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Winfluence - The Influence Marketing Podcast

Jason Falls
ManagementMarketingBusiness

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

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Latest Episodes

Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may think so. Content creators face potential problems when they put all their content and audience eggs in s... more

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4 days ago

It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from people about measuring what we do. Hey, I get it. Measurement can be confusing.... more

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7 days ago

We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will no longer support third-party cookies for behavior tracking of is browser users. Safari and Firefox had a... more

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11 days ago

Reviews

5 out of 5 stars from 20 ratings
  • 5 Stars for Thorough Content

    Jason is a mastermind at pulling together the most unique people serving the influencer economy. I leave his show inspired and with a thorough understanding of how to apply a new tool or where to search next for the next big breakthrough in influencer marketing. Definitely recommend binging all of his episodes to improve your influencer marketing strategy.

    Apple Podcasts
    5
    cynthers
    United States7 months ago
  • audio on this is terrible...I can't even finish the episode unfortunately

    Castbox
    Simmy DunKnow
    9 months ago
  • Gets right into the good stuff!

    Jason does a great job of asking the important questions! He doesn’t skate around topics.

    Apple Podcasts
    5
    jd9468403
    United Statesa year ago
  • A Must for B2B Marketers

    So often we think of influencer marketing as ONLY a B2C sport. This is such a myopic and misguided thought. Fortunately, Uncle Jason Falls is here to help guide us through the darkness and into the light. more

    Apple Podcasts
    5
    jwsteiert
    United Statesa year ago
  • Great format

    I love that Jason brings a variety of perspectives on the show. His insights and questions are great and I love that the recording is more

    Apple Podcasts
    5
    christophtrappe
    United States2 years ago

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Winfluence launched 4 years ago and published 218 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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