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Artwork for The Typecast: Grow Your Art Business

The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype
Graphic Design
Goodtype
Art Licensing
Cymone Wilder
Creativity
Agents
Branding
Typography
Lettering and Design
Entrepreneurship
Drag Community
Pride
Queer Community
Full-Time Job
Social Media
Snask
MTV
Chicago
Really Strong Design Aesthetics
Multiple Income Streams

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more

PublishesTwice monthlyEpisodes59Founded2 years ago
Number of ListenersCategories
BusinessArtsDesignEntrepreneurship

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Artwork for The Typecast: Grow Your Art Business

Latest Episodes

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What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experim... more

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What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their... more

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If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every ... more

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We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fe... more

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Recent Guests

Amber Asay
Design agency owner, podcast host, and former aspiring Broadway star
Nice People
Episode: What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Lisa Quine
Mural artist and illustrator with a background in graphic design
Episode: What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
Gina Alessi
Graphic designer who works in the film industry, focusing on the creation of graphics for movie and television sets.
Episode: What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
Emily Lynn Caulfield
A marketing professional with a background in graphic design and virtual assisting
Episode: What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
Will Paterson
Graphic designer and YouTuber known for his hand lettering and design content.
Will Paterson Design
Episode: What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Krissy Mast
Illustrator and run an art licensing business
Episode: What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Radim Malinic
Creative with a diverse background, multiple books published, and a branding studio
Brand New, Lux Coffee
Episode: What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Kate Smith
Artist and author, founder of Kate Smith Company
Kate Smith Company
Episode: What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Katie Hunt
Business coach and strategist specializing in helping product-based businesses sell wholesale.
Proof to Product
Episode: What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46

Hosts

Katie Johnson
Co-owner of Goodtype, an experienced creative professional with a focus on design and entrepreneurship. She co-hosts the show, leveraging her expertise to guide discussions around building a successful art business.
Ilana Griffo
Co-owner of Goodtype, a background in design, and a co-host focused on sharing insights and guiding audiences through creative entrepreneurship challenges.

Reviews

4.9 out of 5 stars from 122 ratings
  • Knowledgeable and Fun

    I enjoy listening to this podcast so much! Found Katie and Ilana not too long ago but so thankful to have found this great nugget!

    Apple Podcasts
    5
    Harleybarley4
    United States5 days ago
  • My goto podcast for all things type

    I love this podcast. Katie and Llana are so funny and personable. I’ve been listening to them for years and love everything they do. Love how down to earth they are and willing to respond when you reach out. They will always help you on your design journey!

    Apple Podcasts
    5
    Kim Leyba
    United States6 days ago
  • What I Tune Into For Fresh Perspective

    They provide such great community in this space! Feel seen and love to hear from other professionals

    Apple Podcasts
    3
    Jrachsto
    United States6 days ago
  • Informative and insightful!

    Really enjoyed Gina Alessi’s interview (epi.54/June 10, 2025) and learning more about the details of film and production industry in the U.S. from a student of Annie Atkins! So cool!

    Apple Podcasts
    5
    dancingkim26
    United States6 days ago
  • FUN and INFORMATIVE

    Feels like you’re hanging out with design friends. Love the fun and easy going nature of the hosts. They always bring on guests that have such great nuggets of info. They also put on the Kernference which is such a great resource for designers!

    Apple Podcasts
    5
    😎👏🏼😎
    United States6 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the accessibility and inspiration provided by the hosts, praising their engaging style and updates on their own creative journeys.
The humor and authenticity of the hosts resonate well, contributing to a welcoming community atmosphere.
Overall, the diversity of guests and topics creates a rich listening experience that encourages both personal and professional growth.
Many reviews highlight the practical and actionable insights offered in each episode, making it a favorite among creatives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Q: How do you think motherhood changed your work?
It made me realize the importance of work-life balance and led me to implement strategies like not working on Fridays.
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Q: Can you tell us a little bit about starting an agency?
Starting my agency was scary at first, but I had clients before I quit my job, which I always recommend.
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Q: How have you kept doing it? Like, people burn out so quickly.
Will explains that he shifted from speed design videos to tutorial-based content, focusing on creating evergreen content that encourages engagement over time.
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Q: How would you help someone check their own ego?
Radim discusses the importance of reflecting on one's identity and ambitions and realizing that burnout is often a necessary lesson in self-awareness.
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Q: What are the alarm bells that were going off in your head?
Radim explains that initially he missed the alarm bells of burnout, focusing too much on external validation from his work, but eventually recognized the need for balance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Typecast: Grow Your Art Business

What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?

Content centers around building successful creative businesses, featuring topics such as client acquisition, pricing strategies, and the details behind design work like typography and kerning. The dynamic hosts share their expertise and experiences as artists, bringing in guests from various creative disciplines to provide diverse insights. Listeners can expect practical advice paired with humor and personal anecdotes, making it accessible and relatable for creatives navigating the complexities of entrepreneurship. This podcast is tailored for artistic individuals seeking to advance their business skills in a supportive and entertaining environment.

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How many listeners does The Typecast: Grow Your Art Business get?

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Which podcasts are similar to The Typecast: Grow Your Art Business?

These podcasts share a similar audience with The Typecast: Grow Your Art Business:

1. Art + Audience
2. The Professional Creative
3. Windowsill Chats
4. How to Sell Your Stuff on Etsy
5. Creative Pep Talk

How many episodes of The Typecast: Grow Your Art Business are there?

The Typecast: Grow Your Art Business launched 2 years ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Typecast: Grow Your Art Business?

Recent guests on The Typecast: Grow Your Art Business include:

1. Amber Asay
2. Lisa Quine
3. Gina Alessi
4. Emily Lynn Caulfield
5. Will Paterson
6. Krissy Mast
7. Radim Malinic
8. Kate Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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