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The Sounding Board

SEN
AFL
Drinkwise
Australian Football League
Cobram Estate
Melbourne
Cooking
NFL
NRL
Donald Trump
Cooking Techniques
Journalism
Melbourne Cup
Channel 7
Sports Media
The Sounding Board
Bluey
Snoop Dogg
NRL Grand Final
Salmon Piccata
AFL State Of Origin

Podcast with Craig Hutchison & Damian Barrett.

PublishesDailyEpisodes408Founded11 years ago
Number of ListenersCategory
Sports

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Latest Episodes

Hutchy and Damo answer your questions. This week they talk about wages at the ABC, the phones they have, Channel 7's footy journalists in 2026, David King's future, and more.

🗣️ Hosted by:

Craig Hutchison: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠... more

Hutchy and Damo went in a few directions on today's episode, with conversations on Anthony Albanese's social media stunt, Firmus Technologies' IPO, the AFL's most recent illicit drugs story, the latest 'David vs Goliath' story in media, and more.

In... more

Hutchy and Damo are given statements to agree or disagree with using a score out of 10. This week they discuss: Fox News in the US, the timing of Usman Khawaja's book, Dana White's philosophy on working from home, how the AFLW is covered, and more.

more

Hutchy and Damo answer your questions. This week they talk about Melbourne Airport's new drop-off zone, the NRL's Grand Final entertainment, thanking the off-air team on TV shows, rising stars in AFL media, and more.

🗣️ Hosted by:

Craig Hutchison:... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

Recent Guests

Barnaby Joyce
Former Australian politician
National Party (Australia) / Parliament of Australia
Episode: S11 E25 - We've Got a Problem Here
Michael Whiting
Sports journalist, contributed question
News Corp / AFL coverage
Episode: Scorecard #201
Tom Morris
Sports journalist, appeared as a guest on the panel
Fox Sports/ AFL coverage
Episode: Scorecard #201
Nicky Osborne
Comedian and host of Bush Deep
Nova Podcasts
Episode: S11 E23 - The Line on Being Outraged
Karl Stefanovic
Television presenter involved in the Karl Stefanovic situation
Nine Network
Episode: S11 E22 - The "Look At Me" Era
Tommy Robinson
Public figure featured in Karl Stefanovic interview
Episode: S11 E22 - The "Look At Me" Era
Piers Morgan
Journalist who conducted a high-profile interview with Karl Stefanovic
Various media outlets
Episode: S11 E22 - The "Look At Me" Era
Phil O'Neill
Guest on Question Time
Media/sports journalism
Episode: S11 E20 - Question Time
Sonia Hood
Public figure mentioned in the context of a coffee with Damo
Episode: Scorecard #184

Hosts

Sam Watson
Host of The Sounding Board; long-running media commentator with DrinkWise sponsorship ties.
Craig Hutchison
Co-host and primary presenter; widely involved in sports media and branding.
Damian Barrett
Co-host; veteran sports broadcaster with deep AFL and media-industry insights.

Reviews

4.2 out of 5 stars from 1.1k ratings
  • Less is more

    Only started listening in the past few months. Find Hutchy very easy listening and he will actually give you proper insights which I like.

    The Stefanovic/Stokes/NRL rights pod was the best one by far (that I’ve listened to).

    This should be the template… 2/3 main issues discussed each week. Not a whole heap of little issues.

    The tit for tat around which journos are feuding is tiresome tbh and neither interesting nor entertaining.

    Overall enjoy the pod though.

    Matt

    Apple Podcasts
    5
    Shadow1940
    Australia3 months ago
  • Turned into a Ch 7 cross promo

    How is the listening audience meant to feel about the clear and obvious fact this pod is now determined to be a PR arm of the 7 network?

    Happy to consume the content but it does feel compromised now with the cross promotion of shows like Spotlight. Only problem for the hosts is the audience is now so aware of what is considered good media product and shows like Spotlight lost all credibility long ago which means the hosts are selling messages the audience don’t believe.

    Apple Podcasts
    3
    Sony/
    Australia4 months ago
  • Underrated pod

    I really love this podcast, love the business/media in sport angle. Really enjoy it.

    Apple Podcasts
    5
    Imperial Blue Boy
    Australia4 months ago
  • ABC Bashing👎

    I like the show but the obvious ABC bashing is a snorefest. We get it Hutchy the national broadcaster is your competitor and you want to take it down. Do you think we don’t see that?

    Apple Podcasts
    4
    Cutter Man Mountain
    Australia5 months ago
  • It’s okay if desperate for some footy talk

    Hutchy is okay, but Barrett is just whiny flog.

    Apple Podcasts
    1
    Sienna from Copenhagen
    Norway8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Cons: occasional perceived political bias, some listeners dislike on-air drama or guest dynamics.
Nice balance of behind-the-scenes sports media storytelling with current events.
Pros: sharp industry insights, strong banter, credible access to media and sports topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#71
Australia/Top Podcasts
Apple Podcasts
#7
Australia/Sports
Apple Podcasts
#124
Singapore/Sports
Apple Podcasts
#146
United Arab Emirates/Sports
Apple Podcasts
#163
South Korea/Sports
Apple Podcasts
#194
Indonesia/Sports

Talking Points

Recent interactions between the hosts and their guests.

S11 E35 - Question Time
Q: What are your thoughts on the pre-game and post-game broadcast elements, including Warfy Time and the balance between ads and viewer immersion?
The hosts acknowledge the tension between delivering ads and keeping key moments visible, arguing that while some ad breaks disrupt the flow, the overall broadcast strategy and live production choices are designed to maximize audience engagement and maintain coverage integrity.
S11 E35 - Question Time
Q: Why isn't Trade Radio available on the SEN app, and what does the partnership with afl.com entail for reach and distribution?
Trade Radio is an AFL.com product, supplied to AFL's partner ecosystem for audio and video distribution, leveraging AFL's large audience and a long-standing collaboration that benefits both platforms.
S11 E35 - Question Time
Q: Kylie Minogue's pay packet is reportedly $3 million. Is that money well spent from the AFL, and how would they assess if it's been a success or not?
The consensus is that it represents incredible value, as it converts a 20-minute segment into significant cross-audience reach, bringing in non-football viewers and delivering measurable advertising value through heightened engagement and spillover into other audiences.
S11 E34 - Question Time
Q: Is it play each other once as a starting point?
They agree that starting with a single round-robin or single encounters could be a practical starting point before expanding to multiple tournaments.
S11 E34 - Question Time
Q: Do you think wild card is a big stretch? Why do you see the proposed new fixture and how that looks?
They frame it as part of an evolution of the season's end, suggesting wild cards could be a tame evolution once the broader scheduling and competitive balance are considered.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Sounding Board

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To see how many followers or subscribers The Sounding Board has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Sounding Board?

These podcasts share a similar audience with The Sounding Board:

1. Off The Bench
2. Triple M Rocks Footy AFL
3. SEN Breakfast
4. Whateley
5. 7AFL Podcasts

How many episodes of The Sounding Board are there?

The Sounding Board launched 11 years ago and published 408 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sounding Board?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Sounding Board?

Recent guests on The Sounding Board include:

1. Barnaby Joyce
2. Michael Whiting
3. Tom Morris
4. Nicky Osborne
5. Karl Stefanovic
6. Tommy Robinson
7. Piers Morgan
8. Phil O'Neill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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