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The Media Frenzy Podcast

MediaFrenzyPodcast

The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on ... more

PublishesWeeklyEpisodes12Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up.

Sarah and Dave explore why decision-making is accelerating, how buyers consume

content differently, and what it means to shift from traditional content funnels to

mo... more

As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience.

In this episode, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based data

exchange can accelerate ... more

AI is everywhere, but not always in the way brands claim.

Sarah and Dave unpack the growing risk of "AI washing" and why overusing the term can erode credibility.

They discuss how marketers should refocus their messaging on real outcomes rather tha... more

Sarah and Dave dive into two big trends reshaping marketing: commerce-tainment and hyper-personalization. Discover how brands like Salesforce, Aldo, and Marriott are blending content, commerce, and AI to create engaging, one-to-one experiences.

If y... more

In this episode of the Media Frenzy Podcast, Sarah and Dave explore how top brands like JPMorgan Chase are transforming communications using the Axios newsletter template and Smart Brevity framework. Learn how concise, scannable content drives higher... more

In this episode of the Media Frenzy Podcast, Sarah and Dave dive into two surprising automotive campaigns—from Ford Bronco's nostalgia-fueled relaunch in the U.S. to Skoda Elroq’s whimsical, animal-themed electric car campaign in Europe.

Together, t... more

In this powerful episode, Sarah and Dave explore how leading brands like Chewy and Steve Madden use empathy, honesty, and emotional intelligence to build unforgettable customer experiences. From Chewy’s compassionate gestures during pet loss to Steve... more

In this episode of The Media Frenzy Podcast, Sarah and Dave explore what it truly means to create Rich Content—and why it's more than just blogs and videos. From Marriott’s personalized travel quiz to Frontify’s logo-spotting game, they break down ho... more

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The Media Frenzy Podcast launched a year ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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