The Real Heroes of Ecommerce Podcast
Jason ShepherdWe flipped the script on the typical ecommerce podcast, and go straight to the customers, the real heroes of ecommerce, to gain insight into how people shop and hear what they think about it all. heroesofecommerce.substack.com
| Publishes | Twice weekly | Episodes | 37 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipMarketingBusiness | ||||
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Latest Episodes
On December 10th 1997, Julia Hill climbed up a tree to protect it from being cut down. She wasn’t the first person to do so, but she was the most publicized. Her activism brought the name “Tree Hugger” into the mainstream to rail against the environm... more
In the days of the Mad Men in the 1960s, some of the best advertising was written. When we study marketing and advertising, especially copywriting, we often return to those classic ads for inspiration… simple imagery, compelling copy.
Copy that spok... more
The world is about 20 years into our social media journey, and I can confidently say that we are less social than we were before we had all these apps.
People showcase their lives, both personal and professional, and for the most part it is baloney.... more
The Machines Won…
This is not a conversation about Google Ads that you’ll hear anywhere else. But it is as welcome as it was unexpected.
Kasim and his partner built Solution 8, the top Google Ad agency, and have been in it for around 15 years. So h... more
Copywriting is where I got my start in marketing way back in 2012. So I was excited to have this conversation with Konrad Sanders about copy - what it is, why it is so important, and how can brands approach it.
Brands don’t put enough attention on ... more
Such a fun conversation with Miranda Black, the Degrowth Diva. You can hear more about the work she is doing to support sustainability in retail on her podcast, What’s This Place?, and follow her here on Instagram.
This is a public episode. If you... more
Thanks again to Susan for coming on the show! If you’d like to be a guest, send me an email and introduce yourself!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit heroesofeco... more
Affiliate marketing offers huge potential for marketing in ecommerce, but it is often underutilized or mismanaged. So to show us how we can build more effective affiliate programs, Paul Drecksler is going to walk us through 9 common mistakes brands m... more
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