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The Rental Journal Podcast

Mark Simonsen
Artificial Intelligence
Rental Industry
American Rental Association
Powr2
United Rentals
A Tool Shed Equipment Rentals
Sunbelt Rentals
Sunstate Equipment
Talent Development
Control Hire
Onsite Rental Group
Smartequip
Battery Energy Storage System
The Rental Guys
Santa Cruz, United States
All About Events
Event Rental Industry
Advanced Tent Technology
Texada
RP Rents

The Rental Journal’s podcast weekly interviews with equipment rental industry experts offers unparalleled insights into business successes and challenges, career progression, new technologies and industry-provoking topics from around the world. The Rental Journal Podcast aims to increase awareness of the hire and rental industry while also providing a platform for listeners to learn about the expe... more

PublishesTwice monthlyEpisodes180Founded6 years ago
Number of ListenersCategories
CareersBusinessManagement

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Artwork for The Rental Journal Podcast

Latest Episodes

Recorded live by Michael Larsen at the 2026 Hire and Rental Industry Association Convention in Sydney, this episode of The Rental Journal Podcast features Paul Moggridge, General Manager at ShoreWorx, for a conversation about what happens when a rent... more

Recorded live by Michael Larsen at the 2026 Hire and Rental Industry Association Convention in Sydney, this episode of The Rental Journal Podcast features Luke Geelan, a second generation rental leader whose career has spanned more than three decades... more

Michael Larsen sits down with Murray Pollock, Director of Content at KHL Group and and Managing Editor, International Rental News (IRN). Murray is one of the rental industry’s most experienced journalists, with more than three decades.

From beginnin... more

What separates a well-run rental business from an average one?

In this episode, recorded live at the American Rental Association Show in Orlando, Michael Larsen is joined by Norty Turner, President and CEO of Sunstate Equipment, for a wide-ranging c... more

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Recent Guests

Paul Moggridge
Leader at Shoreworx, safety-focused hire company
Shoreworx
Episode: #179 - Paul Moggridge: Shoreworx - The Hire Company That Sells Safety, Not Equipment
Luke Geelan
Chairman of Control Hire; former founder/leader of Shore Hire and Booth Hire
Control Hire
Episode: #178 - Luke Geelan: He Sold to Coates Twice and United Rentals Once. Here’s What He Learned
Murray Pollock
Managing editor of International Rental News; director of content at KHL Group
KHL Group / International Rental News
Episode: #177 - Murray Pollock: 30 years of rental - The stories, shifts and future of the equipment rental industry
Norty Turner
President and CEO of Sunstate Equipment
Sunstate Equipment
Episode: #176 - Norty Turner: People, Process and the Pursuit of Operational Excellence
Melissa Hanna
Vice President of Talent Management at United Rentals
United Rentals
Episode: #175 - Melissa Hanna: Building the Rental Industry’s Next Generation of Leaders
Josh Nickell
Guest with deep expertise in rental industry leadership and strategy
Episode: #174 - Josh Nickell & Elliot Vigil: Innovate or Die - Metrics, AI & the Future of Rental
Elliot Vigil
Guest with background in rental operations, leadership, and culture
Episode: #174 - Josh Nickell & Elliot Vigil: Innovate or Die - Metrics, AI & the Future of Rental
Anthony Durante
Founder of Durante Rentals and driving force behind The Owl
Durante Rentals / The Owl
Episode: #173 - Anthony Durante: The Data Revolution and Reinventing Rental Intelligence
Achille Ettorre
Analytics leader, board-level AI advisor, rental operator, author of The Digital Advantage
Independent / GTA Equipment Rentals / author of The Digital Advantage
Episode: #172 - Achille Ettorre: AI Without the Hype - A Practical Roadmap for Business Leaders

Host

Michael
Host of the show across episodes; appears with various affiliations.

Reviews

4.8 out of 5 stars from 33 ratings
  • Great Show

    I thoroughly enjoyed this show thank you.

    Apple Podcasts
    5
    Recoveryandredemption
    United States5 years ago
  • Much needed

    Great start!

    So far enjoying what you have to share!

    Apple Podcasts
    3
    Midco Forklift
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Pacing can be dense for new listeners, but depth pays off for practitioners.
Strong focus on talent and culture, valuable for operators growing teams.
Clear, actionable leadership insights that apply to real rental businesses.
Guest line-up is strong with industry veterans and operators.
Some episodes feel heavy on tech talk; practical takeaways vary by listener scope.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#179 - Paul Moggridge: Shoreworx - The Hire Company That Sells Safety, Not Equipment
Q: What prompted the rebrand to Shoreworx, and what did you hope to achieve?
We wanted clearer market recognition of our core capability in shoring and safety, while staying true to the high standards and culture that already defined us.
#179 - Paul Moggridge: Shoreworx - The Hire Company That Sells Safety, Not Equipment
Q: Why is safety treated as a proactive capability rather than a checkbox in your business?
Because early design, engineering input, and 3D planning prevent delays and failures, turning safety into a competitive differentiator that accelerates project timelines.
#179 - Paul Moggridge: Shoreworx - The Hire Company That Sells Safety, Not Equipment
Q: How did your boots-on-the-ground experience shape your leadership and the way you run Shoreworx?
Starting on the tools gave me real empathy for field crews and taught me to hire for culture and to design processes around what customers actually do, not just what we sell.
#176 - Norty Turner: People, Process and the Pursuit of Operational Excellence
Q: I'd love to get a few of your perspectives on leadership in Sunstate and how your approach has evolved over time.
Turner emphasizes mentorship, cultural sensitivity across regions, and the need to slow down front-end discussions to bring everyone on board before execution, balancing urgency with thoughtful inclusion.
#177 - Murray Pollock: 30 years of rental - The stories, shifts and future of the equipment rental industry
Q: What makes a good story to you in this industry, and how do you decide what deserves coverage beyond just reporting the latest news?
A good story, for me, is one that can be explained clearly and has implications for people and leadership in the sector. I'm drawn to narratives about acquisitions, strategy, cross-border expansion, and innovative business models that reveal how the industry is evolving, rather than just listing events or products.

Audience Metrics

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Frequently Asked Questions About The Rental Journal Podcast

What is The Rental Journal Podcast about and what kind of topics does it cover?

A show centered on leadership, strategy, and technology transforming the equipment rental industry. Across recent episodes, discussions span talent development at scale, data-driven operations, AI governance, and practical dashboards that turn insights into action. Guests range from chief executives to operations leaders who share real-world lessons on workforce culture, peer-based leadership, fleet optimization, and end-to-end digital workflows. A notable edge is the emphasis on human factors—mentoring, governance, and change management—alongside tangible tech advances like AI, predictive dashboards, and ERP integrations. Potential listeners include operators driving growth, HR and operations leaders evaluating tech adoption, and business ... more

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Which podcasts are similar to The Rental Journal Podcast?

These podcasts share a similar audience with The Rental Journal Podcast:

1. The Rental Roundtable
2. Peer Talk with Dan Crowley
3. The Diary Of A CEO with Steven Bartlett
4. Backstage with Cooper & Matty Johns
5. Hello Sport

How many episodes of The Rental Journal Podcast are there?

The Rental Journal Podcast launched 6 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rental Journal Podcast?

Recent guests on The Rental Journal Podcast include:

1. Paul Moggridge
2. Luke Geelan
3. Murray Pollock
4. Norty Turner
5. Melissa Hanna
6. Josh Nickell
7. Elliot Vigil
8. Anthony Durante

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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