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The Media Leader Podcast

The Media Leader
Artificial Intelligence
Advertising
Social Media
Tiktok
Meta
Youtube
Digital Advertising
Brand Safety
Channel 4
Creativity
Retail Media
Global
Consumer Behavior
Radio
DAIVID
Creative Data
Programmatic Advertising
AI In Advertising
Media Industry
Roku

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

PublishesTwice weeklyEpisodes246Founded4 years ago
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Artwork for The Media Leader Podcast

Latest Episodes

Within the publishing market, one segment that has seen turbulence over the past few years has been freesheets. As the pandemic disrupted commuting, trains and tubes added Wi-Fi, and hybrid working became the norm, the number of people reading the pa... more

To mark the 10th anniversary of AudioTrack, the UK's commercial audio delivery service owned and operated by Adwanted. The Media Leader Podcast joined the AudioTrack team for a deep dive into audio creative. In this bumper episode, host Charli West b... more

The UK TV market is in a state of precarity and change. Sky is acquiring ITV’s Media and Entertainment business, the BBC is facing declining license fee payers, and director-general Matt Brittin has suggested reviving a Project Kangaroo-like “soverei... more

Netflix is in the midst of a commercial expansion. In May, the streaming giant announced its ad tier would be coming to 15 new markets, including 9 in Europe.

The streaming giant has invested in developing its own tech stack and acted aggressively t... more

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Recent Guests

Pam Myers
Producer director at Rojek in London
Rojek
Episode: The art and craft of audio advertising - AudioTrack at 10
Jason Brownley
Founder and CEO of ColorText
ColorText
Episode: The art and craft of audio advertising - AudioTrack at 10
Silke Zedcher
Vice President for Global Commercial Partnerships at AudioStack
AudioStack
Episode: The art and craft of audio advertising - AudioTrack at 10
Nick Angel
Freelance audio producer/director, formerly Angel Sound
Self-employed
Episode: The art and craft of audio advertising - AudioTrack at 10
Matt Hopper
Founder and CEO of Trisonic
Trisonic
Episode: The art and craft of audio advertising - AudioTrack at 10
Niamh Burns
Senior research analyst at Enders Analysis
Enders Analysis
Episode: Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns
Damien Bernet
Netflix's EMEA ads VP
Netflix
Episode: How Netflix's ads business is becoming a meaningful growth driver - with EMEA ads VP Damien Bernet
Kim Larson
Global Managing Director and Head of YouTube Creators
YouTube
Episode: Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson
Owen Griffiths
Commercial Revenue Director of The Sun
The Sun / News UK
Episode: How The Sun is developing its video strategy - with commercial revenue director Owen Griffiths

Hosts

Jack Benjamin
Host focused on media leadership, industry analysis and interview-driven insights.
Omar Oakes
Co-host with a background in media leadership and industry analysis.
Hamish Nicklin
Co-host with industry leadership and strategic perspective across advertising ecosystems.

Reviews

5.0 out of 5 stars from 12 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom3 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate strong editorial voice and varied guest roster.
UK-focused media and advertising dialogues are highly valued by listeners.
Interviews with lesser-seen industry leaders are a recurring draw.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns
Q: You've been an analyst at Enders for the past five years. What drew you to become a media analyst in the first place?
Burns explains her academic background and long-standing interest in communication, cultural and commercial constraints shaping content, which led her to Enders and a focus on how platforms, audiences, and regulation influence media strategies.
Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson
Q: Is YouTube TV?
The guest explains that YouTube serves multiple surfaces, including TV sets, and discusses viewing on connected TVs and the role of creators across formats, while stressing the platform's ongoing work with measurement standards.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What are the four conference pillars, and where do you see headwinds and tailwinds in data, creative, regulation, and sustainability?
The four pillars—measurement/data, creative, regulation, sustainability—are seen as areas needing more focus, with initiatives like Measure the World and leadership from board members to advance each pillar and drive market share growth.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What trends have you seen since 2019 in terms of regulation and how the industry is responding globally?
He discusses global regulatory headwinds, the need for sensible, informed regulation, and the ongoing task of helping municipalities with codes of conduct, while noting that public sentiment often favors the medium.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: I'm curious how you first got into the media industry and specifically into out of home.
Goddard describes a fortunate entry into the field, starting with a lease negotiator role that serendipitously led to a long career in out of home across multiple companies and leadership positions.

Audience Metrics

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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

The show acts as a fast-moving, practitioner-focused briefing on commercial media and advertising, with interviews and debates featuring senior industry leaders and rising stars. Episodes frequently cover advertising technology, AI's impact on media strategy, retail media, agency ecosystems, governance and brand safety, and the evolving economics of TV, digital, and cross-platform campaigns. Noteworthy is the willingness to tackle high-stakes topics (AI, information integrity, brand safety) with guests who combine strategic insight with practical experience, making it valuable for listeners who want concrete takeaways for media planning, partnerships and investment decisions.

Where can I find podcast stats for The Media Leader Podcast?

Rephonic provides a wide range of podcast stats for The Media Leader Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Media Leader Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Media Leader Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Media Leader Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Media Leader Podcast?

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How many subscribers and views does The Media Leader Podcast have?

To see how many followers or subscribers The Media Leader Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. Radical
2. The News Agents
3. The Rest Is Politics
4. The Rest Is Entertainment
5. The Louis Theroux Podcast

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 4 years ago and published 246 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Leader Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Leader Podcast?

Rephonic pulls ratings and reviews for The Media Leader Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Media Leader Podcast?

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Pam Myers
2. Jason Brownley
3. Silke Zedcher
4. Nick Angel
5. Matt Hopper
6. Niamh Burns
7. Damien Bernet
8. Kim Larson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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