Rephonic
Artwork for The Transaction
B2B Marketing
Storytelling
Customer Experience
Go-To-Market Strategies
Account-Based Marketing
Sales Technology
Founder Brand
Customer Engagement
Brand Strategy
Go-To-Market Strategy
Linkedin Marketing
Linkedin
Software Purchasing
Founder Branding
AI Tools
Sales and Marketing Alignment
Demand Generation
Influencer Marketing
B2B Saas
Revenue Growth

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretical... more

PublishesTwice monthlyEpisodes73Founded2 years ago
Number of ListenersCategories
TechnologyBusiness

Listen to this Podcast

Artwork for The Transaction

Latest Episodes

With so much attention within the go-to-market world paid to marketing and sales, account management, which is arguably just as important, rarely gets its due.

Alex Raymond is the Founder of AMplify and Host of the Account Management Secrets podcast... more

YouTube

The immense hype around AI agents is positively palpable, but is there value in adopting an army of AI minions today or is the promise of agentic AI still fictitious pulp?

Here to help illuminate and elucidate the role of AI agents is Gabe Larsen, t... more

YouTube

The vast majority of companies that think they are running ABM (Account-Based Marketing) are not actually running ABM. Not only that, they wouldn’t recognize a real ABM strategy if one came up and slapped them in the face with a stack of direct maile... more

YouTube

Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called Tech Dropout. Previously, Rach... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Davis Potter
CEO of ForgeX
ForgeX
Episode: Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67
Rachel Dines
Expert in product marketing and go-to-market strategy, previously an industry analyst
Episode: The Full Analyst Relations Playbook for SaaS Startups with Rachel Dines - Ep 66
Tom Murtaugh
Portfolio Operations Director at Nordic Capital
Nordic Capital
Episode: Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65
David Boskovic
CEO & Founder of Flatfile
Flatfile
Episode: 10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63
Sydney Sloan
Chief Marketing Officer at G2
G2
Episode: How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62
Justin Michael
An Amazon Best Selling Author and sales consultant specializing in cold calling techniques.
Episode: AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60
Charles Needham
An Amazon Best Selling Author and sales consultant focusing on cold calling and market engagement.
Episode: AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60
Jake Dunlap
Expert in revenue performance consulting with extensive experience in sales and marketing alignment.
Jake Dunlap Consulting
Episode: Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59
Scott Albro
Founder and expert in go-to-market strategies
Episode: Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058

Hosts

Matt Amundson
Co-host of the podcast and Chief Marketing Officer of DuploCloud, with extensive experience in marketing leadership roles across various B2B companies.
Craig Rosenberg
Co-host and Chief Platform Officer at Scale Venture Partners, known for his expertise in B2B revenue growth and market strategies.

Reviews

5.0 out of 5 stars from 14 ratings
  • Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!

    Podchaser
    5
    sam95899
    a year ago
  • Enlightening Insights into Culture Driven Sales!

    What an epic podcast! Kelly Breslin sums it up perfectly: sales isn't just about closing deals; it's about connecting on a real level. If you're looking to level up your sales game and vibe with the culture, this podcast is a must-listen!

    Apple Podcasts
    5
    BekAlmighty_
    United States2 years ago
  • Love this show! Hilarious banter between the co-hosts and amazing guests every week. The go-to source for actionable go-to-market tips and strategies.

    Podchaser
    5
    Ringmaster
    2 years ago
  • Killer show

    Well I’m the host. Is it cheating to rate your own show?

    Apple Podcasts
    5
    Funnelholic.com
    United States2 years ago
  • Love this show!!

    I get so many great insights and laughs from Craig, Matt, and their guests. This show is the best source of innovative ideas and examples for anyone looking to improve the go-to-market function of their company.

    Apple Podcasts
    5
    SamLovesPodcasts
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and actionable advice shared by expert guests.
The blend of humor and practical discussions makes it a recommended listen for professionals in sales and marketing.
The hosts' chemistry creates an engaging and entertaining experience.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63
Q: What are one to three things that you've done that are working today?
David discusses leveraging AI for deep market research, creating personalized outreach strategies, and providing customized demos that resonate with target accounts.
10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63
Q: Can you tell us about your pivotal Go-To-Market or founding story?
David shares an anecdote about starting his first company at 19, securing a substantial contract after jokingly offering to complete a software project for half a million dollars.
Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53
Q: What is a great go-to-market story to tell the audience?
Lars recounts his experience at Xerox, where he learned about excellence in sales training and management, which influenced his approach to building effective SDR teams throughout his career.
How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62
Q: What are you doing differently in light of changes in buyer behavior?
We are curating reviews differently and integrating requests for reviews into the app experience.
Insight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51
Q: What's something that the market thinks they're doing right today and they're actually wrong?
Many founders believe that personalization is the key to successful outreach, but in reality, they should focus on providing genuine insights that offer value to the recipient.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Transaction

What is The Transaction about and what kind of topics does it cover?

This B2B-focused podcast provides insights into the evolving landscape of go-to-market strategies, particularly within the SaaS industry. Each episode features discussions with industry leaders, covering topics such as account-based marketing, sales strategies, and the application of AI in business practices. The hosts, expert marketers and strategists, engage with guests to deliver practical advice, anecdotes, and the latest trends that enable companies to drive revenue growth and tailor their sales approaches. The unique blend of humor and real-world scenarios makes it not only informative but also a delightful listening experience for professionals in sales, marketing, and operations.

Where can I find podcast stats for The Transaction?

Rephonic provides a wide range of podcast stats for The Transaction. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Transaction and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Transaction get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Transaction, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Transaction?

Rephonic provides comprehensive predictive audience data for The Transaction, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Transaction have?

To see how many followers or subscribers The Transaction has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Transaction?

These podcasts share a similar audience with The Transaction:

1. The Knowledge Project
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Gartner ThinkCast
4. The Daily
5. The Rest Is Politics: US

How many episodes of The Transaction are there?

The Transaction launched 2 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Transaction?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Transaction?

Rephonic pulls ratings and reviews for The Transaction from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Transaction?

Rephonic provides full transcripts for episodes of The Transaction. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Transaction?

Recent guests on The Transaction include:

1. Davis Potter
2. Rachel Dines
3. Tom Murtaugh
4. David Boskovic
5. Sydney Sloan
6. Justin Michael
7. Charles Needham
8. Jake Dunlap

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days