
Fast growth in tech and consulting used to be about tactics ... But today, it’s just as much about identity. In the age of AI, where automation, enrichment, and high-volume messaging are the price to play ... There’s a very real risk of losing sight of who we set out to be. Are we still building the kind of business we wanted … or just keeping up? Are we driving the technology ... or is the techno... more
| Publishes | Weekly | Episodes | 41 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Ankit Dhorajiya started his consulting company not with a vendor focus, but a focus on customers and problems.
How's that working out?
Several years in, he's never had a customer leave...
And he's worked with some big customers, including the In... more
Grant McLarnon sold a software company to Microsoft and a services company to KPMG.
Today, he is the CRO of a Microsoft channel partner undergoing the shift from services to software.
Oh - and that company is publicly traded.
Grant has unique a... more
Tony DiSanza shares insights on how AI is creating significant changes in the business world, particularly within large tech ecosystems. What growth channels have the best returns on effort? How is this going to change in a world where AI is cannibal... more
Channel partners are behind on AI, and it's going to hurt their businesses.
Here's one example: this company used AI to increase their RFP win rate from ~5% to ~25%...
While responding to far more of them.
The process for doing so is just one of... more
Chris Carter lost an SAP partner company and was ready to call it quits.
After having to lay off his entire staff...
And watch what he had worked so hard to build go up in smoke when one customer made a bad decision...
He didn't know if the busi... more
The worst mistake you can make with nurture emails is to not write them.
But for those who do write nurture emails, there's a fatal mistake most people make...
And it goes hand in hand with the reason conversions are low across the entire marketin... more
Almost every B2B business knows one-to-one sales. Few have unlocked the power of one-to-many sales.
In this episode, I break down the details of a webinar I wrote with Adam Robinson, the founder of Retention.com and RB2B. This webinar sold ~ $30,00... more
You want your reader to take action when they read your email.
But how do you get someone to spend the time and energy doing something...
When the only tool you have is a block of text they're going to read?
The answer is in psychology.
If you... more









Listeners, social reach, demographics and more for this podcast.
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