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Artwork for The Typecast: Grow Your Art Business

The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype
Graphic Design
Goodtype
Art Licensing
Cymone Wilder
Creativity
Agents
Branding
Typography
Lettering and Design
Entrepreneurship
Drag Community
Pride
Queer Community
Full-Time Job
Social Media
Snask
Really Strong Design Aesthetics
MTV
Chicago
Multiple Income Streams

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering e... more

PublishesTwice monthlyEpisodes60Founded3 years ago
Number of ListenersCategories
DesignEntrepreneurshipArtsBusiness

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Artwork for The Typecast: Grow Your Art Business

Latest Episodes

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In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to naviga... more

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What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experim... more

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What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their... more

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If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every ... more

Key Facts

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Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Amber Asay
Design agency owner, podcast host, and former aspiring Broadway star
Nice People
Episode: What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Lisa Quine
Mural artist and illustrator with a background in graphic design
Episode: What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
Gina Alessi
Graphic designer who works in the film industry, focusing on the creation of graphics for movie and television sets.
Episode: What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
Emily Lynn Caulfield
A marketing professional with a background in graphic design and virtual assisting
Episode: What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
Will Paterson
Graphic designer and YouTuber known for his hand lettering and design content.
Will Paterson Design
Episode: What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Krissy Mast
Illustrator and run an art licensing business
Episode: What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Radim Malinic
Creative with a diverse background, multiple books published, and a branding studio
Brand New, Lux Coffee
Episode: What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Kate Smith
Artist and author, founder of Kate Smith Company
Kate Smith Company
Episode: What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Katie Hunt
Business coach and strategist specializing in helping product-based businesses sell wholesale.
Proof to Product
Episode: What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46

Hosts

Katie Johnson
Co-owner of Goodtype and co-host of the podcast, focusing on the intersection of design and business.
Ilana Griffo
Co-owner of Goodtype and co-host of the podcast, dedicated to discussing art business strategies.

Reviews

4.9 out of 5 stars from 138 ratings
  • Teach Us That We “Kern” Do This Thing!

    Fun and informative podcast on all things design and type, and turning this passion into a sustainable business.

    Apple Podcasts
    5
    Liz L.
    United States2 months ago
  • Really Inspiring!

    Grateful for this resource, love listening to m’gals!

    Apple Podcasts
    5
    vada.graphics
    United States2 months ago
  • Hero Pod

    I don’t recall how I discovered the heroes of Goodtype, but I’ve found them to be a fun, light, invaluable adjunct to my education as a late-bloomer designer pivoting out of a different industry. Arguably more informative (and certainly more enjoyable) than my MA in Design. Follow them here. Follow their instas. Sign up for emails. Attend the annual kernference. Stalk their content and join the community - they’ll be the best tool in your creative toolbox. Promise!

    Apple Podcasts
    5
    pariah studio
    United States2 months ago
  • A must-listen for creatives!

    Katie and Ilana make you feel like you’re hanging out with your funniest, smartest design friends who also happen to drop priceless wisdom along the way. I love how they balance geeking out over type and anchor points with real talk about building a creative career — pricing, clients, and all the behind-the-scenes stuff no one teaches you. Every episode is equal parts inspiring, practical, and entertaining. If you’re a designer, letterer, or just love hearing passionate creatives nerd out, this ... more

    Apple Podcasts
    5
    Annamarie Hope
    United States2 months ago
  • Knowledgeable and Fun

    I enjoy listening to this podcast so much! Found Katie and Ilana not too long ago but so thankful to have found this great nugget!

    Apple Podcasts
    5
    Harleybarley4
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is frequently described as a valuable resource for creative entrepreneurs, offering actionable insights and strategies to enhance their art businesses.
Listeners value the diverse backgrounds of guests, bringing new perspectives and expertise to the discussions on creativity and business.
The hosts' camaraderie and humor are often mentioned as standout features, making the episodes entertaining while informative.
Listeners appreciate the hosts' engaging and lighthearted approach to serious topics, creating a welcoming atmosphere that fosters learning.
Feedback highlights the enjoyable interviewing style of the hosts, making the content feel like a friendly chat among peers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
Q: What advice would you give to a young designer struggling with comparison?
Don't care for a long time. Just experiment and see what sticks. Stay true to what you enjoy to maintain consistency.
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Q: How do you think motherhood changed your work?
It made me realize the importance of work-life balance and led me to implement strategies like not working on Fridays.
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
Q: Can you tell us a little bit about starting an agency?
Starting my agency was scary at first, but I had clients before I quit my job, which I always recommend.
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Q: How have you kept doing it? Like, people burn out so quickly.
Will explains that he shifted from speed design videos to tutorial-based content, focusing on creating evergreen content that encourages engagement over time.
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Q: How would you help someone check their own ego?
Radim discusses the importance of reflecting on one's identity and ambitions and realizing that burnout is often a necessary lesson in self-awareness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Typecast: Grow Your Art Business

What is The Typecast: Grow Your Art Business about and what kind of topics does it cover?

This engaging series focuses on the realities of being a working creative, particularly in the realms of design and art. It offers insights into the nuances of running a successful art business, including client acquisition, pricing strategies, and the intricacies of typography. The hosts actively encourage listener interaction and participation, creating a community where valuable tips, personal anecdotes, and humorous discussions are commonplace. Each episode often features an inspiring guest who shares their experiences and expertise, making the content diverse and relatable for artists looking to grow their businesses. Unique for its blend of educational content and lighthearted banter, the series is likely to appeal to those eager to l... more

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How many listeners does The Typecast: Grow Your Art Business get?

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Which podcasts are similar to The Typecast: Grow Your Art Business?

These podcasts share a similar audience with The Typecast: Grow Your Art Business:

1. Creative Pep Talk
2. Windowsill Chats
3. The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
4. The Cathy Heller Podcast with Cathy Heller
5. I Like Your Work: Conversations with Artists

How many episodes of The Typecast: Grow Your Art Business are there?

The Typecast: Grow Your Art Business launched 3 years ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Typecast: Grow Your Art Business?

Recent guests on The Typecast: Grow Your Art Business include:

1. Amber Asay
2. Lisa Quine
3. Gina Alessi
4. Emily Lynn Caulfield
5. Will Paterson
6. Krissy Mast
7. Radim Malinic
8. Kate Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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