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The Media Leader Podcast

The Media Leader
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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

PublishesTwice weeklyEpisodes252Founded4 years ago
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Latest Episodes

This week, The Media Leader is running a week in focus centred on talent and leadership.

For years, industry leaders have warned media and marketing is facing a talent crisis. Mental health struggles and burn out was common especially during and aft... more

Earlier this month at our Future of Media Manchester event, The Media Leader's content director, James Longhurst, sat down with four leading sports journalists to peek behind the scenes of covering this year's biggest shared cultural moment: the 2026... more

This week on The Media Leader we will be taking a deep dive into the future of media planning and strategy.

So, what better way to start than with unpacking a new planning paradigm.

This summer, independent media agency Craft Media London launched ... more

One of the fastest moving parts of the marketing industry is GEO, or generative engine optimisation.

As AI search proliferates on Google, on ChatGPT, on Claude, brands are wanting to influence how results related to them are shown to users. For Goog... more

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Recent Guests

Dean Scoggins
Head of Sport at The Sun
The Sun
Episode: What we learned from 'the first digital-first' World Cup - with The Guardian, Mirror, Sun and Daily Mail
John Cross
Chief Football Writer at The Daily Mirror
The Daily Mirror
Episode: What we learned from 'the first digital-first' World Cup - with The Guardian, Mirror, Sun and Daily Mail
Henry Williams
Sports Presenter at The Daily Mail
The Daily Mail
Episode: What we learned from 'the first digital-first' World Cup - with The Guardian, Mirror, Sun and Daily Mail
Lloyd Canfield
Jornalist (early-career standout on social platforms)
The Guardian/Mail group (as referenced)
Episode: What we learned from 'the first digital-first' World Cup - with The Guardian, Mirror, Sun and Daily Mail
Sally Weavers
Co-founder of Craft Media London
Craft Media London
Episode: Your guide to anti-ultra-processed planning - with Craft Media's Sally Weavers and Jen Jones
Jen Jones
Co-founder of Craft Media London
Craft Media London
Episode: Your guide to anti-ultra-processed planning - with Craft Media's Sally Weavers and Jen Jones
Amy Banks
Head of GEO and SEO at Havas Media Network UK
Havas Media Network UK
Episode: Navigating the nascent world of GEO – with Havas’ Amy Banks
Alex Springer
Technical lead at SPUR Coalition
SPUR Coalition
Episode: How SPUR is building a new economic model for publishers - with technical lead Alex Springer
Dan Flynn
Joint Director of Media Research for the IPA
Institute of Practitioners in Advertising (IPA)
Episode: The future of media research and JICs - with the IPA's Dan Flynn and Graeme Griffiths

Host

Jack Benjamin
Host of The Media Leader Podcast; senior industry commentator and editor with deep ties to UK media and advertising.

Reviews

5.0 out of 5 stars from 12 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom3 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews showcase perspectives from authors, newsroom leaders, and industry veterans not often seen on LinkedIn.
Editors have strong opinions and pull in diverse guests, making episodes feel fresh and insightful.
Valuable for UK commercial media and advertising professionals; high relevance for industry players and brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Navigating the nascent world of GEO – with Havas’ Amy Banks
Q: How did you get into the media industry in the first place, and what attracted you to work in SEO and now GEO?
I fell into media through a curiosity about consumer behavior and psychology, which drew me to SEO; GEO is a new evolution that builds on that foundation and expands how we influence discovery across AI surfaces.
How SPUR is building a new economic model for publishers - with technical lead Alex Springer
Q: What exactly is the telemetry standard, and why is it named telemetry?
Telemetry is a way for a closed system to signal its current state to listeners outside the system. For SPUR, the focus is on content usage events—how content was retrieved, grounded in the context window, cited, displayed, and engaged with—so downstream systems can measure value and ensure proper licensing. It's called telemetry because it serves as a live signal about content usage.
Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns
Q: You've been an analyst at Enders for the past five years. What drew you to become a media analyst in the first place?
Burns explains her academic background and long-standing interest in communication, cultural and commercial constraints shaping content, which led her to Enders and a focus on how platforms, audiences, and regulation influence media strategies.
Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson
Q: Is YouTube TV?
The guest explains that YouTube serves multiple surfaces, including TV sets, and discusses viewing on connected TVs and the role of creators across formats, while stressing the platform's ongoing work with measurement standards.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What are the four conference pillars, and where do you see headwinds and tailwinds in data, creative, regulation, and sustainability?
The four pillars—measurement/data, creative, regulation, sustainability—are seen as areas needing more focus, with initiatives like Measure the World and leadership from board members to advance each pillar and drive market share growth.

Audience Metrics

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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

This show centers on the business of media, advertising, and digital strategy with a strong emphasis on practical, industry-wide challenges. Recent episodes highlight how UK publishers and brands are navigating digital-first newsrooms, audience-centric planning, AI-enabled optimization, and cross-platform monetization—from SPUR's new economic model for publishers to Universal Ads and creator ecosystems. Notable themes include data-driven storytelling, cross-publisher collaboration, ethical use of AI in advertising, and the evolving role of media research, measurement standards, and premium brand safety in a rapidly changing landscape. The conversations frequently feature senior editors, agency leaders, platform executives, and technology in... more

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How many listeners does The Media Leader Podcast get?

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How many subscribers and views does The Media Leader Podcast have?

To see how many followers or subscribers The Media Leader Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. The Media Show
2. Uncensored CMO
3. The Rest Is Politics
4. The Rest Is Entertainment
5. The News Agents

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 4 years ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Leader Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Leader Podcast?

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Dean Scoggins
2. John Cross
3. Henry Williams
4. Lloyd Canfield
5. Sally Weavers
6. Jen Jones
7. Amy Banks
8. Alex Springer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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