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Artwork for The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Ron Baker and Ed Kless
Commitment
The Answer To How Is Yes
Peter Block
Pricing Strategies
Project Management
Transformation
Consulting
Idealism
Moral Injury
Rory Sutherland
Rick Rubin
Accounting
Value Pricing
Healthcare
Protectionism
Brand Perception
Design
Emotional Connection
Brand Strategy
Consumer Behavior

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of oth... more

PublishesWeeklyEpisodes624Founded11 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Latest Episodes

What happens when 19th-century ideology meets 21st-century technology? In this provocative and irreverent episode, Ed and Ron “sit down” with none other than Karl Marx—resurrected through the magic of AI voice synthesis and large language models—for ... more

In this episode, Ron and Ed sit down with Dan Morris, Chief Dragon Slayer at Morris and D’Angelo, for his fourth appearance on The Soul of Enterprise. Dan shares captivating stories from his decades-long career in international tax and accounting, in... more

In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis—AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional priorities, from the AI–China ... more

Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: “Superman, Sneaking Snacks into Movies, and the Mystery of Social Order”. In it, Kimberlee reflects on how seemingly small acts—... more

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Recent Guests

Dan Morris
Chief Dragon Slayer at Morris and D'Angelo, a boutique accountancy and advisory firm
Morris and D'Angelo
Episode: Episode 556 - Interview with a Dragonslayer - Fourth Conversation with Dan Morris
Kimberlee Josephson
Business professor and writer, known for engaging in topics of corporate social responsibility and food insecurity
Episode: Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
Joe Woodard
Business consultant and speaker, founder of Woodard
Woodard
Episode: Episode 547 - Recapping Scaling New Heights 2025 - Ninth interview with Joe Woodard
Nick Asbury
UK-based creative writer, poet, essayist, humorist, and public speaker
Episode: Episode 546 - The Road to Hell and Bad Marketing: Interview with Nick Asbury
Barry LaBov
Founder and CEO of LABOV Marketing Communications and Training
LABOV Marketing Communications and Training
Episode: Episode 545 - The Power of Differentiation: Interview with Barry Labov
Jackie Meyer
Founder of TaxPlanIQ and host of the Concierge CPA podcast, celebrated for her innovative contributions to the accounting profession.
TaxPlanIQ
Episode: Episode 544 - Interview with Jackie Meyer
Paul Dunn
A pioneer in the accounting profession, a master storyteller, and a catalyst for transformation.
B1G1
Episode: Episode 539 - We're not Done with Dunn: Interview with Paul Dunn
Mark Koziel
President and CEO of the Association of International Certified Professional Accountants
AICPA
Episode: Episode 537 - One of Our Own - Second interview with Mark Koziel
Loren Greiff
Expert in career advancement and job search strategies, founder of PortfolioRocket
PortfolioRocket
Episode: Ditch the Job Boards: Loren Greiff on Landing Roles in the Hidden Job Market

Hosts

Ron Baker
Co-host and co-founder, known for his insights on business strategy and intellectual capital.
Ed Kless
Co-host and co-founder, recognized for his expertise in business ethics and transformative economic theories.

Reviews

4.9 out of 5 stars from 141 ratings
  • Great

    Listening to for 10 years, what I have learned from this podcast is invaluable. I appreciate the contrarian point of views to the “conventional of wisdom” in the business world!

    Apple Podcasts
    5
    Hexgarcia
    United States6 months ago
  • There is such richness in this podcast. We are working on revising our marketing plan and messaging. The podcast had me realize that we need to recontectualize how we relate to ourselves and what we offer in our CAS practice. After all, we transform business.

    Audible
    5
    GayleG
    United States2 years ago
  • The Magic

    There is such richness in this podcast. We are working on revising our marketing plan and messaging. The podcast had me realize that we need to recontectualize how we relate to ourselves and what we offer in our CAS practice. After all, we transform business.

    Audible
    5
    GayleG
    United States2 years ago
  • Bonus episode 436

    Greg’s comment at about 5:10 of bonus episode 436 available to Patreon subscribers about potentially “giving websites away for free” reminds me of my reflections on mid-market ERP implementation projects. In our case, both the customer’s transformation and their maximum potential lifetime value depend on an upgrade to Sage Intacct. I did not expect Joe Pine’s episode to be one to which I’d listen twice, but I think I’m about to queue it up again.

    Thank you for the good work,

    Brian

    Apple Podcasts
    5
    BTerrell Group
    United States2 years ago
  • Obnoxiously arrogant

    I have read a few of Ron Baker’s books over the past 15 years. They started out having great ideas and I’ve implemented some of them. But over the years he’s become arrogant and spends more time bashing other models than providing real-life implementation ideas. I bought his latest book Time’s Up and immediately returned it. It was full of high-level concepts that were meaningless in practice. I discovered this podcast and decided to give it a try. On the one episode I listed to, Ed and Ron spen... more

    Apple Podcasts
    1
    CUSteve
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some listeners criticize the hosts for perceived arrogance and focus on bashing other business models without actionable insights.
Episodes are often described as fascinating with a balance of humor and depth in conversation, appealing to a wide array of professionals.
Many find the discussions to be enlightening and full of practical advice, making it integral for their professional development.
Listeners appreciate the thoughtful insights and contrarian viewpoints offered, valuing the emphasis on intellectual capital and transformation.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 556 - Interview with a Dragonslayer - Fourth Conversation with Dan Morris
Q: Do you think we will see a digital currency in our lifetime?
Yes, in 25 years I believe we could see significant shifts toward digital currencies and tax streamlining.
Episode 556 - Interview with a Dragonslayer - Fourth Conversation with Dan Morris
Q: Do any of your customers use pay.gov?
No, because nobody wants to spend their own money; they prefer spending others'.
Episode 556 - Interview with a Dragonslayer - Fourth Conversation with Dan Morris
Q: What are you seeing with the billable hour?
There's still a split with many professionals trying to transition to fixed pricing, but larger law firms remain attached to the billable hour model.
Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
Q: How does Kimberlee perceive the influence of Ayn Rand on today's business practices?
She expresses admiration for Rand's works and discusses how they resonate with the values of productivity and self-interest, but also highlights that Rand's views are often misinterpreted.
Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
Q: What are your thoughts on the current state of students after going through COVID?
Kimberlee noticed that the current students are more vocal and interested compared to previous cohorts, suggesting that they've been positively influenced by their unique experiences during the pandemic.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Exploring the intersection of business and intellectual capital, this audio production focuses on the transformative journey of enterprises in a rapidly evolving economy. The discussions highlight various dimensions, from AI regulation and corporate social responsibility to innovative strategies in pricing and differentiation. Noteworthy is the emphasis on a holistic approach to business, where human flourishing and ethical considerations play pivotal roles. The hosts engage with unique guests who introduce cutting-edge ideas, making it a significant resource for professionals seeking to enhance their understanding and application of new concepts in their fields.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Accounting Podcast
2. Jason On Firms Podcast
3. 2Bobs—with David C. Baker and Blair Enns
4. The Game with Alex Hormozi
5. The EntreLeadership Podcast

How many episodes of this podcast are there?

this podcast launched 11 years ago and published 624 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dan Morris
2. Kimberlee Josephson
3. Joe Woodard
4. Nick Asbury
5. Barry LaBov
6. Jackie Meyer
7. Paul Dunn
8. Mark Koziel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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