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B2B Marketing
Storytelling
Customer Experience
Go-To-Market Strategies
Account-Based Marketing
Sales Technology
Founder Brand
Customer Engagement
Brand Strategy
Go-To-Market Strategy
Linkedin Marketing
Linkedin
Software Purchasing
Founder Branding
AI Tools
Sales and Marketing Alignment
Demand Generation
Influencer Marketing
B2B Saas
Revenue Growth

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretica... more

PublishesTwice monthlyEpisodes81Founded2 years ago
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Artwork for The Transaction

Latest Episodes

Excessive admin work and poor-performing sales plays are killing SDR effectiveness and, in turn, company growth. We just so happen to know just the B2B sales expert to help SDR leaders kick things up a notch, wherever they may reside around the globe... more

Kacie Jenkins is the Head of Marketing for Claude Code at Anthropic. Prior to joining Anthropic, Kacie led marketing at Sendoso as SVP of Marketing, Sourcegraph as VP of Marketing, and Fastly as VP of Marketing, to name a few.

Kacie joins co-hosts C... more

Udi Ledergor is the Chief Evangelist at Gong and is firmly amongst the upper echelon of the, as yet to be founded, B2B marketing leader hall of fame, having led outstanding teams as both a Vice President of Marketing and Chief Marketing Officer at fi... more

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We’ve got the perfect guest to help you understand how your brand can stand out and provide a uniquely incredible experience for customers in the AI era.

Stacey Epstein is the CEO of Structured, the only AI-native channel marketing platform purpose-... more

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Recent Guests

Kacie Jenkins
CMO with experience at Fastly and Sendoso
Anthropic (Claude Code)
Episode: Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76
Udi Ledergor
Chief Evangelist at Gong
Gong
Episode: How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75
Stacey Epstein
CEO of Structured
Structured
Episode: Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74
James Kaikis
Founder of GTMShift, leader of GTMShift and former founder of Presales Collective
GTMShift
Episode: The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73
Omar Akhtar
Founder of Benchmarker; B2B SaaS marketing analyst and researcher
Benchmarker
Episode: How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Kathy Macchi
Co-Founder, Inverta
Inverta
Episode: “The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71
Ray Rike
Two-time Metrics expert and GTM strategist
The Metrics Brothers
Episode: Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70
Dave Kellogg
Marketing thought leader and author
Independent/Marketing Thought Leadership
Episode: Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70
Alex Raymond
Founder of Amplify, growth advisor focused on account management
Amplify
Episode: Account Management is Your Startup’s Growth Department with Alex Raymond, Founder of AMplify - Ep 69

Hosts

Matt Amundson
Co-host and Chief Marketing Officer of DuploCloud; experienced in leading marketing strategies and advising various tech companies.
Craig Rosenberg
Co-host and Chief Platform Officer at Scale Venture Partners; seasoned expert in B2B revenue growth and prior VP Analyst at Gartner.

Reviews

5.0 out of 5 stars from 14 ratings
  • Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!

    Podchaser
    5
    sam95899
    a year ago
  • Enlightening Insights into Culture Driven Sales!

    What an epic podcast! Kelly Breslin sums it up perfectly: sales isn't just about closing deals; it's about connecting on a real level. If you're looking to level up your sales game and vibe with the culture, this podcast is a must-listen!

    Apple Podcasts
    5
    BekAlmighty_
    United States2 years ago
  • Love this show! Hilarious banter between the co-hosts and amazing guests every week. The go-to source for actionable go-to-market tips and strategies.

    Podchaser
    5
    Ringmaster
    2 years ago
  • Killer show

    Well I’m the host. Is it cheating to rate your own show?

    Apple Podcasts
    5
    Funnelholic.com
    United States2 years ago
  • Love this show!!

    I get so many great insights and laughs from Craig, Matt, and their guests. This show is the best source of innovative ideas and examples for anyone looking to improve the go-to-market function of their company.

    Apple Podcasts
    5
    SamLovesPodcasts
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the actionable insights valuable for implementing in their own roles, enhancing their professional growth.
Listeners appreciate the mix of humor and in-depth insights provided by the hosts and guests, making complex topics more accessible.
The show has been praised for high-profile and knowledgeable guests, leading to rich discussions relevant to today's business challenges.

Talking Points

Recent interactions between the hosts and their guests.

Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68
Q: Tell us a Go-To-Market story that shaped your view on agentic approaches.
Gabe shares multiple formative sales memories, illustrating the evolution from traditional methods to modern, signal-driven, agentic interactions, highlighting the shift from renting tools to hiring cloud employees and the real-world lessons learned from early ABM experiments.
How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Q: There's a lot of chatter about AI and hacks—what's your stance on these in marketing?
Hacks and rapid AI-driven tactics aren't scalable or sustainable; the fundamentals—landing pages, email nurture, and consistent value-led content—still matter a lot, and teams should scale the basics while selectively investing in growth channels that actually move the needle.
How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Q: What role do events play in a modern GTM strategy according to your findings?
Events remain a bright spot, not just big marquee events but targeted, intimate gatherings that help convert prospects and deepen relationships; they are an efficient way to connect with ICPs and turn engagements into measurable pipeline effects.
How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Q: Omar, what are the top takeaways from your Benchmarker data this year?
The top takeaways are that growth has slowed across the sector, marketing inflation is driving higher costs, and the most successful firms are balancing brand and demand while increasing overall marketing spend as a share of revenue; paid channels still yield faster growth despite higher costs.
“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71
Q: How should companies think about AI in their marketing and sales teams first?
AI should be viewed as a multiplier after you have defined ICPs, market segments, and the targeting strategy; teams must still design and prompt AI effectively before scaling with AI-driven execution.

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Frequently Asked Questions About The Transaction

What is The Transaction about and what kind of topics does it cover?

Focused on the evolving landscape of go-to-market strategies in the B2B SaaS sector, the content emphasizes actionable insights from industry leaders in sales, marketing, and operations. The discussions center around adapting traditional practices to incorporate new technologies, such as AI, and innovative methodologies for driving revenue growth and enhancing customer engagement. Each episode features expert guests who share their experiences, providing practical tips and anecdotes that resonate with professionals at various stages of their careers, from seasoned executives to new entrants in the sales field.

Notably, the interaction between hosts and guests blends humor with in-depth analysis, making complex topics accessible and engagin... more

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Which podcasts are similar to The Transaction?

These podcasts share a similar audience with The Transaction:

1. Pivot
2. The Dave Gerhardt Show (from Exit Five)
3. Renegade Marketers Unite
4. Lex Fridman Podcast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The Transaction are there?

The Transaction launched 2 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Transaction?

Recent guests on The Transaction include:

1. Kacie Jenkins
2. Udi Ledergor
3. Stacey Epstein
4. James Kaikis
5. Omar Akhtar
6. Kathy Macchi
7. Ray Rike
8. Dave Kellogg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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