
The no-BS podcast for racers who want fans, funding, and freedom.
Hosted by motorsports growth strategist Amanda Van Den Elzen and 2x NHRA Champion Megan Meyer, this show pulls back the curtain on what it really takes to grow in racing today. From sponsorship and social media to mindset and money, we share the stories, strategies, and straight talk that help racers build a brand and a career they ... more
| Publishes | Twice monthly | Episodes | 19 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingAutomotiveBusinessLeisure | |||

"Networking is not always about just like buying something from somebody... oftentimes it's about connecting with them as a human."
In this episode, Amanda and Megan catch up after a whirlwind month of racing—from Megan's first drag race of the year... more
In this episode, Amanda and Megan sit down with Jacklyn (Jackie) Donahue, Group Marketing Manager for Aftermarket at Niterra North America (parent company of NGK Spark Plugs). With years of experience managing a massive roster of athletes—from drag r... more
Amanda and Megan dive deep into a chaotic month of racing that spanned from Wheatland to Antigo. From chasing mysterious mechanical gremlins across three states to "mad scientist" oil testing on a kitchen grill, the duo explores the high-pressure rea... more
"Truthfully, if you go out there and keep giving your NPC line, you're automatically just part of the background."
In this episode, we recorded live from Lucas Oil Speedway at the Champ Off-Road Race with the crew from Impulse Media—Lyle, Jeffrey, a... more
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I’m so glad I found Racer on Demand podcast. Being fairly new to racing and totally new to sponsorship your podcast is a wealth of information that I will try to incorporate into my racing program. Thank you for contributing to the growth of our community of motor sports.
The motorsports marketing landscape has vastly changed over the years. Learn how to create YOUR authentic brand that companies ACTUALLY want to partner with through leveraging your social media. The ‘hEy sPoNsOr mE bRo’ approach to marketing partnerships is not a business strategy. Create value for your marketing partnerships by investing in your brand value!
Amanda and Megan brought some top notch knowledge and personality to this world of motorsports marketing and sponsorship. I hosted the Sponsored Rider Club Podcast for 4 years and 228 episodes but unfortunately I stopped in 2020. There was a demand and a need for that content, and now I’m excited to see Amanda and Megan pick it up and bring this information to the next level of professional and engaging content.
Being a grassroots racer myself this podcast is a great learning tool for any racer wanting an in depth behind the scenes look into motorsports marketing and sponsorships. Amanda and Megan are top notch hosts and deliver a fresh look into all things that will help excel your race program to the next level.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
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A practical, practitioner-focused look at motorsports sponsorships, branding, and audience engagement. Guests range from corporate marketers at major automotive brands to race-team sponsorship experts, exploring how authentic partnerships, activations, and live experiences drive real value beyond logo placements. Across episodes, the show emphasizes creating sponsor-friendly personal brands, storytelling that resonates with fans, and measurable strategies for funding and growth in motorsports. Noteworthy angles include co-branded programs, ride-alongs, social-media driven campaigns, and the shift from traditional advertising to long-term partnerships that align with brand goals. The format tends to mix actionable tips with behind-the-scenes... more
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The Racer on Demand Show launched 9 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Racer on Demand Show include:
1. Jackie Donahue
2. Theresa Kapper
3. Troy Green
4. Kelley Earnhardt Miller
5. Josh Wiese
6. Sara Oettinger
7. Dave Siebert
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