The Typecast: Grow Your Art Business
Katie Johnson and Ilana Griffo of GoodtypeDear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more
| Publishes | Twice monthly | Episodes | 76 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipArtsBusinessDesign | |||
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This week we’re joined by illustrator, studio owner, and self-described “friendly dad” Brad Woodard of Brave the Woods (and the massively popular kids’ channel Brave Kids Club). We get into how a pandemic side project turned into a ... more
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We’re back from a little hiatus, and we’re kicking things off with Christina Kwiek of X and Co., a lettering, illustration, and branding studio based in Brooklyn.
Christina walks us through her path from a childhood spent training ... more
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What if your subtitles could whisper or shout, just like the person speaking? That’s exactly what Frederik Merkel (aka Freddi) is building. We met Freddi at South by Southwest and were instantly blown away by his startup, Phont, whi... more
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She’s been a fine art major, a print designer, a Barbie packaging designer at Mattel, a surface pattern designer, an art licensing exhibitor, and, for the past 10 years, an artist coach.
In this episode, we sit with Jeanetta Gonza... more
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- Teach Us That We “Kern” Do This Thing!
Fun and informative podcast on all things design and type, and turning this passion into a sustainable business.
Apple Podcasts5Liz L.
United Statesa year ago - Really Inspiring!
Grateful for this resource, love listening to m’gals!
Apple Podcasts5vada.graphicsUnited Statesa year ago - Hero Pod
I don’t recall how I discovered the heroes of Goodtype, but I’ve found them to be a fun, light, invaluable adjunct to my education as a late-bloomer designer pivoting out of a different industry. Arguably more informative (and certainly more enjoyable) than my MA in Design. Follow them here. Follow their instas. Sign up for emails. Attend the annual kernference. Stalk their content and join the community - they’ll be the best tool in your creative toolbox. Promise!
Apple Podcasts5pariah studioUnited Statesa year ago - A must-listen for creatives!
Katie and Ilana make you feel like you’re hanging out with your funniest, smartest design friends who also happen to drop priceless wisdom along the way. I love how they balance geeking out over type and anchor points with real talk about building a creative career — pricing, clients, and all the behind-the-scenes stuff no one teaches you. Every episode is equal parts inspiring, practical, and entertaining. If you’re a designer, letterer, or just love hearing passionate creatives nerd out, this ... more
Apple Podcasts5Annamarie HopeUnited Statesa year ago - Knowledgeable and Fun
I enjoy listening to this podcast so much! Found Katie and Ilana not too long ago but so thankful to have found this great nugget!
Apple Podcasts5Harleybarley4United Statesa year ago
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Apple Podcasts | #76 |  Spain/Business/Entrepreneurship |
Apple Podcasts | #246 |  Russia/Business/Entrepreneurship |
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Frequently Asked Questions About The Typecast: Grow Your Art Business
What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?
Two designer-hosts explore what it really takes to build a sustainable creative business, with practical guidance on pricing, client work, licensing, and scaling. Episodes balance hands-on tactics (workflow systems, marketing, SEO, productizing services) with candid conversations about studio life, collaboration, and the evolving role of technology in design. A standout aspect is the emphasis on actionable takeaways and community-building, from licensing journeys to studio culture and education initiatives. The show frequently features experienced lettering artists, typographers, and design founders who share transparent, actionable lessons for growing a creative practice while maintaining creative integrity.
Where can I find podcast stats for The Typecast: Grow Your Art Business?
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How many listeners does The Typecast: Grow Your Art Business get?
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Which podcasts are similar to The Typecast: Grow Your Art Business?
These podcasts share a similar audience with The Typecast: Grow Your Art Business:
1. Windowsill Chats
2. The Laura Horn Art Podcast
3. Creative Pep Talk
4. The Product Boss with Jacqueline Snyder
5. Good Hang with Amy Poehler
How many episodes of The Typecast: Grow Your Art Business are there?
The Typecast: Grow Your Art Business launched 3 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Typecast: Grow Your Art Business?
Recent guests on The Typecast: Grow Your Art Business include:
1. Jeanetta Gonzales
2. Liz Kohler Brown
3. Tom Foley
4. Adam Vicarel
5. Lope Gutiérrez-Ruiz
6. Lisa McCormick
7. Chris Piascik
8. Joshua Jevons
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