The Marketing Behind Rapid Growth
Volodymyr KhomichenkoThe Marketing Behind Rapid Growth explores how the world's most successful technology companies use marketing to accelerate growth. Each episode breaks down a real business case to uncover the strategies, decisions, and market moves that helped companies build demand, acquire customers, strengthen their brands, and scale faster. Created and curated by Volodymyr Khomichenko, B2B Tech Marketing Stra... more
| Publishes | Daily | Episodes | 29 | Founded | a month ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
This episode traces PayPal's improbable rise from a struggling handheld-security startup to the payment backbone of eBay and, eventually, the modern internet. It explores how the company abandoned its original vision to chase an unintended market, en... more
This episode explores how Ahrefs, a bootstrapped SEO software company built by a Ukrainian developer with no venture capital and no sales team, grew to over $149 million in annual recurring revenue by treating marketing content as a direct extension ... more
This episode explores how Ahrefs, a bootstrapped SEO software company built by a Ukrainian developer with no venture capital and no sales team, grew to over $149 million in annual recurring revenue by treating marketing content as a direct extension ... more
This episode traces PartnerStack's unlikely path from a struggling nonprofit messaging app called Pod to one of the world's largest B2B partner networks, ultimately acquired by AppDirect in 2026. The core insight: when a team gave up on their softwar... more
This episode explores how Drift, co-founded by David Cancel and Elias Torres, entered the crowded live-chat market and won not by building a better product, but by naming a category. Through the "Forms Are Dead" campaign, ungated content, and a radic... more
This episode traces Intercom's journey from a scrappy internal messaging tool built by four Dublin engineers to its 2026 acquisition by Salesforce for roughly $3.6 billion. The core growth insight: Intercom repeatedly let honest customer feedback rew... more
This episode traces ActiveCampaign's unusual path from a $35 on-premise download built by a fine arts student in Chicago to a marketing-automation platform worth billions, exploring how a painful SaaS pivot, an obsession with an underserved SMB marke... more
This episode traces how a European email startup called Sendinblue transformed into Brevo, a profitable, hundred-million-dollar CRM platform, without ever losing sight of the small business owner it was built for. The core insight: Brevo didn't bolt ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #97 |  Ukraine/Business/Marketing |
Apple Podcasts | #184 |  Sweden/Business/Marketing |
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The Marketing Behind Rapid Growth launched a month ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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