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The Racer on Demand Show

Amanda Van Den Elzen & Megan Meyer
Sponsorship
Social Media
Racer On Demand
Nexen Tire
Maxima Racing Oils
Off-Road Racing
Motorsports
Branding
Sponsorships
Crandon International Raceway
Social Media Monetization
Know, Like and Trust
NASCAR
Brand Partnerships
Autofluencer
Wheatland
User Generated Content
Las Vegas, United States
Social Media Marketing
Amsoil

The no-BS podcast for racers who want fans, funding, and freedom.

Hosted by motorsports growth strategist Amanda Van Den Elzen and 2x NHRA Champion Megan Meyer, this show pulls back the curtain on what it really takes to grow in racing today. From sponsorship and social media to mindset and money, we share the stories, strategies, and straight talk that help racers build a brand and a career they ... more

PublishesTwice monthlyEpisodes19Founded9 months ago
Number of ListenersCategories
MarketingAutomotiveBusinessLeisure

Listen to this Podcast

Artwork for The Racer on Demand Show

Latest Episodes

"Networking is not always about just like buying something from somebody... oftentimes it's about connecting with them as a human."

In this episode, Amanda and Megan catch up after a whirlwind month of racing—from Megan's first drag race of the year... more

In this episode, Amanda and Megan sit down with Jacklyn (Jackie) Donahue, Group Marketing Manager for Aftermarket at Niterra North America (parent company of NGK Spark Plugs). With years of experience managing a massive roster of athletes—from drag r... more

Amanda and Megan dive deep into a chaotic month of racing that spanned from Wheatland to Antigo. From chasing mysterious mechanical gremlins across three states to "mad scientist" oil testing on a kitchen grill, the duo explores the high-pressure rea... more

"Truthfully, if you go out there and keep giving your NPC line, you're automatically just part of the background."

In this episode, we recorded live from Lucas Oil Speedway at the Champ Off-Road Race with the crew from Impulse Media—Lyle, Jeffrey, a... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jackie Donahue
Group Marketing Manager for Aftermarket at Niterra North America (NGK Spark Plugs)
NGK Spark Plugs / Niterra
Episode: Episode 18 | Memories Over Metrics (ft. Jacklyn Donahue)
Theresa Kapper
Marketing Director for Nexen Tire America
Nexen Tire America
Episode: Episode 15 | Rejection is Protection (ft. Theresa Kapper)
Troy Green
From Maxima Racing Oils
Maxima Racing Oils
Episode: Episode 13 | Bottom-Up Branding (ft. Troy Green)
Kelley Earnhardt Miller
Executive (Kelley Earnhardt Miller) with racing and merchandising background
JR Motorsports
Episode: Episode 11 | The Business of NASCAR (ft. Kelley Earnhardt-Miller)
Josh Wiese
Former Sponsored Rider Club podcast host; experienced corporate marketer
Fortune 300 company (North American business development, marketing, sponsorship)
Episode: Episode 9 | Sorry, There's No Budget (ft. Josh Wiese)
Sara Oettinger
Marketing Manager, Amsoil, business-to-consumer segment
Amsoil
Episode: Episode 7 | Beyond the Deliverables (ft. Sara Oettinger)
Dave Siebert
Representative at Radius and Blaster/Gunk projects; former Nexen contact in motorsports
Radius, Blaster, Gunk
Episode: Episode 5 | A Dual Perspective (ft. Dave Siebert)

Hosts

Amanda Van Den Elzen
Host of The Racer on Demand Show; motorsports growth strategist; co-host emphasizing authentic sponsorships and brand-building.
Megan Meyer
Co-host; 2x NHRA Champion; focuses on sponsorship strategy, storytelling, and audience engagement.

Reviews

5.0 out of 5 stars from 5 ratings
  • Exceptionally great

    I’m so glad I found Racer on Demand podcast. Being fairly new to racing and totally new to sponsorship your podcast is a wealth of information that I will try to incorporate into my racing program. Thank you for contributing to the growth of our community of motor sports.

    Apple Podcasts
    5
    Purvis racer
    United States4 months ago
  • Valued Podcast for Racers

    The motorsports marketing landscape has vastly changed over the years. Learn how to create YOUR authentic brand that companies ACTUALLY want to partner with through leveraging your social media. The ‘hEy sPoNsOr mE bRo’ approach to marketing partnerships is not a business strategy. Create value for your marketing partnerships by investing in your brand value!

    Apple Podcasts
    5
    Dead Red Off-Road
    United States4 months ago
  • Just what the industry needed

    Amanda and Megan brought some top notch knowledge and personality to this world of motorsports marketing and sponsorship. I hosted the Sponsored Rider Club Podcast for 4 years and 228 episodes but unfortunately I stopped in 2020. There was a demand and a need for that content, and now I’m excited to see Amanda and Megan pick it up and bring this information to the next level of professional and engaging content.

    Apple Podcasts
    5
    Impact Fuel
    United States5 months ago
  • Very informative!

    Being a grassroots racer myself this podcast is a great learning tool for any racer wanting an in depth behind the scenes look into motorsports marketing and sponsorships. Amanda and Megan are top notch hosts and deliver a fresh look into all things that will help excel your race program to the next level.

    Apple Podcasts
    5
    Doughty Racing
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts mix knowledge with personality, making complex topics approachable.
Great for grassroots and semi-professional racers seeking tangible value in partnerships.
Clear practical guidance on sponsorships and branding for racers.
Guests deliver actionable insights with real-world examples.

Talking Points

Recent interactions between the hosts and their guests.

Episode 12 | Listener Q&A
Q: How do I get myself seen by potential sponsors?
Start by building meaningful connections and demonstrating value off the track, using online outreach (LinkedIn, Instagram) to show genuine interest in a brand and to frame partnerships around the sponsor's business goals, not just a logo on the car.
Episode 13 | Bottom-Up Branding (ft. Troy Green)
Q: If you could give grassroots racers one piece of advice based on what you've learned, what would it be?
Focus on career longevity and integrity: be respectful, set attainable goals, communicate openly, and remember that there are people watching who would trade places with you. Do it for the love of racing and take responsibility for your actions as your platform grows.
Episode 7 | Beyond the Deliverables (ft. Sara Oettinger)
Q: What is the best way for a racer to learn about the gap between what the brand is doing and what the racer is doing?
Sara suggests looking for gaps by understanding the brand's objectives, asking targeted questions, and proposing concrete ways to fill those gaps with the racer's unique strengths and audience, rather than simply pushing deliverables or price.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Racer on Demand Show

What is The Racer on Demand Show about and what kind of topics does it cover?

A practical, practitioner-focused look at motorsports sponsorships, branding, and audience engagement. Guests range from corporate marketers at major automotive brands to race-team sponsorship experts, exploring how authentic partnerships, activations, and live experiences drive real value beyond logo placements. Across episodes, the show emphasizes creating sponsor-friendly personal brands, storytelling that resonates with fans, and measurable strategies for funding and growth in motorsports. Noteworthy angles include co-branded programs, ride-alongs, social-media driven campaigns, and the shift from traditional advertising to long-term partnerships that align with brand goals. The format tends to mix actionable tips with behind-the-scenes... more

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How many listeners does The Racer on Demand Show get?

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Which podcasts are similar to The Racer on Demand Show?

These podcasts share a similar audience with The Racer on Demand Show:

1. AMSOIL Championship Off-Road
2. The Dale Jr. Download
3. Door Bumper Clear

How many episodes of The Racer on Demand Show are there?

The Racer on Demand Show launched 9 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Racer on Demand Show?

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What guests have appeared on The Racer on Demand Show?

Recent guests on The Racer on Demand Show include:

1. Jackie Donahue
2. Theresa Kapper
3. Troy Green
4. Kelley Earnhardt Miller
5. Josh Wiese
6. Sara Oettinger
7. Dave Siebert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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