The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations
FexingoLucas and Luna drill into the operational spine of growth: how marketing, sales, and revenue teams actually align data, tools, and incentives to turn leads into retained customers. Each episode picks a single company's real pipeline metrics — from unit economics to funnel leakage — and walks through the decisions that moved the needle. No founder mythologizing, no platform demos. Lucas presses on ... more
| Publishes | Daily | Episodes | 42 | Founded | 20 days ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Episode 42 of The Growth Operator explores how B2B sales teams are using AI-generated call summaries to improve follow-up accuracy and shorten deal cycles. Lucas and Luna break down the technology behind tools like Gong and Chorus, examine a case stu... more
Episode 41 of The Growth Operator digs into a specific tactic more B2B marketers are adopting: interactive content like ROI calculators, configurators, and self-assessments. Lucas and Luna examine why a simple calculator from a cybersecurity vendor g... more
Episode 40 of The Growth Operator dives into predictive lead scoring — a data-driven approach that ranks prospects by likelihood to convert. Lucas and Luna break down how one mid-market SaaS company used historical deal data, firmographic signals, an... more
Episode 39 of The Growth Operator explores a surprising new B2B marketing tactic: using AI-generated avatar videos for account-based marketing. Lucas and Luna break down how companies like Persona AI and a mid-market SaaS firm are deploying synthetic... more
Remember when B2B SMS felt too invasive and got abandoned? A quiet revival is underway. In this episode, Lucas and Luna look at a specific case: a mid-market SaaS company that added an opt-in SMS sequence to its sales development workflow and saw a 2... more
Episode 37 of The Growth Operator explores how B2B marketing teams are building dedicated micro-sites for individual target accounts — not landing pages, not homepages, but one-to-one digital experiences tailored to a single company's pain points and... more
With third-party cookies crumbling and Google finally phasing them out in early 2026, B2B marketers are scrambling to build first-party data strategies. In this episode, Lucas and Luna break down how one company — a mid-market B2B SaaS firm selling t... more
Episode 35 of The Growth Operator explores the rise of the 'sales counselor' role in B2B marketing and sales. Lucas and Luna discuss how a mid-market SaaS company, DataSync, replaced its traditional BDR team with a counselor-led approach, resulting i... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical, metrics-driven show that centers on how marketing, sales, and revenue teams align data, tools, and incentives to move from leads to retained customers. Episodes typically focus on real-world company metrics—unit economics, funnel leakage, attribution models, and CAC payback—and walk through the decisions that moved the needle. Expect actionable playbooks, from better onboarding and time-to-value moments to improved measurement and ownership of the conversion path, with a strong emphasis on revenue impact over vanity metrics. A standout trait is the no-nonsense, operator-focused lens: discussions prioritize measurable outcomes, cross-functional alignment, and the trade-offs involved in GTM decisions, making it helpful for VPs, r... more
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this podcast launched 20 days ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Rachel Kim
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