Rephonic
Artwork for The Retail Revolution Diary

The Retail Revolution Diary

LaRévolution
Artificial Intelligence
Retail
Kraljic Matrix
Tenders
Internal Misalignment
Tender Process
Corporate Presentation
Negotiation
Private Label
Entrepreneurship
Retail Media
Suppliers
Europe
Linkedin
Innovation
Client Priority Matrix
Tendering Process
Private Label Strategy
Video Content Creation
Cause Breakdown

The Retail Revolution Diary is an unscripted, behind-the-scenes podcast where I speak as a retail transformer and ex-retail buyer about what suppliers truly face. Authentic insights, real stories from my work, the challenges my clients navigate, and the reflections that never make it into a deck. No script, just honest thoughts from inside LaRévolution!

PublishesTwice monthlyEpisodes24Founded7 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Retail Revolution Diary

Latest Episodes

What does it really take to succeed in a conversation with a major retailer?

In this episode, I sit down with Mike Hogenmiller, former Merchandising Vice President at The Home Depot, for an honest discussion about how suppliers should prepare before... more

I recorded this episode the moment I got back from Italy, while everything was still fresh.

No script. No overthinking. Just my immediate reactions after spending time in the Italian DIY market, visiting stores, and speaking with industry profession... more

A few days ago, I recorded this episode the day before stepping onto the stage of an international conference.

Everyone says sustainability matters. Retailers publish ambitious CSR commitments. Suppliers invest in greener products. Customers say the... more

Retail Media: Hype or Game Changer? with Steve Gray

Retail media is everywhere. But what does it actually mean for suppliers?

In this episode, I sit down with Steve Gray, founder of SG Retail, to unpack one of the fastest-growing topics in retail. more

Have you ever spent 9 hours building the perfect presentation, only to realise your buyer looked at it for less than a minute?

In this episode of The Retail Revolution Diary, we explore a simple but critical question: Why do you need a retail system... more

In this episode, I continue a conversation I recently started on LinkedIn.

Many suppliers approach Europe as if it were a single market. The logic seems simple: if a product, a strategy, or a customer approach works in one country, surely it can be ... more

Most retail negotiations feel uncomfortable for one simple reason:

They've been reduced to a conversation about price.

In this episode of The Retail Revolution, I share the four mistakes I see suppliers make repeatedly when negotiating with retaile... more

A good product is not enough to succeed in retail.

And honestly, that’s one of the hardest realities for many suppliers to accept.

In this episode, I break down 4 limiting beliefs that prevent good products from scaling inside retail organisations.... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Steve Gray
Industry expert in retail media and former MD of Dunhumbi UK
SG Retail
Episode: C22 - Retail Media Demystified with Steve Gray

Host

Fiorella LaRévolution
Host of The Retail Revolution Diary

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Entrepreneurship Podcasts

Proven Podcast
Proven PodcastCharles Schwartz
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
Business MVP
Business MVPSammy Peterson
The Money Mondays
The Money MondaysDan Fleyshman

Talking Points

Recent interactions between the hosts and their guests.

C22 - Retail Media Demystified with Steve Gray
Q: What is the recommended path for brands to leverage retail media for ROI and partnerships with retailers?
Brands should bridge distribution with demand by using retailer data and media networks to reach precise audiences, measure the effect on sales and repeat purchases, and pursue a coordinated approach that blends in-house and agency capabilities to maximize effectiveness.
C22 - Retail Media Demystified with Steve Gray
Q: What simple first steps can suppliers take tomorrow to start integrating retail media into their thinking?
Start by recognizing the need for cross-functional collaboration between marketing and commercial teams, engage with the retailer's media network to understand available channels, and establish senior oversight to align goals, measurement, and execution across channels.
C22 - Retail Media Demystified with Steve Gray
Q: What is your definition of retail media?
Retail media is any media asset that the retailer owns or can significantly influence, extending beyond traditional shelf space to on-site e-commerce, sponsorships, audience targeting, and measurement-enabled packages that advertisers can buy and measure for impact.
C22 - Retail Media Demystified with Steve Gray
Q: So just before we dive in, could you just briefly introduce yourself?
Steve Gray outlines his long career in consumer goods, starting with supplier roles at PepsiCo and Barilla, moving to retailer-focused work with Dunnhumbi and Tesco, and eventually founding SG Retail to advise on customer strategy, data, and loyalty, with a growing emphasis on retail media.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Retail Revolution Diary

What is The Retail Revolution Diary about and what kind of topics does it cover?

The show provides unscripted, behind-the-scenes insights into retail transformation from a hands-on practitioner who previously worked as a buyer and now helps suppliers navigate complex buyer dynamics. Episodes center on practical frameworks for retail negotiations, tendering, category management, and private-label strategies, with a clear emphasis on turning preparation into repeatable, buyer-focused processes. Listeners can expect actionable playbooks, real-world anecdotes, and frameworks that move beyond price, covering topics like cross-border Europe, tender readiness, content strategy, and leveraging AI and social channels to engage retailers. A notable strength is its practitioner-first approach: the host shares personal experiences ... more

Where can I find podcast stats for The Retail Revolution Diary?

Rephonic provides a wide range of podcast stats for The Retail Revolution Diary. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Retail Revolution Diary and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Retail Revolution Diary get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Retail Revolution Diary, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Retail Revolution Diary?

Rephonic provides comprehensive predictive audience data for The Retail Revolution Diary, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Retail Revolution Diary have?

To see how many followers or subscribers The Retail Revolution Diary has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Retail Revolution Diary are there?

The Retail Revolution Diary launched 7 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Retail Revolution Diary?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Retail Revolution Diary?

Rephonic pulls ratings and reviews for The Retail Revolution Diary from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Retail Revolution Diary?

Rephonic provides full transcripts for episodes of The Retail Revolution Diary. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Retail Revolution Diary?

Recent guests on The Retail Revolution Diary include:

1. Steve Gray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days