Rephonic
Artwork for The Transaction
B2B Saas
Go-To-Market Strategy
Go-To-Market Strategies
Artificial Intelligence
Account-Based Marketing
Sales Strategies
B2B Marketing
Storytelling
Customer Engagement
Sales Technology
Customer Experience
Positioning
Linkedin
Revenue Growth
B2B Sales
Cold Calling
AI In Sales
Generative Engine Optimization
AI Tools
Founder Brand

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretica... more

PublishesTwice monthlyEpisodes91Founded3 years ago
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BusinessTechnology

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Artwork for The Transaction

Latest Episodes

Mike Nierengarten is the Founder of Obility, and is here to unveil their brand new research report called The AI Search Footprint: What it Takes to Get on Claude’s B2B SaaS Shortlist. Mike joins Matt to break down why you need to approach Generative ... more

YouTube

David Politis is the Host of the Not Another CEO Podcast, and previously led three industry-leading companies to successful acquisitions, including Vocalocity, Cloud Sherpas, and BetterCloud. David joins Co-Hosts Craig Rosenberg and Matt Amundson to ... more

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Tim Sanders is the Chief Innovation Officer at G2 and a New York Times best-selling author of five books, including Love is the Killer App and Dealstorming.

Tim joins Co-Host Craig Rosenberg to discuss why "being cited" by ChatGPT and other LLMs mea... more

YouTube

Jim Wilson is an Operating Partner at Costanoa Ventures and cut his teeth leading global sales teams for decades at major companies including SumoLogic, Microsoft, Merced Systems, PTC, and NICE Systems.

Jim joined Co-Hosts Craig Rosenberg and Matt A... more

YouTube

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Recent Guests

David Politis
Founder and host of Not Another CEO Podcast
Not Another CEO Podcast
Episode: The GTM Plays AI Can’t Replace with David Politis, Host of Not Another CEO Podcast - Ep 86
Tim Sanders
Chief Innovation Officer at G2, researcher focused on answer engine optimization and AI agents
G2
Episode: Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85
Jim Wilson
Sales advisor at Costanoa Ventures
Costanoa Ventures
Episode: How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84
Carilu Dietrich
CMO advisor with Atlassian background
Former Atlassian executive, advisor to go-to-market teams
Episode: Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83
Maya Spivak
Brand marketing expert
Brand marketing agency lead; client work with Lovable, Langchain, Lama Index, HiTouch, Base 10
Episode: Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83
Dan Kimball
Marketing leader; former CMO at Spectrum Equity; advisor to multiple portfolio companies
Previously Eventbrite / Yelp / Spectrum Equity
Episode: An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82
Jen Igartua
CEO of Go Nimbly
Go Nimbly
Episode: Organizing Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81
Sydney Sloan
Guest on episode, GTM Tailwinds executive
GTM Tailwinds
Episode: The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80
Scott Albro
Go-to-market expert and founder
Self-employed/Consultant
Episode: Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 79

Hosts

Craig Rosenberg
Chief Platform Officer at Scale Venture Partners; former Gartner analyst and TOPO co-founder
Matt Amundson
Chief Marketing Officer at DuploCloud and advisor to technology companies

Reviews

5.0 out of 5 stars from 19 ratings
  • GTM Gold with Rosenberg & Amundsn

    If you're in sales, marketing, or leading revenue this show closes the gap between theory and results. Great advice, great insights—they keep it practical and fun every episode. The guests are fantastic. You get sharp analysis and hilarious banter every week

    Apple Podcasts
    5
    Paul in Kobe
    United States6 months ago
  • Real Experts.

    The hosts are the real deal. Love this show.

    Apple Podcasts
    5
    JsosoSoto
    United States6 months ago
  • Inside view in tech sales

    Best podcast in tech

    Apple Podcasts
    5
    Strava user8373
    United States6 months ago
  • Love these guys!

    Matt and Craig are the perfect team. Well-produced podcast, a bit gonzo, and the guests and content are solid. Appreciate the personal anecdotes too—like Craig getting both of his cars stolen or losing his children in the desert.

    Apple Podcasts
    5
    GoldenJDub
    United States6 months ago
  • Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!

    Podchaser
    5
    sam95899
    2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the practical advice and actionable ideas for improving sales, marketing, and go-to-market results.
Reviews describe the guests and discussions as insightful, with useful examples from technology and B2B sales.
The hosts are praised for their chemistry, industry experience, humor, and personal anecdotes.
Production is described as polished, with an energetic and occasionally unconventional tone.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 79
Q: Can you tell us one of your funniest go-to-market stories?
A story from the early days with a new investor group where a board meeting revealed more about personalities and dynamics than product, illustrating the importance of strong leadership and clear, honest communication.
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
Q: How can go-to-market teams avoid burning through trust when chasing aggressive targets?
By keeping promises aligned with reality, resisting the impulse to overcommit to features, and designing incentives that reward long-term customer value over short-term theater.
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
Q: What makes The Lean Startup relevant in the era of AI and rapid experimentation?
Eric Ries argues that the core value of lean is not just a checklist but a mindset of learning, iterating with real use cases, and embracing uncertainty as a driver of faster, more reliable product development.
The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80
Q: If there was one thing that everybody in the room should know on this topic, what is the one thing you want them to know?
That this is not just happening in the future but is 100% happening now; teams should start today by identifying where questions come from, who influences those answers, and how to own those answers across multiple sources.
Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68
Q: Tell us a Go-To-Market story that shaped your view on agentic approaches.
Gabe shares multiple formative sales memories, illustrating the evolution from traditional methods to modern, signal-driven, agentic interactions, highlighting the shift from renting tools to hiring cloud employees and the real-world lessons learned from early ABM experiments.

Audience Metrics

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Frequently Asked Questions About The Transaction

What is The Transaction about and what kind of topics does it cover?

Weekly conversations about B2B SaaS go-to-market strategy, with a practical focus on how sales, marketing, revenue operations, and product teams can drive growth. Craig Rosenberg and Matt Amundson draw on their experience as go-to-market leaders while interviewing executives, founders, advisors, and specialists from across the industry. Guests share working examples and actionable approaches to topics such as brand positioning, demand generation, sales execution, events, attribution, and the effects of AI on buyer research and revenue teams.

The format combines tactical discussion with career stories, candid opinions, and humor. Rather than treating growth frameworks as theory, conversations examine how teams apply them in real companies, ... more

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These podcasts share a similar audience with The Transaction:

1. The Bill Simmons Podcast

How many episodes of The Transaction are there?

The Transaction launched 3 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Transaction?

Recent guests on The Transaction include:

1. David Politis
2. Tim Sanders
3. Jim Wilson
4. Carilu Dietrich
5. Maya Spivak
6. Dan Kimball
7. Jen Igartua
8. Sydney Sloan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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