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The Rental Journal Podcast

Mark Simonsen
American Rental Association
Powr2
A Tool Shed Equipment Rentals
Sunbelt Rentals
Onsite Rental Group
Smartequip
Battery Energy Storage System
The Rental Guys
Santa Cruz, United States
All About Events
Event Rental Industry
Advanced Tent Technology
Texada
RP Rents
Downtime
ERP
United Rentals
Temporary Power
Las Vegas, United States
Tent Industry

The Rental Journal’s podcast weekly interviews with equipment rental industry experts offers unparalleled insights into business successes and challenges, career progression, new technologies and industry-provoking topics from around the world. The Rental Journal Podcast aims to increase awareness of the hire and rental industry while also providing a platform for listeners to learn about the expe... more

PublishesTwice monthlyEpisodes172Founded6 years ago
Number of ListenersCategories
ManagementCareersBusiness

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Artwork for The Rental Journal Podcast

Latest Episodes

Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode features Dan Crowley the President of Peer Executive Groups. Dan is a facilitator, business strategist, and trusted advisor to rental leaders across the industry. With deca... more

Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode features three industry leaders spanning software, operations, and asset intelligence come together to challenge one of rental’s biggest assumptions. Is downtime really a l... more

Michael Larsen speaks with with Phil Parker (CEO) and Andrew Winlow (Fleet Director) of Sunbelt Rentals UK & Ireland, two leaders shaping one of the most influential rental businesses in the world.

Following Sunbelt’s landmark New York Stock Exchang... more

Recorded live at the 2026 ARA Show in Orlando by Michael Larsen, this episode features Brian Richardson, President-Elect of the American Rental Association and owner of L & A Tent & Event Rentals. With over four decades in the industry, Brian shares ... more

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Recent Guests

Adam Croft
Senior Director at Product at Texada
Texada
Episode: #170 - SmartEquip, Texada & RP Rents: Rethinking Equipment Rental Workflows in the Digital Age
Jay Jude
Vice President of Sales at RP Rents
RP Rents
Episode: #170 - SmartEquip, Texada & RP Rents: Rethinking Equipment Rental Workflows in the Digital Age
Phil Parker
CEO, Sunbelt Rentals UK & Ireland
Sunbelt Rentals
Episode: #169 - Phil Parker & Andrew Winlow: Inside Sunbelt Rentals’ Strategy for Innovation & Growth
Andrew Winlow
Fleet Director, Sunbelt Rentals UK & Ireland
Sunbelt Rentals
Episode: #169 - Phil Parker & Andrew Winlow: Inside Sunbelt Rentals’ Strategy for Innovation & Growth
Brian Richardson
President-elect of the American Rental Association; owner of L & A Tent & Event Rentals
L & A Tent & Event Rentals / American Rental Association
Episode: #168 - Brian Richardson: Leadership, Legacy & the Future of Event Rentals
Linda Carter-Watts
Business leader, co-owner of Advanced Tent Technology
Advanced Tent Technology
Episode: #167 - Linda Carter-Watts: 30 Years of Leadership, Legacy and Industry Impact
Jeff Crotto
ARA chair and founder of All About Events
All About Events
Episode: #166 - Jeff Crotto: Customer First Leadership in the Event Rental Industry
Nathan Turner
Major account manager with Onsite Rental Group
Onsite Rental Group
Episode: #165 - Nathan Turner: A Career Forged in Unlikely Places
Robert Pedersen
Owner/President, A Tool Shed Equipment Rentals
A Tool Shed Equipment Rentals, Santa Cruz, California
Episode: #164 - Robert Pedersen: A Tool Shed - 80 Years of equipment rental innovation

Host

Michael
Host of The Rental Journal Podcast

Reviews

4.8 out of 5 stars from 33 ratings
  • Great Show

    I thoroughly enjoyed this show thank you.

    Apple Podcasts
    5
    Recoveryandredemption
    United States4 years ago
  • Much needed

    Great start!

    So far enjoying what you have to share!

    Apple Podcasts
    3
    Midco Forklift
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are described as knowledgeable with leadership and teamwork focus.
Listeners point out practical, real-world industry insights that are easy to apply.
Shows are seen as valuable for understanding industry trends and standards.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#197
Canada/Business/Careers
Apple Podcasts
#133
Norway/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

#162 - Tim Doling: POWR2, a global leader in clean energy storage solutions
Q: How can independent and smaller rental operators access this technology?
Lending partners to finance the equipment, a robust partner network to ensure successful integration, and re-rental programs from larger customers to smaller firms—plus training to lower the learning curve.
#162 - Tim Doling: POWR2, a global leader in clean energy storage solutions
Q: What are the current obstacles and exciting opportunities for Powr2 over the next five to ten years?
Supply chain constraints, especially lithium-ion sourcing from China, and ruggedizing mobile energy storage for rental use are challenges; the big opportunities lie in synchronized multi-battery systems, hybridized power sources, and grid-enabled applications.
#162 - Tim Doling: POWR2, a global leader in clean energy storage solutions
Q: Tim, how do you approach turning a new idea into a real product that customers actually want?
Our innovations are customer-led and validated through a funnel that starts with specifying the fleet's needs, then aligning with purchasing and operations to ensure the product fits their processes and delivers measurable ROI before we scale.
#169 - Phil Parker & Andrew Winlow: Inside Sunbelt Rentals’ Strategy for Innovation & Growth
Q: Phil, Andrew, how do you personally carry the level of responsibility that comes with thousands of employees and long-term strategy decisions?
They describe balancing strategic focus with culture, empowering frontline teams, and maintaining simple decision-making processes to keep the organization agile.
#166 - Jeff Crotto: Customer First Leadership in the Event Rental Industry
Q: What excites you most about All About Events in the next three to five years and the growth trajectory?
Seeing the continued growth driven by internal promotion, talent development, and the expansion of service excellence that scales with our people and processes, while balancing family and community involvement.

Audience Metrics

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Frequently Asked Questions About The Rental Journal Podcast

What is The Rental Journal Podcast about and what kind of topics does it cover?

Recent episodes showcase how the equipment rental world is being transformed by digital workflows, data integration, and technology-enabled services. Guests discuss ERP connections, automation, AI-driven parts ordering, proactive maintenance, and the shift from pen-and-paper to scalable, customer-centric processes. Across interviews, themes include the economics of uptime, regional market differences (e.g., Japan, Europe), leadership and culture in growing rental businesses, and how tech can empower frontline staff without eroding essential relationships with customers and suppliers. Notable moments highlight fleet strategy, safety standards, and the evolving role of executives in guiding multi-generational, family- and peer-led organizatio... more

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Which podcasts are similar to The Rental Journal Podcast?

These podcasts share a similar audience with The Rental Journal Podcast:

1. The Rental Roundtable
2. The Rest Is Politics
3. 2 Worlds Collide Podcast
4. Straight Talk with Mark Bouris
5. The Joe Rogan Experience

How many episodes of The Rental Journal Podcast are there?

The Rental Journal Podcast launched 6 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rental Journal Podcast?

Recent guests on The Rental Journal Podcast include:

1. Adam Croft
2. Jay Jude
3. Phil Parker
4. Andrew Winlow
5. Brian Richardson
6. Linda Carter-Watts
7. Jeff Crotto
8. Nathan Turner

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