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The Media Leader Podcast

The Media Leader
Artificial Intelligence
Advertising
Social Media
Tiktok
Meta
Digital Advertising
Brand Safety
Youtube
Creativity
Channel 4
Retail Media
Global
Consumer Behavior
Radio
DAIVID
Creative Data
AI In Advertising
Media Industry
Roku
Journalism

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

PublishesTwice weeklyEpisodes242Founded4 years ago
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Latest Episodes

Is YouTube TV? It’s a question that pretty much everyone in this industry has an opinion on. YouTube, surely, would benefit from receiving TV budgets from advertisers. And, after all, more people are watching YouTube on TV sets.

At the same time, Y... more

This episode was produced in partnership with News UK.

News UK’s The Sun is one of many titles to embrace video in recent months.

According to the publisher, its videos have driven 60m views and a 110% increase in returning viewers. Its movement i... more

The New York Times is something of a rarity in contemporary news publishing: a legacy giant that is seeing double-digit revenue growth and consistent readership growth.

It's no surprise, then, that many commercial leaders at other publishers here in... more

This episode was produced in partnership with Channel 4.

At Cannes this year, The Media Leader sat down with several members of Channel 4's commercial leadership team to discuss how the TV company is looking to drive new commercial growth now that U... more

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Recent Guests

Kim Larson
Global Managing Director and Head of YouTube Creators
YouTube
Episode: Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson
Owen Griffiths
Commercial Revenue Director of The Sun
The Sun / News UK
Episode: How The Sun is developing its video strategy - with commercial revenue director Owen Griffiths
Tom Armstrong
The New York Times' VP of Global Advertising
The New York Times
Episode: What publishers can learn from The New York Times's 'solar system' model - with global ads VP Tom Armstrong
David Amodio
Head of Sales at Channel 4
Channel 4
Episode: How Channel 4 is taking a 'platform mindset' to TV — with David Amodio and Jay Kassam
Jay Kassam
Head of Business Operations and Revenue Innovation at Channel 4
Channel 4
Episode: How Channel 4 is taking a 'platform mindset' to TV — with David Amodio and Jay Kassam
Derya Matras
EMEA Vice President, Meta
Meta
Episode: ‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies
Rak Patel
Public service broadcasters, commercial chief at Channel 4
Channel 4
Episode: Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel
Hamid Habib
Managing Director of Arena Media within Havas Village
Arena Media / Havas Village
Episode: Why brands need less channel planning and more ecosystem design — with Arena Media's Hamid Habib
Elliott Millard
Chief Strategy Officer at Thinkbox
Thinkbox
Episode: How marketers should reconsider culture and short-term strategies — with Thinkbox's Elliott Millard

Hosts

Jack Benjamin
Host focused on media leadership, industry analysis and interview-driven insights.
Omar Oakes
Co-host with a background in media leadership and industry analysis.
Hamish Nicklin
Co-host with industry leadership and strategic perspective across advertising ecosystems.

Reviews

5.0 out of 5 stars from 11 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom2 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate strong editorial voice and varied guest roster.
UK-focused media and advertising dialogues are highly valued by listeners.
Interviews with lesser-seen industry leaders are a recurring draw.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson
Q: Is YouTube TV?
The guest explains that YouTube serves multiple surfaces, including TV sets, and discusses viewing on connected TVs and the role of creators across formats, while stressing the platform's ongoing work with measurement standards.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What are the four conference pillars, and where do you see headwinds and tailwinds in data, creative, regulation, and sustainability?
The four pillars—measurement/data, creative, regulation, sustainability—are seen as areas needing more focus, with initiatives like Measure the World and leadership from board members to advance each pillar and drive market share growth.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: What trends have you seen since 2019 in terms of regulation and how the industry is responding globally?
He discusses global regulatory headwinds, the need for sensible, informed regulation, and the ongoing task of helping municipalities with codes of conduct, while noting that public sentiment often favors the medium.
What the OOH industry needs to do to double its market share - with WOO's Tom Goddard
Q: I'm curious how you first got into the media industry and specifically into out of home.
Goddard describes a fortunate entry into the field, starting with a lease negotiator role that serendipitously led to a long career in out of home across multiple companies and leadership positions.
Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel
Q: What can advertisers expect from the Universal Ads experience now that it's launching in the UK?
Advertisers can expect a UK-centric UA platform integrated with Channel 4 properties, regulatory governance via Clearcast, and an easier path to buying TV through multiple DSP collaborations designed to scale demand from SME brands while maintaining brand safety.

Audience Metrics

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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

The show acts as a fast-moving, practitioner-focused briefing on commercial media and advertising, with interviews and debates featuring senior industry leaders and rising stars. Episodes frequently cover advertising technology, AI's impact on media strategy, retail media, agency ecosystems, governance and brand safety, and the evolving economics of TV, digital, and cross-platform campaigns. Noteworthy is the willingness to tackle high-stakes topics (AI, information integrity, brand safety) with guests who combine strategic insight with practical experience, making it valuable for listeners who want concrete takeaways for media planning, partnerships and investment decisions.

Where can I find podcast stats for The Media Leader Podcast?

Rephonic provides a wide range of podcast stats for The Media Leader Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Media Leader Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Media Leader Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Media Leader Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Media Leader Podcast?

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How many subscribers and views does The Media Leader Podcast have?

To see how many followers or subscribers The Media Leader Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. Uncensored CMO
2. The Campaign Podcast
3. The Louis Theroux Podcast
4. The Rest Is Entertainment
5. The Media Show

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 4 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Leader Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Leader Podcast?

Rephonic pulls ratings and reviews for The Media Leader Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Media Leader Podcast?

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Kim Larson
2. Owen Griffiths
3. Tom Armstrong
4. David Amodio
5. Jay Kassam
6. Derya Matras
7. Rak Patel
8. Hamid Habib

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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