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The How of Business - How to start, run, grow and exit a small business.

Henry Lopez
Entrepreneurship
Small Business
Leadership
Business Planning
Cash Flow Management
Marketing Strategy
Business Model
Decision Making
Customer Experience
Profitability
Time Management
Financial Projections
Franchise Business
Artificial Intelligence
Start-Up Mistakes
Employee Engagement
Small Business Growth
Bookkeeping
Productivity
SWOT Analysis

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, ... more

PublishesWeeklyEpisodes640Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The How of Business

Latest Episodes

How to start and grow a small business without investors.

Show Notes Page: www.thehowofbusiness.com/r361-tyler-king-without-investors/

Bootstrapping a software business without venture capital or angel investors lets you grow on your ow... more

Increase Close Rates with consistent, professional in-home sales presentations for home improvement and home services businesses, and Dean Curtis of Ingage shares the principles and tools that help small operators win more deals at the kitchen table.... more

Buying a Business? Do Your Due Diligence!

Show Notes Page: www.thehowofbusiness.com/618-buyer-due-diligence/

Buyer due diligence is your primary protection when purchasing a small business, and on this episode Henry Lopez walks through a... more

Deciding between remote, hybrid, and in-office work is one of the toughest calls small business owners face today, and HR expert Claudia St. John shares how to choose the model that fits your team while staying legally compliant.

Show Notes Page: ... more

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Recent Guests

Mordy Hackel
Founder and principal of KJ Technology, cybersecurity and IT expert
KJ Technology
Episode: 615 - AI and Cybersecurity for Small Business with Mordy Hackel
Kaiden Routh
CEO of Routh Sales and Rentals, second-generation family business leader
Routh Sales and Rentals
Episode: 614 - Growing a Family Business with Kaiden Routh
Jeremy Pollack
PhD, social organizational psychologist, founder of Pollack Peacebuilding Systems, co-founder and chairman of the Peaceful Leadership Institute
Pollack Peacebuilding Systems; Peaceful Leadership Institute
Episode: 613 - Conflict Resolution Principles with Jeremy Pollack
Dr. Duncan Gill
Board-certified child and adolescent psychiatrist; founder of Direction Behavioral Health
Direction Behavioral Health
Episode: 611 - From Psychiatrist to Practice Owner with Dr. Duncan Gill
Casey Clark
President and CEO, Napeo
Napeo - National Association of Professional Employer Organizations
Episode: 610 - How PEOs Help Small Businesses with Casey Clark
Eric Ries
Entrepreneur, author of The Lean Startup and Incorruptible
Inc orruptible (author)
Episode: 608 - Incorruptible: How Great Companies Stay Great with Eric Ries
Mike Michalowicz
Entrepreneur, author and podcaster
Profit First / Profit First Professionals
Episode: R322 - How to Build a Predictably Profitable Business with Mike Michalowicz
Giuseppe Grammatico
Franchise guide and trusted advisor for everything franchises
Franchise Freedom Podcast
Episode: 605 – Finding the Right Small Business
David Barnett
Expert on buying and selling small and medium-sized businesses
YouTube channel and books on deal analysis
Episode: 605 – Finding the Right Small Business

Host

Henry Lopez
Host and founder of The How of Business; provides practical, actionable business guidance for small business owners.

Reviews

4.7 out of 5 stars from 818 ratings
  • Very informative show!

    Henry does a great job breaking down business ownership and looking at all the angles as a business coach and business owner.

    Apple Podcasts
    5
    Giuseppe Grammatico
    United States5 months ago
  • Great but rough

    I love the podcast and content, but the host always cuts the guests off when they talk. That gets very annoying.

    Apple Podcasts
    3
    HVAC Lion
    United States9 months ago
  • A goldmine!!

    This is totally perfect for those ready to level up without the overwhelm! A must listen

    Apple Podcasts
    5
    Judy Weber
    United Statesa year ago
  • Awesome Information

    I love the PODCAST. Great for my business for real talk and accountability

    Apple Podcasts
    5
    Kelli The Chemist
    United Statesa year ago
  • More Tactics, Less DEI

    Great applicable tactics for the small business owner…I like listening to stuff I can instantly implement like the Google My Business information. Recent episode had too much DEI in it but other than that it’s been a great show to listen to on Mondays next to EntreLeadership

    Apple Podcasts
    4
    tcox811
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are high-quality and bring real-world insights for small business owners.
The host delivers actionable, grounded advice with a practical mindset.
A few episodes note production or pacing issues but content remains highly valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

608 - Incorruptible: How Great Companies Stay Great with Eric Ries
Q: How can a company stay mission-driven as it scales?
By embedding mission into governance documents, protecting against external pressures, and making decisions that prioritize long-term trust and value over short-term profits.
608 - Incorruptible: How Great Companies Stay Great with Eric Ries
Q: What is the core difference between vision and mission for a small business?
Vision is the imagined future state; the mission is the concrete plan and day-to-day commitments to reach that state, shared by the team and protected by governance.
599 – When Should You Outsource Your Bookkeeping?
Q: When should a business consider outsourcing their bookkeeping rather than doing it in-house or with a spouse on weekends?
Outsourcing is often appropriate when the business lacks core bookkeeping expertise, needs up-to-date financials for decision-making, and seeks lower ongoing costs and redundancy while freeing the owner to focus on growth and core operations.
596 – Marketing in the AI Era with Shannon Bailey
Q: Where do you recommend I start with getting this focus of marketing better in the AI era?
Start by searching for the services you provide in an AI platform to understand your competition and where you stand.
596 – Marketing in the AI Era with Shannon Bailey
Q: What are some of these challenges that you're seeing and observing and helping people with, with marketing in the AI era?
The fundamental thing to understand about AI is that it changes how people search and find information.

Audience Metrics

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Frequently Asked Questions About The How of Business

What is The How of Business about and what kind of topics does it cover?

This show focuses on practical, battle-tested guidance for small business owners and aspiring entrepreneurs. Episodes cover a wide range of topics from buying or growing a business, cash flow and profitability frameworks, hiring, HR, and leadership, to technology adoption, cybersecurity, and exit planning. Across interviews and solo deep-dives, the host draws on hands-on experience to distill actionable steps, checklists, and frameworks that listeners can implement immediately, often highlighting real-world challenges, data-driven decision making, and systems-based thinking. A standout feature is bringing in seasoned operators and service providers to unpack how they scaled, systematized, and protected their businesses, with recurring empha... more

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How many episodes of The How of Business are there?

The How of Business launched 10 years ago and published 640 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The How of Business?

Recent guests on The How of Business include:

1. Mordy Hackel
2. Kaiden Routh
3. Jeremy Pollack
4. Dr. Duncan Gill
5. Casey Clark
6. Eric Ries
7. Mike Michalowicz
8. Giuseppe Grammatico

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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