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Artwork for Know Like Trust for Real Estate

Know Like Trust for Real Estate

Christine Carlo George
Real Estate
Branding
Artificial Intelligence
Customer Experience
AI In Real Estate
SEO
Marketing
Personal Branding
Downsizing
Google
Community Leadership
Real Estate Website
Content Marketing
Bkeeperai
Fractional Leadership
Real Estate Marketing
Social Media Marketing
SWOT Analysis
Little Blue Cart
Senior Real Estate

When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.

On Know Like Trust for Real Estate, Christine Carlo George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clien... more

PublishesTwice monthlyEpisodes130Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Know Like Trust for Real Estate

Latest Episodes

This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted into the three things your whole business runs on: getting people to know you, lik... more

YouTube

Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a case that surprises a lot of agents: content matters more than color.

Katy shares ... more

Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, right in the middle of our launch.

We get into where the idea actually came from (it s... more

YouTube

SEO might be the most misunderstood topic in real estate marketing, and honestly, a lot of what you've heard about it is either wrong or already outdated.

In this episode, Christine sits down with Emily Gertenbach, a content writer and SEO expert wh... more

YouTube

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Katy Martin
Website developer and brand strategist
Episode: How to Build a Real Estate Website That Converts
Eric Hunsberger
Co-founder and CTO, responsible for AI tech and product architecture
BKeeperAI
Episode: How We Built BKeeperAI: AI-Powered Expense Tracking for Real Estate Agents & Solopreneurs
Emily Gertenbach
Content creator, writer, and SEO expert
EG Creative Content
Episode: SEO for Real Estate Agents: What Actually Works (and What Doesn't) in 2026
Valerie Alexander
Speaker, author, TED Talk author, entrepreneur, screenwriter, lawyer, happiness and connection expert
Episode: How Workplace Happiness Affects Your Real Estate Brand with Valerie Alexander
Tasia Custode
Content creator, video and podcast producer, and Google expert
Self-employed / Content Creator
Episode: How to Use Google to Get Found, Build Trust, and Run Your Real Estate Business More Efficiently
Angie Javier
National speaker and content creator at realtor.com
realtor.com
Episode: Why Successful Real Estate Agents Master Both Online and Offline Marketing
Scott Coligan
Fractional CMO for Heywell; brand and marketing specialist
Heywell
Episode: How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies
Marc Davison
Co-founder and creative director, 1000Watt
1000Watt
Episode: He's Anti-Personal Brand. I'm Not. Here's What Happened With Marc Davison of 1000Watt
Stacey Soleil
Head of Community at Cloze
Cloze
Episode: How Community Builds Loyalty and Customer Experience in Real Estate and SaaS

Host

Christine Carlo George
Host of Know Like Trust for Real Estate; specializes in branding, real estate marketing, and practical coaching for agents.

Reviews

5.0 out of 5 stars from 21 ratings
  • Love this!

    I love it when interviewers find important lessons, skills, or experiences that I can take from a podcast and use right away. I find this to be one of those!

    Apple Podcasts
    5
    cbboston
    United States2 years ago
  • A must listen podcast!

    The know like trust podcast is one of my favorite podcasts. Christine seems to find the most insightful guests on to share tips to not only grow your business but broaden your mind. If you haven’t listened in yet you’re missing out.

    Apple Podcasts
    5
    Jennifertherealtor
    United States2 years ago
  • Elevate Your Real Estate Career with Practical, Actionable Guidance

    The "Know Like Trust for Real Estate" podcast is a divine resource for those ready to elevate their real estate journey!

    Each episode is a treasure trove of wisdom, featuring empowering insights, inspiring expert interviews, and practical guidance that nurtures both your business and your soul. Whether you're stepping into the real estate world or are a seasoned professional, this podcast offers something for everyone.

    Christine’s intuitive approach to breaking down complex topics into easily ... more

    Apple Podcasts
    5
    debra11
    United States2 years ago
  • Know Like and Trust is more than a good idea…

    …It is a way of being out in the world and building a sustainable business. Christine has a warm welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners.

    Apple Podcasts
    5
    sfschaetg
    United States3 years ago
  • Know, Like and trust this podcast

    It’s true, our entire businesses as entrepreneurs and especially real estate agents is all about know, like and trust and this podcast helps you build just that.

    Apple Podcasts
    5
    Alexak21
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show blends real estate topics with broader branding and customer experience strategies.
Hosts create warm, insightful conversations with practical storytelling.
Guests consistently deliver actionable insights that listeners can implement quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Real Estate Agents Can Build Brand Awareness After a Rebrand
Q: Tell me what your biggest marketing challenge is right now.
Beth explains that the branding felt stuck after rebranding—logo, name, and identity existed, but getting the new brand out there and consistent across channels was challenging, with a strong focus on waterfront niche and branding alignment.
How to Stay Disciplined and Build Mindshare in a Down Market
Q: What skill do you think every agent should have in the next 12-24 months?
Discipline—tied to a plan and steady, consistent action. It's about following a marathon-like process, not chasing quick wins, and staying committed to the plan even when distractions arise.
What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
Q: What are common mistakes when hiring a fractional leader?
Common mistakes include bringing in a person without empowering them to lead, failing to integrate them into key meetings, treating the role as a simple task-doing assignment, and not establishing a flexible, scalable hours model. The most successful fractional leaders operate as embedded advisors with a clear scope and ongoing strategy rather than executing isolated tasks.
What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
Q: How does the onboarding and ramp-up typically work for a fractional leader?
Onboarding usually starts with a 30-day period of interviews and discovery across all departments, followed by a 30-day period to build proposals and pathways. A four-month plan is then implemented, with a typical minimum engagement of six months to ensure sustained impact and measurable ROI.
What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
Q: What is Fractional Leadership and why now in real estate?
Fractional Leadership is a strategic staffing paradigm where experienced executives are hired part-time to provide high-level expertise, enabling scale and adaptability without the cost of full-time hires. In real estate, this model helps brokerages navigate market headwinds, AI integration, and evolving marketing needs by bringing in specialized leaders to drive strategic initiatives while internal teams develop under their guidance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Know Like Trust for Real Estate

What is Know Like Trust for Real Estate about and what kind of topics does it cover?

A practical show for real estate professionals seeking to build trust, convert attention into action, and scale without burnout. Episodes center on branding, client experience, online visibility, and the strategic use of AI and technology to differentiate agents and firms. Guests include brand strategists, technology leaders, and marketing experts who share actionable frameworks, storytelling techniques, and real-world case studies aimed at helping agents attract the right clients and earn referrals. The format blends hands-on tips with human-centric philosophies—emphasizing empathy, community, and consistent branding as core business strengths. The program often weaves sponsor integrations into thoughtful discussions, illustrating how tool... more

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How many listeners does Know Like Trust for Real Estate get?

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Which podcasts are similar to Know Like Trust for Real Estate?

These podcasts share a similar audience with Know Like Trust for Real Estate:

1. The Katie Lance Podcast
2. The Tom Ferry Podcast Experience
3. Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents
4. TED Talks Daily

How many episodes of Know Like Trust for Real Estate are there?

Know Like Trust for Real Estate launched 5 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Know Like Trust for Real Estate?

Recent guests on Know Like Trust for Real Estate include:

1. Katy Martin
2. Eric Hunsberger
3. Emily Gertenbach
4. Valerie Alexander
5. Tasia Custode
6. Angie Javier
7. Scott Coligan
8. Marc Davison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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