
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretical... more
| Publishes | Twice monthly | Episodes | 77 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||

The landscape of go-to-market in the B2B SaaS world is shifting rapidly, but thankfully we’ve got just the person to help you get ahead and innovate.
James Kaikis is the Founder of GTMshift, Co-Founder of SolutionExec, Co-Founder of AI Sales Studio,... more
Surprise: Doing ‘more with less’, doesn’t actually work in B2B marketing, and today’s guest has the data to show it.
Omar Akhtar is the Founder and Principal Analyst of Benchmarker and the Director of Content at UserTesting. Omar joins co-hosts Matt... more
For our first episode of the new year, we’re thrilled to welcome special guest Kathy Macchi, the Executive Vice President, Innovation & Co-Founder at Inverta.
Kathy joins co-hosts Craig Rosenberg & Matt Amundson to discuss where so many go-to-marke... more
If you feel like your pipeline is broken, your CAC is bloated, and your dashboards are lying to you… you’re FAR from the only one.
Joining the show are the Metrics Brothers, Ray Rike and Dave Kellogg! Ray is the Founder & Chief Evangelism Officer of... more
Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!
What an epic podcast! Kelly Breslin sums it up perfectly: sales isn't just about closing deals; it's about connecting on a real level. If you're looking to level up your sales game and vibe with the culture, this podcast is a must-listen!
Love this show! Hilarious banter between the co-hosts and amazing guests every week. The go-to source for actionable go-to-market tips and strategies.
Well I’m the host. Is it cheating to rate your own show?
I get so many great insights and laughs from Craig, Matt, and their guests. This show is the best source of innovative ideas and examples for anyone looking to improve the go-to-market function of their company.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focused on the evolving landscape of go-to-market strategies in the B2B SaaS sector, the content emphasizes actionable insights from industry leaders in sales, marketing, and operations. The discussions center around adapting traditional practices to incorporate new technologies, such as AI, and innovative methodologies for driving revenue growth and enhancing customer engagement. Each episode features expert guests who share their experiences, providing practical tips and anecdotes that resonate with professionals at various stages of their careers, from seasoned executives to new entrants in the sales field.
Notably, the interaction between hosts and guests blends humor with in-depth analysis, making complex topics accessible and engagin... more
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These podcasts share a similar audience with The Transaction:
1. Pivot
The Transaction launched 2 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Transaction include:
1. Davis Potter
2. Rachel Dines
3. Tom Murtaugh
4. David Boskovic
5. Sydney Sloan
6. Justin Michael
7. Charles Needham
8. Jake Dunlap
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