
Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one's intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you've discovered your purpose, daily tasks become easier, and business decisions are made wi... more
| Publishes | Twice monthly | Episodes | 100 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingEducationSelf-Improvement | ||||

Brand confidence is the result of clarity and consistency.
In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episo... more
If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.
Clarity paire... more
Clarity is critical for success in so many aspects of life - ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand... more
More to the point, where I've been? Excellent question and one I needed to answer before I was ready to start releasing new content. I've done that - this episode will give you some insight into what I've been doing and why I haven't released a new e... more
"Am I crazy to have all these different business ideas?" A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities.
As you think about ... more
My goal at the end of the year was to bring purpose to 2022. I paused production of the podcast, spent time with friends and family, and directed my creative energies to art and the opportunities that have come from it.
How have you started 2022 wi... more
How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that?
Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metri... more
It was a Speaking Your Brand episode that inspired the primary focus of this episode. In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes... more
Love this show, I highly recommend! Raw and authentic!
Amy is doing an amazing job showing us what really works in business and what we need to become successful. Very insightful and full of applicable information/strategies.
Before I take the opportunity to be a guest on a podcast, I listen to a few episodes to make sure what I bring will be a good fit. After just one episode, I was hooked. Amy has a warmth about her that encourages her guests to share their expertise in a meaningful way. It's not about promotion of themselves or their work, it's about why they do it, and how it fulfills them. Good stuff here, I highly recommend listening to a few episodes so you get a feel for the themes here. It's worth the invest... more
Amy does an excellent job of interviewing interesting guests in the marketing space as well as sharing her insights and own learning process. Listening to this podcast is worth your time if you want to continue challenging yourself and grow as a marketer, entrepreneur, or business leader driven by purpose.
I highly recommend listening to The Pursuit of Purpose if you're looking start or grow your business!
Amy is so relatable and driven to add value to others looking to scale and grow a business. She is such a thought leader. Amy strives to provide relevant content that connects and adds value for her customers and audience.
Amy Austin’s smart podcast is two things business people need: relevant interviews expertly conducted and a digest of useful information that helps you understand why you do what you do (and therefore why you don’t need to do other things). Amy has brought so much clarity to my working life, and I look forward each week to how she’ll influence my thinking and improve my personal and professional life!
Amy’s unique take on marketing and branding strategies focused on purpose always leaves me with new ideas! I like her fresh perspective and immediately start applying her concepts to my own work.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #153 |








Listeners, social reach, demographics and more for this podcast.
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The Pursuit of Purpose launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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