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Artwork for The VICI Code: Purpose-Driven Profits

The VICI Code: Purpose-Driven Profits

Joseph
Entrepreneurship
Faith
Business Growth
Finance
Vici Financial
Small Businesses
Entrepreneurs
Financial Struggles
Human Resources
Web3
Employee Retention
Culture
Financial Stability
Exercise Science
Coaching
Nutrition
Syracuse
Business Tips
Personal Journey
Podcast Launch Lab

Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.

We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.

I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve w... more

PublishesWeeklyEpisodes40Founded9 months ago
Number of ListenersCategories
BusinessEntrepreneurshipInvesting

Listen to this Podcast

Artwork for The VICI Code: Purpose-Driven Profits

Latest Episodes

In episode 39 of The VICI Code, Joe Dunaway interviews Chris Werner, Founder of Vidar Law & Fractional General Counsel, who shares his insights on transitioning from big law to fractional general counsel, protecting innovative tech companies, and nav... more

In episode 38 of The VICI Code, Joe Dunaway interviews Andrea Mladin, Founder of Business Detox & AI Workflow Strategist, who discusses her work helping founders detox their businesses through simpler processes, stronger research, and better use of A... more

In episode 37 of The VICI Code, Joe Dunaway interviews Jennifer Weber, Founder & Owner of SDG Promotions, Inc., as she explains how clarity, governance, and planning can reduce waste, protect brand consistency, and create better outcomes for multi-lo... more

In episode 36 of The VICI Code, Joe Dunaway interviews Jaben Makings, Founder of Onnix Investments, as he shares how responding quickly and setting expectations can become a real competitive advantage in a market shaped by automation and weak follow-... more

In episode 35 of The VICI Code, Joe Dunaway interviews Kelly Jedele, Founder & CEO of Let Kelly, as she explains how her leadership style empowers women, delivers consistent results, and proves that success is scalable without burning out.

Tune in, ... more

In episode 34 of The VICI Code, Joe Dunaway interviews Tony Hoong, Founder & CEO of The CPA Dude, who shares how listening to clients sparked his leap from the “hamster wheel” of compliance to thinking ahead and implementing AI-powered solutions. 

T... more

In episode 33 of The VICI Code, Joe Dunaway interviews Aurelie Couble (PLV), Music Producer, YouTuber, and Music Business Coach, as she shares her journey from a VFX film industry runner to a six-figure music entrepreneur—breaking the “starving artis... more

In episode 32 of The VICI Code, Joe Dunaway interviews Brady Lowe, Founder & CEO of Taste Network, as he shares his insights on the importance of integrity in partnerships, the value of delegating tasks, and how to create a legacy that aligns with pe... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jynafer Yanez
Multi-six-figure publisher, producer, and marketing strategist specializing in data-driven growth for authors.
Co-founder of Archimedes Books and Wolf Pack Entertainment
Episode: Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Jonathan Yanez
Author and involved in creative storytelling projects.
Episode: Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Stephen Ward
Seasoned entrepreneur, fractional integrator and business strategist with over 15 years of experience scaling operations and simplifying complexity for growth-minded founders.
Haven by Design Stays
Episode: The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
Skye Waterson
Founder of Unconventional Organization, an international support service for professionals with ADHD
Unconventional Organization
Episode: Burnout to Breakthrough: Building Sustainable Systems for the ADHD Brain
Michael Tutcher II
Wealth management specialist with a focus on behavioral finance
Episode: The Behavioral Breakthrough: Using Psychology to Navigate Volatile Markets and Life
Jason Miller
Mortgage professional with over 25 years of experience helping families secure homes.
Supreme Lending
Episode: Honest Guidance: Building Financial Stability and Purpose, One Home at a Time
David Hori
Investor and advisor specializing in buying and scaling small local businesses
Episode: The Ethical Flip: Scaling Small Businesses While Preserving Legacy and Team
Dean Curtis
CEO of Ingage, former sales engineer at Oracle and Apple.
Ingage
Episode: Leading with Integrity: The Intersection of High-Tech Strategy and Personal Purpose
Kelsey Daingerfield
Business operations expert with over 15 years of experience helping small businesses improve their operational clarity and efficiency.
The Virtual Integrator
Episode: Reclaiming Time: The Breakthrough of Operational Clarity for Visionary Founders

Host

Joe Dunaway
Host of The VICI Code, focused on purpose-driven profits and practical financial guidance for entrepreneurs

Reviews

5.0 out of 5 stars from 3 ratings
  • Great Podcast!

    Love the topics so far and takeaways as a business owner!

    Apple Podcasts
    5
    Kristina Sparacino
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show blends faith, purpose, and business in a way that feels authentic and actionable.
Listeners appreciate actionable financial insights tied to real-world business challenges.
Guests are diverse and bring practical, revenue-focused strategies.

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Talking Points

Recent interactions between the hosts and their guests.

Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Q: What's one piece of data they should look at today to spark their next great idea?
Revisit what inspired them to start in the first place.
Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Q: How does your personal faith inform your purpose-driven leadership?
Personal faith serves as a vision and motivator to execute business strategies, allowing peace in the face of setbacks.
Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Q: What was the biggest challenge or period of struggle you had in your career?
Reconciliation between the creative heart of a book and the cold, hard data of the market.
The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
Q: What is the single most important system you and your wife have implemented in your STR business?
A time and energy audit to identify productive tasks and streamline activities, freeing up time to invest in family and business intentionally.
The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
Q: How do you coach founders to manage the financial risk of scaling aggressively while still maintaining personal financial stability?
Focus on setting inspiring, actionable goals and ensuring the business maintains good margins to allow for practical hiring and growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The VICI Code: Purpose-Driven Profits

What is The VICI Code: Purpose-Driven Profits about and what kind of topics does it cover?

This show centers on real-world money, faith, and resilience in entrepreneurship. Episodes frequently explore how financial clarity, disciplined systems, and purposeful leadership drive sustainable growth for small businesses. Guests span publishing, design, fitness, HR, cybersecurity, and operational excellence, with frequent emphasis on practical frameworks (EOS, governance, financial planning) and the role of personal values in business decisions. A notable edge is blending profitability with purpose, often highlighting family, faith, and community as core drivers of long-term success. For potential listeners, expect candid anecdotes about burnout, pivots, and rebuilding finances with an emphasis on actionable takeaways and faith-informe... more

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How many episodes of The VICI Code: Purpose-Driven Profits are there?

The VICI Code: Purpose-Driven Profits launched 9 months ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The VICI Code: Purpose-Driven Profits?

Recent guests on The VICI Code: Purpose-Driven Profits include:

1. Jynafer Yanez
2. Jonathan Yanez
3. Stephen Ward
4. Skye Waterson
5. Michael Tutcher II
6. Jason Miller
7. David Hori
8. Dean Curtis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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