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Artwork for The Handcrafted Podcast: The Business of making things

The Handcrafted Podcast: The Business of making things

Paul Mencel
Craftsmanship
Marketing
Branding
Business Strategy
Sales
Pricing
Cash Flow Management
Business Growth
Entrepreneurship
Philadelphia Table Company
Client Relationships
Small Business
Sustainability
Luxury Strategy
Flywheel Effect
Profitability
Quality Control
Pricing Strategy
Brand Narrative
Meta Ads

The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strateg... more

PublishesWeeklyEpisodes39Founded10 months ago
Number of ListenersCategories
EntrepreneurshipBusinessArts

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Artwork for The Handcrafted Podcast: The Business of making things

Latest Episodes

Make 2026 your year!!! :  Join the Community 

Summary:

In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consistency—showing up even when life is full, tiring, or uncertain. Recorded just days aft... more

Summary:

In this end-of-year episode, Paul reflects on the past year—both personally and professionally—as he heads into the holidays and a new chapter of life. Rather than pushing traditional New Year’s goal-setting, he shares a more grounded, susta... more

Join the Community

Summary:

In this Office Hours episode, Paul answers real questions from listeners inside the Handcrafted Network community. He covers four of the most common challenges makers face: when to raise your prices, how to build your fir... more

Join the Network

Summary:

In this episode, Paul reflects on the five foundational decisions that fundamentally changed the trajectory of Philadelphia Table Company—and later, the Handcrafted Network. Looking back at more than a decade of growth, he... more

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Number of Listeners
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Host

Paul
Host of the show and founder of Philadelphia Table Co. and The Handcrafted Network, sharing insights on craftsmanship and business strategy for makers.

Reviews

5.0 out of 5 stars from 7 ratings
  • Great insights

    Great stuff Paul! Really enjoy everything you’re sharing. Very helpful, and a great reminder to focus on marketing and sales!

    Apple Podcasts
    5
    MPBlacky
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical advice shared, often emphasizing its helpful nature for their business endeavors.
The insights provided are considered highly relevant and actionable for aspiring creators and makers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
United States/Arts

Talking Points

Recent interactions between the hosts and their guests.

Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Q: When you hired your first person, what were the signs you looked for?
Look for someone generally handy who can fill the gaps in your skillset without trying to duplicate yourself.
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Q: What's the simplest thing I can start doing this week to stay visible and actually get people reaching out?
Create a consistent social media strategy to effectively showcase your work and connect with potential clients.
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Q: If you were in my position, had to start with one system to make life easier, which one would you build first?
Begin with a project management system to organize tasks and designate roles within your team or operations.
Office Hours: Pricing Confidence, Systems That Save You, Lead Generation, and Hiring Your First Employee
Q: How do you actually know when is the right time to charge more and how do you get over the mental block of doing it?
Start incrementally raising your prices if you have a steady flow of inquiries, aiming for a 30-40% acceptance rate for quotes to gauge pricing.
Office Hours: Single-Maker Workflow, Meta Ads Readiness, Niche Focus & Pricing Math
Q: How do I figure out if my prices are too low or too high for my market?
Consider your profit margins and target the luxury market if that aligns with your business goals. Gradually increase your pricing to reflect the value you provide.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers a unique blend of craftsmanship and business, providing insights tailored specifically for makers and creative entrepreneurs. Across episodes, the discussion frequently revolves around effective marketing strategies, building a customer-centric business model, and navigating the complexities of team dynamics and hiring within the craftsmanship sector. The host shares personal experiences, leveraging his journey in the woodworking industry to deliver actionable advice and practical tips for those looking to scale their handmade businesses. Noteworthy topics include customer experience enhancement through 'Unreasonable Hospitality,' the importance of strategic pricing, and growing a creative business through innovative social... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Wood Talk | Woodworking
2. Shop Talk Live - Fine Woodworking
3. The EntreLeadership Podcast
4. The Way I Heard It with Mike Rowe
5. Haunted Cosmos

How many episodes of this podcast are there?

this podcast launched 10 months ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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