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The How of Business - How to start, run, grow and exit a small business.

Henry Lopez
Start-Up Mistakes
Business Planning
Funding
Financial Projections
Entrepreneurship
Marketing Strategy
Small Business
Partnership Issues
Minimally Viable Product
Small Business Budgeting
Market Validation
Customer Acquisition
Annual Strategic Planning
Analysis Paralysis
SWOT Analysis
Brand Films
Cash Flow Management
Hair Loss Industry
Cosmetology
Goal Setting

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, ... more

PublishesWeeklyEpisodes600Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The How of Business

Latest Episodes

Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure as part of growth.

Show Notes Page: www.thehowofbusiness.com/586-cas-holman-play-in-busin... more

Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.

Show Notes Page: www.thehowofbusiness.com/585-crafting-your-sales-pitch/

Crafting an effective sales pitch... more

Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with confidence.

Show Notes Page: www.thehowofbusiness.com/584-wesley-henderson-legal-tips/ more

Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai.

Show Notes Page: www.thehowofbusiness.com/583-josh-talbert-software-startup/

In this episode, Henry ... more

Key Facts

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Recent Guests

Wesley Henderson
Business attorney and entrepreneur specializing in small business law.
Henderson & Henderson
Episode: 584 – Essential Legal Tips with Wesley Henderson
Josh Talbert
Co-founder and CEO of mysherpas.ai, experienced entrepreneur and tech innovator.
mysherpas.ai
Episode: 583 – Scaling a Software Startup with Joshua Talbert
Sasha Millstein
Founder and CEO of Aunt Ethel's Pot Pies
Aunt Ethel's Pot Pies
Episode: 581 – Aunt Ethel's Pot Pies with Sasha Millstein
Jamie Trull
CPA, financial literacy coach, and profit strategist dedicated to empowering small business owners to maximize profitability.
Episode: 580 – Unlocking Hidden Profits with Jamie Trull
Vance Morris
Customer experience expert, keynote speaker, and best-selling author.
Episode: 578 – Return on Experience with Vance Morris
Susan Gonzales
Founder and CEO of AI and You, dedicated to educating about artificial intelligence
AI and You
Episode: 577 - AI Literacy for Small Business with Susan Gonzales
Marco Silva
VP of Growth and Director of Digital Marketing at Oostas
Oostas
Episode: 573 – Google Business Profile
Zachary Michael Butler
A seasoned entrepreneur and franchising expert.
Jungle Driving School
Episode: 572 – Jungle Driving School Franchise with Zach Beutler
Carole Mahoney
Sales coach, author, and keynote speaker
unboundgrowth.com
Episode: 570 – Buyer-First Sales for Business Owners

Host

Henry Lopez
Henry Lopez is a seasoned entrepreneur and business coach, sharing his extensive knowledge and experience acquired throughout his corporate and entrepreneurial careers. He engages with experts and provides insights aimed at empowering small business owners and aspiring entrepreneurs.

Reviews

4.7 out of 5 stars from 802 ratings
  • A goldmine!!

    This is totally perfect for those ready to level up without the overwhelm! A must listen

    Apple Podcasts
    5
    Judy Weber
    United Statesa month ago
  • Awesome Information

    I love the PODCAST. Great for my business for real talk and accountability

    Apple Podcasts
    5
    Kelli The Chemist
    United States2 months ago
  • More Tactics, Less DEI

    Great applicable tactics for the small business owner…I like listening to stuff I can instantly implement like the Google My Business information. Recent episode had too much DEI in it but other than that it’s been a great show to listen to on Mondays next to EntreLeadership

    Apple Podcasts
    4
    tcox811
    United States3 months ago
  • Great Podcast for all levels of entrepreneurship

    “As a long-time business coach, I found Henry’s episodes to be some of the most actionable and grounded out there. The recent conversation around niching down hit the nail on the head—great stuff for any entrepreneur ready to scale.”

    Apple Podcasts
    5
    Brandon Barber Coaching
    United States3 months ago
  • Great Value Add Listen

    Thank you for the effort and content you put into this podcast. As a small business owner looking to grow, there is a lot of great insight and knowledge nuggets here.

    Thanks again!

    Apple Podcasts
    5
    RLTechSuite.com
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable and practical advice offered, emphasizing the relevance of the content for both new and experienced entrepreneurs.
Many find the content inspiring and value-driven, with frequent mentions of realism and effectiveness in small business strategies.
Feedback highlights the expertise of guests and the host's ability to facilitate informative discussions that are direct and insightful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

584 – Essential Legal Tips with Wesley Henderson
Q: What are some common mistakes that small business owners make from a legal perspective?
Common mistakes include not having a legal entity, failing to maintain communication and agreement in partnerships, and neglecting to establish clear contractual agreements.
580 – Unlocking Hidden Profits with Jamie Trull
Q: What is the main purpose of your book 'Hidden Profit'?
The book aims to assist business owners in the revenue range of $50,000 to $500,000 to overcome common growth challenges.
578 – Return on Experience with Vance Morris
Q: What is one thing you want us to take away as a small business owner on this whole concept of delivering these customer experiences about the return on experience?
The key takeaway is to take action; implement at least one idea from the conversation.
577 - AI Literacy for Small Business with Susan Gonzales
Q: What should small business owners do to embrace AI?
Susan encourages small business owners to dive into generative AI by asking specific questions and using AI tools to reduce tedious tasks in their operations.
577 - AI Literacy for Small Business with Susan Gonzales
Q: What led you to this focus and concentration on artificial intelligence?
Susan Gonzales learned about AI during her time at Facebook, where she saw its potential to help the blind community access the platform and realized that a lot of people needed to understand how AI could impact their lives and businesses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The How of Business

What is The How of Business about and what kind of topics does it cover?

Focused on entrepreneurship and small business management, the content provides valuable insights intended for both aspiring entrepreneurs and established small business owners. Topics covered include effective business strategies, delegation, financial literacy, marketing, customer experience, and the importance of adapting to new technologies. The discussions emphasize practical advice and actionable tactics, making them accessible to listeners looking for immediate implementation in their entrepreneurial journeys. Unique elements include expert interviews that share real-world experiences and solutions, making it a resourceful guide for those starting out or aiming to enhance their existing businesses.

Where can I find podcast stats for The How of Business?

Rephonic provides a wide range of podcast stats for The How of Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The How of Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The How of Business get?

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What are the audience demographics for The How of Business?

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How many subscribers and views does The How of Business have?

To see how many followers or subscribers The How of Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The How of Business?

These podcasts share a similar audience with The How of Business:

1. Small Business Tax Savings Podcast
2. Wealthy Way
3. THE ED MYLETT SHOW
4. The Martell Method w/ Dan Martell
5. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

How many episodes of The How of Business are there?

The How of Business launched 10 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The How of Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The How of Business?

Rephonic pulls ratings and reviews for The How of Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The How of Business?

Recent guests on The How of Business include:

1. Wesley Henderson
2. Josh Talbert
3. Sasha Millstein
4. Jamie Trull
5. Vance Morris
6. Susan Gonzales
7. Marco Silva
8. Zachary Michael Butler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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