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Artwork for The How of Business

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez
Start-Up Mistakes
Business Planning
Financial Projections
Funding
Marketing Strategy
Entrepreneurship
Small Business
Partnership Issues
Minimally Viable Product
Small Business Budgeting
Market Validation
Customer Acquisition
Annual Strategic Planning
Analysis Paralysis
SWOT Analysis
Brand Films
Cash Flow Management
Cosmetology
Hair Loss Industry
Performance Measurement

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, ... more

PublishesWeeklyEpisodes619Founded10 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The How of Business

Latest Episodes

How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow.

Show Notes Page: www.thehowofbusiness.com/602-why-your-business-is-stuck/

If your business feels stu... more

The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries.

Show Notes Page: www.thehowofbusiness.com/601-franchise-trends-giuseppe-grammatico/

Franchising continu... more

How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces.

Show Notes Page: www.thehowofbusiness.com/600-kevin-maney-create-your-category/

... more

When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookkeeping service.

Show Notes Page: www.thehowofbusiness.com/599-outsource-your-bookkeeping/ more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Giuseppe Grammatico
Franchise veteran, coach and author, a speaker and a consultant
The Franchise Guide
Episode: 601 – 2026 Franchise Trends with Giuseppe Grammatico
Shannon Bailey
Branding and messaging expert, founder of Make Progress Strategies
Make Progress Strategies
Episode: 596 – Marketing in the AI Era with Shannon Bailey
Gerri Detweiler
Credit expert and education consultant
NAV
Episode: 593 – How to Build Business Credit with Gerri Detweiler
Neri Karra Sillaman
An author, advisor, and entrepreneur with a focus on business longevity.
Founder of a luxury leather goods brand, and an entrepreneurship expert at the University of Oxford.
Episode: 591 – From Survival to Sustainable Business with Neri Sillaman
Norman Crowley
Founder of Crowley Carbon and CoolPlanet Group, successful serial entrepreneur.
Crowley Carbon, CoolPlanet Group
Episode: R394 – Just Begin! with Norman Crowley
Stacey Brown Randall
Referral expert and author of 'The Referable Client Experience' and 'Generating Business Referrals Without Asking'
Episode: 589 – The Referable Client Experience with Stacey Brown Randall
Jodi Arrant
Founder of J. Arrant Consulting, a bookkeeping and consulting firm.
J. Arrant Consulting
Episode: 588 – Bookkeeping Essentials with Jodi Arrant
Colin Rhoades
Henry's son-in-law who helped develop the task prioritization tool using AI.
Episode: 587 – Eisenhower Matrix Prioritization
Cas Holman
Toy designer, educator, and author of 'Playful, How Play Shifts Our Thinking, Inspires Connection, and Sparks Creativity'.
Founder and Chief Designer at Heroes Will Rise
Episode: 586 – The Power of Play in Business with Cas Holman

Host

Henry Lopez
Host focused on actionable entrepreneurship guidance and business systems.

Reviews

4.7 out of 5 stars from 809 ratings
  • Great but rough

    I love the podcast and content, but the host always cuts the guests off when they talk. That gets very annoying.

    Apple Podcasts
    3
    HVAC Lion
    United States4 months ago
  • A goldmine!!

    This is totally perfect for those ready to level up without the overwhelm! A must listen

    Apple Podcasts
    5
    Judy Weber
    United States7 months ago
  • Awesome Information

    I love the PODCAST. Great for my business for real talk and accountability

    Apple Podcasts
    5
    Kelli The Chemist
    United States7 months ago
  • More Tactics, Less DEI

    Great applicable tactics for the small business owner…I like listening to stuff I can instantly implement like the Google My Business information. Recent episode had too much DEI in it but other than that it’s been a great show to listen to on Mondays next to EntreLeadership

    Apple Podcasts
    4
    tcox811
    United States8 months ago
  • Great Podcast for all levels of entrepreneurship

    “As a long-time business coach, I found Henry’s episodes to be some of the most actionable and grounded out there. The recent conversation around niching down hit the nail on the head—great stuff for any entrepreneur ready to scale.”

    Apple Podcasts
    5
    Brandon Barber Coaching
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host asks insightful questions and brings on practical guests.
High-quality guests, strong real-world examples, and practical frameworks.
Consistently valuable for small business owners and new entrepreneurs.
Listeners appreciate actionable takeaways you can implement in week one.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

599 – When Should You Outsource Your Bookkeeping?
Q: When should a business consider outsourcing their bookkeeping rather than doing it in-house or with a spouse on weekends?
Outsourcing is often appropriate when the business lacks core bookkeeping expertise, needs up-to-date financials for decision-making, and seeks lower ongoing costs and redundancy while freeing the owner to focus on growth and core operations.
596 – Marketing in the AI Era with Shannon Bailey
Q: Where do you recommend I start with getting this focus of marketing better in the AI era?
Start by searching for the services you provide in an AI platform to understand your competition and where you stand.
596 – Marketing in the AI Era with Shannon Bailey
Q: What are some of these challenges that you're seeing and observing and helping people with, with marketing in the AI era?
The fundamental thing to understand about AI is that it changes how people search and find information.
591 – From Survival to Sustainable Business with Neri Sillaman
Q: Why did you write this book?
I wrote the book because of the statistics showing that close to 50% of Fortune 500 companies are started by immigrants, and I wanted to highlight their contributions to business longevity.
R394 – Just Begin! with Norman Crowley
Q: What one thing do you want us to take away about coming up with a business idea?
Think up anything; just begin because the customer will fix your idea very quickly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The How of Business

What is The How of Business about and what kind of topics does it cover?

This show consistently delivers practical, action-oriented guidance for small business owners and aspiring entrepreneurs. Episodes cover a wide range of topics—from building clear performance metrics, leadership accountability, and formal reviews, to exit readiness, bookkeeping, and cash flow through smarter inventory and business credit. The host frequently features guests who specialize in marketing, HR, finance, and entrepreneurship, weaving in real-world stories and templates (like KPI data sources, scorecards, and planning frameworks) that listeners can implement immediately. A notable strength is the blend of hands-on tactics with strategic perspective, often anchored by systems thinking, process optimization, and scalable growth idea... more

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How many episodes of The How of Business are there?

The How of Business launched 10 years ago and published 619 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The How of Business?

Recent guests on The How of Business include:

1. Giuseppe Grammatico
2. Shannon Bailey
3. Gerri Detweiler
4. Neri Karra Sillaman
5. Norman Crowley
6. Stacey Brown Randall
7. Jodi Arrant
8. Colin Rhoades

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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