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Which?

Which?
Pensions
Electric Vehicles
Consumer Rights
Credit Cards
Inheritance Tax
Which?
Inflation
Nutrition
First-Time Buyers
Online Marketplaces
State Pension
Supplements
Financial Conduct Authority
Car Insurance
Home Insurance
Housing Market
Cryptocurrency
Retirement Planning
Personal Finance
Financial Planning

Our presenters sit down with our team of consumer experts to give you useful advice to help make life simpler, fairer and safer for everyone. Which? Money is your home for money news and personal finance hacks. Which? Shorts is your home of narrated pieces from our suite of magazines. And stay tuned for other shows full of advice.

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Latest Episodes

Think your 5G connection is working just because the icon is showing? Think again.

In this episode of Which? Shorts, we reveal why the UK ranks last in the G7 for mobile network performance. Plus, you’ll hear some practical steps that you can take t... more

Whether you already have a rainy-day pot or the idea of building up your savings from zero feels completely out of reach, do you know how to build a solid financial safety net?

In this episode, we break down how to get started on an emergency fund w... more

Think your phone is secure just because you use face unlock? Think again.

In this episode of Which? Shorts, we reveal how 64% of smartphones tested in our labs were easily tricked by nothing more than a 2D printed photo.

Plus you’ll also hear some ... more

Whether you’re approaching retirement or the end of working life still feels years away, do you know how much you really need to retire?

In this episode we learn more about Pensions UK’s Retirement Living Standards report, looking closely at the num... more

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Recent Guests

Callie Sullivan
From Pensions UK
Pensions UK
Episode: The surprising numbers behind a comfortable retirement
Karen Lawrence
Sustainability expert who wrote the solar panels piece for Which? Magazine
Which?
Episode: Could solar panels save you £500 a year?
Sara Spary
Senior investigative researcher for Which
Which?
Episode: The truth about weight loss jabs
Kate Dearden
Minister for Employment Rights and Consumer Protection at the Department for Business and Trade
Department for Business and Trade
Episode: Is the government doing enough to protect consumers?
Sue Davies
Head of consumer rights at Which?
Which?
Episode: Is the government doing enough to protect consumers?
Becki Jakeman
Laundry expert
Which?
Episode: Why no one should mourn the condenser dryer
Simon Wiedenholzer
Professor of Economics at the University of Essex
University of Essex
Episode: Copy trading: An increasingly popular form of investing - is it worth the risk?
Adam Snook
Mobile network expert for Which? Magazine
Which? Magazine
Episode: How to slash your mobile network contract in 10 minutes
Pete Glancy
Head of pensions policy
Scottish Widows
Episode: A third of us are facing pension poverty - what can you do?

Host

James Rowe
Contributor and host across tech, money, and short-form segments; handles explainer-style pieces like VPNs and financial topics.

Reviews

4.4 out of 5 stars from 224 ratings
  • Pronunciation Is Important

    It is Ask not Arsked

    Apple Podcasts
    1
    Viperdudeuk
    United Kingdoma month ago
  • Problem with information being inaccurate

    Most recent episode the presenter materially misunderstood what happens when you make a charitable donation with gift aid as a higher rate taxpayer. The charity does not receive your 40% tax. Gift Aid is a fixed 25% boost on your donation only. Higher rate taxpayers are able to claim the difference in tax on Self Assessment.

    This is just one of a series of major errors by presenters who don’t necessarily have any experience or have not researched properly. Not good enough guys

    Apple Podcasts
    2
    Rob_Finance
    United Kingdom3 months ago
  • Just awful

    The more I listen to which podcasts the more I worry about how awful and under researched their podcasts are. The latest one about bank switching if so full of errors and untruths just seemed like 3 clueless wonders not understanding what they are telling about. And this seems to be repeated week after week.

    Apple Podcasts
    1
    Gingerdad
    United Kingdoma year ago
  • Topics are good but the narrative is vague and general and usually finished off with "get professional advice". Martin Lewis gives much better guidance.

    Podcast Addict
    2
    PG0809
    a year ago
  • Service

    Fantastic service I have been so educated on products and services since beginning a member keep the good work up 👏👏👏

    Apple Podcasts
    5
    Taz1089
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, evidence-based guidance and how-tos for everyday finances.
Some listeners feel coverage is well-researched and trustworthy when guests are clearly expert.
A few listeners want more balance and fewer errors in specific topic areas; quality varies by episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is the government doing enough to protect consumers?
Q: What does the minister mean by saying consumer protection and growth go hand in hand?
She means that consumer confidence and spending power stimulate growth, so protections prevent distrust from dampening spending and support prosperity for local communities and businesses.
Copy trading: An increasingly popular form of investing - is it worth the risk?
Q: Why do people tend to follow the most copied traders, and is that rational?
People follow popular traders because it feels safer and more credible, but this can be irrational as popularity may reflect luck or timing rather than skill, and does not guarantee similar returns.
Copy trading: An increasingly popular form of investing - is it worth the risk?
Q: What differentiates copy trading from social trading in practical terms?
Copy trading automatically executes the same trades as another trader, whereas social trading exposes you to others' ideas but requires manual action to follow or replicate.
Will your travel insurance actually cover you this summer?
Q: What should listeners do when they're unsure about a health condition declaration?
Declare any medical condition honestly on the form; failing to declare can lead to exclusions when you claim, and contacting the insurer for clarification ensures proper coverage.
Will your travel insurance actually cover you this summer?
Q: Are you then covered if the Foreign Office advises against traveling to a location?
Travel insurance isn't usually helpful in that scenario; most policies would be invalidated if you travel against government advice, and you should expect that cancellations due to such advisories may not be covered.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Which?

What is Which? about and what kind of topics does it cover?

A consumer-focused show offering practical guidance across personal finance, health, technology, and housing. Episodes frequently cover money management (ISAs, pensions, energy bills, rent regulations), consumer tech and privacy (VPNs, Open Banking), and health/nutrition basics with expert guests. The tone blends expert analysis with actionable tips, using real-life examples to help listeners save money, avoid scams, and make informed decisions. Notable strengths include a strong roster of subject-matter guests and a clear focus on usability and policy context for UK households, plus a recurring emphasis on staying within budget while navigating changes in regulations and markets.

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What are the audience demographics for Which??

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How many subscribers and views does Which? have?

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Which podcasts are similar to Which??

These podcasts share a similar audience with Which?:

1. Money Box
2. This is Money Podcast
3. The Money To The Masses Podcast
4. Cash Chats UK Money & Personal Finance podcast
5. AJ Bell Money & Markets

How many episodes of Which? are there?

Which? launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Which??

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Which??

Recent guests on Which? include:

1. Callie Sullivan
2. Karen Lawrence
3. Sara Spary
4. Kate Dearden
5. Sue Davies
6. Becki Jakeman
7. Simon Wiedenholzer
8. Adam Snook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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