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The Perfume Making Podcast

Karen Gilbert
Perfumery
Perfume Making
Natural Perfumery
Synthetic Aroma Chemicals
Natural Fragrance Creation
Perfumer's Bases
Perfume Outsourcing
Business Planning
Aroma Chemicals
Perfume Pricing
Skin Care Products
Creative Process
Entrepreneurship
Dupe Fragrances
Creative Control
Fragrance Industry
Fragrance Oils
Self-Care
Artisan Perfumery Mastermind
Mind Mapping

Discover the captivating art of perfumery and learn how to turn your passion into a business. Join Karen as she shares step-by-step instructions and occasional interviews, guiding you through the intricacies of fragrance creation. This podcast goes beyond the technical aspects of perfumery. Explore the fascinating connections between scent, mindset, and wellbeing. Learn about scent psychology, med... more

PublishesWeeklyEpisodes126Founded3 years ago
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Latest Episodes

This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you actually need to do less, and how that can be the key to building a more robust perfume or creative business that... more

Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone from perfume-enthusiast secret to must-try for, i... more

It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven reaction often backfires. Responding to competition b... more

This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of people, especially when they're new, don't really get ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

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Recent Guests

Fiona Humberstone
The Brand Stylist who empowers ambitious entrepreneurs to create exceptional brands.
Brand Stylist Academy
Episode: Branding 101 - An Interview with Fiona Humberstone, The Brand Stylist
Gabrielle Durand
Founder and perfumer at On The Nose Perfumes
On The Nose Perfumes
Episode: From Day Job to Dream Job - Why it’s Never Too Late to Follow Your Dreams
Kate Beavis
Social media strategist and content expert who empowers midlife women and supports brands targeting women over 50.
Episode: From Scroll to Sold - Mastering Social Media for Brand Growth
Silvia Yonkova
Founder of Rose Overdose and an independent perfumer with a background in rose cultivation.
Rose Overdose
Episode: The Essence of Roses - From Harvest to Heart
Pia Long
Advocate for fragrance compliance and perfumer with extensive experience in fragrance regulation.
Odebougie
Episode: Experience of a Lifetime - An Interview With Pia Long Part 2
Camila Thomas
Leader in innovation in the fragrance industry at Puig, focusing on technology and scent integration.
Puig
Episode: Fragrance 2.0 - The Integration of Technology and Scent
Viola Levy
Founder of copy led branding agency, Smart Beauty Creative, and host of the Smart Beauty Podcast.
Smart Beauty Creative
Episode: Scent as Story - How to Build a Brand that Captivates
Liz Grech
Founder of Olentium and Artisan Perfumery Mastermind alumnus
Olentium
Episode: It Takes Time - Growing Your Brand Piece by Piece with Liz Grech
Kelly Colman
An award-winning product expert who built and sold her own cosmetics line and now helps others develop and sell their products on Amazon.
Episode: Customers are Waiting - Selling Your Products on Amazon with Kelly Colman

Host

Karen Gilbert
Karen Gilbert is a passionate host and educator in the field of perfumery, guiding listeners through the intricacies of fragrance creation. With a focus on the connections between scent, mindset, and well-being, she shares valuable insights and practical advice for both aspiring perfumers and those looking to deepen their knowledge.

Reviews

5.0 out of 5 stars from 310 ratings
  • Entertaining and educational!

    Karen is a natural-born educator, delivering this material with warmth and insight. I’m an ardent perfume-wearer who would maybe theoretically like to make my own someday but I still adore this show and learn a lot each time.

    Apple Podcasts
    5
    Lovsie
    United States2 months ago
  • Aroma by the Sea

    Love this, cling onto every word, was only interested in naturals but pleasantry surprised to hear the advantages of aroma chemicals x

    Apple Podcasts
    5
    Aroma by the Sea
    New Zealand6 months ago
  • Practical and inspiring

    I really appreciate this podcast. Elizabeth Gilbert delivers practical advice with warmth and clarity, and the interviews with industry leaders are insightful and useful. I especially loved the tour through fragrance families, which was both informative and engaging. I leave each episode feeling inspired.- Inge

    Apple Podcasts
    5
    imilde
    United States6 months ago
  • Incredibly informative and insightful and brings joy to listen and learn!

    I am a student of her artisan perfumery mastermind course and I was so excited when she announced the launch of her podcast. It is so informative and insightful and incredibly helpful for beginners. Just like her online courses. I love her encouraging approach and style of teaching. It’s easy to listen to and follow and also fun. Her passion shows in her teachings and I am so so happy I came across her course. I just started out creating perfumes and everything I know so far is because of her cl... more

    Apple Podcasts
    5
    Maryamxzadeh
    Germany9 months ago
  • Congratulations 🎉

    Congratulations Karen on 100 episodes! I’m thrilled for your success and love listening to your insights. Plus I agree, you do have a wonderful voice 🥳👯‍♀️✨🪷👏

    Apple Podcasts
    5
    mirlvar
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its blend of practical advice and creative inspiration, appealing to those interested in both perfumery and personal growth.
Many reviews mention the warm and encouraging nature of the host, which fosters a welcoming learning environment.
The content resonates strongly with individuals looking to start or enhance their businesses in the fragrance industry.
Listeners appreciate the educational and engaging style of the host, highlighting her ability to make complex topics accessible.
Listeners find the insights into scent psychology particularly compelling, noting their relevance to well-being and emotional health.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Branding 101 - An Interview with Fiona Humberstone, The Brand Stylist
Q: What would you say the very, very first thing that they would need to do is?
I would want to smell their perfume and discuss where they see it sitting in the market.
The Democratisation of Scent - Perfume in the Digital Age
Q: Have you ever had a full U-turn with a perfume then, something that you used to really hate, but now love?
Most notably, Thomas mentions how he grew to appreciate leather fragrances over time, including specific ones that unexpectedly clicked for him.
The Democratisation of Scent - Perfume in the Digital Age
Q: What perfumes do you come back to, no matter what, over and over again, what ones feel like home to you?
Some perfumes like Angel by Mugler have a personal and nostalgic connection, serving as favorites that resonate through the years.
From Scroll to Sold - Mastering Social Media for Brand Growth
Q: What's one essential tip for creatives struggling with social media?
Start by understanding who your customer is, where they are, and what they need, then create relevant content.
The Essence of Roses - From Harvest to Heart
Q: How has climate change affected the rose production in Bulgaria?
It's become confusing and unpredictable, with blooms happening earlier and the growing conditions becoming more challenging.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Perfume Making Podcast

What is The Perfume Making Podcast about and what kind of topics does it cover?

Focused on the captivating world of perfumery, this podcast offers audiences an in-depth exploration into the art and science of fragrance creation. Hosted by Karen, listeners are guided through both the technical aspects of perfumery and the underlying connections between scent, mindset, and overall well-being. The content encompasses practical guidance for both beginners and seasoned perfumers, along with insights into scent psychology, meditation techniques, and the profound emotional impact of different fragrances. Unique aspects include a balance between creative freedom and structured learning, addressing both artistic expression and business acumen in the fragrance industry. Listeners can expect not only step-by-step instructions for... more

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How many listeners does The Perfume Making Podcast get?

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What are the audience demographics for The Perfume Making Podcast?

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How many subscribers and views does The Perfume Making Podcast have?

To see how many followers or subscribers The Perfume Making Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Perfume Making Podcast?

These podcasts share a similar audience with The Perfume Making Podcast:

1. Perfume Room
2. How I Built This with Guy Raz
3. Ladies Who Launch

How many episodes of The Perfume Making Podcast are there?

The Perfume Making Podcast launched 3 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Perfume Making Podcast?

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What guests have appeared on The Perfume Making Podcast?

Recent guests on The Perfume Making Podcast include:

1. Fiona Humberstone
2. Gabrielle Durand
3. Kate Beavis
4. Silvia Yonkova
5. Pia Long
6. Camila Thomas
7. Viola Levy
8. Liz Grech

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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