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Artwork for The VICI Code: Purpose-Driven Profits

The VICI Code: Purpose-Driven Profits

Joseph
Entrepreneurship
Faith
Finance
Vici Financial
Small Businesses
Entrepreneurs
Financial Struggles
Human Resources
Web3
Employee Retention
Exercise Science
Coaching
Personal Journey
Nutrition
Business Tips
Syracuse
Podcast Launch Lab
Crossfit
Cybersecurity
Operational Clarity

Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.

We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.

I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve w... more

PublishesWeeklyEpisodes28Founded6 months ago
Number of ListenersCategories
InvestingBusinessEntrepreneurship

Listen to this Podcast

Artwork for The VICI Code: Purpose-Driven Profits

Latest Episodes

In episode 27 of The VICI Code, Joe Dunaway interviews powerhouse CPA and entrepreneur, Vanessa Lay, co-owner of Lay & Company, LLC, as they dive into the transformative journey of a leader who traded the rigid corporate climb for the meaningful impa... more

In episode 26 of The VICI Code, Joe Dunaway interviews Rob Ladabouche, owner of Stacked Systems, as he discusses the importance of building lean systems to eliminate tech waste, allowing business owners to reclaim their time and focus on what they lo... more

In episode 25 of The VICI Code, Joe Dunaway interviews Luke Schnacke, CEO of Ironman 4x4, a global leader in off-road armor, suspension, and camping gear, as he shares his personal mission of creating empowering products that inspire courage and drea... more

In episode 24 of The VICI Code, Joe Dunaway interviews John Kaplar, founder of FOCUSED SketchUp, as they dive deep into the world of 3D design and rendering, exploring how John empowers interior and kitchen designers to overcome the overwhelming lear... more

In episode 23 of The VICI Code, Joe Dunaway interviews Jaon Khalipa, CrossFit Games champion and founder of NC Fit Gym, as he shares how this personal crisis reshaped his definition of strength and resilience, and how he translated the discipline of ... more

In episode 22 of The VICI Code, Joe Dunaway interviews Rachel Clawson, founder of Barrel Room Media, who shares how her unique background in finance and viticulture shapes her approach to helping craft brands grow through intentional, collaborative d... more

In episode 21 of The VICI Code, Joe Dunaway interviews William Hunter, a former NFL safety turned youth mentor and coach, as they explore Will's transition from the high-pressure world of professional football to founding WISE Sports, a program dedic... more

In episode 20 of The VICI Code, Joe Dunaway interviews Jynafer Yanez, a multi-six-figure publisher, producer, and marketing strategist, who shares insights on navigating the challenges of scaling a business while staying true to your creative vision.... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jynafer Yanez
Multi-six-figure publisher, producer, and marketing strategist specializing in data-driven growth for authors.
Co-founder of Archimedes Books and Wolf Pack Entertainment
Episode: Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Jonathan Yanez
Author and involved in creative storytelling projects.
Episode: Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Stephen Ward
Seasoned entrepreneur, fractional integrator and business strategist with over 15 years of experience scaling operations and simplifying complexity for growth-minded founders.
Haven by Design Stays
Episode: The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
Skye Waterson
Founder of Unconventional Organization, an international support service for professionals with ADHD
Unconventional Organization
Episode: Burnout to Breakthrough: Building Sustainable Systems for the ADHD Brain
Michael Tutcher II
Wealth management specialist with a focus on behavioral finance
Episode: The Behavioral Breakthrough: Using Psychology to Navigate Volatile Markets and Life
Jason Miller
Mortgage professional with over 25 years of experience helping families secure homes.
Supreme Lending
Episode: Honest Guidance: Building Financial Stability and Purpose, One Home at a Time
David Hori
Investor and advisor specializing in buying and scaling small local businesses
Episode: The Ethical Flip: Scaling Small Businesses While Preserving Legacy and Team
Dean Curtis
CEO of Ingage, former sales engineer at Oracle and Apple.
Ingage
Episode: Leading with Integrity: The Intersection of High-Tech Strategy and Personal Purpose
Kelsey Daingerfield
Business operations expert with over 15 years of experience helping small businesses improve their operational clarity and efficiency.
The Virtual Integrator
Episode: Reclaiming Time: The Breakthrough of Operational Clarity for Visionary Founders

Host

Joe Dunaway
Host of the show, he focuses on financial recovery and purpose-driven entrepreneurship, inviting guests to share real stories of struggle and success.

Reviews

5.0 out of 5 stars from 3 ratings
  • Great Podcast!

    Love the topics so far and takeaways as a business owner!

    Apple Podcasts
    5
    Kristina Sparacino
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the realness and authenticity of the content, finding personal stories relatable and inspiring.
The focus on financial recovery resonates well with those who have faced similar challenges, making it a valuable resource for small business owners.
Reviews highlight practical takeaways that listeners can apply in their own entrepreneurial journeys.

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Talking Points

Recent interactions between the hosts and their guests.

Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Q: What's one piece of data they should look at today to spark their next great idea?
Revisit what inspired them to start in the first place.
Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Q: How does your personal faith inform your purpose-driven leadership?
Personal faith serves as a vision and motivator to execute business strategies, allowing peace in the face of setbacks.
Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
Q: What was the biggest challenge or period of struggle you had in your career?
Reconciliation between the creative heart of a book and the cold, hard data of the market.
The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
Q: What is the single most important system you and your wife have implemented in your STR business?
A time and energy audit to identify productive tasks and streamline activities, freeing up time to invest in family and business intentionally.
The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
Q: How do you coach founders to manage the financial risk of scaling aggressively while still maintaining personal financial stability?
Focus on setting inspiring, actionable goals and ensuring the business maintains good margins to allow for practical hiring and growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The VICI Code: Purpose-Driven Profits

What is The VICI Code: Purpose-Driven Profits about and what kind of topics does it cover?

Focusing on the experiences and journeys of small business owners, this show covers a wide range of themes such as entrepreneurship, financial recovery, and personal and professional growth. Episodes often feature candid discussions about overcoming adversity, financial hardships, and the importance of maintaining a purposeful approach to business. The content is significantly centered around the real-life stories of individuals who have faced challenges such as bankruptcy and burnout, yet managed to rebuild their paths to success. Importantly, the conversations highlight not only the financial aspects but also the emotional journeys that accompany entrepreneurial endeavors, offering listeners relatable insights and practical advice for nav... more

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How many episodes of The VICI Code: Purpose-Driven Profits are there?

The VICI Code: Purpose-Driven Profits launched 6 months ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The VICI Code: Purpose-Driven Profits?

Recent guests on The VICI Code: Purpose-Driven Profits include:

1. Jynafer Yanez
2. Jonathan Yanez
3. Stephen Ward
4. Skye Waterson
5. Michael Tutcher II
6. Jason Miller
7. David Hori
8. Dean Curtis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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