Rephonic
Artwork for The Handcrafted Podcast: The Business of making things

The Handcrafted Podcast: The Business of making things

Paul Mencel
Craftsmanship
Marketing
Branding
Business Strategy
Sales
Pricing
Philadelphia Table Company
Cash Flow Management
Business Growth
Entrepreneurship
Client Relationships
Sustainability
Luxury Strategy
Flywheel Effect
Profitability
Quality Control
Pricing Strategy
Brand Narrative
Meta Ads
Google Ads

The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strateg... more

PublishesWeeklyEpisodes48Foundeda year ago
Number of ListenersCategories
ArtsEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Handcrafted Podcast: The Business of making things

Latest Episodes

Join the network. 

Summary:

In this reflective, journal-style episode, Paul opens up about a tough February—slow deals, internal challenges, and the emotional weight that comes with being the one ultimately responsible for everything. After a candid... more

Join the Network

In this episode, Paul challenges makers who feel stuck at $100K–$150K in revenue to confront the real barrier to growth: identity. Most craftsmen start their businesses because they love making things—not because they love running a... more

Join the Network! 

Summary:

In this episode, Paul pulls back the curtain on why he created the Handcrafted Network and the Handcrafted Podcast in the first place. While there’s endless content about how to build furniture, there’s very little practi... more

Invest in your growth! 

Summary

In this episode, Paul shares a candid story from a recent mentor meeting that reframed how he thinks about clients, pricing, and positioning. After navigating a stressful corporate project that spiraled into missed e... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Way I Heard It with Mike Rowe
The Way I Heard It with Mike RoweThe Way I Heard It with Mike Rowe
Pod Save America
Pod Save AmericaPod Save America
Hard Fork
Hard ForkThe New York Times

Host

Paul
Founder of Philadelphia Table Co. and The Handcrafted Network, sharing insights from both business and craftsmanship perspectives.

Reviews

4.6 out of 5 stars from 9 ratings
  • Great insights

    Great stuff Paul! Really enjoy everything you’re sharing. Very helpful, and a great reminder to focus on marketing and sales!

    Apple Podcasts
    5
    MPBlacky
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insights shared by the host, particularly regarding practical business strategies. The content is seen as both motivational and educational, aiding entrepreneurs in refining their craft and business approach. The emphasis on community and personal growth resonates well with the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
United States/Arts

Talking Points

Recent interactions between the hosts and their guests.

Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: How can I improve my pricing to avoid underpricing my work?
Track your labor and costs carefully, establish your desired profit margin, and don't rely on general pricing methods without analysis of COGS.
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: What advice can you give regarding workers' comp insurance in California?
Shop around for quotes and connect with a contractor who can guide you to a good insurance agent; it's essential to understand the differences in insurance needs.
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: How do you schedule out projects and set expectations on completion dates with customers?
I give a ballpark range of three to four months but avoid specific dates due to the many variables in custom work.
Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers
Q: Is it realistic to be making $150,000 owning a carpentry business?
Yes, it is possible but takes time; cabinetry may allow for faster revenue compared to custom furniture.
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Q: When you hired your first person, what were the signs you looked for?
Look for someone generally handy who can fill the gaps in your skillset without trying to duplicate yourself.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intersection of craftsmanship and business, this content provides valuable insights for makers and creative entrepreneurs aiming to thrive in their craft-based businesses. Key themes include effective marketing strategies, pricing dynamics, and operational systems that transform creative skills into profitable ventures. The host offers practical advice drawn from personal experience in the artisanal sector, cultivating a supportive community for listeners. Unique episodes frequently address the emotional and logistical challenges faced by makers, emphasizing accountability, community learning, and personal growth, ensuring both novice and seasoned creators find valuable resources to enhance their business strategies.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Way I Heard It with Mike Rowe
2. Pod Save America
3. Hard Fork
4. The Weekly Show with Jon Stewart
5. How I Built This with Guy Raz

How many episodes of this podcast are there?

this podcast launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days