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The How of Business - How to start, run, grow and exit a small business.

Henry Lopez
Entrepreneurship
Small Business
Leadership
Business Planning
Cash Flow Management
Business Model
Marketing Strategy
Decision Making
Customer Experience
Profitability
Time Management
Financial Projections
Franchise Business
Artificial Intelligence
Start-Up Mistakes
Small Business Growth
Productivity
Financial Planning
SWOT Analysis
Funding

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, ... more

PublishesWeeklyEpisodes622Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The How of Business

Latest Episodes

The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them.

Show Notes Page: www.thehowofbusiness.com/604-why-partnerships-fail/

Business partnerships can accelerate success or... more

A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers.

Show Notes Page: www.thehowofbusiness.com/r306-5-steps-to-naming/

Naming... more

Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings.

Show Notes Page: www.thehowofbusiness.com/603-5-tips-for-better-emails/

Email is stil... more

How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow.

Show Notes Page: www.thehowofbusiness.com/602-why-your-business-is-stuck/

If your business feels stu... more

Key Facts

Accepts Guests
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Recent Guests

Brad Flowers
Co-founder of Bullhorn, naming and language generation lead
Bullhorn
Episode: R306 – 5 Steps to Naming with Brad Flowers
Giuseppe Grammatico
Franchise veteran, coach and author, a speaker and a consultant
The Franchise Guide
Episode: 601 – 2026 Franchise Trends with Giuseppe Grammatico
Kevin Maney
Best-selling author, journalist, Category Design Advisor
Category Design Advisors
Episode: 600 – Create Your Own Category with Kevin Maney
Jodi Arrant
Founder of JRRant Consulting, US-based bookkeeping and consulting firm
JRRant Consulting
Episode: 599 – When Should You Outsource Your Bookkeeping?
Shannon Bailey
Branding and messaging expert, founder of Make Progress Strategies
Make Progress Strategies
Episode: 596 – Marketing in the AI Era with Shannon Bailey
Claudia St. John
Founder and CEO of The Workplace Advisors, keynote speaker, bestselling author, and HR expert.
The Workplace Advisors
Episode: 594 – At-Will Employment with Claudia St. John
Gerri Detweiler
Credit expert and education consultant
NAV
Episode: 593 – How to Build Business Credit with Gerri Detweiler
Neri Karra Sillaman
An author, advisor, and entrepreneur with a focus on business longevity.
Founder of a luxury leather goods brand, and an entrepreneurship expert at the University of Oxford.
Episode: 591 – From Survival to Sustainable Business with Neri Sillaman
Norman Crowley
Founder of Crowley Carbon and CoolPlanet Group, successful serial entrepreneur.
Crowley Carbon, CoolPlanet Group
Episode: R394 – Just Begin! with Norman Crowley

Host

Henry Lopez
Host focused on actionable entrepreneurship guidance and business systems.

Reviews

4.7 out of 5 stars from 814 ratings
  • Very informative show!

    Henry does a great job breaking down business ownership and looking at all the angles as a business coach and business owner.

    Apple Podcasts
    5
    Giuseppe Grammatico
    United Statesa month ago
  • Great but rough

    I love the podcast and content, but the host always cuts the guests off when they talk. That gets very annoying.

    Apple Podcasts
    3
    HVAC Lion
    United States5 months ago
  • A goldmine!!

    This is totally perfect for those ready to level up without the overwhelm! A must listen

    Apple Podcasts
    5
    Judy Weber
    United States7 months ago
  • Awesome Information

    I love the PODCAST. Great for my business for real talk and accountability

    Apple Podcasts
    5
    Kelli The Chemist
    United States8 months ago
  • More Tactics, Less DEI

    Great applicable tactics for the small business owner…I like listening to stuff I can instantly implement like the Google My Business information. Recent episode had too much DEI in it but other than that it’s been a great show to listen to on Mondays next to EntreLeadership

    Apple Podcasts
    4
    tcox811
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host asks insightful questions and brings on practical guests.
High-quality guests, strong real-world examples, and practical frameworks.
Consistently valuable for small business owners and new entrepreneurs.
Listeners appreciate actionable takeaways you can implement in week one.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

599 – When Should You Outsource Your Bookkeeping?
Q: When should a business consider outsourcing their bookkeeping rather than doing it in-house or with a spouse on weekends?
Outsourcing is often appropriate when the business lacks core bookkeeping expertise, needs up-to-date financials for decision-making, and seeks lower ongoing costs and redundancy while freeing the owner to focus on growth and core operations.
596 – Marketing in the AI Era with Shannon Bailey
Q: Where do you recommend I start with getting this focus of marketing better in the AI era?
Start by searching for the services you provide in an AI platform to understand your competition and where you stand.
596 – Marketing in the AI Era with Shannon Bailey
Q: What are some of these challenges that you're seeing and observing and helping people with, with marketing in the AI era?
The fundamental thing to understand about AI is that it changes how people search and find information.
591 – From Survival to Sustainable Business with Neri Sillaman
Q: Why did you write this book?
I wrote the book because of the statistics showing that close to 50% of Fortune 500 companies are started by immigrants, and I wanted to highlight their contributions to business longevity.
R394 – Just Begin! with Norman Crowley
Q: What one thing do you want us to take away about coming up with a business idea?
Think up anything; just begin because the customer will fix your idea very quickly.

Audience Metrics

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Frequently Asked Questions About The How of Business

What is The How of Business about and what kind of topics does it cover?

This show consistently delivers practical, action-oriented guidance for small business owners and aspiring entrepreneurs. Episodes cover a wide range of topics—from building clear performance metrics, leadership accountability, and formal reviews, to exit readiness, bookkeeping, and cash flow through smarter inventory and business credit. The host frequently features guests who specialize in marketing, HR, finance, and entrepreneurship, weaving in real-world stories and templates (like KPI data sources, scorecards, and planning frameworks) that listeners can implement immediately. A notable strength is the blend of hands-on tactics with strategic perspective, often anchored by systems thinking, process optimization, and scalable growth idea... more

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Which podcasts are similar to The How of Business?

These podcasts share a similar audience with The How of Business:

1. The Side Hustle Show
2. Small Business Tax Savings Podcast
3. The StoryBrand Podcast
4. Main Street Business
5. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

How many episodes of The How of Business are there?

The How of Business launched 10 years ago and published 622 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The How of Business?

Recent guests on The How of Business include:

1. Brad Flowers
2. Giuseppe Grammatico
3. Kevin Maney
4. Jodi Arrant
5. Shannon Bailey
6. Claudia St. John
7. Gerri Detweiler
8. Neri Karra Sillaman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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