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Artwork for The New Music Business

The New Music Business with Ari Herstand

Ari's Take
Spotify
Music Industry
Tiktok
AI In Music
Songwriting
Youtube
Publishing
Royalties
Social Media
Distrokid
Sync Licensing
Fan Engagement
Streaming Services
Streaming Fraud
Music Production
Artist Development
Dance Music
Royalty Model
Fly By Midnight
Independent Music

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools,... more

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Artwork for The New Music Business

Latest Episodes

This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tour... more

YouTube

This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.

Laurie shares the incredible story behind The Beaches' explosi... more

YouTube

This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo,... more

YouTube

This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg.

With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit rec... more

YouTube

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Recent Guests

Jared Benjamin
Independent artist based in Nashville; breakout with Three Steps Ahead, Icarus album
Independent/AWOL (label services)
Episode: How He Got a Million Monthly Listeners and a Sold Out Tour Independently
Laurie Lee
Founder of Wednesday Management, manages The Beaches
Wednesday Management
Episode: Artist Manager on Viral Syncs and the State of Music Marketing
Andreas Schuller
Producer, songwriter, co-founder of Honua Music
Honua Music
Episode: How To Be a Professional Hit Songwriter
Pete Ganbarg
President of A&R, Atlantic Records (2008–2024); music industry executive and publisher
Atlantic Records; publishing company
Episode: How Major Label A&R Has Evolved and How Hit Songs Are Written
Dee Diaz
SVP of marketing and digital at Reach Records
Reach Records
Episode: How a Direct-To-Fan Rollout Secured a Billboard Top 10
Molly Neuman
President of CD Baby
CD Baby (Downtown Music)
Episode: How CD Baby Is Changing With The Times
Joseph Pepin
Artist manager and A&R consultant who works with GoldFord and producers/songwriters; consults for Primary Wave
Primary Wave / GoldFord
Episode: How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers
Eliah Seton
CEO of SoundCloud
SoundCloud
Episode: Has SoundCloud Cracked Superfandom and AI Music?
Ash Avildsen
Founder and CEO of Sumerian Records
Sumerian Records
Episode: Breaking Hard Rock and Metal Bands with Sumerian Records

Host

Ari Herstand
Host of The New Music Business with Ari Herstand; widely recognized for practical, no-fluff coverage of the music industry and DIY approaches.

Reviews

4.9 out of 5 stars from 870 ratings
  • Best podcast for DIY musicians

    love how it’s straight talk no fluffff

    Apple Podcasts
    5
    catpostmedia
    Canada5 months ago
  • Great podcast for musicians

    Ari Herstand’s The New Music Business podcast is hands-down one of the best resources out there for anyone serious about navigating today’s music industry. He’s got this perfect mix of real-world experience, sharp insight, and a genuine desire to help artists succeed on their own terms. The guests are top-tier — managers, songwriters, label heads, and innovators — all sharing practical advice that actually applies to real life, not just theory.

    What I love most is that Ari breaks down complex t... more

    Apple Podcasts
    5
    Liam USA
    United States10 months ago
  • Words have power

    I was happily listening to this podcast a couple years ago and one comment from Ari during one episode had had me completely stop listening (until I recently decided to give it another try) Over reaction? Perhaps. But also a testament to how incredibly powerful words can be to sensitive artist types like me working so hard at creating and believing in their Quixotic vision… the comment was something along the lines of telling artist that the one thing they should not do if they want to become su... more

    Apple Podcasts
    3
    Orson Horchler
    United Statesa year ago
  • Music Biz Education

    Every episode is a learning experience for anyone in the modern music industry. I like to cherry pick episodes based on what I’m working on at the time, and there’s almost always something that helps me out or at least points me in the right direction.

    Thank you Ari!

    Apple Podcasts
    5
    lunarmysteria
    United States2 years ago
  • Such an awesome podcast for any independent musician

    Absolutely love this podcast. been listening for quite a long time and bought his book which is great. Now I really want to find the Ricky Montgomery episode! Ari is just awesome! I really want to go have a beer with him. or if you are ever in Santa Fe New Mexico I would love to show you around.

    Nial Connolly

    Singer songwriter on DistroKid because I heard about it from this podcast!

    Apple Podcasts
    5
    yantraimages
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-fluff insights and real-world tactics you can apply immediately.
The host asks strong, pointed questions that cut through the noise and illuminate actionable strategies.
Guests are top-tier and deeply knowledgeable about the music business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Be a Professional Hit Songwriter
Q: What is Honua Music and what do you guys do?
Honua Music functions as a publishing company that also mentors and facilitates opportunities for writers and producers to collaborate, build credits, and create commercially viable music; they prioritize helping writers become self-sufficient and actively place them in rooms that match their strengths.
How To Be a Professional Hit Songwriter
Q: How do you become a professional songwriter?
Show up consistently, join communities, and be willing to work with a wide range of collaborators while maintaining a positive reputation; find a balance between originality and digestibility, and cultivate partnerships that can help you grow in rooms filled with like-minded creatives.
Artist Manager on Viral Syncs and the State of Music Marketing
Q: But tell me just like, first off, how did that whole thing go down and happen? What has been happening since then?
The sync unfolded slowly, and while there was excitement, the team remained cautious. Once the TV placement aired, data started to surge, and we mapped a plan to ride the momentum with rapid social content creation and fan-focused assets, leading to a sustained stream growth and higher engagement.
How Major Label A&R Has Evolved and How Hit Songs Are Written
Q: How do you balance the pursuit of quick hits with long-term artist development?
There will always be both quick hits and long-term development; a hit can fund development for artists with longer trajectories, and patience in nurturing talent remains essential.
How Major Label A&R Has Evolved and How Hit Songs Are Written
Q: How important is live performance to signing artists today compared to the old days?
Live impact remains significant; while showcases have declined, a strong live presence and ticket sales can still drive signings and development, though the initial discovery can happen in various ways.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The New Music Business

What is The New Music Business about and what kind of topics does it cover?

This show centers on practical, no-nonsense exploration of the modern music business, with a focus on indie artist success, label dynamics, streaming, fan engagement, and the evolving role of technology in marketing and distribution. Guests range from indie artists and managers to A&R executives, label leaders, and platform innovators, offering actionable tactics for building careers, growing audiences, and monetizing music outside traditional paths. Notable strengths include a clear emphasis on direct-to-fan campaigns, data-driven marketing, and real-world case studies from touring to distribution, often anchored by live events and industry insight. The show likely attracts ambitious musicians, managers, and industry professionals seeking ... more

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How many listeners does The New Music Business get?

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Which podcasts are similar to The New Music Business?

These podcasts share a similar audience with The New Music Business:

1. And The Writer Is...with Ross Golan
2. The Bob Lefsetz Podcast
3. The Prof G Pod with Scott Galloway
4. Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
5. Tetragrammaton with Rick Rubin

How many episodes of The New Music Business are there?

The New Music Business launched 7 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The New Music Business?

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What guests have appeared on The New Music Business?

Recent guests on The New Music Business include:

1. Jared Benjamin
2. Laurie Lee
3. Andreas Schuller
4. Pete Ganbarg
5. Dee Diaz
6. Molly Neuman
7. Joseph Pepin
8. Eliah Seton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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