
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strateg... more
| Publishes | Weekly | Episodes | 35 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessArts | |||

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Summary:
In this Black Friday episode, Paul shares reflections from Thanksgiving and uses a recent Handcrafted Network discussion to tackle two big topics: why he refuses to run holiday sales and whether makers should consider open... more
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In this episode, Paul breaks down why Philadelphia Table Company—and most custom woodworking businesses—should not operate like an e-commerce brand. After years of experimenting with online “click-to-buy” checkout, he realized that ... more
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Summary:
In this episode, Paul pulls back the curtain on how he actually hires at Philadelphia Table Company—what’s worked, what’s burned him, and how he’s refined the process as the team has grown to 10+ people. He talks about why ... more
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In this episode, Paul tackles a challenge many makers face as the holidays approach: the seasonal dip in incoming work. Drawing from real conversations inside the Handcrafted Network and years of experience growing Philadelphia Tab... more
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Great stuff Paul! Really enjoy everything you’re sharing. Very helpful, and a great reminder to focus on marketing and sales!
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Apple Podcasts | #144 |
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This show offers a unique blend of craftsmanship and business, providing insights tailored specifically for makers and creative entrepreneurs. Across episodes, the discussion frequently revolves around effective marketing strategies, building a customer-centric business model, and navigating the complexities of team dynamics and hiring within the craftsmanship sector. The host shares personal experiences, leveraging his journey in the woodworking industry to deliver actionable advice and practical tips for those looking to scale their handmade businesses. Noteworthy topics include customer experience enhancement through 'Unreasonable Hospitality,' the importance of strategic pricing, and growing a creative business through innovative social... more
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this podcast launched 9 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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