Rephonic
Artwork for The Transaction
B2B Marketing
Storytelling
Customer Experience
Go-To-Market Strategies
Account-Based Marketing
Sales Technology
Founder Brand
Customer Engagement
Brand Strategy
Go-To-Market Strategy
Linkedin Marketing
Linkedin
Software Purchasing
AI Tools
Founder Branding
Sales and Marketing Alignment
Demand Generation
Influencer Marketing
B2B Saas
Revenue Growth

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretical... more

PublishesWeeklyEpisodes70Founded2 years ago
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BusinessTechnology

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Artwork for The Transaction

Latest Episodes

Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called Tech Dropout. Previously, Rach... more

YouTube

Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills.

To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtau... more

B2B sellers and sales leaders find themselves in the midst of an unprecedented Go-To-Market skills crisis at a time when budgets are shrinking and selling is getting harder.

Joining the show once again is the inimitable Chris Orlob, CEO at pclub.io, ... more

YouTube

The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market.

This SaaS savant is none other than the one and only David Boskovic, the CEO and... more

YouTube

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Recent Guests

Tom Murtaugh
Portfolio Operations Director at Nordic Capital
Nordic Capital
Episode: Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65
David Boskovic
CEO & Founder of Flatfile
Flatfile
Episode: 10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63
Sydney Sloan
Chief Marketing Officer at G2
G2
Episode: How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62
Justin Michael
An Amazon Best Selling Author and sales consultant specializing in cold calling techniques.
Episode: AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60
Charles Needham
An Amazon Best Selling Author and sales consultant focusing on cold calling and market engagement.
Episode: AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60
Jake Dunlap
Expert in revenue performance consulting with extensive experience in sales and marketing alignment.
Jake Dunlap Consulting
Episode: Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59
Amy Holtzman
Chief Marketing Officer of CHEQ
CHEQ
Episode: Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56
Jordan Crawford
Founder and go-to-market strategist known for innovative approaches to sales and marketing strategies
Episode: Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55
Matt Heinz
B2B marketing expert and Go-To-Market strategist
Heinz Marketing Inc.
Episode: How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54

Hosts

Craig Rosenberg
Co-host known for his expertise in B2B revenue growth, helping SaaS companies transition to high-growth Go-To-Market operations.
Matt Amundson
Co-host specializing in marketing strategies, with extensive experience in driving growth for various tech companies.

Reviews

5.0 out of 5 stars from 13 ratings
  • Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!

    Podchaser
    5
    sam95899
    10 months ago
  • Enlightening Insights into Culture Driven Sales!

    What an epic podcast! Kelly Breslin sums it up perfectly: sales isn't just about closing deals; it's about connecting on a real level. If you're looking to level up your sales game and vibe with the culture, this podcast is a must-listen!

    Apple Podcasts
    5
    BekAlmighty_
    United States2 years ago
  • Love this show! Hilarious banter between the co-hosts and amazing guests every week. The go-to source for actionable go-to-market tips and strategies.

    Podchaser
    5
    Ringmaster
    2 years ago
  • Killer show

    Well I’m the host. Is it cheating to rate your own show?

    Apple Podcasts
    5
    Funnelholic.com
    United States2 years ago
  • Love this show!!

    I get so many great insights and laughs from Craig, Matt, and their guests. This show is the best source of innovative ideas and examples for anyone looking to improve the go-to-market function of their company.

    Apple Podcasts
    5
    SamLovesPodcasts
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and humor shared by the hosts and guests.
The engaging format is often highlighted as a reason to tune in regularly, especially for those in sales and marketing roles.
Many find the blend of expert opinions and real-world experiences to be particularly valuable for applying strategies in their own environments.

Talking Points

Recent interactions between the hosts and their guests.

10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63
Q: What are one to three things that you've done that are working today?
David discusses leveraging AI for deep market research, creating personalized outreach strategies, and providing customized demos that resonate with target accounts.
10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63
Q: Can you tell us about your pivotal Go-To-Market or founding story?
David shares an anecdote about starting his first company at 19, securing a substantial contract after jokingly offering to complete a software project for half a million dollars.
Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53
Q: What is a great go-to-market story to tell the audience?
Lars recounts his experience at Xerox, where he learned about excellence in sales training and management, which influenced his approach to building effective SDR teams throughout his career.
How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62
Q: What are you doing differently in light of changes in buyer behavior?
We are curating reviews differently and integrating requests for reviews into the app experience.
Insight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51
Q: What's something that the market thinks they're doing right today and they're actually wrong?
Many founders believe that personalization is the key to successful outreach, but in reality, they should focus on providing genuine insights that offer value to the recipient.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Transaction

What is The Transaction about and what kind of topics does it cover?

Content focuses on innovative go-to-market strategies in the B2B SaaS sector, offering insights into integrating AI, sales techniques, and marketing effectiveness to drive revenue growth. Hosts frequently engage with industry leaders and provide actionable advice, often through real-world examples and storytelling, making it accessible for a variety of professionals, from sales representatives to senior executives. Unique elements include a blend of humor and deep expertise from hosts, allowing listeners to connect with the content on both informative and entertaining levels.

Where can I find podcast stats for The Transaction?

Rephonic provides a wide range of podcast stats for The Transaction. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Transaction and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Transaction get?

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What are the audience demographics for The Transaction?

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How many subscribers and views does The Transaction have?

To see how many followers or subscribers The Transaction has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Transaction?

These podcasts share a similar audience with The Transaction:

1. a16z Podcast
2. The Official SaaStr Podcast: SaaS | Founders | Investors
3. All-In with Chamath, Jason, Sacks & Friedberg
4. HBR IdeaCast
5. A Bit of Optimism

How many episodes of The Transaction are there?

The Transaction launched 2 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Transaction?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Transaction?

Rephonic pulls ratings and reviews for The Transaction from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of The Transaction. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Transaction?

Recent guests on The Transaction include:

1. Tom Murtaugh
2. David Boskovic
3. Sydney Sloan
4. Justin Michael
5. Charles Needham
6. Jake Dunlap
7. Amy Holtzman
8. Jordan Crawford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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