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The Shorthorn Bull Pen

American Shorthorn Association
American Shorthorn Association
Beef Breeds Council
Shorthorn Breed
Neogen Corporation
New World Screwworm
IGS
Ultrasound Guidelines Council
NCBA National Convention
Beef Industry
National Western Stock Show
Nashville, United States
Genomics
Abilene, United States
Texas A&M University
Millersburg, United States
Ohio
NALF
Limousin
Wes Allison
Breed Sustainability

The American Shorthorn Association featuring host, Montie Soules. Listen in as Montie, Executive Secretary/CEO of the ASA, interviews industry leaders, professionals, and Shorthorn breeders. Learn more about ASA and the cattle industry!

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Latest Episodes

A decade with the American Shorthorn Association brings plenty of stories to tell. Shelby Diehm and Heather Lange join Montie Soules as they revisit their early days with ASA and how their roles have grown alongside the organization over the past 10 ... more

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What risks exist from the emerging threat of the New World screwworm? In this latest episode of The Bull Pen, Montie Soules, CEO of the American Shorthorn Association, visits with Dr. Jason Cleere of Texas A&M AgriLife Extension. Dr. Cleere discusses... more

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Season 3 of "The Shorthorn Bull Pen” kicks off with Kenny Stauffer from Neogen. This episode dives into the scale and scope of Neogen’s global genomics business, its deep ties to breed associations, and how DNA technology continues to shape beef prod... more

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This episode of The Shorthorn Bull Pen takes you inside the boardroom as Montie Soules visits with all nine members of the 2024–2025 American Shorthorn Association Board of Directors. The conversation offers a unique look at the leadership guiding th... more

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In this episode of The Shorthorn Bull Pen, Montie Soules sits down with newly appointed National Western Stock Show CEO Wes Allison on the grounds of the renovated complex. With the 2026 show set to debut all-new facilities, Wes shares what exhibitor... more

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Mark Anderson, Executive Director of the North American Limousin Foundation and President of the U.S. Beef Breeds Council, sits down with Montie Soules to discuss the critical role of accurate carcass data and certified ultrasound in advancing beef g... more

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Outgoing ASA President Lee Miller sits down with Montie Soules to reflect on six years of progress and the road ahead for the American Shorthorn Association. From expanding commercial relevance and improving genetic tools to building a united board f... more

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Katrina Huffstuttler, immediate past president of the Livestock Publications Council and part of the Grant Company team, joins Montie Soules to explore the evolving landscape of agricultural communications. Drawing on her leadership in one of ag medi... more

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Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

Jason Cleere
Texas A&M University faculty, extension beef cattle specialist
Texas A&M University
Episode: Season 3, Ep. 2 - Jason Cleere
Kenny Stauffer
Director at Neogen, involved with genomic services for cattle
Neogen Corporation
Episode: Season 3, Ep. 1 - Kenny Stauffer, Neogen
John Russell
Retiring board member
American Shorthorn Association
Episode: Season 2 - Ep. 10 - ASA Board of Directors
Tyler Cates
New board member and show cattle professional
American Shorthorn Association
Episode: Season 2 - Ep. 10 - ASA Board of Directors
Jeff Bedwell
Board member and show/auction figure
American Shorthorn Association
Episode: Season 2 - Ep. 10 - ASA Board of Directors
Jeff Aguilar
Sale manager, banker, cattle ranger
Episode: Season 2 - Ep. 10 - ASA Board of Directors
Wes Allison
New president and CEO of the National Western
National Western Stock Show
Episode: Season 2 - Ep. 9 - Wes Allison, National Western
Mark Anderson
Executive of the Limousin breed; President of the U.S. Beef Breeds Council
Limousin Association; U.S. Beef Breeds Council
Episode: Season 2, Ep. 8 - Mark Anderson, NALF
Lee Miller
President of the American Shorthorn Association
American Shorthorn Association
Episode: Season 2, Ep. 7 - Lee Miller, ASA President

Host

Montie Soules
Host of The Shorthorn Bull Pen (ASA CEO/Executive Secretary) with deep involvement in cattle breed governance and association operations.

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Talking Points

Recent interactions between the hosts and their guests.

Season 2, Ep. 6 - Katrina Huffstuttler, Grant Company and LPC
Q: Katrina, tell us a little bit about your history and what you're doing with Grant Company now.
Katrina outlines her background in Agricultural Communications, her leadership roles in the beef industry, and her current focus with Grant Company on strategy and content that supports client storytelling and PR.
Season 3, Ep. 2 - Jason Cleere
Q: So give me a little insight on what your involvement is with how screw worm is going to be handled if it comes over the border and other things that you've done with from a disease or infiltration that we can get from anywhere, not even just Mexico, how you guys work with it and what your roles are there in Texas.
Jason explains the disease management framework: the importance of open wounds as entry points for screwworm, the use of sterile flies to eradicate outbreaks, and the coordinated surveillance and quarantine protocols between state and federal agencies to prevent spread while preserving cattle movement and commerce.
Season 3, Ep. 2 - Jason Cleere
Q: Jason, just tell us a little bit about what you do there at A&M, and what your roles are, and your title, and what you're involved in.
Jason describes his 24-year tenure at Texas A&M in the Department of Animal Science as an extension beef cattle specialist with responsibilities that include direct outreach to ranchers, coordinating the Beef Cattle Short Course, and advising stock shows and 4-H programs, alongside active involvement in breeding Shorthorns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Shorthorn Bull Pen

What is The Shorthorn Bull Pen about and what kind of topics does it cover?

This program serves listeners who are deeply involved in the Shorthorn breed and broader cattle industry, often in breeding, show circuits, governance, and industry communications. Episodes center on leadership, governance, and organizational strategy within breed associations, practical challenges in cattle health and movement, and the evolving role of technology and marketing in livestock communities. Noteworthy throughlines include the blend of board-level governance perspectives with on-the-ground industry operations, a strong emphasis on member services and breed sustainability, and a clear focus on educating and inspiring breeders, show participants, and industry stakeholders. The show often features association leaders, university ex... more

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1. Beyond The Ring

How many episodes of The Shorthorn Bull Pen are there?

The Shorthorn Bull Pen launched 3 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Shorthorn Bull Pen?

Recent guests on The Shorthorn Bull Pen include:

1. Jason Cleere
2. Kenny Stauffer
3. John Russell
4. Tyler Cates
5. Jeff Bedwell
6. Jeff Aguilar
7. Wes Allison
8. Mark Anderson

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