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Artwork for The New Music Business

The New Music Business with Ari Herstand

Ari's Take
Spotify
Music Industry
Tiktok
AI In Music
Songwriting
Youtube
Publishing
Royalties
Social Media
Distrokid
Sync Licensing
Streaming Fraud
Fan Engagement
Streaming Services
Music Production
Artist Development
Dance Music
Fly By Midnight
Royalty Model
Independent Music

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools,... more

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Artwork for The New Music Business

Latest Episodes

This week on the New Music Business podcast, Ari sits down with Chris Farren, Grammy-nominated songwriter and founder of Combustion Music, a Nashville-based music publishing and artist development company responsible for more than 100 number-one hits... more

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This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, Warner Music ... more

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This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.

Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and me... more

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This week on the New Music Business podcast, Ari sits down with Alexis Lanternier, the CEO of global music streaming platform Deezer. Together, they break down the massive influx of AI-generated music flooding streaming services, Deezer’s pioneering ... more

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Recent Guests

Joe Lim
Founder and CEO of Floodify, a music marketing technology company
Floodify
Episode: How the Major Labels Use AI Fans To Market Music
Toni Nelson
Artist manager and co-founder and CEO of 1990 Records with a background in fashion and mental health clinical work
1990 Records
Episode: How To Build An Independent Artist Career From The Ground Up
Alexis Lanternier
CEO of global music streaming platform Deezer
Deezer
Episode: How Deezer is Approaching AI Music And Payments
Patrick Laird
Cellist and co-founder of the classical cover duo Brooklyn Duo
Brooklyn Duo
Episode: How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
Jared Benjamin
Independent artist based in Nashville; breakout with Three Steps Ahead, Icarus album
Independent/AWOL (label services)
Episode: How He Got a Million Monthly Listeners and a Sold Out Tour Independently
Laurie Lee
Founder of Wednesday Management, manages The Beaches
Wednesday Management
Episode: Artist Manager on Viral Syncs and the State of Music Marketing
Andreas Schuller
Producer, songwriter, co-founder of Honua Music
Honua Music
Episode: How To Be a Professional Hit Songwriter
Pete Ganbarg
President of A&R, Atlantic Records (2008–2024); music industry executive and publisher
Atlantic Records; publishing company
Episode: How Major Label A&R Has Evolved and How Hit Songs Are Written
Dee Diaz
SVP of marketing and digital at Reach Records
Reach Records
Episode: How a Direct-To-Fan Rollout Secured a Billboard Top 10

Host

Ari Herstand
Host of The New Music Business with Ari Herstand; widely recognized for practical, no-fluff coverage of the music industry and DIY approaches.

Reviews

4.9 out of 5 stars from 880 ratings
  • Best podcast for DIY musicians

    love how it’s straight talk no fluffff

    Apple Podcasts
    5
    catpostmedia
    Canada8 months ago
  • Great podcast for musicians

    Ari Herstand’s The New Music Business podcast is hands-down one of the best resources out there for anyone serious about navigating today’s music industry. He’s got this perfect mix of real-world experience, sharp insight, and a genuine desire to help artists succeed on their own terms. The guests are top-tier — managers, songwriters, label heads, and innovators — all sharing practical advice that actually applies to real life, not just theory.

    What I love most is that Ari breaks down complex t... more

    Apple Podcasts
    5
    Liam USA
    United Statesa year ago
  • Words have power

    I was happily listening to this podcast a couple years ago and one comment from Ari during one episode had had me completely stop listening (until I recently decided to give it another try) Over reaction? Perhaps. But also a testament to how incredibly powerful words can be to sensitive artist types like me working so hard at creating and believing in their Quixotic vision… the comment was something along the lines of telling artist that the one thing they should not do if they want to become su... more

    Apple Podcasts
    3
    Orson Horchler
    United States2 years ago
  • Music Biz Education

    Every episode is a learning experience for anyone in the modern music industry. I like to cherry pick episodes based on what I’m working on at the time, and there’s almost always something that helps me out or at least points me in the right direction.

    Thank you Ari!

    Apple Podcasts
    5
    lunarmysteria
    United States2 years ago
  • Such an awesome podcast for any independent musician

    Absolutely love this podcast. been listening for quite a long time and bought his book which is great. Now I really want to find the Ricky Montgomery episode! Ari is just awesome! I really want to go have a beer with him. or if you are ever in Santa Fe New Mexico I would love to show you around.

    Nial Connolly

    Singer songwriter on DistroKid because I heard about it from this podcast!

    Apple Podcasts
    5
    yantraimages
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-fluff insights and real-world tactics you can apply immediately.
The host asks strong, pointed questions that cut through the noise and illuminate actionable strategies.
Guests are top-tier and deeply knowledgeable about the music business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How the Major Labels Use AI Fans To Market Music
Q: How would something like this work for an indie artist?
Lim says independent artists can manage a smaller number of accounts, use tools to create and distribute targeted content, and build momentum by pairing a song with content and trends that give viewers a reason to use its sound.
How the Major Labels Use AI Fans To Market Music
Q: What are burner accounts, fan pages, and clipping?
Lim describes burner accounts as disposable social accounts used to promote another artist or concept. Clipping began as cutting long-form material into short videos and now refers more broadly to posting derivative content at scale.
How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
Q: Have you explored catalog sales at all?
Laird says he has received offers but considers them undervalued. He prefers to retain the masters and their ongoing revenue, and would consider selling only if the value and circumstances justified it.
How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
Q: How are you monetizing this at the time? And where was the revenue coming from?
Laird says Pandora was the largest early revenue source, with SoundExchange collecting royalties for non-interactive radio. YouTube advertising and Spotify also contributed, alongside sheet music sales.
How To Build An Independent Artist Career From The Ground Up
Q: How do you decide whether to work with a label or stay independent?
Nelson recommends considering a licensing deal after building leverage, keeping valuable existing catalog rights where possible, and negotiating around new projects based on an artist's data and earnings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The New Music Business

What is The New Music Business about and what kind of topics does it cover?

This show centers on practical, no-nonsense exploration of the modern music business, with a focus on indie artist success, label dynamics, streaming, fan engagement, and the evolving role of technology in marketing and distribution. Guests range from indie artists and managers to A&R executives, label leaders, and platform innovators, offering actionable tactics for building careers, growing audiences, and monetizing music outside traditional paths. Notable strengths include a clear emphasis on direct-to-fan campaigns, data-driven marketing, and real-world case studies from touring to distribution, often anchored by live events and industry insight. The show likely attracts ambitious musicians, managers, and industry professionals seeking ... more

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How many listeners does The New Music Business get?

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To see how many followers or subscribers The New Music Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The New Music Business?

These podcasts share a similar audience with The New Music Business:

1. And The Writer Is...with Ross Golan
2. Tape Op Podcast
3. Creative Juice
4. Tetragrammaton with Rick Rubin
5. Tape Notes

How many episodes of The New Music Business are there?

The New Music Business launched 7 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The New Music Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The New Music Business?

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What guests have appeared on The New Music Business?

Recent guests on The New Music Business include:

1. Joe Lim
2. Toni Nelson
3. Alexis Lanternier
4. Patrick Laird
5. Jared Benjamin
6. Laurie Lee
7. Andreas Schuller
8. Pete Ganbarg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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