The Lizard Eats Its Tail: Who Are You Talking To? Identity, Psychology, and the Marketing Gap
BkWhat if marketing wasn’t about targeting — but timing? In this debut episode, Brandon Keenen explores how identity evolves across life stages and why the best brands go beyond demographics. Drawing from Erikson, Jung, and real-world experience (including BuzzFeed’s fall from Millennial dominance), we break down the psychology behind influence, and how brands can stay relevant as their audience gro... more
| Publishes | Daily | Episodes | 16 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
The Ghost in the Feed: Psychology, AI, and the Fight to Stay Human
In a world where AI can generate endless content in seconds, the hardest thing to preserve in marketing is not originality or scale. It is humanity.
In this episode of The Lizard Ea... more
Marketing has evolved in form, not in function. We may be running TikTok ads, Reddit AMAs, and influencer campaigns in 2025, but the psychology behind all of it has barely changed since the early days of 20th-century print.
In this episode of The Li... more
What happens when you step out from behind the kit and grab the mic?
In this episode of The Lizard Eating Its Tail, Brandon Keenen shares the personal story of how he went from drummer to lead singer in his band, SuperZero—despite never singing lead... more
Sharpen the Saw: How Learning Builds Confidence, Clarity, and Staying Power
Most people want to be sharper, more effective, and more confident in their work. But few actually stop to sharpen the saw.
In this episode of The Lizard Eating Its Tail, B... more
In marketing, there is a myth that one big idea will change everything. That if you land the perfect tagline, the right campaign, or a single moment of creative brilliance, it will cut through the noise, go viral, and build lasting traction for your ... more
Marketing is one of the most visible, emotional, and misunderstood functions inside a business. And if you lead marketing in any organization—whether you're a CMO, brand director, head of growth, or senior strategist—you already know the challenge.
more
Running a small business is hard. It takes more than good coffee, the right product, or a great location. What truly sets a business apart often comes down to something less visible: the mindset of the person running it.
In this episode of The Lizar... more
Your customer isn’t logical; they’re emotional.
In this episode, Brandon Keenen breaks down the myth of the rational buyer and explains why facts and features don’t sell — feelings do. Drawing on behavioral psychology and real brand examples like Not... more
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this podcast launched 7 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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