The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron Baker and Ed KlessThe Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of oth... more
| Publishes | Weekly | Episodes | 659 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
Artificial intelligence vendors love to talk about tokens and credits, but are these pricing models really helping customers—or simply obscuring the true cost of AI? In this episode, Ron and Ed take aim at the growing trend of token-based pricing, ar... more
Debra Kilsheimer joins Ron and Ed for a lively discussion about leadership, culture, AI, persuasion, human nature, and the curious ability of professionals to simultaneously complain about a problem and defend the system causing it.
We'll also expl... more
Ron and Ed turn their attention to the upcoming Semiquintcentennial, with a little theatrical flair thrown in from Ed and his turn as John Adams in 1776. Along the way, they reflect on the ideas, personalities, and historical drama surrounding Americ... more
As part of our new partnership with SummitHQ, Ron and Ed welcome Shannon Kaiser, a technology leader whose career spans cloud infrastructure, cybersecurity, application hosting, and managed services. Shannon shares how SummitHQ helps organizations na... more
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- Great
Listening to for 10 years, what I have learned from this podcast is invaluable. I appreciate the contrarian point of views to the “conventional of wisdom” in the business world!
Apple Podcasts5Hexgarcia
United Statesa year ago There is such richness in this podcast. We are working on revising our marketing plan and messaging. The podcast had me realize that we need to recontectualize how we relate to ourselves and what we offer in our CAS practice. After all, we transform business.
Audible5GayleGUnited States2 years ago- The Magic
There is such richness in this podcast. We are working on revising our marketing plan and messaging. The podcast had me realize that we need to recontectualize how we relate to ourselves and what we offer in our CAS practice. After all, we transform business.
Audible5GayleGUnited States2 years ago - Bonus episode 436
Greg’s comment at about 5:10 of bonus episode 436 available to Patreon subscribers about potentially “giving websites away for free” reminds me of my reflections on mid-market ERP implementation projects. In our case, both the customer’s transformation and their maximum potential lifetime value depend on an upgrade to Sage Intacct. I did not expect Joe Pine’s episode to be one to which I’d listen twice, but I think I’m about to queue it up again.
Thank you for the good work,
Brian
Apple Podcasts5BTerrell GroupUnited States3 years ago - Obnoxiously arrogant
I have read a few of Ron Baker’s books over the past 15 years. They started out having great ideas and I’ve implemented some of them. But over the years he’s become arrogant and spends more time bashing other models than providing real-life implementation ideas. I bought his latest book Time’s Up and immediately returned it. It was full of high-level concepts that were meaningless in practice. I discovered this podcast and decided to give it a try. On the one episode I listed to, Ed and Ron spen... more
Apple Podcasts1CUSteveUnited States3 years ago
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Apple Podcasts | #218 |  Netherlands/Business/Entrepreneurship |
Apple Podcasts | #248 |  Singapore/Business/Entrepreneurship |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A knowledge-forward program exploring how pricing, value, and transformation reshape professional services—from accounting to advisory firms and agencies. Episodes frequently dissect value-based pricing, AI-enabled workflows, productized services, and recurring revenue, with practical takeaways on moving away from billable hours toward transformation-driven engagements. Noteworthy is the recurring emphasis on intellectual capital, ethical considerations, and leadership mindset shifts as essential to thriving in the transformation economy, often illustrated with real-world industry examples and actionable frameworks.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Jason On Firms Podcast
2. The Accounting Podcast
3. Tax Smart Real Estate Investors Podcast
4. 2Bobs—with David C. Baker and Blair Enns
5. The Game with Alex Hormozi
How many episodes of this podcast are there?
this podcast launched 12 years ago and published 659 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Shannon Kaiser
2. Sarah Isgur
3. John Hubbard
4. Brother Thomas Cleary
5. Brian Crimmins
6. Greg K.
7. Bob Poole
8. Alexis Kingsbury
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