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The Sounding Board

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AFL
Drinkwise
Cobram Estate
Australian Football League
Cooking
Melbourne
NRL
NFL
Cooking Techniques
Journalism
Donald Trump
Channel 7
Melbourne Cup
State Of Origin
Media Ethics
Sports Media
The Sounding Board
Vietnamese Chicken Pho
Bluey
Snoop Dogg

Podcast with Craig Hutchison & Damian Barrett.

PublishesDailyEpisodes408Founded10 years ago
Number of ListenersCategory
Sports

Listen to this Podcast

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Latest Episodes

Hutchy and Damo answer your questions. This week they talk about Wildcard Round, privatisation in the AFL, Kyle Sandilands' subscriber numbers, how to make the Brownlow Medal count interesting this year, and more.

🗣️ Hosted by:

Craig Hutchison: ⁠⁠... more

There was lots for Hutchy and Damo to discuss this week, including Essendon's media strategy with Mark McVeigh, the podcast appearances of Jules Neale and Tess Crosley, News Corp's 'Bush Summit', Andrew Dillon's Collingwood joke, and more.

In this e... more

Hutchy and Damo are given statements to agree or disagree with using a score out of 10. This week they discuss: 'Book Week', overseas weddings, talkback radio callers, Ben Carroll's latest pledge, and more.

🗣️ Hosted by:

Craig Hutchison: ⁠⁠⁠⁠⁠⁠⁠⁠⁠... more

Hutchy and Damo answer your questions. This week they talk about how the Swans handled the media storm last week, Sam Edmund's story on Justin Longmuir, the MLB's 'Field of Dreams' game, their memories of 9/11, and more.

🗣️ Hosted by:

Craig Hutchi... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Barnaby Joyce
Former Australian politician
National Party (Australia) / Parliament of Australia
Episode: S11 E25 - We've Got a Problem Here
Michael Whiting
Sports journalist, contributed question
News Corp / AFL coverage
Episode: Scorecard #201
Tom Morris
Sports journalist, appeared as a guest on the panel
Fox Sports/ AFL coverage
Episode: Scorecard #201
Nicky Osborne
Comedian and host of Bush Deep
Nova Podcasts
Episode: S11 E23 - The Line on Being Outraged
Eddie McGuire
Television and radio host referenced as part of the industry moves
ARN
Episode: S11 E22 - The "Look At Me" Era
Karl Stefanovic
Television presenter involved in the Karl Stefanovic situation
Nine Network
Episode: S11 E22 - The "Look At Me" Era
Tommy Robinson
Public figure featured in Karl Stefanovic interview
Episode: S11 E22 - The "Look At Me" Era
Piers Morgan
Journalist who conducted a high-profile interview with Karl Stefanovic
Various media outlets
Episode: S11 E22 - The "Look At Me" Era
Phil O'Neill
Guest on Question Time
Media/sports journalism
Episode: S11 E20 - Question Time

Hosts

Sam Watson
Host of The Sounding Board; long-running media commentator with DrinkWise sponsorship ties.
Craig Hutchison
Co-host and primary presenter; widely involved in sports media and branding.
Damian Barrett
Co-host; veteran sports broadcaster with deep AFL and media-industry insights.

Reviews

4.2 out of 5 stars from 1.1k ratings
  • Less is more

    Only started listening in the past few months. Find Hutchy very easy listening and he will actually give you proper insights which I like.

    The Stefanovic/Stokes/NRL rights pod was the best one by far (that I’ve listened to).

    This should be the template… 2/3 main issues discussed each week. Not a whole heap of little issues.

    The tit for tat around which journos are feuding is tiresome tbh and neither interesting nor entertaining.

    Overall enjoy the pod though.

    Matt

    Apple Podcasts
    5
    Shadow1940
    Australia2 months ago
  • Turned into a Ch 7 cross promo

    How is the listening audience meant to feel about the clear and obvious fact this pod is now determined to be a PR arm of the 7 network?

    Happy to consume the content but it does feel compromised now with the cross promotion of shows like Spotlight. Only problem for the hosts is the audience is now so aware of what is considered good media product and shows like Spotlight lost all credibility long ago which means the hosts are selling messages the audience don’t believe.

    Apple Podcasts
    3
    Sony/
    Australia2 months ago
  • Underrated pod

    I really love this podcast, love the business/media in sport angle. Really enjoy it.

    Apple Podcasts
    5
    Imperial Blue Boy
    Australia3 months ago
  • ABC Bashing👎

    I like the show but the obvious ABC bashing is a snorefest. We get it Hutchy the national broadcaster is your competitor and you want to take it down. Do you think we don’t see that?

    Apple Podcasts
    4
    Cutter Man Mountain
    Australia3 months ago
  • It’s okay if desperate for some footy talk

    Hutchy is okay, but Barrett is just whiny flog.

    Apple Podcasts
    1
    Sienna from Copenhagen
    Norway6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Cons: occasional perceived political bias, some listeners dislike on-air drama or guest dynamics.
Nice balance of behind-the-scenes sports media storytelling with current events.
Pros: sharp industry insights, strong banter, credible access to media and sports topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#67
Australia/Top Podcasts
Apple Podcasts
#6
Australia/Sports
Apple Podcasts
#118
South Korea/Sports
Apple Podcasts
#132
Singapore/Sports
Apple Podcasts
#189
United Arab Emirates/Sports

Talking Points

Recent interactions between the hosts and their guests.

S11 E30 - Question Time
Q: Do you think Dean Cox sitting in the stands drinking at the Sydney Access Test was an indication of the current culture at the Swans?
The hosts acknowledge it as a potential indicator but frame it within a broader discussion about whether isolated off-field moments should redefine a club's culture or be treated as context for a larger issue.
S11 E28 - Question Time
Q: Do you think the majority of senate inquiry hearings on gambling advertising are being used to generate provocative clips for social media rather than to elicit reasoned information?
The discussion acknowledges that social media clips can benefit some members, but also notes that meaningful work occurs in the hearings, making it a balance between attention and substantive inquiry.
S11 E28 - Question Time
Q: Would you or any journalist hold a story until a certain time for it to have maximum impact?
The panel suggests that while some reporting is timed for impact, major investigative pieces often develop over time and may be pursued once the journalist feels prepared, rather than strictly planned for peak influence.
Scorecard #205
Q: Questions, Dudley?
A host line indicating a prompt for a guest or participant, followed by a discussion about DrinkWise and Robbo's Front Bar appearance.
S11 E26 - Question Time
Q: What tricks do you use to increase the chances of someone answering a cold call when chasing a story, and how has technology changed access to sources over the years?
The hosts describe prioritizing upfront communication, texting before calling, and leveraging trusted relationships to set clear expectations, acknowledging that caller ID and screening have changed how often sources pick up, but that direct, honest context improves response rates.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Sounding Board

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Which podcasts are similar to The Sounding Board?

These podcasts share a similar audience with The Sounding Board:

1. Off The Bench
2. Triple M Rocks Footy AFL
3. SEN Breakfast
4. Whateley
5. Life of Brian

How many episodes of The Sounding Board are there?

The Sounding Board launched 10 years ago and published 408 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sounding Board?

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What guests have appeared on The Sounding Board?

Recent guests on The Sounding Board include:

1. Barnaby Joyce
2. Michael Whiting
3. Tom Morris
4. Nicky Osborne
5. Eddie McGuire
6. Karl Stefanovic
7. Tommy Robinson
8. Piers Morgan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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