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The Media Leader Podcast

The Media Leader
Artificial Intelligence
Advertising
Social Media
Tiktok
Meta
Youtube
Digital Advertising
Brand Safety
Channel 4
Creativity
Retail Media
Global
Consumer Behavior
Radio
DAIVID
Creative Data
Programmatic Advertising
AI In Advertising
Media Industry
Roku

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

PublishesTwice weeklyEpisodes249Founded4 years ago
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Artwork for The Media Leader Podcast

Latest Episodes

One of the fastest moving parts of the marketing industry is GEO, or generative engine optimisation.

As AI search proliferates on Google, on ChatGPT, on Claude, brands are wanting to influence how results related to them are shown to users. For Goog... more

Publishers are not sitting idle as AI companies scrape their websites and cite their content in response to queries without permission. As their business models are turned upside down by sharply declining referral traffic from search, they are fighti... more

Every year, The Media Leader and its parent Adwanted UK celebrate the best of UK media research at the Adwanted Media Research Awards (AMRAs).

Robust media research is an important industry resource. It helps inform and steer conversation and our un... more

Within the publishing market, one segment that has seen turbulence over the past few years has been freesheets. As the pandemic disrupted commuting, trains and tubes added Wi-Fi, and hybrid working became the norm, the number of people reading the pa... more

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Recent Guests

Alex Springer
Technical lead at SPUR Coalition
SPUR Coalition
Episode: How SPUR is building a new economic model for publishers - with technical lead Alex Springer
Dan Flynn
Joint Director of Media Research for the IPA
Institute of Practitioners in Advertising (IPA)
Episode: The future of media research and JICs - with the IPA's Dan Flynn and Graeme Griffiths
Graeme Griffiths
Joint Director of Media Research for the IPA
Institute of Practitioners in Advertising (IPA)
Episode: The future of media research and JICs - with the IPA's Dan Flynn and Graeme Griffiths
Deborah Arthurs
Editor-in-chief of Metro
Metro (Mail Metro Media)
Episode: What is the future of freesheets? With Metro's Deborah Arthurs and Jo Mazenko
Jo Mazenko
Commercial director of Metro
Metro (Mail Metro Media)
Episode: What is the future of freesheets? With Metro's Deborah Arthurs and Jo Mazenko
Pam Myers
Producer director at Rojek in London
Rojek
Episode: The art and craft of audio advertising - AudioTrack at 10
Jason Brownley
Founder and CEO of ColorText
ColorText
Episode: The art and craft of audio advertising - AudioTrack at 10
Silke Zedcher
Vice President for Global Commercial Partnerships at AudioStack
AudioStack
Episode: The art and craft of audio advertising - AudioTrack at 10
Nick Angel
Freelance audio producer/director, formerly Angel Sound
Self-employed
Episode: The art and craft of audio advertising - AudioTrack at 10

Hosts

Jack Benjamin
Host focused on media leadership, industry analysis and interview-driven insights.
Omar Oakes
Co-host with a background in media leadership and industry analysis.
Hamish Nicklin
Co-host with industry leadership and strategic perspective across advertising ecosystems.

Reviews

5.0 out of 5 stars from 12 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom3 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate strong editorial voice and varied guest roster.
UK-focused media and advertising dialogues are highly valued by listeners.
Interviews with lesser-seen industry leaders are a recurring draw.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How SPUR is building a new economic model for publishers - with technical lead Alex Springer
Q: What exactly is the telemetry standard, and why is it named telemetry?
Telemetry is a way for a closed system to signal its current state to listeners outside the system. For SPUR, the focus is on content usage events—how content was retrieved, grounded in the context window, cited, displayed, and engaged with—so downstream systems can measure value and ensure proper licensing. It's called telemetry because it serves as a live signal about content usage.
Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns
Q: You've been an analyst at Enders for the past five years. What drew you to become a media analyst in the first place?
Burns explains her academic background and long-standing interest in communication, cultural and commercial constraints shaping content, which led her to Enders and a focus on how platforms, audiences, and regulation influence media strategies.
Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson
Q: Is YouTube TV?
The guest explains that YouTube serves multiple surfaces, including TV sets, and discusses viewing on connected TVs and the role of creators across formats, while stressing the platform's ongoing work with measurement standards.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What are the four conference pillars, and where do you see headwinds and tailwinds in data, creative, regulation, and sustainability?
The four pillars—measurement/data, creative, regulation, sustainability—are seen as areas needing more focus, with initiatives like Measure the World and leadership from board members to advance each pillar and drive market share growth.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What trends have you seen since 2019 in terms of regulation and how the industry is responding globally?
He discusses global regulatory headwinds, the need for sensible, informed regulation, and the ongoing task of helping municipalities with codes of conduct, while noting that public sentiment often favors the medium.

Audience Metrics

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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

The show acts as a fast-moving, practitioner-focused briefing on commercial media and advertising, with interviews and debates featuring senior industry leaders and rising stars. Episodes frequently cover advertising technology, AI's impact on media strategy, retail media, agency ecosystems, governance and brand safety, and the evolving economics of TV, digital, and cross-platform campaigns. Noteworthy is the willingness to tackle high-stakes topics (AI, information integrity, brand safety) with guests who combine strategic insight with practical experience, making it valuable for listeners who want concrete takeaways for media planning, partnerships and investment decisions.

Where can I find podcast stats for The Media Leader Podcast?

Rephonic provides a wide range of podcast stats for The Media Leader Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Media Leader Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Media Leader Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Media Leader Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Media Leader Podcast?

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How many subscribers and views does The Media Leader Podcast have?

To see how many followers or subscribers The Media Leader Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. Uncensored CMO
2. The Media Show
3. The Rest Is Entertainment
4. The Rest Is Politics
5. Dish

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 4 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Leader Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Leader Podcast?

Rephonic pulls ratings and reviews for The Media Leader Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Media Leader Podcast?

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Alex Springer
2. Dan Flynn
3. Graeme Griffiths
4. Deborah Arthurs
5. Jo Mazenko
6. Pam Myers
7. Jason Brownley
8. Silke Zedcher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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