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Artwork for The Handcrafted Podcast: The Business of making things

The Handcrafted Podcast: The Business of making things

Paul Mencel
Craftsmanship
Marketing
Branding
Business Strategy
Sales
Pricing
Cash Flow Management
Business Growth
Entrepreneurship
Philadelphia Table Company
Client Relationships
Small Business
Sustainability
Luxury Strategy
Flywheel Effect
Profitability
Quality Control
Pricing Strategy
Brand Narrative
Google Ads

The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strateg... more

PublishesWeeklyEpisodes35Founded9 months ago
Number of ListenersCategories
EntrepreneurshipBusinessArts

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Artwork for The Handcrafted Podcast: The Business of making things

Latest Episodes

Join the Network

Summary:

In this Black Friday episode, Paul shares reflections from Thanksgiving and uses a recent Handcrafted Network discussion to tackle two big topics: why he refuses to run holiday sales and whether makers should consider open... more

Join the Network

In this episode, Paul breaks down why Philadelphia Table Company—and most custom woodworking businesses—should not operate like an e-commerce brand. After years of experimenting with online “click-to-buy” checkout, he realized that ... more

Join the Network

Summary:

In this episode, Paul pulls back the curtain on how he actually hires at Philadelphia Table Company—what’s worked, what’s burned him, and how he’s refined the process as the team has grown to 10+ people. He talks about why ... more

Join The Network!

In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Tab... more

Key Facts

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People also subscribe to these shows.

Wood Talk | Woodworking
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Founders
FoundersDavid Senra

Host

Paul
Host of the show and founder of Philadelphia Table Co. and The Handcrafted Network, sharing insights on craftsmanship and business strategy for makers.

Reviews

5.0 out of 5 stars from 6 ratings
  • Great insights

    Great stuff Paul! Really enjoy everything you’re sharing. Very helpful, and a great reminder to focus on marketing and sales!

    Apple Podcasts
    5
    MPBlacky
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical advice shared, often emphasizing its helpful nature for their business endeavors.
The insights provided are considered highly relevant and actionable for aspiring creators and makers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
United States/Arts

Talking Points

Recent interactions between the hosts and their guests.

Office Hours: Single-Maker Workflow, Meta Ads Readiness, Niche Focus & Pricing Math
Q: How do I figure out if my prices are too low or too high for my market?
Consider your profit margins and target the luxury market if that aligns with your business goals. Gradually increase your pricing to reflect the value you provide.
Office Hours: Single-Maker Workflow, Meta Ads Readiness, Niche Focus & Pricing Math
Q: What key things should I have in place before I even spend a dollar on meta ads so I don't waste money?
You need to have a strong understanding of your sales process and client base before investing in meta ads, as many start too early and waste their budget.
Office Hours: When to Build Systems, Run Ads, and Close More Sales
Q: What are the most common mistakes makers make during the sales process that cause leads to go cold?
Common mistakes include not vetting customers based on budget and failing to follow up effectively with leads.
Office Hours: When to Build Systems, Run Ads, and Close More Sales
Q: How do I know if I'm actually ready to run ads and what should I have in place first?
You should have a good foundation of organic leads, a strong online presence, and have developed your sales skills before you start running ads.
From Chaos to Clarity: Structuring Your Day as a Maker-Founder
Q: What are the next business steps needed to transition into commercial work?
Start by setting up an LLC, get a bank account in your company name, and create personalized proposals for commercial clients.

Audience Metrics

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Listeners per Episode
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers a unique blend of craftsmanship and business, providing insights tailored specifically for makers and creative entrepreneurs. Across episodes, the discussion frequently revolves around effective marketing strategies, building a customer-centric business model, and navigating the complexities of team dynamics and hiring within the craftsmanship sector. The host shares personal experiences, leveraging his journey in the woodworking industry to deliver actionable advice and practical tips for those looking to scale their handmade businesses. Noteworthy topics include customer experience enhancement through 'Unreasonable Hospitality,' the importance of strategic pricing, and growing a creative business through innovative social... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Wood Talk | Woodworking
2. Woodshop Life Podcast
3. Shop Talk Live - Fine Woodworking
4. Shannon's Lumber Industry Update
5. Founders

How many episodes of this podcast are there?

this podcast launched 9 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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