Rephonic
Artwork for The Transaction
B2B Saas
Go-To-Market Strategy
Go-To-Market Strategies
Artificial Intelligence
Account-Based Marketing
Sales Strategies
B2B Marketing
Storytelling
Customer Engagement
Sales Technology
Customer Experience
Positioning
Linkedin
Revenue Growth
B2B Sales
Cold Calling
AI In Sales
Generative Engine Optimization
AI Tools
Founder Brand

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretica... more

PublishesTwice monthlyEpisodes88Founded2 years ago
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TechnologyBusiness

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Artwork for The Transaction

Latest Episodes

Jim Wilson is an Operating Partner at Costanoa Ventures and cut his teeth leading global sales teams for decades at major companies including SumoLogic, Microsoft, Merced Systems, PTC, and NICE Systems.

Jim joined Co-Hosts Craig Rosenberg and Matt A... more

YouTube

Carilu Dietrich & Maya Spivak joined Craig, Matt, and our amazing audience of GTM leaders at our GTM Tailwinds event this spring for a live recording where they shared insights on building founder and executive organic social media as a primary deman... more

YouTube

Dan Kimball is a GTM Advisor, AI Architect, and independent consultant at The Operating Partnership LLC. Dan’s a marketing expert with a bevy of amazing experiences to draw on, from serving as CMO of Spectrum Equity and ThisMoment, to VP of Marketing... more

YouTube

Back for her second episode is the one and only Jen Igartua, the CEO of Go Nimbly and RevOps OG. Jen joins Co-Hosts Craig Rosenberg and Matt Amundson to break down what made Go Nimbly’s Rev Fest such an incredible event for everyone, from the GTM lea... more

YouTube

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Recent Guests

Jim Wilson
Sales advisor at Costanoa Ventures
Costanoa Ventures
Episode: How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84
Carilu Dietrich
CMO advisor with Atlassian background
Former Atlassian executive, advisor to go-to-market teams
Episode: Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83
Maya Spivak
Brand marketing expert
Brand marketing agency lead; client work with Lovable, Langchain, Lama Index, HiTouch, Base 10
Episode: Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83
Dan Kimball
Marketing leader; former CMO at Spectrum Equity; advisor to multiple portfolio companies
Previously Eventbrite / Yelp / Spectrum Equity
Episode: An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82
Jen Igartua
CEO of Go Nimbly
Go Nimbly
Episode: Organizing Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81
Sydney Sloan
Guest on episode, GTM Tailwinds executive
GTM Tailwinds
Episode: The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80
Eric Ries
Creator of The Lean Startup Method; author of The Lean Startup, The Leader's Guide, and The Startup Way
Independent author/authoring ventures
Episode: Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
David Wilkins
Founder of SDR Leaders Society
SDR Leaders Society
Episode: Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA & B2B Sales Expert - Ep 77
Kacie Jenkins
CMO with experience at Fastly and Sendoso
Anthropic (Claude Code)
Episode: Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76

Hosts

Craig Rosenberg
Co-host of The Transaction, affiliated with Scale Venture Partners (former) and other leadership roles; content focuses on GTM, revenue growth, and practical strategy.
Matt Amundson
Co-host of The Transaction, with leadership in marketing at DuploCloud and advisory roles; emphasizes brand, demand, and modern GTM.

Reviews

5.0 out of 5 stars from 19 ratings
  • GTM Gold with Rosenberg & Amundsn

    If you're in sales, marketing, or leading revenue this show closes the gap between theory and results. Great advice, great insights—they keep it practical and fun every episode. The guests are fantastic. You get sharp analysis and hilarious banter every week

    Apple Podcasts
    5
    Paul in Kobe
    United States3 months ago
  • Real Experts.

    The hosts are the real deal. Love this show.

    Apple Podcasts
    5
    JsosoSoto
    United States3 months ago
  • Inside view in tech sales

    Best podcast in tech

    Apple Podcasts
    5
    Strava user8373
    United States3 months ago
  • Love these guys!

    Matt and Craig are the perfect team. Well-produced podcast, a bit gonzo, and the guests and content are solid. Appreciate the personal anecdotes too—like Craig getting both of his cars stolen or losing his children in the desert.

    Apple Podcasts
    5
    GoldenJDub
    United States3 months ago
  • Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!

    Podchaser
    5
    sam95899
    2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a strong resource for improving pipeline and revenue-focused outcomes.
Guests are perceived as high-signal, with data-backed perspectives on AI and ABM.
Audience values practical, real-world GTM insights and ambitious, bold marketing ideas.
Listeners appreciate candid, actionable tactics rather than theory alone.

Talking Points

Recent interactions between the hosts and their guests.

Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 79
Q: Can you tell us one of your funniest go-to-market stories?
A story from the early days with a new investor group where a board meeting revealed more about personalities and dynamics than product, illustrating the importance of strong leadership and clear, honest communication.
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
Q: How can go-to-market teams avoid burning through trust when chasing aggressive targets?
By keeping promises aligned with reality, resisting the impulse to overcommit to features, and designing incentives that reward long-term customer value over short-term theater.
Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78
Q: What makes The Lean Startup relevant in the era of AI and rapid experimentation?
Eric Ries argues that the core value of lean is not just a checklist but a mindset of learning, iterating with real use cases, and embracing uncertainty as a driver of faster, more reliable product development.
The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80
Q: If there was one thing that everybody in the room should know on this topic, what is the one thing you want them to know?
That this is not just happening in the future but is 100% happening now; teams should start today by identifying where questions come from, who influences those answers, and how to own those answers across multiple sources.
Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68
Q: Tell us a Go-To-Market story that shaped your view on agentic approaches.
Gabe shares multiple formative sales memories, illustrating the evolution from traditional methods to modern, signal-driven, agentic interactions, highlighting the shift from renting tools to hiring cloud employees and the real-world lessons learned from early ABM experiments.

Audience Metrics

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Frequently Asked Questions About The Transaction

What is The Transaction about and what kind of topics does it cover?

This show centers on practical go-to-market strategies for B2B SaaS, with a strong focus on GTM motions, AI-enabled selling, and modern demand generation. Conversations frequently explore how to build bold brands, align product, sales, and marketing around clear positioning, and apply measurable frameworks for pipeline, ABM, and account expansion. Guests tend to be senior GTM leaders and practitioners who share actionable tactics, real-world stories, and data-backed insights to navigate post-ZIRP market dynamics. The format emphasizes candid discussions, concrete takeaways, and unconventional ideas that push traditional boundaries—often touching on AI augmentation, market targeting, and customer-centric value realization. Notably, the mix o... more

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Which podcasts are similar to The Transaction?

These podcasts share a similar audience with The Transaction:

1. The a16z Show
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Marketing Against The Grain
4. Fareed Zakaria GPS
5. Pivot

How many episodes of The Transaction are there?

The Transaction launched 2 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Transaction?

Recent guests on The Transaction include:

1. Jim Wilson
2. Carilu Dietrich
3. Maya Spivak
4. Dan Kimball
5. Jen Igartua
6. Sydney Sloan
7. Eric Ries
8. David Wilkins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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