
Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.
We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.
I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve w... more
| Publishes | Weekly | Episodes | 28 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | InvestingBusinessEntrepreneurship | |||

In episode 27 of The VICI Code, Joe Dunaway interviews powerhouse CPA and entrepreneur, Vanessa Lay, co-owner of Lay & Company, LLC, as they dive into the transformative journey of a leader who traded the rigid corporate climb for the meaningful impa... more
In episode 26 of The VICI Code, Joe Dunaway interviews Rob Ladabouche, owner of Stacked Systems, as he discusses the importance of building lean systems to eliminate tech waste, allowing business owners to reclaim their time and focus on what they lo... more
In episode 25 of The VICI Code, Joe Dunaway interviews Luke Schnacke, CEO of Ironman 4x4, a global leader in off-road armor, suspension, and camping gear, as he shares his personal mission of creating empowering products that inspire courage and drea... more
In episode 24 of The VICI Code, Joe Dunaway interviews John Kaplar, founder of FOCUSED SketchUp, as they dive deep into the world of 3D design and rendering, exploring how John empowers interior and kitchen designers to overcome the overwhelming lear... more
In episode 23 of The VICI Code, Joe Dunaway interviews Jaon Khalipa, CrossFit Games champion and founder of NC Fit Gym, as he shares how this personal crisis reshaped his definition of strength and resilience, and how he translated the discipline of ... more
In episode 22 of The VICI Code, Joe Dunaway interviews Rachel Clawson, founder of Barrel Room Media, who shares how her unique background in finance and viticulture shapes her approach to helping craft brands grow through intentional, collaborative d... more
In episode 21 of The VICI Code, Joe Dunaway interviews William Hunter, a former NFL safety turned youth mentor and coach, as they explore Will's transition from the high-pressure world of professional football to founding WISE Sports, a program dedic... more
In episode 20 of The VICI Code, Joe Dunaway interviews Jynafer Yanez, a multi-six-figure publisher, producer, and marketing strategist, who shares insights on navigating the challenges of scaling a business while staying true to your creative vision.... more
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Focusing on the experiences and journeys of small business owners, this show covers a wide range of themes such as entrepreneurship, financial recovery, and personal and professional growth. Episodes often feature candid discussions about overcoming adversity, financial hardships, and the importance of maintaining a purposeful approach to business. The content is significantly centered around the real-life stories of individuals who have faced challenges such as bankruptcy and burnout, yet managed to rebuild their paths to success. Importantly, the conversations highlight not only the financial aspects but also the emotional journeys that accompany entrepreneurial endeavors, offering listeners relatable insights and practical advice for nav... more
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The VICI Code: Purpose-Driven Profits launched 6 months ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The VICI Code: Purpose-Driven Profits include:
1. Jynafer Yanez
2. Jonathan Yanez
3. Stephen Ward
4. Skye Waterson
5. Michael Tutcher II
6. Jason Miller
7. David Hori
8. Dean Curtis
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