The Way In
Shijia MaoThe Way In dives into the choices, risks, and lessons behind building a business. Each week, founders and small business owners share how they carved their own path - one choice, one risk, one step at a time.
| Publishes | Weekly | Episodes | 16 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
Brian, founder of Verteel, didn’t start out in tech — he started in the cockpit. In this episode, Brian shares his journey from being a professional pilot to building a drone company focusing on transforming medical logistics. He discusses the challe... more
In this episode, Maggi shares the journey behind Sumly, from its early prototype to its official launch after a year of development. During pilot testing, users saw an average savings of $2,350, a clear signal that the product was solving a real and ... more
Kartik’s journey checks all the classic tech-founder boxes — MIT dropout, YC alum — but the real story begins when he walks away from his first product. After realizing their hedge-fund modeling tool wasn’t sticking, he made a sharp pivot into a far ... more
Dana’s path to founding Selformer Pilates is far from traditional. After nearly 20 years as a music photographer—constantly traveling and carrying heavy gear—she turned to Pilates to repair her body, eventually discovering a new calling. With no busi... more
Launching a startup is often about timing — and Gu’s journey with Adzviser is a perfect example. As he was building the first version of the product, ChatGPT launched, creating a sudden surge of interest in AI tools. The timing was serendipitous: Adz... more
Alvina, founder of SHUMINGYU, didn’t come from a traditional fashion background. A humanities student who later worked at Christie’s, she draws inspiration from a wide range of artistic genres and notices the subtle nuances in Chinese culture. From c... more
In this episode, Kiki — co-founder of Sourmilk — breaks down how she built a sold-out yogurt brand in record time. In just 10 months, Sourmilk landed on shelves at two NYC grocery stores, sitting right next to industry giants like Chobani. Was it luc... more
Chef Cipollone knows what it takes to earn a Michelin star — and more importantly, to keep one. In this episode, he shares how years in top kitchens shaped his approach to leadership, creativity, and building a team that lasts. We talk about the ment... more
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of The Way In are there?
The Way In launched 3 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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