The Shift - A DemandFarm Original on Digital Key Account Management
DemandFarmThe Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction whe... more
| Publishes | Monthly | Episodes | 13 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
Listen to the Podcast
Latest Episodes
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma. more
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in todays ever-changing business landscape by embracin... more
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google. more
Have you wondered how to engage specific high-value accounts effectively? more
Maximizing Customer Retention with Key Account Management more
Digital transformation has become an essential element for businesses to remain competitive in todays ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sale... more
The ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes? more
At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty? more
Insights
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Reviews
- Insightful Podcast for Account Management
This is one unique podcast which share such insights into Digital Account Planning & Management
Apple Podcasts5Robin_0909
United Statesa year ago - Fantastic conversations
This podcast offers a lot of great insights and modern approaches for leaders. I highly recommend.
Apple Podcasts5FixyourgamePleaseUnited Statesa year ago
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Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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Frequently Asked Questions About The Shift
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How many episodes of The Shift are there?
The Shift launched a year ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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