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The Media Leader Podcast

The Media Leader
Advertising
Social Media
Artificial Intelligence
Tiktok
Digital Advertising
Creativity
Brand Safety
Global
Consumer Behavior
Radio
DAIVID
Creative Data
Media Industry
Meta
Retail Media
Mental Health
AI Integration
Media Agencies
Emotional Response In Advertising
IAB UK

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

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Latest Episodes

This week, The Media Leader is embarking on its first ever Retail Media Week in Focus.

The fledgling channel has been having a moment. Investment in retail media has grown substantially – in 2025, adspend in the channel grew 17.5% year on year, acco... more

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries.

In episode three,... more

In March, Meta and Google were found by a Los Angeles jury to have deliberately designed their platforms to be addictive in a way that was demonstrably harmful to a 20-year-old woman known as Kaley.

TikTok and Snap were also previously defendants in... more

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries.

In episode two, t... more

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Recent Guests

Hamish Nicklin
AI consultant who runs Flow; former executive engaging with AI-enabled workflows
Flow
Episode: Believe It or Not Ep. 1: Will AI replace most white collar jobs?
Susan Kingston-Brown
Global Brand President for UM Worldwide
UM Worldwide
Episode: What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown
Ross Sergeant
Chief Revenue Officer, GB News (guest)
GB News
Episode: Can GB News scale its advertising business? With chief revenue officer Ross Sergeant
Kerensa Samanidis
General Manager of BBC iPlayer
BBC
Episode: How the BBC will fulfill its remit as global streaming giants encroach — with BBC iPlayer's Kerensa Samanidis
Elizabeth Lane
Head of Insight at IAB UK
IAB UK
Episode: What's behind double-digit digital ad market growth? With IAB UK's Elizabeth Lane
Lianree Robinson
Campaigning chair for Women in Advertising & Communications Leadership (WACL); CEO of the Marketing Academy Foundation; mentor
Women in Advertising & Communications Leadership (WACL); Marketing Academy Foundation
Episode: Unpacking agency employment decline and progress on gender and diversity efforts — with Lianre Robinson
Ned Younger
Director of Inside Track, a nonprofit convening anonymous insiders
Inside Track
Episode: Inside the anonymous group of senior leaders warning of advertising's moral failing — with Inside Track's Ned Younger
Cath Waller
Managing director of advertising at Immediate Media
Immediate Media
Episode: Why magazine brands united to launch the single marketplace Atria — with Immediate Media's Cath Waller
Russell Pedrick
Managing Director of Octave
Octave / News Broadcasting
Episode: Why audio is embracing video — with News Broadcasting's Dave Wilcox and Russell Pedrick

Host

Jack Benjamin
Host and senior reporter focusing on media, analysis and industry trends.

Reviews

5.0 out of 5 stars from 11 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom2 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are valuable for UK and global media professionals seeking practical takeaways.
Editors have strong opinions and ask sharp questions which elevate conversations.
Guests are often unfamiliar but highly relevant, bringing fresh perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Believe It or Not Ep. 1: Will AI replace most white collar jobs?
Q: Why does Jack Dorsey think AI will replace entry-level roles within 12 months?
Dorsey argues that intelligence tools can dramatically reduce the size of teams while increasing output, as automation handles many routine tasks and workflows, making it feasible to operate with fewer people.
Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin
Q: So, what do you think about that, Hamish?
Hamish expresses cautious optimism and agrees that the discussion should stay open, focusing on practical, long-term implications rather than sensational claims.
Why magazine brands united to launch the single marketplace Atria — with Immediate Media's Cath Waller
Q: Do you think Atria has a unique positioning compared to similar efforts like Ozone?
Atria emphasizes the foundations of magazine media—trusted editorial, premium environments, brand safety, and a clear value proposition for advertisers—while focusing on a targeted premium space and direct publisher governance.
Why magazine brands united to launch the single marketplace Atria — with Immediate Media's Cath Waller
Q: How did you come up with the name Atria?
The name was chosen to evoke a sense of a shared, positive space where people come together to share stories and commercial activity, with roots in the Greek word for an interior communal space.
Why magazine brands united to launch the single marketplace Atria — with Immediate Media's Cath Waller
Q: What types of clients are you most interested in at the outset?
Initial focus is on agencies and the clients they represent, with a longer‑term plan to engage larger in‑house programmatic teams and SMEs as the platform grows.

Audience Metrics

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Gender Skew
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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

A brisk, business-focused show that centers on how data, technology and AI are reshaping advertising, media strategy and the agency ecosystem. Episodes frequently feature senior leaders from major networks, platforms and holding companies discussing measurement, AI tooling, new distribution models, and the evolving landscape for brands, publishers and agencies. Noteworthy angles include the shift to performance-driven media, the rise of connected TV, high-attention vs. low-attention media, and the tension between boardroom expectations and creative effectiveness. The format combines candid industry critique with practical implications for strategy, budgeting and talent development, making it valuable for executives and practitioners plottin... more

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Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. The Campaign Podcast
2. Uncensored CMO
3. The Media Show
4. The Gary Neville Podcast
5. The Totally Football Show with James Richardson

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 4 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Hamish Nicklin
2. Susan Kingston-Brown
3. Ross Sergeant
4. Kerensa Samanidis
5. Elizabeth Lane
6. Lianree Robinson
7. Ned Younger
8. Cath Waller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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