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Artwork for The Typecast: Grow Your Art Business

The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype
Graphic Design
Goodtype
Art Licensing
Cymone Wilder
Creativity
Agents
Branding
Typography
Lettering and Design
Entrepreneurship
Queer Community
Pride
Drag Community
Full-Time Job
Social Media
Snask
Really Strong Design Aesthetics
Chicago
MTV
Multiple Income Streams

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more

PublishesWeeklyEpisodes51Founded2 years ago
Number of ListenersCategories
EntrepreneurshipArtsDesignBusiness

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Artwork for The Typecast: Grow Your Art Business

Latest Episodes

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What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻

In this episode, Katie and Ilana dive into their recent social media experiment–sharing... more

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The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure desi... more

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In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naiv... more

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Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business wi... more

YouTube

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Recent Guests

Krissy Mast
Illustrator and run an art licensing business
Episode: What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Radim Malinic
Creative with a diverse background, multiple books published, and a branding studio
Brand New, Lux Coffee
Episode: What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Kate Smith
Artist and author, founder of Kate Smith Company
Kate Smith Company
Episode: What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Katie Hunt
Business coach and strategist specializing in helping product-based businesses sell wholesale.
Proof to Product
Episode: What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
Hoodz Sisters
Co-founders of Hoodzpah, twins working in branding and type design
Hoodzpah Design
Episode: Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
Jamie Clarke
Lettering artist and illustrator, founder of Foundry Jamie Clarke Type
Foundry Jamie Clarke Type
Episode: The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
Andy J. Pizza
An illustrator, podcaster, and public speaker known for his work in children's books and creative arts
Creative Pep Talk
Episode: Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
Matthijs Herzberg
Self-taught type designer and artist
Hertzberg Design Co.
Episode: Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
Lauren Hom
A lettering artist and culinary school graduate
Episode: How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37

Hosts

Katie Johnson
Co-owner of Goodtype, artist, and advocate for creative entrepreneurship.
Ilana Griffo
Co-owner of Goodtype, designer, and dedicated to empowering other creatives.

Reviews

5.0 out of 5 stars from 111 ratings
  • Katie and Ilana & Amy and Jen

    I can hear you talking all day! 🦋

    Apple Podcasts
    5
    @brandology.by.radha
    India3 months ago
  • Fabulous

    The Goodtype team is a genuine pleasure to listen to. They are both so knowledgeable and articulate, and always bring a beacon of positive energy to my day. Soaking in their insights and type convos never gets old! Keep crushing it Katie and Ilana!

    Apple Podcasts
    5
    T_Mikey
    United States5 months ago
  • Insight and energy for creatives!

    Katie and Ilana always bring the energy along with invaluable info for creatives. From business tips to an inspirational and exciting range of guests, I look forward to new episodes. Highly recommend!

    Apple Podcasts
    5
    afrankly
    United States5 months ago
  • Business and creative

    The guests are diverse in terms of topics and style. They discuss all the topics around having a creative business—strategy, client management, burnout, creative inspiration. They’re informative while being inspiring. As a bonus, the women of Goodtype are hilarious.

    Apple Podcasts
    5
    designer abroad
    United States5 months ago
  • Still my fave!

    The Typecast is still my favorite podcast of its kind and I don’t think that will ever change. Katie and Ilana are so engaging and fun, and they really incorporate so many different aspects into their shows. I particularly plan to revisit their most recent episode about creative exploration and mental health advocacy as I was recently diagnosed with generalized anxiety and major depressive disorders. If you’re not watching their podcast on YouTube as well (and have the ability), check them out t... more

    Apple Podcasts
    5
    Designs Real Quick
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is well-received for its practical advice tailored for creative professionals, allowing them to navigate the complexities of business.
Audience feedback often highlights the variety and relevance of guests featured, which enhances the educational aspect of the episodes.
Many commend the engaging atmosphere fostered by the hosts, making it feel like a community of creatives sharing experiences.
Listeners appreciate the energetic and entertaining approach the hosts take, combining humor with valuable industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Q: How would you help someone check their own ego?
Radim discusses the importance of reflecting on one's identity and ambitions and realizing that burnout is often a necessary lesson in self-awareness.
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Q: What are the alarm bells that were going off in your head?
Radim explains that initially he missed the alarm bells of burnout, focusing too much on external validation from his work, but eventually recognized the need for balance.
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Q: Can you give us a little bit of backstory on how you got into the brand design side of things?
Radim shares that his beginnings were fueled by curiosity, which led him to explore different creative paths, and eventually find a passion for branding.
Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
Q: What piece of feedback has stuck with you?
The best feedback is often subtle, helping with the nuance of a project that only a second opinion can provide.
Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
Q: How do you get the courage to ask people to pay you?
Lennon encourages recognizing the value of your work and understanding that offering services should be a conversation rather than a sales pitch.

Audience Metrics

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Frequently Asked Questions About The Typecast: Grow Your Art Business

What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?

Focused on the intersection of art and entrepreneurship, this podcast offers insights tailored for a creative audience. With episodes featuring experienced artists and business use cases, the discussions are centered around practical strategies for finding clients, pricing services, and effectively managing creative careers. The hosts bring humor and relatable anecdotes, making complex topics accessible, while also touching on vital aspects of building a creative business. A distinctive element is the incorporation of community voices that share genuine experiences of navigating the art world, appealing to both budding and established creatives looking to refine their business acumen.

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How many listeners does The Typecast: Grow Your Art Business get?

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What are the audience demographics for The Typecast: Grow Your Art Business?

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Which podcasts are similar to The Typecast: Grow Your Art Business?

These podcasts share a similar audience with The Typecast: Grow Your Art Business:

1. The Professional Creative
2. Creative Pep Talk
3. Windowsill Chats
4. Good Life Project
5. The Good Ship Illustration

How many episodes of The Typecast: Grow Your Art Business are there?

The Typecast: Grow Your Art Business launched 2 years ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Typecast: Grow Your Art Business?

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What guests have appeared on The Typecast: Grow Your Art Business?

Recent guests on The Typecast: Grow Your Art Business include:

1. Krissy Mast
2. Radim Malinic
3. Kate Smith
4. Katie Hunt
5. Hoodz Sisters
6. Jamie Clarke
7. Andy J. Pizza
8. Matthijs Herzberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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