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The Micro Collector

Justin Dorfman
Kickstarter
Microbrand Watches
Entrepreneurship
Serica
Tessé Watches
Formex
Micro-Brand Network
Farer
Watch Insider
Brew Watches
J Walker
Split Watches
Japan
Makoto Watch Company
Hong Kong
Nectere Watches
Brew Metric
Oscar Havane
Rainforest Conservation
Alternative Symmetry

The Micro Collector is a podcast about the people behind today’s most interesting microbrand watches.

Hosted by Justin Dorfman, a lifelong watch enthusiast and microbrand collector, the show features in-depth conversations with founders building independent watch brands around the world — from pre-launch projects to established microbrands with years of experience.

Each episode focuses on the why ... more

PublishesWeeklyEpisodes30Founded7 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Micro Collector

Latest Episodes

In this episode of The Micro Collector, I’m joined by Reagan Cook and Ryan Torres, Co-Founders of Vaer.

Vaer is one of the clearest examples of what makes the microbrand watch space so exciting: durable, well-designed watches with real specs, approa... more

In this episode of The Micro Collector, I’m joined by Nathan Trafford, Founder of Trafford Watch Co. — one of the most talked-about microbrands in the watch space.

Nathan shares how he went from a design and advertising background to sketching watch... more

In this episode of The Micro Collector, I’m joined by Nick Lehner, Founder of StrapHabit — a watch strap brand built by a collector, for collectors.

Nick shares how he first got into watches, how his background as an engineer shaped his journey, and... more

Nectere Watches is a Hong Kong-based microbrand founded by James Wong and Tony Yip, built around the idea of connection. The name comes from the Latin word for “binding” or “connecting,” and the brand brings together art, philosophy, and watchmaking ... more

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Recent Guests

Nick Lehner
Founder of StrapHabit, a watch strap brand built by a collector for collectors
StrapHabit
Episode: How Watch Straps Are Changing Collecting | Nick Lehner, Founder of StrapHabit
James Wong
Co-founder of Nectere Watches
Nectere Watches
Episode: Nectere Watches: Finding Beauty in the Chaos of Time | James Wong
Geo Castro
Founder of Geo, Puerto Rico–based watch brand
Geo Watches
Episode: How Geo Brings the Colors and History of Puerto Rico into Watchmaking | Geo Castro
Peter Cho
Co-founder and designer of Jack Mason
Jack Mason Brand
Episode: How Jack Mason Evolved Into One of America's Top Enthusiast Watch Brands | Peter Cho
Jérôme Burgert
Co-founder of Serica
Serica
Episode: How Serica Is Building One of Modern Watchmaking's Most Distinctive Design Languages
Gabriel Vachette
Co-founder of Serica
Serica
Episode: How Serica Is Building One of Modern Watchmaking's Most Distinctive Design Languages
Michael Happé
Founder of Gavox
Gavox
Episode: Building Watches for Explorers, Adventurers, and Living Life to the Fullest | Michael Happé, Gavox
James Mulvale
Content and Communications Manager at Farer
Farer
Episode: How Farer Is Reimagining Classic Watch Design | James Mulvale
Daniel Malins
CEO of Watch Insider
Watch Insider
Episode: Inside the Watch Industry: Market Trends, Microbrands & What's Next | Daniel Malins, Watch Insider

Host

Justin Dorfman
Host of The Micro Collector

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Talking Points

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How Serica Is Building One of Modern Watchmaking's Most Distinctive Design Languages
Q: Why did you decide not to put a logo on the dial, and how has that been received?
They explain the idea was to ensure the watch's identity comes from its design language and quality, not a brand badge; they acknowledge it could be seen as cocky, but it has become a signature that invites curiosity and reinforces the belief that the product should stand on its own merit.
How Serica Is Building One of Modern Watchmaking's Most Distinctive Design Languages
Q: What was the first Serica watch you launched, and what was that process like?
The first Serica watch was the field watch, designed to fuse rugged field-watch specs with elevated design, materials like enamel, and refined finishing; the founders discuss starting small, finding the right partners, and learning through those early productions to push toward more refined, cohesive future collections.
How Geo Brings the Colors and History of Puerto Rico into Watchmaking | Geo Castro
Q: Why fixed lugs and strap strategy?
Fixed lugs come from his surfing background and a desire for durability; the brand emphasizes strap customization as a core part of the product experience.
How Geo Brings the Colors and History of Puerto Rico into Watchmaking | Geo Castro
Q: What was the inception moment for Geo?
The robbery spurred him to start Geo in 2016, turning a negative into a positive and building a brand around Puerto Rico's colors and storytelling.
How Geo Brings the Colors and History of Puerto Rico into Watchmaking | Geo Castro
Q: When did you first get into watches?
Geo describes growing up around watches and being influenced by his family, leading to a desire to create his own brand after a negative experience (a robbery).

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Frequently Asked Questions About The Micro Collector

What is The Micro Collector about and what kind of topics does it cover?

A deep-dive talk show centered on independent watch brands and the people building them. Episodes typically feature founders and designers discussing why their brands exist, how they approach design, materials, and mechanics, and the real-world tradeoffs involved in turning ideas into wearable products. Conversations often explore storytelling, heritage, collaboration with suppliers or pilots, manufacturing realities, and the role of direct-to-consumer strategies, showrooms, and community feedback in shaping releases. The show consistently surfaces practical insights for aspiring founders, collectors, and industry observers, with a strong emphasis on hands-on processes, authentic brand journeys, and the human side of microbrand entrepreneur... more

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Which podcasts are similar to The Micro Collector?

These podcasts share a similar audience with The Micro Collector:

1. 40 and 20: the WatchClicker Podcast
2. Openwork: Inside the Watch Industry
3. The Worn & Wound Podcast
4. Superlative
5. Lonely Wrist: All Things Watches & Horology

How many episodes of The Micro Collector are there?

The Micro Collector launched 7 months ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Micro Collector?

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What guests have appeared on The Micro Collector?

Recent guests on The Micro Collector include:

1. Nick Lehner
2. James Wong
3. Geo Castro
4. Peter Cho
5. Jérôme Burgert
6. Gabriel Vachette
7. Michael Happé
8. James Mulvale

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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