not about the presenter but about what the audience can gain from the presentation.
The aesthetics of persuasion by design consultant Andy Cowles
Q: How do you communicate ideas effectively using a combination of visuals and text?
You can't separate visuals and text; each enhances the other, but one should aim for short sentences and impactful words to convey the message clearly.
The aesthetics of persuasion by design consultant Andy Cowles
Q: Tell me a bit about the lessons of how to present ideas effectively, especially like a magazine front cover.
A magazine front cover has to be both always the same and always different, creating a consistent brand identity while changing the content.
The aesthetics of persuasion by design consultant Andy Cowles
Q: What do you actually mean by the idea of process, not outcome?
The visual outcomes come in many different forms, and we must engineer professional communications visually to achieve optimal outcomes in a short amount of time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About Think with Google Firestarters

What is Think with Google Firestarters about and what kind of topics does it cover?

This series features stimulating conversations with leaders and innovators from the advertising, marketing, and business sectors, primarily examining current challenges and opportunities influencing these industries. With a strong emphasis on data analysis, consumer behavior, and effective marketing strategies, episodes often explore how agencies can differentiate themselves in a crowded marketplace while also addressing the importance of creativity and innovation in adapting to emerging trends and technologies. Noteworthy topics include cultural transformation within organizations, effective brand communications, and the interplay between data and storytelling. The podcast is particularly engaging for professionals seeking insights into ma... more

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Which podcasts are similar to Think with Google Firestarters?

These podcasts share a similar audience with Think with Google Firestarters:

1. The Rest Is Money
2. The Rest Is Politics
3. The Rest Is History
4. The Martha Stewart Podcast

How many episodes of Think with Google Firestarters are there?

Think with Google Firestarters launched 3 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Think with Google Firestarters?

Recent guests on Think with Google Firestarters include:

1. Sue Unerman
2. Kathryn Jacob
3. Kris Tait
4. Robin Bonn
5. Tanya Evans
6. Richard Shotton
7. Rishad Tobaccowala
8. James Whatley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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