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Artwork for The Legal Edge: Marketing Smarter for Law Firms

The Legal Edge: Marketing Smarter for Law Firms

The Legal Edge
Mass Tort
Law Firm Marketing
Leadership
Client Acquisition
Personal Injury
Personal Injury Law
Family Law
Scaling a Law Firm
Insurance Defense
Real Estate Law
Digital Marketing For Law Firms
Youtube Marketing
Truck Accident Litigation
Transport Digital Media
Marketing For Law Firms
Cybersecurity
Artificial Intelligence In Law
Auburn University
United States Air Force
Print Media

The Legal Edge is for law firm owners and legal marketers who are serious about building practices that grow. Hosted by Rob Rosasco, a legal marketing strategist with 20+ years in the field, the show delivers direct, practitioner-level conversations with attorneys, consultants, and operators doing the real work of client acquisition, intake, and firm-building. No theory. No fluff. Just the strateg... more

PublishesTwice monthlyEpisodes21Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Legal Edge: Marketing Smarter for Law Firms

Latest Episodes

Most personal injury firms are the biggest spenders in the legal marketing world. Rachel Okun built hers the opposite way. As founder of Okun Law in Maine, she grew a profitable practice with no paid ads, no elaborate website, and no LinkedIn presenc... more

Most law firms put their security budget into hardware. Matt Perry, IT and information security specialist at the Masters Law Firm in Charleston, West Virginia, says nearly every breach starts with a person, and that education will protect a firm bet... more

Most attorneys treat AI like a vendor problem. They wait for someone to sell them the perfect tool, or they avoid it entirely out of fear of sanctions. Kimberly Russell did neither.

Kimberly is the founder and lead counsel at the Russell Law Firm. B... more

Carey Beyer is a partner at O'Connor and Partners, a New York personal injury firm built around car accidents, construction and worksite injuries, medical malpractice, nursing home abuse, and product liability. He is also an accomplished appellate la... more

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Rachel Okun
Founder of Okun Law, plaintiff's injuries firm
Okun Law
Episode: The Zero Ad Law Firm with Rachel Okun
Matt Perry
IT and information security specialist at the Masters Law Firm
Masters Law Firm
Episode: The Human Firewall with Matt Perry
Kimberly Russell
Founder and lead counsel at Russell Law Firm
Russell Law Firm
Episode: The Best-Kept Secret on AI in Law with Kimberly Russell
Carey Beyer
Partner at O'Connor and Partners, New York personal injury attorney
O'Connor and Partners
Episode: A Niche Without a Niche: How Carey Beyer Turned Dog Bite Law Into a Career-Defining Reputation
Stolle Voigt
Plaintiff's trial lawyer, partner at DLL Law
DLL Law (Plano/Houston, Texas)
Episode: Why the Best Plaintiff's Attorneys Start on the Defense Side
Abby Chin
Attorney and co-managing partner at Cooper Elliott
Cooper Elliott
Episode: From the Pool to the Courtroom: How Abby Chin Leads Cooper Elliott
Bob Byrne
Trial lawyer and president/managing shareholder at Martin Wren; board certified in truck accident law
Martin Wren
Episode: Why Your Microphone Beats Your Billboard: Bob Byrne’s Honest Take on Podcasting
Jeff Hampton
Founder of YouTube Brain Makers and managing partner of the Hampton Law Firm in Fort Worth, Texas
YouTube Brain Makers; Hampton Law Firm
Episode: How Jeff Hampton Built a YouTube Empire That Signs Cases
David Craig
Personal injury attorney with 40+ years specializing in truck accidents; managing partner at Craig, Kelley & Faultless
Craig, Kelley & Faultless
Episode: Decoding Red Flags in Law Firms w. David Craig

Host

Rob Rosasco
Host of The Legal Edge

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#10
South Africa/Business/Marketing
Apple Podcasts
#128
South Africa/Business

Talking Points

Recent interactions between the hosts and their guests.

The Zero Ad Law Firm with Rachel Okun
Q: What practical advice would you give to a new attorney on improving listening and client relationships?
Rachel advises treating clients like people, asking questions, and avoiding jargon; prioritizing human connection over talking business, which improves satisfaction and loyalty.
The Zero Ad Law Firm with Rachel Okun
Q: Listen is such an important element in your firm. Why is listening central to your culture and how should other firms implement this?
Rob asks why listening matters and Rachel describes how listening creates trust, helps clients accept tough news, and enables better guidance and outcomes, while also shaping firm culture and client communication.
The Zero Ad Law Firm with Rachel Okun
Q: You take pride in not always needing to take every potential client—why does that approach work for you?
She explains that providing initial guidance, even when a full legal engagement isn't necessary, builds trust and positions her as a helpful resource, which often leads to future business and referrals when clients do need legal help.
The Zero Ad Law Firm with Rachel Okun
Q: Tell us a little bit about your firm and your background.
Rachel discusses growing up in Maine, starting in personal injury, and choosing to go independent in 2021 to gain time with her son and to control her career path, leveraging prior relationships and community connections to generate early referrals.
The Best-Kept Secret on AI in Law with Kimberly Russell
Q: What is your recommended first step for a small firm starting to integrate AI?
Pause to map the entire workflow from intake to resolution, identify repetitive tasks, and decide what can be delegated to a virtual assistant or trained associate before shopping for tools.

Audience Metrics

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Listeners per Episode
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Location
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Professions
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on practical strategies for growing consumer-facing law practices, with heavy emphasis on client acquisition, intake, and scalable firm-building. Across episodes, listeners hear from practicing attorneys and legal marketers who share battle-tested approaches to marketing ethics, lead generation, and branding in a competitive legal landscape. Notable throughlines include AI and technology adoption in law, niche or multi-discipline growth, podcasting and video as client-facilitators, and data-driven marketing while maintaining professional ethics. A recurring strength is actionable playbooks—tactual steps, templates, and systems—for owners and marketers aiming to convert awareness into measurable client intake, often illustra... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Law Firm Blueprint
2. Maximum Lawyer
3. Lunch Hour Legal Marketing
4. Founding Partner Podcast

How many episodes of this podcast are there?

this podcast launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Rachel Okun
2. Matt Perry
3. Kimberly Russell
4. Carey Beyer
5. Stolle Voigt
6. Abby Chin
7. Bob Byrne
8. Jeff Hampton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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