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Artwork for The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Ron Baker and Ed Kless
Artificial Intelligence
Entrepreneurship
Transformation Economy
Personal Development
Pricing Strategy
Pricing Strategies
Incremental Pricing
Manifestation
Human Flourishing
Private Equity
Resilience
Experience Economy
Moral Injury
Personal Growth
Value Pricing
Economics
Willingness To Pay
Value-Based Pricing
2025 Tech Trends Report
Gross Output

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of oth... more

PublishesWeeklyEpisodes653Founded12 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

Latest Episodes

In another installment of our fan-favorite miscellany series, Ron digs into the ever-growing stack of articles, ideas, trends, and observations he's been collecting—and finally clears the deck. From developments in technology and AI to economics, bus... more

In this episode of The Soul of Enterprise, Ron and Ed welcome back Greg Tirico to explore the accelerating convergence of technology, especially AI, and its profound implications for professionals. Drawing on insights from the "Convergence 2026" repo... more

In this special episode of The Soul of Enterprise, Ron and Ed welcome a panel of speakers from the Chaminade Leadership Summit (CLS), an event focused on developing principled leadership and purposeful organizations.

Joined by Bro. Thomas J. Cleary... more

YouTube

In this episode of The Soul of Enterprise, Ed Kless and Ron Baker speak with Alexis Kingsbury about a rather audacious experiment: running an entire accountancy practice staffed almost entirely by AI. The firm—Accrual Intentions—had eleven AI "team m... more

YouTube

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Recent Guests

Brother Thomas Cleary
President of Chaminade High School
Chaminade High School
Episode: Episode 585 - Conversations from the Chaminade Leadership Summit
Brian Crimmins
Chief Operating Officer of Shamanad (Chaminade Leadership Summit organizer)
Shamanad / Chaminade Leadership Summit
Episode: Episode 585 - Conversations from the Chaminade Leadership Summit
Greg K.
Chief Academic Officer, Shamanade
Chaminade High School
Episode: Episode 585 - Conversations from the Chaminade Leadership Summit
Bob Poole
Principal, Chaminade High School
Chaminade High School
Episode: Episode 585 - Conversations from the Chaminade Leadership Summit
Alexis Kingsbury
Serial entrepreneur, author of Accrual Intentions, host of Destress Your Business podcast
Accrual Intentions, Destress Your Business
Episode: Episode 584 - Accrual Intentions - Interview with Alexis Kingsbury
Hector Garcia
Guest expert discussing AI in accounting
Episode: Episode 583 - The AI Tools Changing Accounting - Fourth Interview with Hector Garcia
Tim Williams
Author and consultant specializing in agency models and pricing
Tim Williams (consultant/author)
Episode: Episode 582 - Agencies After AI: Reinvent or Decline - Fifth interview with Tim Williams
Tim Riordan
CEO of Bipac
Bipac
Episode: Episode 580 - The Business of Civic Leadership - Interview with Tim Riordan
Matt Armanino
CEO of Armanino
Armanino LLP
Episode: Episode 579 - Leading a Modern Advisory Firm - Interview with Matt Armanino

Hosts

Ron Baker
Co-host and co-founder of THRESHOLD, Ron Baker is recognized for his expertise in innovative business practices and pricing strategies, emphasizing intellectual capital's role in wealth creation.
Ed Kless
Co-host and co-founder of THRESHOLD, Ed Kless brings a depth of insight into the intersection of business and economic theory, advocating for transformative practices in enterprise.

Reviews

4.8 out of 5 stars from 143 ratings
  • Great

    Listening to for 10 years, what I have learned from this podcast is invaluable. I appreciate the contrarian point of views to the “conventional of wisdom” in the business world!

    Apple Podcasts
    5
    Hexgarcia
    United Statesa year ago
  • There is such richness in this podcast. We are working on revising our marketing plan and messaging. The podcast had me realize that we need to recontectualize how we relate to ourselves and what we offer in our CAS practice. After all, we transform business.

    Audible
    5
    GayleG
    United States2 years ago
  • The Magic

    There is such richness in this podcast. We are working on revising our marketing plan and messaging. The podcast had me realize that we need to recontectualize how we relate to ourselves and what we offer in our CAS practice. After all, we transform business.

    Audible
    5
    GayleG
    United States2 years ago
  • Bonus episode 436

    Greg’s comment at about 5:10 of bonus episode 436 available to Patreon subscribers about potentially “giving websites away for free” reminds me of my reflections on mid-market ERP implementation projects. In our case, both the customer’s transformation and their maximum potential lifetime value depend on an upgrade to Sage Intacct. I did not expect Joe Pine’s episode to be one to which I’d listen twice, but I think I’m about to queue it up again.

    Thank you for the good work,

    Brian

    Apple Podcasts
    5
    BTerrell Group
    United States3 years ago
  • Obnoxiously arrogant

    I have read a few of Ron Baker’s books over the past 15 years. They started out having great ideas and I’ve implemented some of them. But over the years he’s become arrogant and spends more time bashing other models than providing real-life implementation ideas. I bought his latest book Time’s Up and immediately returned it. It was full of high-level concepts that were meaningless in practice. I discovered this podcast and decided to give it a try. On the one episode I listed to, Ed and Ron spen... more

    Apple Podcasts
    1
    CUSteve
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is viewed as a valuable resource for professionals seeking to challenge conventional wisdom in business.
Listeners appreciate the insightful content and thoughtful discussions on innovative economic strategies.
The hosts are praised for their ability to present complex ideas in an engaging manner.
Feedback indicates a mix of admiration for the depth of knowledge shared and occasional critiques regarding perceived arrogance during debates.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 584 - Accrual Intentions - Interview with Alexis Kingsbury
Q: What is the core takeaway for firms wanting to adopt AI beyond just chasing efficiency?
The key is to shift from asking AI to do tasks to defining outcomes and value, building guardrails, and enabling AI to scale transformations for clients, with humans focusing on strategy and quality control.
Episode 584 - Accrual Intentions - Interview with Alexis Kingsbury
Q: What was the most dramatic example of AI generating outputs, and how did you respond to it?
One standout example involved producing 108 deliverables and 350 megabytes of files in eight minutes, highlighting both the power and the risk of over-automation; it demonstrated the need for safeguards and stopping criteria.
Episode 584 - Accrual Intentions - Interview with Alexis Kingsbury
Q: When did you first realize that polished and correct are not the same thing in AI outputs, and how did the agents handle that learning?
Kingsbury explains that early confidence in AI output often masks underlying errors; the team used a mix of reviews and governance rules (the 'harnessing' and 'standards') to catch mistakes and expose judgment calls, reinforcing that human oversight is essential for reliability.
Episode 585 - Conversations from the Chaminade Leadership Summit
Q: What is the philosophy behind integrating AI into the curriculum?
AI is used as a tool to aid thinking, not replace learning; it is guided by a committee of veteran teachers and used to enhance one-to-one tutoring, with boundaries and objectives set to avoid risk while leveraging AI to improve student outcomes.
Episode 585 - Conversations from the Chaminade Leadership Summit
Q: What does the Chief Academic Officer do at Chaminade, and how has the role evolved with AP and AI integration?
Greg K. describes coordinating curriculum, pedagogy, and the academic team, with AP programs expanding to develop collaboration and critical thinking; AI is integrated as a thinking partner and teaching aid to support personalized learning while maintaining high standards.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The program offers a profound exploration of how intellectual capital drives wealth creation, underscoring the notion that true value stems from the human spirit's creativity and potential. Central themes encompass transformation within the economy, where ideas and human ingenuity play pivotal roles in shaping the future. The hosts engage with a variety of experts and thought leaders, delving into topics such as pricing strategies, the impact of artificial intelligence, and the intrinsic connection between ethics and business practices. Noteworthy is the strong emphasis on the 'Transformation Economy,' which encourages listeners to rethink conventional business paradigms and consider the deeper significance of their work in a broader societ... more

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1. Jason On Firms Podcast
2. The Diary Of A CEO with Steven Bartlett
3. The Accounting Podcast
4. 2Bobs—with David C. Baker and Blair Enns
5. Huberman Lab

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this podcast launched 12 years ago and published 653 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Brother Thomas Cleary
2. Brian Crimmins
3. Greg K.
4. Bob Poole
5. Alexis Kingsbury
6. Hector Garcia
7. Tim Williams
8. Tim Riordan

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