The Typecast: Grow Your Art Business
Katie Johnson and Ilana Griffo of GoodtypeDear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more
| Publishes | Twice monthly | Episodes | 73 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ArtsBusinessDesignEntrepreneurship | |||
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She’s been a fine art major, a print designer, a Barbie packaging designer at Mattel, a surface pattern designer, an art licensing exhibitor, and, for the past 10 years, an artist coach.
In this episode, we sit with Jeanetta Gonza... more
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What does it actually look like to build a creative business that works for you, not the other way around?
In this episode, we’re joined by the incredible Liz Kohler Brown, a surface designer, letterer, and mentor for creatives who... more
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Ever wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform ... more
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In this episode, we sat down with Tom Foley, Executive Creative Director at Monotype–the biggest type company in the world–for a conversation that went way deeper than we planned (in the best possible way). From his family’s legacy ... more
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- Teach Us That We “Kern” Do This Thing!
Fun and informative podcast on all things design and type, and turning this passion into a sustainable business.
Apple Podcasts5Liz L.
United States9 months ago - Really Inspiring!
Grateful for this resource, love listening to m’gals!
Apple Podcasts5vada.graphicsUnited States9 months ago - Hero Pod
I don’t recall how I discovered the heroes of Goodtype, but I’ve found them to be a fun, light, invaluable adjunct to my education as a late-bloomer designer pivoting out of a different industry. Arguably more informative (and certainly more enjoyable) than my MA in Design. Follow them here. Follow their instas. Sign up for emails. Attend the annual kernference. Stalk their content and join the community - they’ll be the best tool in your creative toolbox. Promise!
Apple Podcasts5pariah studioUnited States9 months ago - A must-listen for creatives!
Katie and Ilana make you feel like you’re hanging out with your funniest, smartest design friends who also happen to drop priceless wisdom along the way. I love how they balance geeking out over type and anchor points with real talk about building a creative career — pricing, clients, and all the behind-the-scenes stuff no one teaches you. Every episode is equal parts inspiring, practical, and entertaining. If you’re a designer, letterer, or just love hearing passionate creatives nerd out, this ... more
Apple Podcasts5Annamarie HopeUnited States9 months ago - Knowledgeable and Fun
I enjoy listening to this podcast so much! Found Katie and Ilana not too long ago but so thankful to have found this great nugget!
Apple Podcasts5Harleybarley4United States9 months ago
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Apple Podcasts | #153 |  Finland/Business/Entrepreneurship |
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Frequently Asked Questions About The Typecast: Grow Your Art Business
What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?
Two hosts guide listeners through the realities of building a sustainable creative business, with episodes that frequently cover pricing, client management, licensing, branding, and typography. Guests range from lettering artists and designers to studio founders, educators, and technology-focused design leaders, offering practical strategies, behind-the-scenes workflows, and candid reflections on growth, mindset, and work-life balance. The show stands out for its actionable takeaways, personable hosts, and a community-driven vibe that blends skill-sharing with candid industry insights, often including deep dives into systems, marketing, and the evolving landscape of AI and tools in creative work.
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How many listeners does The Typecast: Grow Your Art Business get?
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Which podcasts are similar to The Typecast: Grow Your Art Business?
These podcasts share a similar audience with The Typecast: Grow Your Art Business:
1. Creative Pep Talk
2. Windowsill Chats
3. 3 Point Perspective: The Illustration Podcast
4. How to Sell Your Stuff on Etsy
5. The Good Ship Illustration
How many episodes of The Typecast: Grow Your Art Business are there?
The Typecast: Grow Your Art Business launched 3 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Typecast: Grow Your Art Business?
Recent guests on The Typecast: Grow Your Art Business include:
1. Jeanetta Gonzales
2. Liz Kohler Brown
3. Tom Foley
4. Adam Vicarel
5. Lope Gutiérrez-Ruiz
6. Lisa McCormick
7. Chris Piascik
8. Joshua Jevons
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