The Handcrafted Podcast: The Business of making things
Paul MencelThe Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strateg... more
| Publishes | Weekly | Episodes | 66 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessArts | |||
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In this episode, Paul challenges one of the most common pieces of business advice: "Find your niche." While niching down is important eventually, he argues that many makers do it far too early—before they've collected enough real-world da... more
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Summary:
This episode argues that makers should stop relying only on social media or handing out business cards, and instead start collecting emails so they can “own” their audience. The main idea is to use e... more
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In this episode, Paul shares a recent change to Philadelphia Table Company's sales process that has dramatically improved closing rates: replacing an immediate 60% deposit with a $500 design deposit. What started as advice fro... more
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Summary:
Paul shares a candid update on Philadelphia Table Company's recent cash flow challenges and the practical steps he took to stabilize the business. From accelerating collections and leaning on vendor relationships to a... more
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Great stuff Paul! Really enjoy everything you’re sharing. Very helpful, and a great reminder to focus on marketing and sales!
Apple Podcasts5MPBlacky
United Statesa year ago
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Apple Podcasts | #241 | United States/Arts |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A pragmatic show focused on turning craft into a scalable business, with deep dives into pricing, positioning, marketing, and systems for makers. Episodes frequently cover value-driven pricing, client acquisition, brand storytelling, and practical workflows for small shops, often weaving in personal anecdotes from running Philadelphia Table Co. and The Handcrafted Network. Notable feetures include structured frameworks, live office hours, and emphasis on community-led growth, making it useful for makers aiming to raise their game in pricing, branding, and operations without losing craft quality.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Shop Talk Live - Fine Woodworking
2. Shannon's Lumber Industry Update
3. Woodshop Life Podcast
4. Shop Sounds Podcast
5. Your Money Guide on the Side
How many episodes of this podcast are there?
this podcast launched a year ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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