The Transaction
Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The TransactionWelcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretica... more
| Publishes | Twice monthly | Episodes | 83 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||
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Latest Episodes
The one and only Scott Albro once again returns to The Transaction, but this time, Scott joined Craig, Matt, James Kaikis, and our amazing audience of GTM leaders at our GTM Tailwinds event this spring for a live recording. Scott shares his insights ... more
It’s not every day that you get to have one of the most important thinkers in the startup world on your podcast, but for The Transaction, that day is today.
Eric Ries is a Founder and the renowned business author of The Lean Startup and his brand ne... more
Excessive admin work and poor-performing sales plays are killing SDR effectiveness and, in turn, company growth. We just so happen to know just the B2B sales expert to help SDR leaders kick things up a notch, wherever they may reside around the globe... more
Kacie Jenkins is the Head of Marketing for Claude Code at Anthropic. Prior to joining Anthropic, Kacie led marketing at Sendoso as SVP of Marketing, Sourcegraph as VP of Marketing, and Fastly as VP of Marketing, to name a few.
Kacie joins co-hosts C... more
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Reviews
- GTM Gold with Rosenberg & Amundsn
If you're in sales, marketing, or leading revenue this show closes the gap between theory and results. Great advice, great insights—they keep it practical and fun every episode. The guests are fantastic. You get sharp analysis and hilarious banter every week
Apple Podcasts5Paul in Kobe
United Statesa month ago - Real Experts.
The hosts are the real deal. Love this show.
Apple Podcasts5JsosoSotoUnited Statesa month ago - Inside view in tech sales
Best podcast in tech
Apple Podcasts5Strava user8373United Statesa month ago - Love these guys!
Matt and Craig are the perfect team. Well-produced podcast, a bit gonzo, and the guests and content are solid. Appreciate the personal anecdotes too—like Craig getting both of his cars stolen or losing his children in the desert.
Apple Podcasts5GoldenJDubUnited Statesa month ago Super actionable insights and stories from the top go-to-market leaders in B2B SaaS. Great tips for Sales, Marketing, and even Product leaders!
Podchaser52 years agosam95899
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Frequently Asked Questions About The Transaction
What is The Transaction about and what kind of topics does it cover?
This show centers on practical go-to-market strategies for B2B SaaS, with a strong focus on GTM motions, AI-enabled selling, and modern demand generation. Conversations frequently explore how to build bold brands, align product, sales, and marketing around clear positioning, and apply measurable frameworks for pipeline, ABM, and account expansion. Guests tend to be senior GTM leaders and practitioners who share actionable tactics, real-world stories, and data-backed insights to navigate post-ZIRP market dynamics. The format emphasizes candid discussions, concrete takeaways, and unconventional ideas that push traditional boundaries—often touching on AI augmentation, market targeting, and customer-centric value realization. Notably, the mix o... more
Where can I find podcast stats for The Transaction?
Rephonic provides a wide range of podcast stats for The Transaction. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Transaction and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Transaction get?
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What are the audience demographics for The Transaction?
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How many subscribers and views does The Transaction have?
To see how many followers or subscribers The Transaction has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Transaction?
These podcasts share a similar audience with The Transaction:
1. The a16z Show
2. The Bulwark Podcast
3. Raging Moderates with Scott Galloway and Jessica Tarlov
4. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
5. The Best People with Nicolle Wallace
How many episodes of The Transaction are there?
The Transaction launched 2 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Transaction?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Transaction?
Rephonic pulls ratings and reviews for The Transaction from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Transaction?
Rephonic provides full transcripts for episodes of The Transaction. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Transaction?
Recent guests on The Transaction include:
1. David Wilkins
2. Kacie Jenkins
3. Udi Ledergor
4. Stacey Epstein
5. James Kaikis
6. Omar Akhtar
7. Kathy Macchi
8. Ray Rike
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.