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The Media Leader Podcast

The Media Leader
Brand Safety
Agency Remuneration
Global
Media Industry
Weare8
Out Of Home Advertising
Digital Marketing
Digital Advertising
Journalism
Business Performance
Lantern
Audience Targeting
Radio
Programmatic Advertising
Cinema Advertising
Digital Cinema Media
Specsavers
TV Advertising
Advertising
Retail Media

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

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Artwork for The Media Leader Podcast

Latest Episodes

At The Media Leader's Future of Media Manchester event last week, effectiveness expert Peter Field and Newsworks insights director Heather Dansie presented new research that shows investing in high-attention media channels — TV, cinema, radio, news b... more

It has been a tough year for many working in media. Jobs appear to be shrinking amid AI transformations and cost-cutting drives necessitated by struggling or transitioning business models.

WPP has cut its head count by 7,000 in the past year. Omnico... more

One of the core themes of this year has been the adaptation of consumer behaviours. Everyone wants to understand how Gen Z consumes media, how AI is changing search habits and how different platforms address different emotional needs.

With change co... more

Denise Turner has worked in media research for more than three decades for a number of agencies and trade bodies. This summer, she succeeded Belinda Beeftink as research director at the IPA.

Turner sits down with Jack Benjamin to discuss her new rem... more

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Recent Guests

Melissa Chapman
CEO of Jungle Creations and a young leader in the media industry
Jungle Creations
Episode: Can brands become influencers? With Jungle Creations' Melissa Chapman
Ian Maybank
Head of media, connections planning and insights at Specsavers
Specsavers
Episode: Why consistency is key for brand success — with Specsavers' Ian Maybank
Laura Chase
UK Managing Director at WeAre8, experienced in media and advertising, previously worked at Hearst UK for over 17 years.
WeAre8
Episode: Can social media be a force for good? With WeAre8's Laura Chase
Karen Stacey
CEO of Digital Cinema Media and president of Wackle (Women in Advertising and Communications Leadership)
Digital Cinema Media
Episode: Why cinema is becoming more prominent on AV plans — with DCM's Karen Stacey
Sajeeda Merali
CEO of the Professional Publishers Association, representing specialist publishers
Professional Publishers Association
Episode: Who will win the AI/publisher copyright fight? With PPA's Sajeeda Merali
Dallas Wiles
Co-CEO of JCDecaux UK
JCDecaux UK
Episode: Why OOH is in rude health — with JCDecaux's Chris Collins and Dallas Wiles
Chris Collins
Co-CEO of JCDecaux UK
JCDecaux UK
Episode: Why OOH is in rude health — with JCDecaux's Chris Collins and Dallas Wiles
Imogen Fox
Global Chief Advertising Officer at The Guardian
The Guardian
Episode: How The Guardian is expanding its commercial footprint — with Imogen Fox
Emily Roberts
Head of Digital at the Responsible Marketing Advisory and co-founder of the Women in Programmatic Network
Responsible Marketing Advisory
Episode: Unpacking flaws in current brand safety efforts — with Responsible Marketing Advisory's Emily Roberts

Host

Jack Benjamin
Host and Senior Reporter, providing analysis and interviews with industry leaders and rising stars in media.

Reviews

5.0 out of 5 stars from 10 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdoma year ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom2 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the strong editorial voice and timely commentary on media trends.
The podcast is regarded as informative and valuable for professionals in commercial media, particularly in the UK.
Interviews feature diverse and insightful guests not commonly discussed in other settings.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why cinema is becoming more prominent on AV plans — with DCM's Karen Stacey
Q: Are agencies organized properly to plan the new screen strategy?
There's a shift in the execution of media buying towards programmatic, but agencies need to adapt to this evolving environment.
Why cinema is becoming more prominent on AV plans — with DCM's Karen Stacey
Q: What's behind the early growth for DCM specifically?
DCM's revenue growth is attributed to a stronger market position and increasing brand confidence in cinema advertising.
We need to talk about Meta — with Outvertising’s Sonnie Spenser
Q: What has been the response to your article?
The response has mostly been from people who want to debate free speech, and I am not going to give you permission to treat other people like an asshole.
We need to talk about Meta — with Outvertising’s Sonnie Spenser
Q: How would you describe why advertisers should be considering leaving the platform or reducing spend if at all?
Because for a lot of companies, Meta is extremely important to their media spend, but it makes sense to decentralize and diversify the advertising strategy as Meta is not forever.
We need to talk about Meta — with Outvertising’s Sonnie Spenser
Q: What stood out to you most about Meta's policy changes when they were announced earlier in January?
It was a little bit like a magic trick. They were talking about moving the content moderation, but there was very little attention given to the change in hate speech and hateful conduct policy.

Audience Metrics

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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

Focusing on the complex landscape of commercial media and advertising, content often revolves around evolving practices, brand strategies, and the impact of technology on media buying and selling. The episodes engage with industry leaders and experts, discussing contemporary issues such as brand safety, audience targeting, and the role of social media in marketing. Unique insights into the challenges faced by advertisers and platforms alike are highlighted, alongside discussions about the future of media consumption and the ethics of advertising practices. This platform offers a wealth of knowledge for anyone involved in media and marketing, making it a valuable resource for professionals seeking to stay updated on industry trends and chall... more

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How many listeners does The Media Leader Podcast get?

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Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. Uncensored CMO
2. The Rest Is Entertainment
3. The Sports Agents
4. Stick to Cricket
5. The Rest Is Football

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 3 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Leader Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Melissa Chapman
2. Ian Maybank
3. Laura Chase
4. Karen Stacey
5. Sajeeda Merali
6. Dallas Wiles
7. Chris Collins
8. Imogen Fox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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