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Artwork for Upper Cervical Marketing Podcast

Upper Cervical Marketing Podcast

Dr. Bill Davis and Tony Hook
Upper Cervical Chiropractic
Upper Cervical Practice
Practice Growth
Chiropractic
Upper Cervical Care
Upper Cervical Practices
Patient Care
NUCCA
Mindset
Marketing Strategies
Practice Management
Practice Growth Strategies
AI Technology
Patient Education
Chiropractic Practices
Digital Marketing
Mentorship
Care Plans
Practice Growth Stages
Patient Retention

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

PublishesWeeklyEpisodes100Founded11 years ago
Number of ListenersCategories
Health & FitnessMarketingBusinessAlternative Health

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Artwork for Upper Cervical Marketing Podcast

Latest Episodes

In this episode, Dr. Bill Davis explains why accountability is one of the most important foundations for building a scalable Upper Cervical practice.

He emphasizes that accountability is not about micromanagement or blame, it's about creating syst... more

Dr. Bill Davis explains why weekly team training is one of the most valuable habits an upper cervical practice can implement to improve patient experience, strengthen team culture, and drive sustainable practice growth.

Rather than treating traini... more

This episode explains how upper cervical chiropractic practices can dramatically improve team alignment, accountability, and practice growth by implementing a structured weekly team meeting.

Dr. Bill Davis introduces an adapted version of the Leve... more

YouTube

In this episode of the UCM Podcast, Dr. Bill Davis explains why tracking the right metrics is essential for building a successful and sustainable upper cervical practice. He emphasizes that many practices either track too many numbers or none at all,... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Meant to Win
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Recent Guests

Dr. Gregory Jean-Pierre
Guest of the show, chiropractor from Boca Raton, FL
Dr. Gregory Jean-Pierre/Upper Cervical practice
Episode: UCM 304: How a Guide and a Path has Helped Dr. Jean-Pierre 5X His Practice
Jeff Zehr
Doctor with long-standing Norton Shores practice
Zehr Chiropractic / Norton Shores, Michigan
Episode: UCM 303: From Solo Doctor to Multi-Generational Practice: Dr. Jeff Zehr's Journey
Dr. Benjamin Kuhn
Practicing in Edmonton, Alberta; champion of systems and scaling in upper cervical practice
Edmonton, Alberta practice; NUCCA/ICA/UCRF boards; developer of imaging software
Episode: UCM 301: Systems & Strategy for Practice Scaling with Dr. Ben Kuhn
Melissa House
Client Success Manager at UCM Practice Growth Systems
UCM Practice Growth Systems
Episode: UCM 299: How to Choose Your Path in Chiropractic with Melissa House
Dr. Rick Means
Avid upper cervical doctor and founder of Corrective Spinal Care
Corrective Spinal Care
Episode: UCM 297: The Power of Big Picture Thinking and Following Your "Why"
Anthony Baker
UC Practice Growth Advisor
Upper Cervical Marketing (UCM)
Episode: UCM 294: Meet Anthony Baker: Guiding Practices to Their Next Growth Stage
Dr. Caitlin Walker
Atlas Imbalance Chiropractic, Blair Upper Cervical Chiropractor, Oceanside, California
Atlas Imbalance Chiropractic
Episode: UCM 290: From Patient to Practitioner: Dr. Caitlin Walker's Blair Upper Cervical Journey
Mercedes Cook
Upper Cervical Chiropractor practicing Blair in San Diego
Blair Upper Cervical Chiropractic
Episode: UCM 288: Training the Next Generation of Chiropractors: Dr. Mercedes Cook on the Blair Residency Program
Dr. Vivek Soham
Chiropractor and owner of Origin Modern Health
Origin Modern Health
Episode: UCM 285: "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years

Hosts

Bill Davis
Host of UCM Podcast and founder/CEO of UCM Practice Growth Systems; long-time leader in upper cervical practice growth and education.
Tony Hook
Co-host and presenter; involved in marketing strategy, growth sessions, and practice systems for upper cervical clinics.

Reviews

4.8 out of 5 stars from 18 ratings
  • Amazing !

    Great information for any student or DC!

    Apple Podcasts
    5
    ob.luca
    United States4 years ago
  • I love UC

    Thank you for doing this Dr. Davis!! You’re reigniting me.

    Apple Podcasts
    5
    Foodieyumyum
    Canada9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical, actionable growth tactics tailored to upper cervical practices.
Many note the mentorship and pathway discussions as especially helpful for students and new doctors.
Quality guests and clear frameworks are frequently highlighted as standout elements.

Talking Points

Recent interactions between the hosts and their guests.

UCM 304: How a Guide and a Path has Helped Dr. Jean-Pierre 5X His Practice
Q: What was the early experience like when you started your practice in Boca Raton?
The early years were a roller coaster—business basics weren't taught in school, and I faced lease risks, equipment issues, and inconsistent patient flow. With guidance from mentors, I learned to track metrics, implement screenings, and adopt a focused mindset that stabilized growth.
UCM 290: From Patient to Practitioner: Dr. Caitlin Walker's Blair Upper Cervical Journey
Q: What were the key things you learned during your associate/preceptorship that prepared you to open your own practice?
She highlights hands-on training in CBCT analysis, adjustments, patient management, and note-taking, plus learning to balance clinical duties with business responsibilities, which set the foundation for running a successful practice.
UCM 290: From Patient to Practitioner: Dr. Caitlin Walker's Blair Upper Cervical Journey
Q: How did you get into Blair Upper Cervical and what drew you to this approach?
Walker describes her initial struggle with migraines and vertigo during chiropractic school, the intern's suggestion to explore Blair, and how Blair provided the relief she sought, ultimately leading her to shadow Dr. Elizabeth Hafer and commit to Blair as her path.
UCM 286: Dr. Connor & Dr. Leigh Davis: Building a Thriving Upper Cervical Practice from Scratch
Q: What were some of those challenges that you found early on that were like, wow, this is different than being an associate?
They highlighted the need to create an LLC and negotiate a lease, along with establishing their own systems for patient care.
UCM 285: "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years
Q: What piece of advice would you give to students or new doctors feeling frustrated?
Focus on gathering measurements of your practice through recording data, so you know where you truly stand and how to improve.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Upper Cervical Marketing Podcast

What is Upper Cervical Marketing Podcast about and what kind of topics does it cover?

The show centers on growing and marketing upper cervical chiropractic practices, with a heavy emphasis on systematizing growth, mentorship, and franchise-style expansion. Episodes frequently cover career paths for students and new doctors, practice acquisition and leadership, and practical marketing frameworks that keep clinicians visible and booked. A notable thread is the focus on repeatable processes, from patient education and reactivation to recruitment and multi-location scaling, often framed around the UCM ecosystem and its growth tools. Special guests tend to be practitioners and growth experts within the upper cervical community, offering actionable strategies rather than broad theory. The format often blends firsthand practice-bui... more

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How many listeners does Upper Cervical Marketing Podcast get?

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Which podcasts are similar to Upper Cervical Marketing Podcast?

These podcasts share a similar audience with Upper Cervical Marketing Podcast:

1. Meant to Win

How many episodes of Upper Cervical Marketing Podcast are there?

Upper Cervical Marketing Podcast launched 11 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Upper Cervical Marketing Podcast?

Recent guests on Upper Cervical Marketing Podcast include:

1. Dr. Gregory Jean-Pierre
2. Jeff Zehr
3. Dr. Benjamin Kuhn
4. Melissa House
5. Dr. Rick Means
6. Anthony Baker
7. Dr. Caitlin Walker
8. Mercedes Cook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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