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Artwork for The How of Business

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez
Entrepreneurship
Small Business
Leadership
Business Planning
Cash Flow Management
Business Model
Marketing Strategy
Decision Making
Customer Experience
Profitability
Time Management
Financial Projections
Franchise Business
Artificial Intelligence
Start-Up Mistakes
Small Business Growth
Bookkeeping
Productivity
SWOT Analysis
Financial Planning

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, ... more

PublishesWeeklyEpisodes628Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The How of Business

Latest Episodes

How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way.

Show Notes Page: www.thehowofbusiness.com/609-eric-ries-incorruptible/

more

Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it.

Show Notes Page: www.thehowofbusiness.com/608-selling-a-business-roundtable/

In this final episode of t... more

Identify what to fix next in your small business and build consistent profitability using the Profit First methodology.

Show Notes Page: www.thehowofbusiness.com/r322-mike-michalowicz/

Many small business owners stay trapped in survival ... more

Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships.

Show Notes Page: www.thehowofbusiness.com/607-growing-a-small-business/

Growing a business requires far more than simp... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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People also subscribe to these shows.

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Recent Guests

Eric Ries
Entrepreneur, author of The Lean Startup and Incorruptible
Inc orruptible (author)
Episode: 608 - Incorruptible: How Great Companies Stay Great with Eric Ries
Rocky Lalvani
Profit Answer Man
Episode: 608 - Selling a Business Roundtable
David Barnett
Business acquisition expert and author
Episode: 608 - Selling a Business Roundtable
Mike Michalowicz
Entrepreneur, author and podcaster
Profit First / Profit First Professionals
Episode: R322 - How to Build a Predictably Profitable Business with Mike Michalowicz
Brad Flowers
Co-founder of Bullhorn, naming and language generation lead
Bullhorn
Episode: R306 – 5 Steps to Naming with Brad Flowers
Giuseppe Grammatico
Franchise veteran, coach and author, a speaker and a consultant
The Franchise Guide
Episode: 601 – 2026 Franchise Trends with Giuseppe Grammatico
Kevin Maney
Best-selling author, journalist, Category Design Advisor
Category Design Advisors
Episode: 600 – Create Your Own Category with Kevin Maney
Shannon Bailey
Branding and messaging expert, founder of Make Progress Strategies
Make Progress Strategies
Episode: 596 – Marketing in the AI Era with Shannon Bailey
Claudia St. John
Founder and CEO of The Workplace Advisors, keynote speaker, bestselling author, and HR expert.
The Workplace Advisors
Episode: 594 – At-Will Employment with Claudia St. John

Host

Henry Lopez
Host of The How of Business

Reviews

4.7 out of 5 stars from 814 ratings
  • Very informative show!

    Henry does a great job breaking down business ownership and looking at all the angles as a business coach and business owner.

    Apple Podcasts
    5
    Giuseppe Grammatico
    United States3 months ago
  • Great but rough

    I love the podcast and content, but the host always cuts the guests off when they talk. That gets very annoying.

    Apple Podcasts
    3
    HVAC Lion
    United States6 months ago
  • A goldmine!!

    This is totally perfect for those ready to level up without the overwhelm! A must listen

    Apple Podcasts
    5
    Judy Weber
    United States9 months ago
  • Awesome Information

    I love the PODCAST. Great for my business for real talk and accountability

    Apple Podcasts
    5
    Kelli The Chemist
    United States10 months ago
  • More Tactics, Less DEI

    Great applicable tactics for the small business owner…I like listening to stuff I can instantly implement like the Google My Business information. Recent episode had too much DEI in it but other than that it’s been a great show to listen to on Mondays next to EntreLeadership

    Apple Podcasts
    4
    tcox811
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests can feel cut off at times, but content is valuable
Consistently actionable and grounded for small-business owners
Great mix of practical tactics and real-world stories
Audience-friendly takeaways and practical frameworks
Excellent, easy-to-understand guidance for growing a business

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

608 - Incorruptible: How Great Companies Stay Great with Eric Ries
Q: How can a company stay mission-driven as it scales?
By embedding mission into governance documents, protecting against external pressures, and making decisions that prioritize long-term trust and value over short-term profits.
608 - Incorruptible: How Great Companies Stay Great with Eric Ries
Q: What is the core difference between vision and mission for a small business?
Vision is the imagined future state; the mission is the concrete plan and day-to-day commitments to reach that state, shared by the team and protected by governance.
599 – When Should You Outsource Your Bookkeeping?
Q: When should a business consider outsourcing their bookkeeping rather than doing it in-house or with a spouse on weekends?
Outsourcing is often appropriate when the business lacks core bookkeeping expertise, needs up-to-date financials for decision-making, and seeks lower ongoing costs and redundancy while freeing the owner to focus on growth and core operations.
596 – Marketing in the AI Era with Shannon Bailey
Q: Where do you recommend I start with getting this focus of marketing better in the AI era?
Start by searching for the services you provide in an AI platform to understand your competition and where you stand.
596 – Marketing in the AI Era with Shannon Bailey
Q: What are some of these challenges that you're seeing and observing and helping people with, with marketing in the AI era?
The fundamental thing to understand about AI is that it changes how people search and find information.

Audience Metrics

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Frequently Asked Questions About The How of Business

What is The How of Business about and what kind of topics does it cover?

A practical, entrepreneur-focused show delivering actionable guidance for starting, running, growing, and exiting a small business. Episodes blend how-to guidance with interviews from practitioners—owners, consultants, and service providers—covering topics like profitability, cash flow, naming, branding, franchising, and exit readiness. Regular guests bring real-world frameworks (Profit First, category design, franchising trends) and the host threads in service offerings that help listeners implement ideas quickly. The mix of roundtables, expert interviews, and tactical how-tos makes it helpful for listeners who want concrete steps they can apply to their own ventures and for potential sponsors seeking a pragmatic, small-business audience. more

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Which podcasts are similar to The How of Business?

These podcasts share a similar audience with The How of Business:

1. Small Business Tax Savings Podcast
2. The Side Hustle Show
3. Real Estate Rookie
4. BiggerPockets Real Estate Podcast
5. Entrepreneurs on Fire

How many episodes of The How of Business are there?

The How of Business launched 10 years ago and published 628 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The How of Business?

Recent guests on The How of Business include:

1. Eric Ries
2. Rocky Lalvani
3. David Barnett
4. Mike Michalowicz
5. Brad Flowers
6. Giuseppe Grammatico
7. Kevin Maney
8. Shannon Bailey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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