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The Media Leader Podcast

The Media Leader
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The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

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Latest Episodes

Ask marketers what they hope to accomplish and, as part of the effort to drive sales outcomes, these days, many will say they want their brand to contribute to and sit within culture

But that begs the question: how do you define culture?

There is ... more

This week, from the 3rd to the 5th of June, the World Out of Home Organisation (WOO) is hosting its Annual Congress here in London.

The event is expected to draw more than 700 attendees from over 37 countries, and The Media Leader is an official med... more

Last month, the United Nations in partnership with the Conscious Advertising Network (CAN) launched an issue brief warning the integrity of the global information ecosystem is at a "crisis point".

As Charlotte Scaddan, senior advisor on information ... more

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the nuances of AI development and its use in the creative industries.

In the series' fi... more

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Recent Guests

Elliott Millard
Chief Strategy Officer at Thinkbox
Thinkbox
Episode: How marketers should reconsider culture and short-term strategies — with Thinkbox's Elliott Millard
Charlotte Scaddan
Senior Advisor on Information Integrity at the United Nations
United Nations (UN)
Episode: Why the United Nations is asking advertisers to protect the open web
Harriet Kingaby
Co-founder of Cannes Lions; facilitator on information integrity and advertising
Conscious Advertising Network (CAN)
Episode: Why the United Nations is asking advertisers to protect the open web
Laura Kell
Chief Data and Product Officer at Havas Media Network
Havas Media Network
Episode: How brands can win authority in LLMs - with Havas, Heineken and Publicis
Marcos Angelides
MD of L'Oreal Lab and Head of AI Operations at Publicis Media
Publicis Media
Episode: How brands can win authority in LLMs - with Havas, Heineken and Publicis
Olya Dyachuk
Global Media and Data Director at Heineken
Heineken
Episode: How brands can win authority in LLMs - with Havas, Heineken and Publicis
Nimmi Shah
Consultant finance director for the media, marketing and PR industries
Independent consultant
Episode: How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah and Sameer Modha
Tash Whitmey
Managing Director of the Tesco Media and Insight Platform
Tesco
Episode: Can retail media be a brand channel? With Tesco's Tash Whitmey
Jess Butcher
Founder of ScrollAware, activist in online harms
ScrollAware
Episode: What next after the social media addiction trial? With ScrollAware's Jess Butcher

Host

Jack Benjamin
Host and senior reporter focusing on media, analysis and industry trends.

Reviews

5.0 out of 5 stars from 11 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom2 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are valuable for UK and global media professionals seeking practical takeaways.
Editors have strong opinions and ask sharp questions which elevate conversations.
Guests are often unfamiliar but highly relevant, bringing fresh perspectives.

Chart Rankings

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Talking Points

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Why the United Nations is asking advertisers to protect the open web
Q: What do people need to know about the UN's Global Information Integrity concerns and why is it urgent now?
The UN briefing frames information integrity as a global risk affecting societal stability, economic progress, and democratic processes. It highlights misinformation, hate speech, polarization, and suppression of media as threats, compounded by rapid AI adoption in media and advertising. Advertisers are urged to use their leverage to demand transparency, guardrails, and governance from AI providers, because responsible funding and choices in advertising can reduce harm and support high-quality, trustworthy information ecosystems.
The rhythm of the week has changed. How should marketers react? With The Guardian's Imogen Fox
Q: How distinct is this research from other trends reports, and how should marketers approach these findings?
The research is grounded in Guardian journalism and first-party data, with a robust methodology including Magenta, which helps marketers see deeper cultural shifts rather than fleeting trends.
The rhythm of the week has changed. How should marketers react? With The Guardian's Imogen Fox
Q: What would be the one takeaway from the Shift Happens report?
The rhythm of the week has massively changed, with time-maxing emerging as a dominant way people maximize every moment, shaping many of the observed trends.
What will define the future of TV advertising? With Roku's Mike Shaw
Q: But what do you think will define the future of TV advertising?
Three things: data opportunity, measurement evolution tied to data, and aggregation points like homepages that enable audiences to scale beyond individual content sets, improving planning and reach.
'Full service thinking': How brands are reorganising as media becomes less siloed - with MediaSense's Ryan Kangisser
Q: Who should own strategy, planning, and measurement in this new model?
The panel discussion suggests these roles should be more integrated, with brand teams owning overarching strategy and orchestration while leveraging agency and in-house capabilities; the idea is not binary ownership but a blended, collaborative model.

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Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

A brisk, business-focused show that centers on how data, technology and AI are reshaping advertising, media strategy and the agency ecosystem. Episodes frequently feature senior leaders from major networks, platforms and holding companies discussing measurement, AI tooling, new distribution models, and the evolving landscape for brands, publishers and agencies. Noteworthy angles include the shift to performance-driven media, the rise of connected TV, high-attention vs. low-attention media, and the tension between boardroom expectations and creative effectiveness. The format combines candid industry critique with practical implications for strategy, budgeting and talent development, making it valuable for executives and practitioners plottin... more

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Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. Uncensored CMO
2. The Rest Is Politics
3. The Rest Is Politics: Leading
4. The Romesh Ranganathan Show
5. The Rest Is Classified

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 4 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Elliott Millard
2. Charlotte Scaddan
3. Harriet Kingaby
4. Laura Kell
5. Marcos Angelides
6. Olya Dyachuk
7. Nimmi Shah
8. Tash Whitmey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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