The Typecast: Grow Your Art Business
Katie Johnson and Ilana Griffo of GoodtypeDear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more
| Publishes | Twice monthly | Episodes | 69 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipDesignArts | |||
Listen to this Podcast
Latest Episodes
Send us Fan Mail
What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vica... more
Send us Fan Mail
What happens when a journalist from Venezuela becomes a self-taught designer, typeface foundry founder, and curator of one of the most ambitious graphic design exhibitions in recent memory? You get Lope Gutiérrez-Ruiz, and our conve... more
Send us Fan Mail
“Finding your style” is the number one question we get asked, and the one we’ve asked ourselves for years. In this episode, we’re diving into the real question behind it: what if it’s not about finding a single aesthetic… but about ... more
Send us Fan Mail
Pre-order our book, Follow Your Art! goodtype.us/follow-your-art-book
In this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it he... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Teach Us That We “Kern” Do This Thing!
Fun and informative podcast on all things design and type, and turning this passion into a sustainable business.
Apple Podcasts5Liz L.
United States6 months ago - Really Inspiring!
Grateful for this resource, love listening to m’gals!
Apple Podcasts5vada.graphicsUnited States6 months ago - Hero Pod
I don’t recall how I discovered the heroes of Goodtype, but I’ve found them to be a fun, light, invaluable adjunct to my education as a late-bloomer designer pivoting out of a different industry. Arguably more informative (and certainly more enjoyable) than my MA in Design. Follow them here. Follow their instas. Sign up for emails. Attend the annual kernference. Stalk their content and join the community - they’ll be the best tool in your creative toolbox. Promise!
Apple Podcasts5pariah studioUnited States6 months ago - A must-listen for creatives!
Katie and Ilana make you feel like you’re hanging out with your funniest, smartest design friends who also happen to drop priceless wisdom along the way. I love how they balance geeking out over type and anchor points with real talk about building a creative career — pricing, clients, and all the behind-the-scenes stuff no one teaches you. Every episode is equal parts inspiring, practical, and entertaining. If you’re a designer, letterer, or just love hearing passionate creatives nerd out, this ... more
Apple Podcasts5Annamarie HopeUnited States6 months ago - Knowledgeable and Fun
I enjoy listening to this podcast so much! Found Katie and Ilana not too long ago but so thankful to have found this great nugget!
Apple Podcasts5Harleybarley4United States6 months ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #208 |  Germany/Business/Entrepreneurship |
Apple Podcasts | #36 |  Brazil/Business/Entrepreneurship |
Apple Podcasts | #176 |  Norway/Business/Entrepreneurship |
Apple Podcasts | #179 |  Hong Kong/Business/Entrepreneurship |
Apple Podcasts | #185 |  South Africa/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Typecast: Grow Your Art Business
What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?
The show centers on turning art and design into viable businesses. Conversations typically blend practical topics like pricing, client relationships, branding, and marketing with deeper dives into creative identity, collaboration, and the craft of typography and lettering. Episodes frequently feature designers, illustrators, studio founders, and creative entrepreneurs who share actionable takeaways, behind-the-scenes processes, and real-world lessons on growing sustainable creative practices. A standout trait is the host duo's warm, relatable style and the recurring emphasis on community, education, and hands-on guidance for makers aiming to scale their work without losing creative integrity.
Where can I find podcast stats for The Typecast: Grow Your Art Business?
Rephonic provides a wide range of podcast stats for The Typecast: Grow Your Art Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Typecast: Grow Your Art Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Typecast: Grow Your Art Business get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Typecast: Grow Your Art Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Typecast: Grow Your Art Business?
Rephonic provides comprehensive predictive audience data for The Typecast: Grow Your Art Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Typecast: Grow Your Art Business have?
To see how many followers or subscribers The Typecast: Grow Your Art Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Typecast: Grow Your Art Business?
These podcasts share a similar audience with The Typecast: Grow Your Art Business:
1. Creative Pep Talk
2. Windowsill Chats
3. Science Friday
4. The Good Ship Illustration
5. Savvy Painter Podcast with Antrese Wood
How many episodes of The Typecast: Grow Your Art Business are there?
The Typecast: Grow Your Art Business launched 3 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Typecast: Grow Your Art Business?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Typecast: Grow Your Art Business?
Rephonic pulls ratings and reviews for The Typecast: Grow Your Art Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Typecast: Grow Your Art Business?
Rephonic provides full transcripts for episodes of The Typecast: Grow Your Art Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Typecast: Grow Your Art Business?
Recent guests on The Typecast: Grow Your Art Business include:
1. Lope Gutiérrez-Ruiz
2. Lisa McCormick
3. Chris Piascik
4. Joshua Jevons
5. Marisol Ortega
6. Rebbeca Shostak
7. Amber Asay
8. Lisa Quine
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.