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Artwork for Upper Cervical Marketing Podcast

Upper Cervical Marketing Podcast

Dr. Bill Davis and Tony Hook
Upper Cervical Practice
Practice Growth
Marketing Strategies
Patient Care
Upper Cervical Chiropractic
Upper Cervical Practices
Upper Cervical Care
Practice Growth Strategies
Social Media Influencer Marketing
Leadership Development
Team Management
Chiropractic
Multiple Practice Locations
Entrepreneurial Mindset
Efficiency In Practices
Multiple Practice Master Stage
Chiropractic Practices
Digital Marketing
Mentorship
Scaling Healthcare Businesses

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

PublishesWeeklyEpisodes100Founded10 years ago
Number of ListenersCategories
Health & FitnessBusinessMarketingAlternative Health

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Artwork for Upper Cervical Marketing Podcast

Latest Episodes

In this episode, Dr. Bill Davis explains how upper cervical chiropractors can scale their practices strategically in 2026—growing revenue and impact without proportionally increasing time, stress, or overhead.

He introduces a seven-stage practice g... more

In this episode, Dr. Bill Davis explains how the first 12–18 months after graduation can define a chiropractor's entire career trajectory.

He argues that success hinges less on clinical ability and more on intentional early decisions—especially the... more

In this inspiring episode of the UCM Podcast, Dr. Bill Davis interviews Dr. Caitlin Walker, founder of Atlas Imbalance Chiropractic in Oceanside, CA, who shares her powerful journey from chronic migraine and vertigo sufferer to thriving Blair Upper C... more

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In this episode, Dr. Bill Davis breaks down the seven most common mistakes chiropractic students make when transitioning into their first associate position—and how to avoid them. He explains why rushing into a job, chasing salary over mentorship, ne... more

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Recent Guests

Dr. Caitlin Walker
Atlas Imbalance Chiropractic, Blair Upper Cervical Chiropractor, Oceanside, California
Atlas Imbalance Chiropractic
Episode: UCM 290: From Patient to Practitioner: Dr. Caitlin Walker's Blair Upper Cervical Journey
Mercedes Cook
Upper Cervical Chiropractor practicing Blair in San Diego
Blair Upper Cervical Chiropractic
Episode: UCM 288: Training the Next Generation of Chiropractors: Dr. Mercedes Cook on the Blair Residency Program
Dr. Vivek Soham
Chiropractor and owner of Origin Modern Health
Origin Modern Health
Episode: UCM 285: "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years
Dr. Kurt Sherwood
Nucca chiropractor and board member with 35 years of experience in practice.
Nucca
Episode: UCM 283: Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA
Dr. Kyle Troyer
Chiropractor with 21 years of experience, operating in Cedar Falls and Dubuque
Owner of chiropractic clinics in Iowa
Episode: UCM 281: Growing with Purpose: Expansion, Culture & Mission Work with Dr. Kyle Troyer
Dr. Christy Flick
Chiropractor with 20 years of experience, relocated to Waco for her practice
Episode: UCM 278: Starting Over After 20 Years: Dr. Christy Flick's Journey to Building a New Upper Cervical Practice in Waco
Dr. Patrick Lin
Owner of Symmetry Health Chiropractic and has been practicing upper cervical for 14 years.
Symmetry Health Chiropractic
Episode: UCM 277: How Dr. Pat Lin Turned a Small Office into a Multi-Location UC Practice
Dr. Hutan Ghojallu
Chiropractor practicing NUCCA in Mequon, Wisconsin
Balance Chiropractic
Episode: UCM 276: The Pursuit of Mastery: Dr. Hutan Ghojallu's 30-Year Journey in NUCCA
Dr. Devin Young
Co-practice owner and NUCCA chiropractor in San Diego
Upper Cervical Chiropractic practice
Episode: UCM 274: Building a Thriving NUCCA Practice: Lessons from Dr. Devin Young and Dr. Jeanette Tapia

Hosts

Dr. Bill Davis
Host with long-running involvement in upper cervical marketing and practice growth, frequently discusses systems, mentorship, and the UCM program.
Tony Hook
Co-host focused on marketing check-ins, growth strategies, and collaboration with marketing teams.

Reviews

4.8 out of 5 stars from 18 ratings
  • Amazing !

    Great information for any student or DC!

    Apple Podcasts
    5
    ob.luca
    United States3 years ago
  • I love UC

    Thank you for doing this Dr. Davis!! You’re reigniting me.

    Apple Podcasts
    5
    Foodieyumyum
    Canada8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the show is particularly useful for students and new grads navigating early-career decisions.
Many praise the guest expertise and actionable takeaways for practice growth.
Listeners value the practical business and mentorship insights.

Talking Points

Recent interactions between the hosts and their guests.

UCM 290: From Patient to Practitioner: Dr. Caitlin Walker's Blair Upper Cervical Journey
Q: What were the key things you learned during your associate/preceptorship that prepared you to open your own practice?
She highlights hands-on training in CBCT analysis, adjustments, patient management, and note-taking, plus learning to balance clinical duties with business responsibilities, which set the foundation for running a successful practice.
UCM 290: From Patient to Practitioner: Dr. Caitlin Walker's Blair Upper Cervical Journey
Q: How did you get into Blair Upper Cervical and what drew you to this approach?
Walker describes her initial struggle with migraines and vertigo during chiropractic school, the intern's suggestion to explore Blair, and how Blair provided the relief she sought, ultimately leading her to shadow Dr. Elizabeth Hafer and commit to Blair as her path.
UCM 286: Dr. Connor & Dr. Leigh Davis: Building a Thriving Upper Cervical Practice from Scratch
Q: What were some of those challenges that you found early on that were like, wow, this is different than being an associate?
They highlighted the need to create an LLC and negotiate a lease, along with establishing their own systems for patient care.
UCM 285: "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years
Q: What piece of advice would you give to students or new doctors feeling frustrated?
Focus on gathering measurements of your practice through recording data, so you know where you truly stand and how to improve.
UCM 285: "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years
Q: Is this something you can relate to?
Dr. Soham relates profoundly to the struggles that many doctors face, emphasizing the loneliness and challenges in the chiropractic field.

Audience Metrics

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Frequently Asked Questions About Upper Cervical Marketing Podcast

What is Upper Cervical Marketing Podcast about and what kind of topics does it cover?

A practical show focused on upper cervical care and practice growth, with a steady emphasis on mentorship, systems, and marketing partnerships that help chiropractors scale. Episodes frequently explore pathways from student to practitioner, onboarding and residency programs, multi-location expansion, and strategies for attracting new patients, retaining them, and building a sustainable business. A notable strength is the consistent blend of clinical technique discussion with real-world business guidance, often featuring established practitioners sharing decades of experience and actionable playbooks for practice development. This combination makes it useful for practitioners at various stages seeking growth, recruitment strategies, or colla... more

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Which podcasts are similar to Upper Cervical Marketing Podcast?

These podcasts share a similar audience with Upper Cervical Marketing Podcast:

1. The Shawn Ryan Show

How many episodes of Upper Cervical Marketing Podcast are there?

Upper Cervical Marketing Podcast launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Upper Cervical Marketing Podcast?

Recent guests on Upper Cervical Marketing Podcast include:

1. Dr. Caitlin Walker
2. Mercedes Cook
3. Dr. Vivek Soham
4. Dr. Kurt Sherwood
5. Dr. Kyle Troyer
6. Dr. Christy Flick
7. Dr. Patrick Lin
8. Dr. Hutan Ghojallu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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